Northshore Magazine

What Northshore Magazine does

Northshore Magazine is a regional lifestyle publication serving residents and visitors of Massachusetts' North Shore, covering Salem, Gloucester, Marblehead, Beverly, Newburyport, and surrounding communities. Founded in 2001 and operated by RMS Media Group, Inc., the company publishes Northshore Magazine ten times per year and the seasonal sub-brand Northshore Home four times per year, with content spanning dining, real estate, arts and culture, community news, and local events. The product portfolio also includes a curated suite of five email newsletters (Friday Weekly, Home & Real Estate, Food & Dining, Health & Wellness, and Travel), a 14+ year digital flipbook archive accessible to subscribers, signature community events such as the annual Best of the North Shore (BONS) awards, the Northshore Scramble golf tournament, and Blackburn Brew Fest, plus gift subscriptions and sponsored content partnerships with local advertisers.

The business operates a direct-to-consumer subscription model with two tiers — Full Access (print + digital at $47.88/year, US-only for print delivery) and Digital Only ($39.99/year, available worldwide) — alongside an advertising revenue stream that combines direct-sold sponsored content (with partners such as Welch & Forbes LLC, Jimmy's Jazz & Blues Club, Lore Luxury Apartments, and Mountain Top Resort) and programmatic advertising served via Freestar. Ticketed events under RMS Media Group contribute a transaction-fee revenue stream. Distribution is primarily through direct mail for print and a self-serve web platform at nshoremag.com for digital, with content marketing and an Instagram presence (@northshoremag) as the top-of-funnel acquisition channels. The underlying technology stack is a conventional digital publishing platform with subscriber authentication, email newsletter distribution, and a flipbook digital edition viewer; no mobile app, API, or proprietary AI capabilities are disclosed.

Name

Northshore Magazine

Legal name

RMS Media Group, Inc.

Website

https://nshoremag.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Northshore Magazine is a privately held regional lifestyle publication serving Massachusetts' North Shore, operating a 10x/year print magazine, a seasonal home title, a digital archive, newsletters, and community events via subscription, advertising, and ticketing revenue streams under RMS Media Group, Inc.

Ownership category

akta.pro rank

Product category

Regional Lifestyle Magazine

NAICS

Periodical Publishers (51312), Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industries

Food, Cooking & Beverage Magazines (MPAJAEAF), Arts, Culture & Literary Magazines (MPAJAEAN)

Keywords

• Regional lifestyle magazine
• Local news publication
• Magazine subscription services
• Email newsletter content
• Community event publishing

Headquarters

HQ city

West Newbury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Print + Digital Subscription (Full Access): Annual subscription providing unlimited digital access to nshoremag.com, full magazine digital archive (14+ years), Friday Email Newsletter, subscriber-only monthly email newsletter, exclusive subscriber events and offers, 10 issues of Northshore Magazine, 4 issues of Northshore Home, and home delivery of print magazines.
2. Digital Only Subscription: Annual digital subscription providing unlimited online content access and 14+ years of digital magazine archives without physical print delivery.
3. Sponsored Content and Advertising: The magazine features sponsored content partnerships with local businesses and accepts advertising, including event sponsorship (Blackburn Brew Fest, 7th Annual Northshore Scramble) and partnership content.
4. Event Ticketing: RMS Media Group operates ticketed events including the 7th Annual Northshore Scramble golf event, Blackburn Brew Fest, and various mixers and community events.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Northshore Magazine publishes a regional lifestyle magazine covering the North Shore of Massachusetts, releasing 10 issues per year along with 4 seasonal issues of a sister publication called Northshore Home. Content spans dining, arts and culture, real estate, community news, and local events. The company sells annual subscriptions in two tiers — Full Access (print + digital at $47.88/year) and Digital Only ($39.99/year) — plus email newsletters, a 14+ year digital archive, signature community events, and advertising/sponsored content partnerships with local businesses.

Product overview

Northshore Magazine operates as a regional lifestyle media company offering a print and digital publication ecosystem centered on the North Shore of Massachusetts. The core product is Northshore Magazine (10 issues/year), complemented by the seasonal sub-brand Northshore Home (4 issues/year). Digital offerings include full archive access (14+ years), an email newsletter suite with five editions (Friday Weekly, Home & Real Estate, Food & Dining, Health & Wellness, and Travel), and signature events including the annual BONS awards. Subscriptions are available in two tiers: Full Access (print + digital with home delivery) and Digital Only. All subscription tiers include access to the digital flipbook archive.

Differentiator

Problem solved

Functional benefit

Products and services

• Northshore Magazine A regional lifestyle magazine published 10 times per year covering the North Shore region of Massachusetts, featuring content on dining, arts, culture, real estate, community news, and local events. Available in both print (home delivery) and digital editions for subscribers.
• Northshore Home A seasonal home and design magazine delivering 4 issues per year to print subscribers, focusing on North Shore interior design, architecture, and real estate topics.
• Full Access Subscription (Print + Digital) Annual subscription combining print home delivery of 10 Northshore Magazine issues and 4 Northshore Home issues with unlimited digital access to nshoremag.com, 14+ year digital flipbook archive, Friday weekly email newsletter, subscriber events, and exclusive offers.
• Digital Only Subscription Annual digital-only subscription providing unlimited access to nshoremag.com content and the complete 14+ year digital magazine archive, available worldwide without physical print delivery.
• Gift Subscriptions Purchasable print and digital subscription gift packages available in All Access or Digital Only formats with personalized messaging options for gifting to friends and family.
• Email Newsletter Suite Collection of curated email newsletters including Friday Weekly Newsletter (events and recommendations), Home & Real Estate (monthly), Food & Dining (monthly), Health & Wellness (monthly), and Travel (monthly).
• Digital Edition Archive Flipbook-format digital archive of past magazine issues accessible to subscribers, spanning 14+ years of Northshore Magazine and Northshore Home content.
• BONS (Best of the North Shore) Annual Best of the North Shore awards program and associated events recognizing top local businesses, restaurants, and professionals across the North Shore region.
• Signature Community Events Ticketed hosted community events including the 7th Annual Northshore Scramble golf event, Blackburn Brew Fest, Businesswomen's Mixer, Festival by the Sea, and other community gatherings.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Welch & Forbes LLCminorGTM or Marketing PartnerSponsored content partnership for financial planning content targeting the 'sandwich generation' on the North Shore. Northshore Magazine creates content in collaboration with Welch & Forbes LLC on topics of financial planning for readers caring for aging parents and children simultaneously.
• Jimmy's Jazz & Blues ClubminorGTM or Marketing PartnerSponsored content featuring Portsmouth's Jimmy's Jazz & Blues Club, highlighting the venue for private events in their restored historic space.
• Lore Luxury ApartmentsminorGTM or Marketing PartnerSponsored content featuring Salem's New Lore Luxury Apartments as a residential community option for North Shore readers.
• RMS Media Group InccoreOthersRMS Media Group Inc is the parent company that operates Northshore Magazine and related digital platforms including nshoremag.com.
• Mountain Top ResortminorGTM or Marketing PartnerSponsored content partnership featuring Vermont's Mountain Top Resort as a winter wedding destination and travel destination for North Shore readers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Boston Magazine: Boston's flagship regional lifestyle magazine covering dining, culture, real estate, and city events. Closest comparable peer: same format (monthly print + digital subscription), same content verticals, immediately adjacent Massachusetts geography.
• Yankee Magazine: Long-running New England regional lifestyle publication covering travel, dining, and culture across all six states. Comparable as a subscription-based print + digital lifestyle brand targeting similar affluent New England audiences.
• Cape Cod Life Magazine: Regional lifestyle magazine covering Cape Cod with similar content categories (dining, homes, culture, events). Closely mirrors Northshore's hyper-local approach in an adjacent Massachusetts coastal market.
• Down East Magazine: Maine's premier regional lifestyle magazine covering dining, real estate, arts, and coastal culture. Direct comparable as a long-standing subscription-based regional lifestyle title serving a similar affluent coastal New England audience.
• Rhode Island Monthly: Rhode Island's regional lifestyle magazine covering dining, arts, home, and events with print + digital subscriptions. Comparable regional subscription model and content verticals serving another New England micro-market.
• Maine Magazine: Maine-focused lifestyle publication covering travel, dining, real estate, and culture. Comparable regional subscription-based lifestyle format targeting a coastal New England audience with overlapping reader demographics.
• Boston Common Magazine: Boston-area luxury lifestyle magazine covering dining, fashion, culture, and society. Comparable regional lifestyle subscription model targeting affluent Boston-area demographics with overlapping advertiser categories.

Broad incumbents

• New England Home Magazine: Regional home and design magazine covering luxury architecture and interior design across New England. Directly comparable to Northshore's Northshore Home sub-brand in content focus and advertiser base (luxury real estate, architects, designers).

Regional players

• South Shore Living: Regional lifestyle magazine covering Massachusetts' South Shore with similar content categories. Comparable regional subscription model, though serving a different sub-region adjacent to the North Shore market.

Emerging players

• Edible Boston: Local food-focused publication covering Greater Boston and surrounding areas including the North Shore. Partial overlap through dining content, though narrower vertical focus than Northshore Magazine's full lifestyle scope.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/northshoremag
• Xx.com/northshoremag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northshore Magazine