Handle With Care
Handle With Care is a privately held, 40-year-old crisis intervention and behavior management training organization that delivers verbal de-escalation and physical intervention programs (anchored by the patented Primary Restraint Technique) to healthcare, education, human services, juvenile justice, and security organizations across the United States.
- Company typePrivate
- Founded1984
- HeadquartersGardiner, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Handle With Care does
Handle With Care is a privately held behavior management and crisis intervention training organization founded in 1984 and headquartered in Gardiner, New York. The company delivers an integrated curriculum that combines verbal de-escalation with physical intervention, anchored by the patented Primary Restraint Technique (PRT), the Modified PRT for Smaller Children (ages 3-8), and proprietary methodology frameworks including the Tension/Tension Reduction Cycle (T/TRC) and the Solid Object Relationship Model (SORM). The firm reports having trained over 1 million practitioners across 6,000+ organizations in all 50 US states and internationally, with primary end markets in healthcare, K-12 education, and human/social services, and secondary exposure to juvenile justice, security and first responders, private/retail corporations, and families and caregivers. The program is recognized by Joint Commission, CARF, COA, CMS (42 CFR Part 482), Department of Education, IDEA, ADA, OSHA, and HHS, which is central to its value proposition in regulated buyer environments.
The company monetizes through four revenue streams: per-person seminar fees, custom onsite training engagements, instructor certification and annual re-certification (effectively a licensing/recurring model that creates embedded trainers inside each client), and ancillary merchandise. Per-person pricing ranges from $350 (Early Childhood Basic) to $625 (Instructor Certification), with the standard Full Program bundle (Verbal + Physical + Instructor Certification) priced across these tiers. Distribution is led by a field sales-and-delivery team of 3 Senior Master Trainers and 16 Master Trainers who run both the public seminar network (across 25+ states) and onsite engagements; the Train-the-Trainer model is the primary channel for scaling within large client organizations. An LMS-based online learning platform is slated for Fall 2025 as a third delivery format.
Handle With Care is led by Founder Bruce Chapman (40 years with the company) and CEO Hilary Adler, ESQ. (27 years), supported by approximately 27 total staff across training, administration, and finance functions. The legal entity is identified as Handle With Care Behavior Management System, Inc., operating in some materials as Handle With Care, LLC. No institutional investors, private equity ownership, or change of control is disclosed, and the company has no recorded funding rounds or M&A activity in the source material. The economic model is a mature, founder-led professional services franchise rather than a venture-backed growth business.
Handle With Care firmographics
Firmographics- Name
- Handle With Care
- Legal name
- Handle With Care Behavior Management System, Inc.
- Website
- https://handlewithcare.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Handle With Care is a privately held, 40-year-old crisis intervention and behavior management training organization that delivers verbal de-escalation and physical intervention programs (anchored by the patented Primary Restraint Technique) to healthcare, education, human services, juvenile justice, and security organizations across the United States.
- Ownership category
- akta.pro rank
Handle With Care industry classification
Industry- Product category
- Professional Training Services
- NAICS
- Professional and Management Development Training (61143), Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Severe Behavior Treatment & Crisis/De-escalation Services (ABA) (EDAKAHAK)
- akta.pro secondary industries
- Family Caregiver Coaching, Education & Support (HSABAIAI), Family Caregiver Support, Training & Coaching (HLADAGAK), ADHD & Executive Function Support Childcare (HSAAAIAB), Caregiver Support, Coaching & Training (HLADALAG)
Keywords
Where Handle With Care is headquartered
LocationHeadquarters
- HQ city
- Gardiner
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Handle With Care business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Training Seminars: In-person training seminars held across most US states where participants pay per-person fees to attend multi-day training programs. Programs include Verbal Intervention, Physical Intervention, and Instructor Certification.
- Onsite Training: Direct training delivery at client locations by HWC Master Trainers. Customized to organizational needs with flexible scheduling and participant limits.
- Certification Programs: Annual Instructor Certification and Re-Certification programs that organizations pay for to certify internal trainers who can then train their own staff.
- Merchandise Sales: Sale of branded merchandise including apparel, equipment (tripod stands), and mugs through their online store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Verbal Intervention Training - $600/person |
| Unit Pricing | Pay-as-you-go | Physical Intervention Training - $600/person |
| Unit Pricing | Pay-as-you-go | Instructor Re-/Certification - $625/person |
| Unit Pricing | Pay-as-you-go | Early Childhood Basic - $350/person |
| Unit Pricing | Pay-as-you-go | Early Childhood Instructor Certification - $400/person |
| Unit Pricing | Pay-as-you-go | Plus Instructor Certification - $500/person |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Handle With Care product offering
Product offeringCore offering
Handle With Care provides in-person and planned-online behavior management and crisis intervention training services, selling seminar seats, onsite training engagements, and Train-the-Trainer instructor certification programs to organizations in healthcare, education, juvenile justice, human services, security, and corporate settings. Its integrated curriculum combines verbal de-escalation with physical intervention techniques (anchored by the patented Primary Restraint Technique) and is delivered via Master Trainers at seminars, on client sites, and through certified in-house instructors.
Product overview
Handle With Care is a training organization offering an integrated behavior management system with multiple delivery formats. Their core portfolio consists of Verbal De-escalation Training, Physical Intervention Training (featuring the patented Primary Restraint Technique), Early Childhood Program, and Instructor Certification (Train-the-Trainer). Add-on offerings include the PLUS Tactical Response System for high-risk environments and Consulting & Expert Witness Services. Training is delivered through Onsite Training at client locations, Seminars across most US states, and upcoming Online Learning via LMS. The company serves diverse sectors including healthcare, education, juvenile justice, human services, and private security.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 50%+ reduction in physical interventions and number of injuries
- +4 more outcomes
Companies that use Handle With Care
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles6 records
Handle With Care technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Handle With Care partnerships and signals
Strategic signalScale indicators7 records
Recent moves1 record
Expansion highlights5 records
Handle With Care competitors and assessment
Company assessmentDirect peers
- Crisis Prevention Institute (CPI): CPI is the largest direct competitor to HWC, offering the widely adopted Nonviolent Crisis Intervention program covering verbal de-escalation and physical intervention for healthcare, education, and human services. Both compete for the same enterprise training budgets with similar Train-the-Trainer and seminar delivery models.
- The Mandt System: The Mandt System provides crisis intervention and physical intervention training similar to HWC's PRT, focused on healthcare, intellectual/developmental disabilities, and education. Both compete for the same regulated customer base and use Train-the-Trainer and onsite delivery formats.
- Pro-Act Systems: Pro-Act provides crisis intervention training emphasizing de-escalation and least-restrictive physical techniques, serving behavioral health, education, and corrections — directly overlapping HWC's primary verticals with similar onsite and Train-the-Trainer delivery.
- NAPPI (National Association for Practical Training & Instruction): NAPPI offers behavior management training for healthcare, human services, and corrections with similar de-escalation and physical intervention curriculum. Competes head-to-head with HWC for the same regulated facility and agency budgets.
- Therapeutic Crisis Intervention (TCI) — Cornell University: TCI is the leading crisis intervention curriculum for child welfare, residential, and juvenile justice settings — a core HWC vertical. Both are Train-the-Trainer programs competing for the same agency training dollars.
- Management of Aggressive Behavior (MOAB): MOAB Training International provides crisis intervention and physical restraint training primarily for healthcare and corrections; overlaps directly with HWC's PLUS Tactical Response and Physical Intervention programs.
Emerging players
- Safe Crisis Management (SCM): SCM is a smaller but recognized crisis intervention training program focused on special education and behavioral health; competes with HWC's Early Childhood and physical intervention curriculums for the same school district and human services clients.
- TEAM (Techniques for Effective Aggression Management): TEAM provides aggression management training for healthcare and human services, focused on verbal de-escalation; competes with HWC's Verbal De-escalation and SORM methodology in similar hospital and social service settings.
Broad incumbents
- Vistelar: Vistelar provides conflict and crisis communication training for security, healthcare, and customer service sectors — overlapping HWC's verbal de-escalation and Security & First Responder segments, with a wider corporate/private security focus.
Regional players
- ALICE Training (ALICE LLC): ALICE Training provides active shooter and workplace violence response training primarily to US schools and businesses. Overlaps HWC's Security & First Responders and Schools segments but focused on active threat scenarios rather than de-escalation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Handle With Care social profiles
Digital presenceHandle With Care compliance and trust
Trust signalCompliance11 records
Handle With Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Handle With Care leadership team
Management profileNumber of profiles
Profiles12 records
Handle With Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Handle With Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Handle With Care
What does Handle With Care do?
Handle With Care provides in-person and planned-online behavior management and crisis intervention training services, selling seminar seats, onsite training engagements, and Train-the-Trainer instructor certification programs to organizations in healthcare, education, juvenile justice, human services, security, and corporate settings. Its integrated curriculum combines verbal de-escalation with physical intervention techniques (anchored by the patented Primary Restraint Technique) and is delivered via Master Trainers at seminars, on client sites, and through certified in-house instructors.
Is Handle With Care a public or private company?
Handle With Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Handle With Care founded?
Handle With Care was founded in 1984. It employs 11 to 50 people.
Where is Handle With Care based?
Handle With Care is headquartered in Gardiner, United States, in the North America region.
How does Handle With Care make money?
Four revenue lines are on record. Training Seminars are the primary driver. The others are onsite Training, certification Programs and merchandise Sales.
Who are Handle With Care's main competitors?
Direct peers on record are Crisis Prevention Institute (CPI), The Mandt System, Pro-Act Systems, NAPPI (National Association for Practical Training & Instruction), Therapeutic Crisis Intervention (TCI) — Cornell University and Management of Aggressive Behavior (MOAB). Emerging players are Safe Crisis Management (SCM) and TEAM (Techniques for Effective Aggression Management). Vistelar is listed as a broad incumbent. ALICE Training (ALICE LLC) is listed as a regional player.
Does Handle With Care have an API?
No public API is recorded for Handle With Care.
What industry is Handle With Care in?
Handle With Care's product category is Professional Training Services. Its primary akta.pro industry code is EDAKAHAK, Severe Behavior Treatment & Crisis/De-escalation Services (ABA), with a secondary code of HSABAIAI, Family Caregiver Coaching, Education & Support. Its NAICS code is 61143 and its SIC code is 8200.