Feliz FM

What Feliz FM does

Feliz FM (legal name: Rede Feliz de Comunicação RTV Ltda - EPP) is a private Brazilian radio broadcasting company founded in 2014 and headquartered in Bela Vista, São Paulo. The company operates a single FM radio station serving the São Paulo market with linear audio programming covering music, news, and community-oriented content, aimed at a broad general-listener audience. Distribution is delivered through traditional FM broadcast plus a companion mobile application ("App Feliz") and a YouTube live-stream / on-demand channel, with additional listener engagement on Facebook, Instagram, Twitter, and WhatsApp. The technology stack is described as standard radio broadcast infrastructure extended with digital streaming capabilities, and no proprietary technology, patents, or AI/ML features are disclosed in the available data.

The company's business model is advertising-based: as a free-to-listener broadcast service, Feliz FM monetizes exclusively through ad placements and sponsorships inserted into its programming, targeting local São Paulo advertisers via a direct sales motion. There is no disclosed pricing model, rate card, or advertiser client roster, and the company reports no funding rounds, parent company, or known investors. Scale signals are limited — the headcount range is 11-50 employees, no audience ratings, listener reach, or revenue figures are publicly disclosed, and the geographic footprint is restricted to the São Paulo region with no global or national expansion claims. Strategic positioning to date consists of extending the legacy FM product into digital and social channels (app, YouTube, social platforms) rather than any disclosed M&A, partnerships, or new market entry.

Name

Feliz FM

Website

https://felizfm.fm

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Feliz FM is a São Paulo-based FM radio station, founded in 2014, broadcasting music, news, and community programming to local Brazilian listeners via FM, a mobile app, and digital streaming, monetized through radio advertising.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Independent Local Radio Stations (MPABACAD)

akta.pro secondary industries

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA), Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

Keywords

• Radio broadcasting
• Music streaming
• Digital radio
• Community radio
• São Paulo radio

Headquarters

HQ city

Bela Vista

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Radio Advertising: Traditional radio broadcast monetization through advertising and sponsorship placements during programming.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Feliz FM is a private radio station based in São Paulo, Brazil, that broadcasts music, news, and entertainment programming to listeners via traditional FM airwaves and digital streaming channels. The station also offers a companion mobile application (App Feliz) that allows listeners to access live radio and on-demand content across multiple platforms including its website, YouTube, and social media channels.

Product overview

Feliz FM operates as a single radio broadcasting product offering live audio streaming. The station provides its content through its primary radio service and a companion mobile application called 'App Feliz', enabling listeners to access broadcasts across platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Feliz FM Radio Station Live radio broadcast service providing music, entertainment, news, and community-oriented programming to listeners in São Paulo, Brazil, available through FM airwaves and digital streaming platforms.
• App Feliz

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Alpha FM: São Paulo-based commercial FM radio station serving the same metro market with similar music and entertainment programming. Comparable in scale, format, and audience targeting to Feliz FM.
• Kiss FM: São Paulo commercial FM station operating in a similar music/entertainment format. Directly comparable in scale, programming style, and target audience to Feliz FM.
• Metropolitana FM: São Paulo-based FM station with comparable music programming and target audience. Operates at a similar scale to Feliz FM as an independent local commercial broadcaster.
• Mix FM: Brazilian FM radio network with São Paulo operations targeting similar music/entertainment audiences. Comparable in programming format, scale, and local market positioning.
• Antena 1: São Paulo-based FM radio station with music-focused programming. Operates in a directly comparable format, scale, and audience segment as Feliz FM.

Broad incumbents

• Jovem Pan: One of Brazil's largest radio networks headquartered in São Paulo, broadcasting news, talk, and music across multiple AM/FM frequencies. A dominant regional incumbent competing directly for the same São Paulo advertising market.
• CBN (Central Brasileira de Notícias): Major Brazilian news/talk radio network with strong São Paulo presence, operated by Grupo Globo. Competes for local advertisers and audience share against smaller independent stations like Feliz FM.
• Transamérica: Established Brazilian radio network with major São Paulo FM presence. Competes for the same listener demographics and advertising budgets as Feliz FM but with significantly greater scale and brand recognition.
• BandNews FM: News/talk radio station affiliated with Grupo Bandeirantes, broadcasting in São Paulo. Represents a larger, well-funded competitor in the local news and information segment that Feliz FM also targets.
• Rádio Globo: Grupo Globo-owned radio station with significant São Paulo presence. A larger, vertically integrated competitor that captures share of local advertising and audience attention.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/radiofelizfm
• YouTubeyoutube.com/redefelizfm
• Facebookfacebook.com/radiofelizfm
• Instagraminstagram.com/radiofelizfm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feliz FM