Essence Cannabis Dispensary

What Essence Cannabis Dispensary does

Essence Cannabis Dispensary, doing business as RISE Cannabis, is a multi-state retail cannabis dispensary brand owned by Green Thumb Industries (GTI), a privately-held diversified cannabis consumer products company headquartered in the United States. The company operates physical dispensary storefronts across 14 U.S. states — Nevada, California, Connecticut, Florida, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, and Virginia — with 13 dedicated locations in Nevada spanning Carson City, Henderson, Las Vegas (six stores), Reno, and Spanish Springs. Sub-brands under the RISE umbrella include RISE Dispensaries, Bluepoint Westport, Bloom Wellness, Affinity Dispensary, and Revolution Normal Dispensary, following the rebrand of the former "Beyond Hello" Peoria, Illinois location.

The core product offering is a full-category cannabis assortment covering flower, pre-rolls, vapes, edibles, drinks, concentrates, tinctures, topicals, CBD, capsules, gear, and branded merchandise, distributed under both proprietary labels (RYTHM, Good Green, Dogwalkers, Beboe, &Shine, Dr. Solomon's, incredibles, PlugPlay) and partner brands. The technology stack is intentionally lightweight: a website-based online menu and order-ahead pickup system, a RISE Rewards loyalty program, and content-marketing properties (the Cannabis Insider blog, dispensary guides, state-law pages, and a medical-card acquisition funnel). There is no proprietary mobile app, no public API/SDK, and no disclosed AI or machine-learning capabilities.

Revenue is generated exclusively through direct-to-consumer retail cannabis sales to two end markets: adults 21+ purchasing recreational cannabis, and registered medical marijuana patients. Pricing follows a unit-based retail model with monthly brand promotions (up to 20% off Good Green, up to 10% off RYTHM) and demographic-tiered discounts — 20% for veterans and active military, 10% for seniors, 10% for SSDI recipients, and 15% for cannabis industry workers. Customer acquisition relies on the 13-store Nevada retail density, the broader 14-state footprint, content marketing, and the RISE Rewards program for repeat purchase frequency. There is no disclosed headcount, revenue, or financial detail specific to the Essence / RISE Cannabis entity; the 101-250 employee figure in the firmographic data appears to reflect Nevada operations only, while parent GTI operates at substantially larger scale.

Name

Essence Cannabis Dispensary

Legal name

Green Thumb Industries

Website

https://essencevegas.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

RISE Cannabis (Essence) is a multi-state retail cannabis dispensary brand owned by Green Thumb Industries, operating 13 Nevada locations and stores across 14 U.S. states, serving adult recreational consumers and medical marijuana patients with a full-category cannabis assortment and an order-ahead pickup model.

Ownership category

akta.pro rank

Product category

Cannabis Retail Dispensary

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), All Other Health and Personal Care Retailers (456199)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)

akta.pro secondary industries

Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH), Cannabis Dispensary + Wellness/Apothecary Format (Supplements, Skincare, etc.) (CRANAFAJ)

Keywords

• Cannabis retail dispensary
• Recreational cannabis sales
• Medical marijuana dispensary
• Cannabis product categories
• Multi-state dispensary operations

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Cannabis Retail Sales: Dispensary retail model selling cannabis products including flower, pre-rolls, vapes, edibles, drinks, concentrates, tinctures, topicals, CBD products, capsules, gear, and merchandise to recreational consumers (21+) and medical marijuana patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Essence Cannabis Dispensary (operating as RISE Cannabis) operates a multi-location retail dispensary chain selling recreational cannabis (to adults 21+) and medical marijuana across 13 Nevada locations. It offers cannabis products across categories such as flower, pre-rolls, vapes, edibles, drinks, concentrates, tinctures, topicals, CBD, capsules, gear, and merchandise, supported by online ordering with in-store pickup and a RISE Rewards loyalty program.

Product overview

RISE Cannabis Dispensary operates a multi-location retail network across Nevada, offering medical marijuana and recreational cannabis products to adults 21+. The dispensary offers a comprehensive product portfolio spanning multiple categories including Flower, Pre-Roll, Vape, Edibles, Drinks, Concentrates, Tinctures, Topicals, CBD, Capsules, Gear, and Merch. The company carries several cannabis brands including RYTHM, Good Green, Dogwalkers, Beboe, &Shine, Dr. Solomon's, incredibles, and PlugPlay. RISE is owned by Green Thumb Industries and operates 12 locations throughout Nevada.

Differentiator

Problem solved

Functional benefit

Brands

• RISE Dispensaries: Cannabis dispensary brand offering medical marijuana and recreational cannabis products including flower, pre-rolls, vapes, edibles, drinks, concentrates, tinctures, topicals, CBD, capsules, gear, and merch.
• Bluepoint Westport
• Bloom Wellness
• Affinity Dispensary
• Revolution Normal Dispensary

Products and services

• RISE Nevada Dispensary Service
• Flower
• Pre-Roll
• Vape
• Edibles
• Drinks
• Concentrate
• Tinctures
• Topicals
• CBD
• Capsules
• Gear
• Merch

Quantifiable outcome

• 13 dispensary locations serving Nevada market

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Green Thumb IndustriescoreOthersGreen Thumb Industries (GTI) is the parent company of RISE Cannabis. RISE dispensaries are owned and operated by Green Thumb Industries, a national cannabis consumer products company. The company operates dispensaries across multiple U.S. states.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Planet 13 Holdings: Nevada-focused cannabis retailer anchored by a flagship Las Vegas Strip superstore, directly competing for the same Las Vegas tourist cannabis customer as RISE's Strip and surrounding locations.
• MedMen: Multi-state cannabis retailer with premium dispensary positioning in Nevada (Las Vegas) and other states; a directly comparable luxury-leaning dispensary competitor.
• Cresco Labs: Multi-state cannabis operator with retail banners (Sunnyside, Cresco) offering a comparable dispensary-plus-brand portfolio model and similar footprint expansion strategy.
• Trulieve: Multi-state cannabis operator with the largest dispensary footprint on the U.S. East Coast and growing West Coast presence, offering a similar adult-use + medical retail model and omnichannel ordering.
• Columbia Care: Multi-state cannabis operator with dispensary banners (Cannabist, gLeaf) on both coasts; directly comparable for premium medical and adult-use retail positioning.
• Curaleaf: One of the largest U.S. multi-state cannabis operators with a deep dispensary footprint across 17+ states, directly comparable to GTI/RISE in scale, multi-state retail model, and adult-use/medical product mix.
• Ayr Wellness: Multi-state cannabis operator with a growing dispensary footprint across Florida, Pennsylvania, New Jersey and other states; comparable adult-use + medical retail model with online ordering.
• Verano Holdings: Vertically integrated multi-state cannabis operator with dispensary banners (Zen Leaf, MÜV) across multiple states; competes head-to-head with RISE for premium brand shelf space and adult-use customers.

Emerging players

• The Parent Company (TPCO / Caliva): California-anchored cannabis retailer and brand house; overlaps with RISE in premium brand strategy (e.g., Beboe) and dispensary retail, though more limited geographic footprint.

Broad incumbents

• Green Thumb Industries (Parent): Direct parent of RISE Cannabis; while not a competitor, it operates additional retail banners (Bloom Wellness, Affinity, Revolution Normal) and shared brand/supply infrastructure, making it the most relevant reference point for RISE's full operating context.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/essencevegas
• Facebookfacebook.com/essencedispensaries

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Essence Cannabis Dispensary