Rosehaven Homes, LLC
Rosehaven Homes, LLC is a private, founder-led homebuilder in San Antonio, Texas that develops and sells new construction single-family homes and duplex investment properties across multiple Central Texas communities, featuring its proprietary three-tier Green Building Standard system.
- Company typePrivate
- Founded2018
- HeadquartersSan Antonio, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Rosehaven Homes, LLC does
Rosehaven Homes, LLC is a private, founder-led homebuilder headquartered in San Antonio, Texas that develops and sells new construction single-family homes and duplex investment properties across multiple planned communities in the San Antonio metro and Central Texas. Founded by CEO Martin Rico and operating since at least 2018, the company runs a vertically integrated model that includes land acquisition, community planning, home construction, and sales through on-site model homes, with a headquarters sales office at the Pearl Brewery. Its product portfolio spans roughly 14 single-family floor plans (1,632 to 2,206 sq ft, priced $248K-$466K) and 3 duplex floor plans (1,109 to 1,505 sq ft per unit, priced $378K-$506K), offered with Farmhouse, American Colonial, Georgian, Craftsman, Contemporary, and Mid-Century elevations across five active communities (Blue Ridge Ranch, Friedrich Hill, Magnolia Village North, Montgomery Village, Rosemont Heights, Westwood Oaks) and one completed community (Rosewood Village in New Braunfels).
The company's core technical differentiator is its proprietary three-tier Green Building Standard system (GBS 1.0, 2.0, and 3.0) that progressively adds energy-efficient features such as EV-ready 240V outlets, foam insulation, conditioned attics, solar-ready electrical panels, heat pump water heaters, and smart thermostats, with claimed energy reductions of approximately 30% (GBS 2.0) and 45% (GBS 3.0) versus average new homes. Green features are bundled into base pricing rather than sold as upgrades. The company also offers a direct rental program (Magnolia Village Leasing) and a Land Planning Services arm that sources and develops lots in Central Texas.
Rosehaven's go-to-market is sales-led, executed through dedicated sales executives at model homes following a four-step buying process (learn, get approved and sign contract, build, close). The company serves two primary customer segments: individual retail home buyers (first-time, move-up, and energy-conscious purchasers) and multifamily/duplex investors (including remote buyers from Dallas, Austin, Houston, New York, and California) seeking cash flow and tax-advantaged income properties, supported by preferred lender referrals, advertised cap rates above 5%, total returns around 20%, and property management referrals. Promotional financing programs (rates as low as 2.99%, VA/FHA options, up to $27,000 in incentives) are used to support absorption across price points.
Rosehaven Homes, LLC firmographics
Firmographics- Name
- Rosehaven Homes, LLC
- Legal name
- Rosehaven Homes, LLC
- Website
- https://rosehaven.us
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rosehaven Homes, LLC is a private, founder-led homebuilder in San Antonio, Texas that develops and sells new construction single-family homes and duplex investment properties across multiple Central Texas communities, featuring its proprietary three-tier Green Building Standard system.
- Ownership category
- akta.pro rank
Rosehaven Homes, LLC industry classification
Industry- Product category
- Residential Home Construction
- NAICS
- New Housing For-Sale Builders (236117), Residential Building Construction (2361), Residential Building Construction (23611)
- akta.pro primary industry
- Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)
- akta.pro secondary industries
- Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB), Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)
Keywords
Where Rosehaven Homes, LLC is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rosehaven Homes, LLC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Single-Family Home Sales: Rosehaven builds and sells single-family homes in multiple communities across San Antonio, Texas. Homes are sold prior to or during construction with a 4-step buying process. Revenue is generated from the sale of completed or to-be-built homes at various price points ranging from $248,190 to $465,990.
- Duplex/Investment Property Sales: Rosehaven develops and sells duplex investment properties to multifamily investors. Duplexes are marketed as income-producing properties with suggested rents and cap rate projections. Purchase prices range from $377,990 to $505,990 per duplex unit.
- Land Development and Sales: Rosehaven acquires, plans, and develops land in Central Texas for residential communities. Also offers land value reports and assists landowners in finding buyers for their properties.
- Multifamily Investment Services: Provides investment property consultation, connects investors with preferred lending partners, and offers property management referrals. Revenue generated through property sales rather than ongoing service fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Blue Ridge Ranch - Single Family Homes starting at $248,190 |
| Unit Pricing | Pay-as-you-go | Friedrich Hill - Single Family Homes starting at $448,990 |
| Unit Pricing | Pay-as-you-go | Rosemont Heights - Single Family Homes starting at $389,000 |
| Unit Pricing | Pay-as-you-go | Magnolia Village North - Duplexes starting at $377,990 |
| Unit Pricing | Pay-as-you-go | Montgomery Village - Duplexes starting at $505,990 |
| Unit Pricing | Pay-as-you-go | Westwood Oaks - Coming Soon starting at $285,000 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Rosehaven Homes, LLC product offering
Product offeringCore offering
Rosehaven Homes, LLC is a San Antonio-based homebuilder that develops and sells new single-family homes and duplex investment properties across multiple communities in the San Antonio and Central Texas area. The company builds homes incorporating its proprietary Green Building Standards (GBS 1.0, 2.0, and 3.0) at no extra cost, delivering energy savings of 30-45% versus average new construction. The portfolio spans six communities (Blue Ridge Ranch, Friedrich Hill, Magnolia Village North, Montgomery Village, Rosemont Heights, and Westwood Oaks) offering 14 floor plans from 1,109 to 2,206 sq ft at price points ranging from $248,190 to $510,990.
Product overview
Rosehaven Homes, LLC is a home builder and real estate development company offering single-family homes and duplex investment properties across multiple communities in the San Antonio, Texas area. The product portfolio consists of (1) single-family home communities featuring 14 named floor plans (Malcolm, Primrose, Aragon, Segovia, Lancaster, Parker, Churchill, Cooper, Osbourne, Langdon, Palmer) ranging from 1,632 to 2,206 sq ft, offered in various architectural elevations (Farmhouse, Colonial, Georgian, Craftsman, Contemporary, Mid-Century, Modern Farmhouse); (2) duplex investment properties with three floor plans (Kennedy, Lyon, Denman) ranging from 1,109 to 1,505 sq ft per unit; and (3) three tiers of Green Building Standards (GBS 1.0, 2.0, 3.0) providing progressive energy efficiency features from basic EV-ready/LED lighting to solar-ready NetZero-capable homes. The company also offers land planning services and a multifamily investment program. Communities are located throughout San Antonio metro area including Blue Ridge Ranch, Friedrich Hill, Magnolia Village North, Montgomery Village, Rosemont Heights, and Westwood Oaks.
Differentiator
Problem solved
Functional benefit
Products and services
- Blue Ridge Ranch Community
Quantifiable outcome
- Energy consumption reduced by 30% with GBS 2.0
- +4 more outcomes
Companies that use Rosehaven Homes, LLC
Customer profileSegments3 records
Ideal customer profiles3 records
Rosehaven Homes, LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Rosehaven Homes, LLC partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Rosehaven Homes, LLC competitors and assessment
Company assessmentBroad incumbents
- D.R. Horton: Largest U.S. homebuilder by volume with significant San Antonio / Central Texas operations. Comparable as a production homebuilder serving first-time and move-up buyers, but at national scale with deeper land bank and broader product line.
- Lennar Corporation: Top-3 national homebuilder with active San Antonio operations. Comparable on for-sale single-family and townhome product, including energy-efficient offerings (Lennar "EVERYTHING'S INCLUDED"), but at far greater scale and geographic reach.
- PulteGroup: National homebuilder (Centex, Pulte, Del Webb, John Wieland brands) operating in San Antonio through Centex and Pulte Homes. Comparable on move-up and entry-level buyer targeting in Texas, with much broader scale and brand portfolio.
- Taylor Morrison: Top-5 U.S. homebuilder with significant Texas operations including San Antonio and Austin. Comparable on product mix and energy-efficiency positioning, with broader geographic scale and design center customization model.
Direct peers
- KB Home: Public production homebuilder with strong Texas presence including San Antonio. Closely comparable business model: build-to-order homes with energy-efficient features, first-time and move-up buyer focus, and similar price points in shared submarkets.
- David Weekley Homes: Large private U.S. homebuilder founded in Houston with active San Antonio operations. Closely comparable as a privately-held, design-focused production builder serving similar buyer segments in Texas metros with comparable price points and community formats.
- Highland Homes: Dallas-based private Texas regional homebuilder with operations across major Texas metros. Comparable as a privately-held, design-and-quality-focused Texas builder serving similar buyer segments with comparable price points and community structure.
- M/I Homes: Public homebuilder with Houston/San Antonio/Austin/Dallas-Fort Worth operations. Comparable as a move-up-focused builder with energy-efficient home programs and similar community-based development model in the same Texas metros.
- Ashton Woods: Private homebuilder with strong Texas presence including San Antonio/Austin. Comparable on design personalization, move-up buyer focus, and similar community formats in shared submarkets.
Regional players
- HistoryMaker Homes: Texas-focused homebuilder with Houston, Dallas-Fort Worth, San Antonio, and Austin operations. Comparable as a regional production builder serving similar first-time and move-up buyer segments in Texas metros with comparable price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Rosehaven Homes, LLC social profiles
Digital presenceRosehaven Homes, LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rosehaven Homes, LLC leadership team
Management profileNumber of profiles
Profiles1 record
Rosehaven Homes, LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rosehaven Homes, LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rosehaven Homes, LLC
What does Rosehaven Homes, LLC do?
Rosehaven Homes, LLC is a San Antonio-based homebuilder that develops and sells new single-family homes and duplex investment properties across multiple communities in the San Antonio and Central Texas area. The company builds homes incorporating its proprietary Green Building Standards (GBS 1.0, 2.0, and 3.0) at no extra cost, delivering energy savings of 30-45% versus average new construction. The portfolio spans six communities (Blue Ridge Ranch, Friedrich Hill, Magnolia Village North, Montgomery Village, Rosemont Heights, and Westwood Oaks) offering 14 floor plans from 1,109 to 2,206 sq ft at price points ranging from $248,190 to $510,990.
Is Rosehaven Homes, LLC a public or private company?
Rosehaven Homes, LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rosehaven Homes, LLC founded?
Rosehaven Homes, LLC was founded in 2018. It employs 1 to 10 people.
Where is Rosehaven Homes, LLC based?
Rosehaven Homes, LLC is headquartered in San Antonio, United States, in the North America region.
How does Rosehaven Homes, LLC make money?
Four revenue lines are on record. Single-Family Home Sales are the primary driver. The others are duplex/Investment Property Sales, land Development and Sales and multifamily Investment Services.
Who are Rosehaven Homes, LLC's main competitors?
Broad incumbents on record are D.R. Horton, Lennar Corporation, PulteGroup and Taylor Morrison. Direct peers are KB Home, David Weekley Homes, Highland Homes, M/I Homes and Ashton Woods. HistoryMaker Homes is listed as a regional player.
Does Rosehaven Homes, LLC have an API?
No public API is recorded for Rosehaven Homes, LLC.
What industry is Rosehaven Homes, LLC in?
Rosehaven Homes, LLC's product category is Residential Home Construction. Its primary akta.pro industry code is IMAFABAD, Spec Home / Production Homebuilding (Tract & Volume Builders), with a secondary code of IMAFABAB, Multi-Family Residential Construction (Apartments, Condos, Townhomes). Its NAICS code is 236117.