brain&more

What brain&more does

brain&more is a Luxembourg-based communication agency founded in 2002 by Frank Zeimet and Ghislain Ludwig, structured as a Société Anonyme (S.A.) under Luxembourg law. The agency operates from a single headquarters in Luxembourg city and serves B2B clients across the Grand Duchy, with a horizontal approach spanning commercial businesses and public-sector institutions such as the Ministry of Economy and the Luxembourg Convention Bureau.

The agency's offering is organized around four integrated service pillars: Solution éditoriale (press work, content creation, corporate reporting, crisis communication, newsletters, magazines, and books), Solution créative (graphic design, branding, visual identities, advertising campaigns across print, social, video, radio, and web), Solution régie (advertising networks, sponsorship sales, and active prospecting for event and publication advertisers), and Solution événementielle (congresses, seminars, fairs, exhibitions, roadshows, and turnkey stand construction delivered in conjunction with the affiliated FAIRFAIR company created in 2012). It also produces a portfolio of themed publications (Terroirs & Traditions, Let's Bike, Camping-Cars, Pool & Wellness at Home, Oldtimers & Youngtimers, Cats & Dogs) and organizes signature events including Expat Day, Journées Portes Ouvertes, Mosel - Licht und Flammen, and TOP KIDS.

The business model is project-based professional services with custom quotes per engagement; no public pricing is disclosed. Go-to-market is direct B2B sales combined with event-driven and content-marketing channels (a corporate website in French and English, Facebook, LinkedIn, Instagram, and the owned publications). Management transitioned in 2019 when Laurent Mathékowitsch joined as a shareholder and Director, and again in January 2023 when Valerio D'Alimonte joined as Co-director, while co-founder Ghislain Ludwig withdrew from daily management. The current team comprises approximately 10-12 members covering editorial, design, project management, MICE business development, and commercial development functions.

Name

brain&more

Legal name

brain&more S.A.

Website

https://brain.lu

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

brain&more is a Luxembourg-based communication agency founded in 2002 offering integrated editorial, creative, advertising, and event services to businesses and public-sector clients across the Grand Duchy of Luxembourg.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (541810), Convention and Trade Show Organizers (56192), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

akta.pro secondary industries

Meeting & Conference Planning & Coordination (HSACADAA), Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Communication agency
• Public relations
• Graphic design
• Event management
• Advertising services

Headquarters

HQ city

Luxembourg

HQ country

Luxembourg

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Communication Agency Services: Professional services revenue from editorial solutions (press work, content creation, PR), creative solutions (branding, graphic design, advertising campaigns), advertising solutions (media buying, sponsorship), and event solutions (congresses, seminars, exhibitions, trade shows).

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

brain&more is a full-service communication agency offering four integrated solutions: editorial services (press work, content creation, PR, corporate reporting), creative services (branding, graphic design, advertising campaigns, video, websites), advertising/sponsorship services (media buying, partner search), and event solutions (congresses, seminars, exhibitions, trade fairs, turnkey stands via FAIRFAIR). The agency also publishes themed magazines and guides and organizes signature events across Luxembourg.

Product overview

brain&more is a communication agency founded in 2002 offering a comprehensive suite of four integrated service solutions: Solution éditoriale (editorial and content creation), Solution créative (creative design and branding), Solution régie (advertising and sponsorship), and Solution événementielle (event management). The agency also operates through its affiliate brand FAIRFAIR for custom exhibition stands. Its product portfolio includes themed publications such as Terroirs & Traditions, Let's Bike, Camping-Cars, Pool & Wellness at Home, Oldtimers & Youngtimers, and Cats & Dogs guides. The agency organizes signature events including EXPAT DAY, Journées Portes Ouvertes, MOSEL - Licht und Flammen, and TOP KIDS.

Differentiator

Problem solved

Functional benefit

Products and services

• Solution éditoriale (Editorial Solution) Multi-language editorial and content creation services including press kits, press releases, reports, articles, corporate reporting, advertorials, crisis communication, newsletters, magazines, brochures, and books for businesses and organizations.
• Solution créative (Creative Solution) Graphic design, branding, and creative production services covering logos, visual identities, business cards, annual reports, magazines, brochures, invitations, posters, advertisements, videos, radio spots, and websites for internal and external communications.
• Solution régie (Advertising & Sponsorship) Advertising network services including active prospecting, partner search for event organizers, and advertiser recruitment for publications.
• Solution événementielle (Event Solution) End-to-end event organization including congresses, seminars, conferences, festivities, fairs, concerts, exhibitions, roadshows, inaugurations, hostess staffing, photo/video services, and tailor-made stands.
• FAIRFAIR (Affiliate Brand) Affiliate company created in 2012 offering custom-made environmentally friendly exhibition stands with modularity, flexibility, rapidity, quality and budgetary savings, working in conjunction with brain&more for turnkey event solutions.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• FAIRFAIRcoreStrategic or Co-development PartnerSubsidiary company created in 2012 offering environmentally-friendly modular stand construction combining flexibility, rapidity, quality, and cost efficiency. Enables brain&more to provide complete turnkey event solutions.
• regie.lucoreStrategic or Co-development PartnerCollaborates on publications and events including the Terroirs & Traditions guide and Expat Day event.
• Luxembourg Convention BureauminorOthersMember of the Luxembourg Convention Bureau which groups main players in the MICE sector to develop expertise and position Luxembourg as a business and congress destination.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• DDB: DDB is a global advertising network with European operations, offering creative, advertising, and campaign execution services. It competes for many of the same regional clients as brain&more across B2B and public-sector campaigns.
• Edelman: Edelman is a leading global public relations firm with European operations, directly competing with brain&more's editorial/PR capabilities for corporate and institutional clients, though at significantly larger scale.
• Ogilvy: Ogilvy is a global creative advertising network with Benelux operations, providing branding, advertising, and content services. It competes with brain&more's Solution créative and Solution régie for the same client base.
• Publicis Groupe: Publicis is a global advertising holding company with Benelux presence, offering integrated creative, media, and digital services. It competes with brain&more for the same multinational and Luxembourg-headquartered clients but at a much larger scale.
• Havas: Havas is a global advertising and communications network with Belgian/Luxembourg operations, offering creative, media, and PR services across the same client base brain&more targets. Competes for the same enterprise and government RFPs in the region.
• BBDO Worldwide: BBDO is a global advertising network with European operations, competing with brain&more on creative, advertising, and brand strategy work for multinational clients with Benelux presence.
• FleishmanHillard: FleishmanHillard is a global PR and communications firm with European operations, comparable to brain&more's editorial and Solution éditoriale offerings. It targets similar corporate, institutional, and government clients.
• Weber Shandwick: Weber Shandwick is a global public relations and communications agency with European operations, providing PR, content, and event services that overlap with brain&more's editorial and event solutions.
• Dentsu: Dentsu is a global advertising and communications group with European operations, offering integrated creative, media, and event services that compete with brain&more's full-service offering for regional and international clients.

Direct peers

• Binsfeld: Binsfeld is one of the longest-established full-service communication and PR agencies in Luxembourg, offering editorial, creative, and event services to a comparable mix of B2B, public-sector, and institutional clients. Directly comparable to brain&more in size, market, and service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/brain.more.1
• LinkedInlinkedin.com/company/brainandmore
• Instagraminstagram.com/brain.more

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about brain&more