The Trekking Group
The Trekking Group is a privately held Canadian company that designs, constructs, and operates aerial adventure parks and forest-based experiential attractions, serving consumers through 17 owned parks in Canada and the US, and serving B2B clients worldwide via custom construction services and franchise licensing.
- Company typePrivate
- Founded2002
- HeadquartersPapineauville, Canada
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What The Trekking Group does
The Trekking Group (Groupe Trekking) is a privately held Canadian company founded in 2002, headquartered in Laval, Quebec, that designs, constructs, and operates aerial adventure parks and forest-based experiential attractions. The company operates two integrated business lines. The first is direct-to-consumer operation of a 17-park owned network spanning Ontario (7 Treetop Trekking parks), Quebec (5 Arbraska parks plus additional locations), and Florida (Treetop Trekking Miami and Daytona Beach Zipline Adventures), generating revenue from per-guest admission fees. The second is a B2B custom aerial attraction design, engineering, and construction services business serving property owners, resorts, national/provincial parks, zoos, and event venues worldwide.
The company's core technology comprises aerial construction systems for adventure attractions — ziplines, suspension bridges, canopy tours, challenge courses, adventure playgrounds, and Via Ferrata routes — paired with proprietary concepts: Wondernet (massive outdoor elevated net modules developed with French partner Chien Noir and exclusively distributed in North America by The Trekking Group), Treewalk Village (hammock-net adventure playgrounds for young children), and Via Ferrata systems developed by wholly owned subsidiary Prisme Equipment Canada, which brings more than 30 years of world-leading expertise. The platform is delivered across multiple sub-brands (Treetop Trekking, Arbraska, UPLA, Treego, Arbre-en-Arbre), supplemented by franchise licensing (Arbre-en-Arbre in Quebec, Treego in English-speaking Canada) and ongoing operational consulting for clients post-construction.
Revenue is generated from three streams: per-guest admission fees across 17 directly operated parks, project-based professional services fees from custom design and construction contracts globally, and franchise/licensing royalties from independent operators using the company's brand and operational frameworks. The customer base spans individual consumers (B2C), resort and hospitality operators, government and parks agencies, private landowners, retail and entertainment venues (including the indoor BFly and Safari Bet Store locations in Quebec), and event organizers such as the 2015 Pan American Games in Toronto; marquee construction projects include the Macau Tower Skywalk, Mount Kinabalu Via Ferrata in Malaysia, Montmorency Falls in Quebec City, and Mount Norquay in British Columbia.
The Trekking Group firmographics
Firmographics- Name
- The Trekking Group
- Legal name
- Groupe Trekking
- Website
- https://thetrekkinggroup.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Trekking Group is a privately held Canadian company that designs, constructs, and operates aerial adventure parks and forest-based experiential attractions, serving consumers through 17 owned parks in Canada and the US, and serving B2B clients worldwide via custom construction services and franchise licensing.
- Ownership category
- akta.pro rank
The Trekking Group industry classification
Industry- Product category
- Adventure Attractions Construction and Operations
- NAICS
- Amusement and Theme Parks (71311)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Aerial Adventure Parks (Multi-Element Courses) (THAAACAC)
- akta.pro secondary industries
- Via Ferrata & Adventure Climbing Parks (THAAACAE), Zipline & Canopy Tour Parks (THAAACAA), Treetop Walks & Aerial Trails (THAAACAD), Adventure & Aerial Parks (Ropes Courses, Zipline Parks, Climbing Parks) (THAJAEAI)
Keywords
Where The Trekking Group is headquartered
LocationHeadquarters
- HQ city
- Papineauville
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
The Trekking Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Adventure Park Operations: Direct operation of 17 aerial adventure parks across Ontario, Quebec, and Florida under multiple brands (Treetop Trekking, Arbraska, UPLA, Treewalk Village, Treetop Trekking Miami, Daytona Beach Zipline Adventures). Revenue generated from visitor admission fees.
- Aerial Construction Services: Custom design, engineering, and construction of aerial attractions for third-party clients including resorts, national/provincial parks, private landowners, zoos, and event venues. The company designs and builds attractions including ziplines, adventure parks, canopy tours, suspended bridges, and Via Ferrata for clients worldwide.
- Franchise Revenue: Franchise licensing model using Arbre-en-Arbre (Quebec market) and Treego (English-speaking Canada) brands. Independent operators pay franchise fees to use established brand names and operational frameworks.
- Operational Consulting and Support: Post-construction operational support including marketing, training, management, and maintenance services for clients who continue the relationship after their attraction is built.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels4 records
The Trekking Group product offering
Product offeringCore offering
The Trekking Group designs, constructs, and operates aerial adventure parks and attractions including ziplines, canopy tours, via ferrata routes, suspended bridges, elevated pathways, challenge courses, adventure playgrounds, and urban aerial experiences. The company directly operates 17 adventure parks across Ontario, Quebec, and Florida under brands such as Treetop Trekking, Arbraska, UPLA, and Treewalk Village, and separately provides custom aerial attraction design, engineering, and construction services to third-party clients including resorts, parks, zoos, municipalities, and event organizers worldwide.
Product overview
The Trekking Group is a leading North American operator and builder of aerial adventure attractions, offering a comprehensive portfolio of experiential products. The core offering centers on aerial adventure parks where guests engage in climbing, swinging, and ziplining through forest canopies. This is supported by multiple operational brands including Arbraska (5 parks in Quebec, founded 2002), Treetop Trekking (7 parks in Canada plus 1 in the US, founded 2006), Treetop Trekking Miami, UPLA (net-based aerial experience), and Treewalk Village (treehouse playgrounds for young children). The company also offers specialized attractions including ziplines and zip tours, canopy tours, challenge courses, adventure playgrounds (IAAPA award-winning), Via Ferrata (via sister company Prisme), suspended bridges and walkways, elevated pathways, urban aerial adventures, temporary event zip lines, and indoor adventure parks. The Wondernet product (exclusive North American distribution rights from Chien Noir of France) provides large-scale net-based canopy play areas. The company operates 17 locations across Ontario, Quebec, and Florida, and provides construction services through its Canadian and US divisions.
Differentiator
Problem solved
Functional benefit
Brands
- Treetop Trekking: Operating brand in English-speaking markets. Founded in 2006, operates 7 parks in Canada and 1 in the USA.
- Arbraska
- Upla
- Treego
- Arbre-en-Arbre
- Arbre-en-Ciel
- Treewalk Village
- Treetop Trekking Miami
- Daytona Beach Zipline Adventures by Treetop Trekking
- Treetop Trekking Construction Canada
- Treetop Trekking Construction USA
- Prisme Equipment Canada
Products and services
- Aerial Adventure Park Design and Construction Custom design, engineering, and construction of aerial adventure parks where guests climb, swing, and zip through the forest canopy on bridges, balance obstacles, and ziplines. Built for property owners, resorts, parks, and tourism operators worldwide using over 20 years of operational expertise from the company's own park network.
- Zipline and Zip Tour Construction Custom design and construction of high-volume zipline experiences ranging from mountain-top to forest canopy to urban settings. Available as standalone attractions or combined into multi-line tours for resorts, parks, and tourism operators.
- Canopy Tour Construction Custom design and construction of guided walks through forest canopies at 20-40 feet elevation using wide suspension bridges. Designed to be less physically demanding than aerial adventure parks and accessible to broader audiences.
- Challenge Course Construction Custom design and construction of high-ropes and low-ropes courses for youth camps, recreation facilities, and team-building venues. Designed to support team building and personal growth objectives.
- Adventure Playground Construction Custom design and construction of treehouse-themed playgrounds for young children ages 2-7 with enclosed hammock nets at 8-foot heights, eliminating the need for safety harnesses. Winner of the 2019 IAAPA Brass Ring Award for Best New Kids Attraction.
- Wondernet Adventures Large-scale outdoor play area composed of elevated net modules suspended in the forest canopy with no predefined routes, allowing guests to explore freely. Distributed exclusively in North America by The Trekking Group in partnership with Chien Noir of France.
- Via Ferrata Construction Custom design and construction of assisted climbing routes that transform rock faces into mountaineering experiences. Delivered using sister company Prisme's 30+ years of experience as world leader in Via Ferrata design and construction.
- Suspended Bridges and Walkways Construction Custom design and construction of wide, stable suspension bridges across gorges, canyons, and mountain ridges, designed to be wheelchair accessible and to bring large numbers of visitors to remote viewpoints.
- Elevated Pathway and Lookout Platform Construction Custom design and construction of spectacular elevated walkways along cliffs and mountainsides, providing guests with panoramic views in a safe and accessible manner.
- Urban Aerial Adventure Construction Custom design and construction of aerial adventures in urban settings including city tower climbs, bridge walks, and urban ziplines. Among the most technically advanced projects the company delivers, including the Macau Tower Skywalk and MTL Zipline in downtown Montreal.
- Temporary Event Zipline Construction Custom design and installation of temporary ziplines for events and festivals, suitable for indoor or outdoor settings with no existing structures required. Deployed at the 2015 Pan American Games in Toronto.
- Indoor Adventure Park Construction Custom design and construction of climate-proof indoor aerial adventures designed to operate 12 months of the year. Scalable to any space for resorts, shopping malls, retail spaces, or standalone businesses.
- Arbraska Park Operations Direct operation of 5 aerial adventure parks in Quebec under the Arbraska brand, founded in 2002. Visitor admission revenue.
- Treetop Trekking Park Operations Direct operation of 7 aerial adventure parks in Canada and 1 in the United States under the Treetop Trekking brand, founded in 2006. Visitor admission revenue.
- UPLA Experience The company's newest adventure experience featuring a suspended world of nets and aerial games. An award-winning concept offering a unique outdoor play experience; nominated for the IAAPA Brass Ring Award for Best New Attraction in 2022.
- Treetop Trekking Miami and Daytona Beach Zipline Adventures Direct operation of Treetop Trekking Miami and Daytona Beach Zipline Adventures in Florida, USA, the company's first operating parks in the US market. Visitor admission revenue.
- Treewalk Village Operations Direct operation of treehouse adventure parks under the Treewalk Village brand (and Arbre-en-Ciel in French), designed especially for young children ages 2-7 with enclosed walkways in 8-foot tall hammock nets eliminating the need for safety harnesses.
- Arbre-en-Arbre and Treego Franchise Licensing Franchise licensing program offering independent operators the right to use The Trekking Group's established brand names and operational frameworks. Arbre-en-Arbre targets the Quebec market and Treego targets English-speaking Canada, both with over 20 years of brand recognition.
- Operational Consulting and Support Services Post-construction operational support for clients, including marketing, training, management, and maintenance services for attractions built by The Trekking Group. Part of the company's 360-degree approach covering conception through ongoing operation.
Quantifiable outcome
- 17 aerial adventure park locations operated across Ontario, Quebec, and Florida
- +3 more outcomes
Companies that use The Trekking Group
Customer profileNamed customers26 records
Segments6 records
Ideal customer profiles5 records
The Trekking Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Trekking Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Chien NoircoreThe Trekking Group partnered with Chien Noir, the world leader in recreational netting structures based in France, to develop Wondernet. Chien Noir's expertise in rope technology evolved from the sailing world where they perfected rope usage at sea. The partnership gives The Trekking Group exclusive rights to distribute the Wondernet concept in the North American market.
- PrismecorePrisme is The Trekking Group's sister company and the world leader in Via Ferrata design and construction with over 30 years of experience. Prisme provides the specialized technical expertise for Via Ferrata projects, and The Trekking Group leverages this relationship to offer comprehensive cliff trekking solutions to clients.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
The Trekking Group competitors and assessment
Company assessmentDirect peers
- Zip World: Largest aerial adventure operator in the UK offering ziplines, aerial courses, and Via Ferrata; highly comparable in scale (~20+ experiences), vertical integration, and premium brand positioning.
- The Adventure Park at Sandy Spring: US operator of aerial forest adventure parks offering multi-element courses, ropes, and ziplines — directly comparable product offering and similar operating model in the North American market.
- Go Ape: Operates franchised and company-owned aerial adventure parks in the US (with UK origins), competing directly with Trekking Group's Treetop Trekking network for the same consumer park-goer and franchise partner segments.
- WildPlay: Canadian operator of aerial adventure parks and ziplines across BC and Ontario with a similar integrated operator-and-builder model directly competing for both park visitors and B2B construction clients.
- Highline Adventures: US aerial adventure operator in Buellton, California whose new park was built by The Trekking Group; comparable in product mix and serves a similar premium outdoor experience segment in the US western market.
- Tree Runner Adventure Parks: Multi-location US operator of aerial adventure parks (zipping, climbing, ropes courses) with a comparable multi-park footprint and similar family/group guest demographic.
Broad incumbents
- Prisme: Sister company and world leader in Via Ferrata design/construction with 30+ years' expertise; technically a related entity but operates as the dominant competitor/incumbent in the Via Ferrata vertical that Trekking Group leverages for clients.
Emerging players
- Experience Freedom: B2B provider of aerial adventure park design, build, and operational services; comparable in target customer (resorts, parks, private owners) but typically smaller-scale engagements than Trekking Group's landmark projects.
Regional players
- Adrena Line: France-based builder/operator of aerial parks and Via Ferrata; comparable in Via Ferrata expertise to Trekking Group's Prisme sister company, primarily serving the European market.
Others
- Chien Noir: French strategic partner that co-developed the Wondernet system with The Trekking Group; functions as technology/innovation collaborator and the original home of the recreational netting IP distributed exclusively in North America by Trekking Group.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Trekking Group social profiles
Digital presenceThe Trekking Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Trekking Group leadership team
Management profileNumber of profiles
Profiles2 records
The Trekking Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
The Trekking Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Trekking Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Trekking Group
What does The Trekking Group do?
The Trekking Group designs, constructs, and operates aerial adventure parks and attractions including ziplines, canopy tours, via ferrata routes, suspended bridges, elevated pathways, challenge courses, adventure playgrounds, and urban aerial experiences. The company directly operates 17 adventure parks across Ontario, Quebec, and Florida under brands such as Treetop Trekking, Arbraska, UPLA, and Treewalk Village, and separately provides custom aerial attraction design, engineering, and construction services to third-party clients including resorts, parks, zoos, municipalities, and event organizers worldwide.
Is The Trekking Group a public or private company?
The Trekking Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Trekking Group founded?
The Trekking Group was founded in 2002. It employs 51 to 100 people.
Where is The Trekking Group based?
The Trekking Group is headquartered in Papineauville, Canada, in the North America region.
How does The Trekking Group make money?
Four revenue lines are on record. Adventure Park Operations are the primary driver. The others are aerial Construction Services, franchise Revenue and operational Consulting and Support.
Who are The Trekking Group's main competitors?
Direct peers on record are Zip World, The Adventure Park at Sandy Spring, Go Ape, WildPlay, Highline Adventures and Tree Runner Adventure Parks. Prisme is listed as a broad incumbent. Experience Freedom is listed as an emerging player. Adrena Line is listed as a regional player. Chien Noir is listed as an others.
Does The Trekking Group have an API?
No public API is recorded for The Trekking Group.
What industry is The Trekking Group in?
The Trekking Group's product category is Adventure Attractions Construction and Operations. Its primary akta.pro industry code is THAAACAC, Aerial Adventure Parks (Multi-Element Courses), with a secondary code of THAAACAE, Via Ferrata & Adventure Climbing Parks. Its NAICS code is 71311 and its SIC code is 7900.