PB3C
- Company typePrivate
- Founded2000
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PB3C does
PB3C is a Berlin-headquartered communications consultancy founded in 2000, providing strategic positioning, public relations, corporate publishing, online marketing, political communication, M&A communication, internal communication, events, investor relations, and multimedia services to enterprise clients in the German real estate and financial sectors. The firm operates from five offices across Germany — Berlin (headquarters), Hamburg, Frankfurt, Munich, and Düsseldorf — employs approximately 90 staff, and serves roughly 110 clients across the DACH region and the United Kingdom. PB3C claims 25 consecutive years of market leadership in real estate communications in Germany, anchored by an in-house editorial team and online specialists that the firm describes as unique within its niche.
PB3C firmographics
Firmographics- Name
- PB3C
- Legal name
- PB3C GmbH
- Website
- https://pb3c.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
PB3C industry classification
Industry- Product category
- Communications and Public Relations Consulting
- NAICS
- Public Relations Agencies (54182), Advertising Agencies (541810)
- akta.pro primary industry
- Technology & B2B PR (BPAFADAI)
- akta.pro secondary industry
- Technology & B2B PR (MPAAADAC)
Keywords
Where PB3C is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
PB3C business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Communications Consulting Services: PB3C generates revenue through providing strategic communications, public relations, corporate publishing, online marketing, and related consulting services to real estate and financial companies. Services include strategic positioning, investor relations, M&A communications, events, and multimedia content production.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
PB3C product offering
Product offeringCore offering
PB3C is a communications consultancy focused on the real estate and finance sectors, providing strategic positioning, public relations, corporate publishing, online marketing, investor relations, M&A communication, and multimedia content production. It positions client companies as thought leaders across classical and digital media.
Product overview
PB3C operates as a communication consulting agency serving the real estate and finance sectors, not as a software product company. Their offering is a portfolio of professional services organized around strategic communication disciplines. The core services include Strategic Positioning, Public Relations, Corporate Publishing, Online Marketing, Political Communication, M&A Communication, Internal Communication, Events, Investor Relations, and Multimedia production. Supporting their service offerings, PB3C produces proprietary content including the PB3C Talk podcast series (interviews with industry experts), PB3C RealTalk (in-depth investment discussions), Highheels und Hochhäuser podcast volumes, the PB3C News newsletter, and periodic market reports on Wohninvestments in Deutschland. The agency leverages an in-house editorial team and online specialists to deliver integrated communication solutions across both classical and digital media channels.
Differentiator
Problem solved
Functional benefit
Brands
- PB3C Talk: A podcast series featuring expert discussions on real estate and finance topics with industry leaders from politics, science, and investment.
- PB3C RealTalk
- Highheels und Hochhäuser
- PB3C News
Products and services
- Strategic Positioning (Strategische Positionierung) Strategic positioning service that helps real estate and finance companies establish thought leadership and clear brand messaging in the market.
- Public Relations PR services for real estate and financial companies, including media relations, press work, and reputation management.
- Corporate Publishing Creation and production of corporate content including reports, magazines, newsletters, and other print and digital publications.
- Online Marketing (Online-Marketing) Digital marketing services including social media management, content marketing, and online advertising for real estate companies.
- Political Communication (Politische Kommunikation) Political communication and lobbying services to help clients navigate regulatory and political landscapes.
- M&A Communication (M&A Kommunikation) Communication services for mergers and acquisitions, including strategic advisory during transactions.
- Internal Communication (Interne Kommunikation) Internal communication consulting to help companies align their workforce with business objectives and corporate strategy.
- Events Event organization and management including network dinners, CEO events, and industry conferences.
- Investor Relations Investor relations services helping real estate and finance companies communicate with shareholders and institutional investors.
- Multimedia Multimedia production including video, podcasts, and other digital content formats.
- PB3C Talk Podcast series featuring interviews with real estate and finance industry experts discussing market trends, investment strategies, and sector developments.
- PB3C RealTalk In-depth podcast series focusing on practical real estate investment topics, asset management, and market analysis with industry professionals.
- Highheels und Hochhaeuser Podcast series hosted by Larissa Lapschies and Sonja Roesch covering women in real estate, networking, and career topics.
- PB3C News Regular newsletter and news publication covering real estate and finance industry news, market updates, and company announcements.
- Wohninvestments in Deutschland Periodic publication/report analyzing German residential investment market trends, transaction volumes, and price developments.
Companies that use PB3C
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles2 records
PB3C technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PB3C partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- NAI apollocoreJoint organization of CEO Dinner events focused on real estate investment topics. NAI apollo is a commercial real estate advisory firm. PB3C co-hosts exclusive C-level networking events with them to discuss market trends and investment strategies.
- ERE (Europäischer Real Estate Executive Club)minorAnnual networking event partnership for industry professionals. Joint Gänseessen (goose dinner) event for pre-Christmas networking.
- RecToConminorLogistics Dinner partnership. RecToCon is a real estate consultancy. Joint event focused on logistics real estate sector discussions.
- Westbridge AdvisoryminorC-Level Dinner event partnership on supply security and location topics. Westbridge Advisory is a real estate advisory firm. Joint events bring together industry leaders for strategic discussions.
- DroomscorePartnership for infrastructure and networking events. Drooms provides a virtual data room platform for real estate transactions. Joint events include Early-Bird-Breakfast series and Infrastructure Table discussions.
- PATRIZIA FoundationminorCharitable partnership for education initiatives. PB3C co-hosts network dinners with PATRIZIA Foundation supporting global education and healthcare access for children and youth.
- Becken Holding GmbHminorNetwork dinner partnership. Becken Holding is a real estate development and investment company. Joint networking event in Frankfurt.
- LHI GroupcoreOngoing partnership for network dinners and events. LHI Group is a real estate investment and asset management company. PB3C organizes exclusive networking events with LHI executives for industry exchange.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
PB3C competitors and assessment
Company assessmentDirect peers
- Brunswick Group: Global financial and corporate communications firm serving listed companies, asset managers, and real-estate clients on M&A, IR, and crisis communications. Competes with PB3C for cross-border real-asset and capital-markets mandates.
- Kekst CNC: International strategic communications consultancy with a strong real-estate, financial-services, and capital-markets practice. Competes with PB3C for high-stakes M&A, IPO, and crisis mandates in the real-asset sector.
- Finsbury Glover Hering: Global strategic communications firm with deep financial-services and real-estate practices, including the legacy German financial-PR brand Hering Schuppener. Direct competitor for DACH financial and real-asset communications mandates.
- Instinctif Partners: European mid-market financial and real-asset communications firm with a real-estate practice. Most direct sub-scale competitor to PB3C for DACH-adjacent real-estate and financial-services mandates.
Regional players
- tonka PR: Berlin-based PR agency specializing in real estate and construction in the DACH market. A direct German niche competitor to PB3C in property-sector communications.
- Scheuwlen + Partner: German agency focused on financial communications and investor relations for mid-cap and listed companies. Adjacent competitor to PB3C in DACH capital-markets and IR communications.
Broad incumbents
- FleishmanHillard: Global PR and integrated communications agency with sector teams in real estate and financial services. Overlaps with PB3C on enterprise real-estate and financial-services retainer work in Germany.
- Edelman: Largest global communications firm with dedicated financial-services and real-estate practices in Germany. Competes with PB3C on enterprise retainers where breadth of services and global footprint matter.
- Ketchum: Global communications agency (part of Omnicom) with corporate, financial, and real-estate practices serving German and international clients. Competes with PB3C on multi-market corporate communications briefs.
- Weber Shandwick: Global communications network with corporate, financial, and property practices. Competes with PB3C for large real-estate and B2B corporate communications briefs in Germany and across Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PB3C social profiles
Digital presencePB3C financial estimates
Financial estimateRevenue estimate
Valuation estimate
PB3C leadership team
Management profileNumber of profiles
Profiles3 records
PB3C funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PB3C M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PB3C
What does PB3C do?
PB3C is a communications consultancy focused on the real estate and finance sectors, providing strategic positioning, public relations, corporate publishing, online marketing, investor relations, M&A communication, and multimedia content production. It positions client companies as thought leaders across classical and digital media.
Is PB3C a public or private company?
PB3C is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PB3C founded?
PB3C was founded in 2000. It employs 11 to 50 people.
Where is PB3C based?
PB3C is headquartered in Berlin, Germany, in the Europe region.
How does PB3C make money?
One revenue line is on record: communications Consulting Services.
Who are PB3C's main competitors?
Direct peers on record are Brunswick Group, Kekst CNC, Finsbury Glover Hering and Instinctif Partners. Regional players are tonka PR and Scheuwlen + Partner. Broad incumbents are FleishmanHillard, Edelman, Ketchum and Weber Shandwick.
Does PB3C have an API?
No public API is recorded for PB3C.
What industry is PB3C in?
PB3C's product category is Communications and Public Relations Consulting. Its primary akta.pro industry code is BPAFADAI, Technology & B2B PR, with a secondary code of MPAAADAC, Technology & B2B PR. Its NAICS code is 54182.