Image Property
Image Property is a private Australian real estate agency providing residential and commercial sales, property management, and rental services across South-East Queensland and Melbourne, serving individual home sellers, buyers, landlords, and tenants through dedicated local suburb-specialist agents.
- Company typePrivate
- Founded2004
- HeadquartersWest End, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Image Property does
Image Property is a private Australian real estate agency founded in 2004 that provides residential and commercial property sales, property management, rental services, and consulting across South-East Queensland (Brisbane Northside, Brisbane Southside, Gold Coast, Sunshine Coast) and Melbourne. The firm operates a field sales model in which dedicated local agents specialize in specific suburbs, supported by a digital platform featuring property listings, image and floor plan presentation, digital property appraisal tools (Instant Property Estimate), suburb-level market reports, and an integrated partner ecosystem (Inovayt for finance, Conveyancing Connection for legal, Snug for tenant applications, PropertyMe for property management). Agent-level recognition is concentrated, with multiple RateMyAgent suburb wins and realestate.com.au Top Agent awards across Brisbane bayside, Redcliffe Peninsula, Moreton Bay, Logan, and Melbourne growth corridors during 2025-2026.
Image Property firmographics
Firmographics- Name
- Image Property
- Legal name
- Image Property
- Website
- https://imageproperty.com.au
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Image Property is a private Australian real estate agency providing residential and commercial sales, property management, and rental services across South-East Queensland and Melbourne, serving individual home sellers, buyers, landlords, and tenants through dedicated local suburb-specialist agents.
- Ownership category
- akta.pro rank
Image Property industry classification
Industry- Product category
- Residential Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311), Nonresidential Property Managers (531312)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate Operators (No Developers) & Lessors (6510)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
- akta.pro secondary industries
- Seller Representation & Listing Services (BPAJAAAK), Buyer Representation Services (BPAJAAAJ), Residential Real Estate Asset Management (BPAJAMAA), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Real Estate Valuation & Appraisal (BPAHANAC)
Keywords
Where Image Property is headquartered
LocationHeadquarters
- HQ city
- West End
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Image Property business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Property Sales Commission: Commission-based revenue from residential and commercial property sales, typically a percentage of the sale price negotiated with sellers.
- Property Management Fees: Ongoing property management services for landlords including tenant placement, rent collection, and property maintenance coordination.
- Rental Commission: Letting fees and ongoing commission from rental transactions for both landlords and tenants.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Image Property product offering
Product offeringCore offering
Image Property is a full-service real estate agency selling, renting, and managing residential and commercial properties across South-East Queensland and Melbourne. Its core services are residential property sales transactions (commission-based) and ongoing property management for landlords, supplemented by digital property appraisal tools, suburb market reports, and partner-enabled finance and conveyancing connections.
Product overview
Image Property is a real estate agency operating across South-East Queensland (Brisbane, Gold Coast, Sunshine Coast) and Melbourne. The company offers a unified service model combining residential property sales, property management, commercial listings, and rental services. Core products include residential sales transactions and ongoing property management for landlords. Supporting modules include digital property valuation tools (Instant Property Estimate, Property Reports), suburb-level market intelligence (Suburb Reports powered by Cotality/CoreLogic), educational buyer guidance (Purchasing Steps), and legal compliance services (Identity Verification/KYC for AML requirements). The company also provides commercial property services and connects clients with partner services including finance (Inovayt), conveyancing (Conveyancing Connection), and rental applications (Snug).
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Property Sales Full-service residential property sales service for buyers and sellers across South-East Queensland and Melbourne, including market appraisals, property marketing, agent-led negotiations, auction and timed-sale methods, and transaction management through to settlement.
- Property Management Ongoing landlord property management service covering tenant placement, rent collection, routine inspections, property maintenance coordination, and owner reporting through the PropertyMe landlord portal across Image Property's service areas.
- Commercial Listings Commercial property sales and leasing service for business premises, retail, and commercial investment properties, with particular focus on Melbourne growth corridors (Cranbourne, Pakenham, Bayswater).
- Rental Services Residential rental property search, tenant application processing via the Snug platform, and lease management service for tenants and landlords across Image Property's coverage areas.
Quantifiable outcome
- 19% annual growth in Dakabin median house prices
- +5 more outcomes
Companies that use Image Property
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
Image Property technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Image Property partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- AUSTRAC (via regulatory compliance)coreAUSTRAC is Australia's financial intelligence agency overseeing AML/CTF compliance. Image Property is required to comply with new anti-money laundering laws extending to real estate agencies from 1 July 2026, implementing mandatory KYC (Know Your Customer) identity verification checks.
- InovaytcoreInovayt provides mortgage broking and finance calculator services to Image Property clients, including borrowing power calculators, loan repayment calculators, and lending advice. The partnership offers financing connections for property buyers and supports the entire property transaction process from finance approval through to settlement.
- Conveyancing ConnectioncoreConveyancing Connection provides professional conveyancing services to Image Property clients, offering instant conveyancing quotes and facilitating property transfer documentation. The partnership streamlines the legal aspects of property transactions.
- CoreLogic (Cotality)coreCoreLogic (trading as Cotality) provides market data and property analytics used by Image Property for suburb reports, median price data, market updates, and property valuation insights across their coverage areas.
Scale indicators17 records
Recent moves6 records
Expansion highlights7 records
Image Property competitors and assessment
Company assessmentBroad incumbents
- Raine & Horne: Long-established Australian real estate network with Queensland and Victorian offices offering residential sales, rentals, and property management. Comparable multi-region agency model with similar service breadth.
- LJ Hooker: Major Australian franchise network with strong Queensland and Victorian coverage offering residential sales, rentals, property management, and commercial services. Overlaps Image Property's service mix and suburban geographic model.
- Ray White: Australia's largest real estate network with extensive Queensland and Melbourne presence across residential sales, property management, and commercial. Comparable full-service offering but at vastly larger scale and broader geographic footprint.
- RE/MAX Australia: Global franchise with extensive Queensland and Victorian agent networks offering residential and commercial services. Comparable suburban agent model, though franchise structure differs from Image Property's corporate setup.
- Harcourts: Australia/NZ real estate network with significant Queensland footprint offering residential sales, property management, and commercial services. Comparable integrated offering with a franchise-style model.
Regional players
- Coronis: Queensland-focused independent real estate group with multiple Brisbane offices and a sales/property management model. Strong regional overlap with Image Property's South-East Queensland footprint.
Direct peers
- Belle Property: Australian boutique agency network with presence in Brisbane and other eastern seaboard markets, offering residential sales, property management, and project marketing. Comparable in suburban specialization and integrated services.
- Eview Group: Australian real estate group operating across Queensland (including Gold Coast) and Victoria with residential sales, property management, and commercial offerings. Closely comparable in size, multi-region structure, and service mix to Image Property.
- Place Estate Agents: Queensland-headquartered residential real estate group with a similar mix of sales, property management, and project marketing across South-East Queensland. Directly comparable geographic focus and mid-to-upper market positioning to Image Property.
- McGrath Estate Agents: Australian residential agency with multi-state presence including Queensland, focused on sales-led representation with ancillary property management. Comparable in suburban specialization and agent-driven model, though skewed more premium.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Image Property social profiles
Digital presenceImage Property compliance and trust
Trust signalCompliance1 record
Image Property financial estimates
Financial estimateRevenue estimate
Valuation estimate
Image Property leadership team
Management profileNumber of profiles
Profiles3 records
Image Property funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Image Property M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Image Property
What does Image Property do?
Image Property is a full-service real estate agency selling, renting, and managing residential and commercial properties across South-East Queensland and Melbourne. Its core services are residential property sales transactions (commission-based) and ongoing property management for landlords, supplemented by digital property appraisal tools, suburb market reports, and partner-enabled finance and conveyancing connections.
Is Image Property a public or private company?
Image Property is a private company. It is classified as unknown and is currently operating.
When was Image Property founded?
Image Property was founded in 2004. It employs 101 to 250 people.
Where is Image Property based?
Image Property is headquartered in West End, Australia, in the Oceania region.
How does Image Property make money?
Three revenue lines are on record. Property Sales Commission is the primary driver. The others are property Management Fees and rental Commission.
Who are Image Property's main competitors?
Broad incumbents on record are Raine & Horne, LJ Hooker, Ray White, RE/MAX Australia and Harcourts. Coronis is listed as a regional player. Direct peers are Belle Property, Eview Group, Place Estate Agents and McGrath Estate Agents.
Does Image Property have an API?
No public API is recorded for Image Property.
What industry is Image Property in?
Image Property's product category is Residential Real Estate Services. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell), with a secondary code of BPAJAAAK, Seller Representation & Listing Services. Its NAICS code is 53121 and its SIC code is 6531.