Email Experience Council

What Email Experience Council does

The Email Experience Council (EEC) is an industry association focused on email marketing best practices, compliance guidance, professional development, and community building. Originally founded in 2006 and subsequently part of the Data & Marketing Association, the EEC was acquired by the ANA (Association of National Advertisers) in May 2018 and rebranded as the ANA Email Excellence Center. It now operates as a fully integrated division within the ANA, the largest U.S. trade association devoted to marketing, which was established in 1910. The organization serves both client-side brand marketers and vendor-side email marketing professionals, offering compliance whitepapers covering U.S., Canadian, and EU regulations, an annual Email Evolution Conference, the Email Excellence Center Committee for networking, on-demand advanced training, and two annual industry awards (Stefan Pollard Email Marketer of the Year and Email Marketer Thought Leader of the Year).

The Email Excellence Center does not develop proprietary technology products; its core offering is a curated portfolio of member services — content resources, events, training, recognition, and community — rather than a software platform or API. Distribution is driven entirely through ANA's membership model across three tiers (Client-Side Marketer, Nonprofit Federation, and Solutions Provider), with self-service access via ana.net. GTM is community-led: prospective members are acquired through ANA's broader marketing channels and engaged through webinars, committees, awards, and conferences.

Revenue is generated indirectly through ANA membership dues (subscription/recurring, annual billing cadence), though specific pricing is not publicly disclosed. The unit operates with 1-10 employees as a small division within the ANA, and its strategic positioning is reinforced by a broad ecosystem of ANA-level strategic partners including Google, Meta, Amazon ads, TikTok, Walmart, Disney Advertising Sales, USPS, and Pinterest. The center's value proposition centers on regulatory compliance expertise across multiple jurisdictions, peer networking, industry recognition, and alignment with broader ANA marketing leadership initiatives.

Name

Email Experience Council

Legal name

Association of National Advertisers

Website

https://emailexperience.org

Company type

Private

Founded year

1910

Operating status

Acquired

Headcount range

1–10 employees

Short description

The Email Experience Council, now the ANA Email Excellence Center, is an industry association offering email marketing compliance resources, annual events, training, and community to brand-side and vendor-side email professionals via ANA membership.

Ownership category

akta.pro rank

Product category

Marketing Industry Association

NAICS

Professional Organizations (81392), Advertising Agencies (541810), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600), Services-Advertising Agencies (7311)

akta.pro primary industry

Email Marketing Services (Campaign Strategy, Design, Deliverability) (MPAAAIAA)

akta.pro secondary industries

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Email marketing association
• Marketing industry membership
• Email compliance resources
• Marketing professional development
• Industry trade association

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. ANA Membership Dues: The Email Experience Council operates as part of the ANA (Association of National Advertisers). Revenue is generated through ANA membership dues, which provide access to the Email Excellence Center resources, committees, training, and events. The ANA offers various membership tiers including Client-Side Marketer Membership, Nonprofit Federation Membership, and Solutions Provider Membership.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Email Experience Council is an industry association focused on email marketing best practices, compliance guidance, and professional development for email marketing practitioners. It serves as a knowledge and resource hub within the ANA (Association of National Advertisers), providing members with compliance whitepapers covering US, Canada, and EU regulations, annual industry awards, the Email Evolution Conference, advanced training programs, and committee-based networking opportunities. The organization does not sell technology products but operates as a membership-based community for client-side marketers and vendor-side professionals.

Product overview

The Email Experience Council (EEC), now integrated as the ANA Email Excellence Center, is a membership-based industry association that provides email marketing expertise, resources, and community to marketing professionals. Rather than a unified technology product, the organization offers a portfolio of member services including compliance whitepapers (covering US, Canada, and EU regulations), annual awards (Stefan Pollard Email Marketer of the Year and Email Marketer Thought Leader of the Year), professional networking through its Email Excellence Center Committee, industry events including the ANA Email Evolution Conference, and on-demand training programs for advanced email marketing techniques. These offerings serve the email marketing community through advocacy, education, recognition, and networking rather than through a technology platform or software product.

Differentiator

Problem solved

Functional benefit

Products and services

• ANA Membership with Email Excellence Center Access Annual membership providing organizations access to the Email Excellence Center resources, committees, training, webinars, and events. Offered in three tiers (Client-Side Marketer, Nonprofit Federation, Solutions Provider) targeting brand-side marketers, nonprofits, and vendor-side professionals respectively.
• Advanced Email Marketing Training On-demand training program teaching advanced email marketing strategies and techniques including segmentation, personalization, and dynamically-customized campaigns with a 1:1 edge. Targeted at email marketing professionals seeking to elevate their program performance.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core.

• A+E NetworkscoreGTM or Marketing PartnerA+E Networks is listed as an ANA Strategic Partner. As a strategic partner, they collaborate with the ANA on marketing initiatives, thought leadership, and industry events.
• amazon adscoreGTM or Marketing Partneramazon ads is listed as an ANA Strategic Partner, supporting the ANA's marketing initiatives and industry programs.
• Analytic PartnerscoreGTM or Marketing PartnerAnalytic Partners is listed as an ANA Strategic Partner, collaborating on marketing measurement and analytics initiatives.
• Disney Advertising SalescoreGTM or Marketing PartnerDisney Advertising Sales is listed as an ANA Strategic Partner, working with the ANA on industry events and marketing programs.
• GooglecoreGTM or Marketing PartnerGoogle is listed as an ANA Strategic Partner, collaborating on digital marketing initiatives and industry thought leadership.
• MetacoreGTM or Marketing PartnerMeta is listed as an ANA Strategic Partner, supporting the ANA's marketing leadership initiatives and programs.
• monday.comcoreGTM or Marketing Partnermonday.com is listed as an ANA Strategic Partner, collaborating on marketing technology and productivity initiatives.
• MNTNcoreGTM or Marketing PartnerMNTN is listed as an ANA Strategic Partner, supporting performance marketing initiatives and industry programs.
• Outfront MediacoreGTM or Marketing PartnerOutfront Media is listed as an ANA Strategic Partner, collaborating on out-of-home advertising and marketing initiatives.
• PinterestcoreGTM or Marketing PartnerPinterest is listed as an ANA Strategic Partner, supporting visual discovery and social marketing initiatives.
• TikTokcoreGTM or Marketing PartnerTikTok is listed as an ANA Strategic Partner, collaborating on short-form video and social media marketing initiatives.
• United States Postal Service (USPS)coreGTM or Marketing PartnerUSPS is listed as an ANA Strategic Partner, supporting direct mail and postal marketing initiatives relevant to email and direct marketing integration.
• Viant TechnologycoreGTM or Marketing PartnerViant Technology is listed as an ANA Strategic Partner, collaborating on advertising technology and data-driven marketing initiatives.
• WalmartcoreGTM or Marketing PartnerWalmart is listed as an ANA Strategic Partner through Walmart Connect, supporting retail media and advertising initiatives.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Association of National Advertisers (ANA): The EEC is fully housed within the ANA as the ANA Email Excellence Center, making ANA its most direct comparable and parent organization. Both operate as marketing trade associations serving brands and vendors through membership, events, content, and advocacy.
• Data & Marketing Association (DMA): The EEC was part of the DMA until its May 2018 acquisition by ANA. The DMA remains a comparable membership-based trade association focused on data-driven marketing, with overlapping audiences in email, CRM, and direct marketing.
• American Association of Advertising Agencies (4A's): The 4A's is the principal U.S. trade association for advertising agencies, comparable to the ANA on the agency/services side. Both convene brand marketers and vendors through events, committees, and advocacy.
• Inbox Expo: Inbox Expo is an industry conference and community dedicated to email marketing, comparable to the ANA Email Evolution Conference in scope and audience but operating as a standalone event brand rather than a nonprofit center.

Broad incumbents

• Interactive Advertising Bureau (IAB): IAB is the broader digital advertising trade body that includes email, programmatic, and emerging channels. It overlaps with the EEC in bringing digital marketing practitioners together through standards, research, and conferences.
• Ad Age / Adweek (industry publications): Ad Age and Adweek are marketing industry media and events brands that reach the same senior marketer and advertising decision-maker audiences the EEC serves through events and content.

Emerging players

• Email Institute: Email Institute is a smaller specialized community focused on email marketing certification and standards, offering direct overlap with the EECs education and compliance focus but with a narrower scope and footprint.
• Knak (email creation platform community resources): Knak and similar email platform vendors host practitioner communities and events that partially substitute for EEC programming, serving the same brand-side and vendor-side email marketers.
• Litmus (email testing and analytics vendor community): Litmus operates an email practitioner community and State of Email research that intersects with the EECs thought-leadership role, targeting the same audience of brand-side and vendor-side email marketers.

Regional players

• Chief Marketer / Promotional Marketing Association: Chief Marketer and related marketing association brands serve as adjacent conveners and content publishers for marketing practitioners, with partial overlap in audience and event programming to the EEC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/theeec
• Facebookfacebook.com/email-experience-council-eec-275432195819924
• LinkedInlinkedin.com/company/email-experience-council

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Email Experience Council