Amazing Place

What Amazing Place does

Amazing Place is a faith-based 501(c)(3) nonprofit organization founded in 1996 in Houston, Texas, that delivers dementia care, caregiver support, and brain health education to individuals living with Mild Cognitive Impairment (MCI) or dementia and their families. The organization operates two physical campuses in the Greater Houston area: a Central campus at 3735 Drexel Drive inside Loop 610 and a West campus at 621 Circle deMatel in Katy opened in 2025, supplemented by virtual programming and community-based classes delivered at partner churches and community centers. Annually, Amazing Place serves more than 10,600 individuals across the Houston metropolitan area.

The core service portfolio includes a Day Program for adults with mild-to-moderate dementia, a seven-week Cognitive Stimulation Therapy (CST) program for those with MCI, caregiver education curricula (Savvy Caregiver and STAR-C), free Care Navigation, one-on-one licensed counseling, and bilingual programming through Cuidando con Respeto for Hispanic families. Brain health offerings extend to Memory Enhancement Training, Aging Roadmap planning classes, and free Brain Health Matters presentations delivered to community organizations, corporations, congregations, and healthcare professionals. Underlying differentiation rests on a 30-year-evidenced curriculum stack including the Memory Preservation Nutrition program following Dr. Nancy Emerson Lombardo's guidelines, supported by partnerships with Baylor College of Medicine's Alzheimer's Disease and Memory Disorders Center, the Alzheimer's Association Houston & Southeast Texas Chapter, 25 member churches, and home care providers. The organization holds Charity Navigator four-star and BBB charity seal accreditations.

Revenue is generated through a hybrid of individual donations, congregational and corporate contributions, foundation and government grants, and program fees from Day Program participation and counseling services, while Care Navigation, CST, Memory Enhancement Training, and Aging Roadmap are offered free of charge. The organization is governed by a Board of Directors with a Council of Congregations, led by President & CEO Tracey Brown alongside a CFO, Chief Advancement Officer, and a full director-level team covering family services, cognitive programs, brain health, caregiver programs, volunteer services, development, and institutional giving. No venture, private equity, or institutional investor ownership is present.

Name

Amazing Place

Legal name

Houston's Amazing Place Inc.

Website

https://amazingplacehouston.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Amazing Place is a Houston-based faith-based 501(c)(3) nonprofit founded in 1996 that delivers dementia care, caregiver support, and brain health education to more than 10,600 individuals annually across two Greater Houston campuses and community partner locations.

Ownership category

akta.pro rank

Product category

Dementia and Alzheimer's Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Health Services (8000)

akta.pro primary industry

Alzheimer’s & Dementia-Specific Adult Day Programs (HLADAIAC)

akta.pro secondary industries

Behavioral Health–Integrated Dementia Care Communities (Neuropsychiatric/BPSD Programs) (HLADACAE), Memory Care Adult Day Programs (Dementia/Alzheimer’s) (HSABANAC)

Keywords

• Adult day services
• Dementia care programs
• Caregiver support services
• Brain health education
• Cognitive stimulation therapy

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: Individual donors, congregations, foundations, and corporations provide charitable contributions to support operations. Accepts tax-deductible donations, IRA rollovers, stocks and appreciated assets, Donor Advised Funds, life insurance, and real estate gifts.
2. Program Fees: Day Program participants pay fees for adult day services. One-on-one counseling services are fee-based. Some caregiver services provided free of charge to the community.
3. Government and Foundation Grants: Non-profit receives funding through government grants and foundation support to deliver dementia care services and brain health education programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Amazing Place is a faith-based 501(c)(3) nonprofit that operates adult day programs and structured therapeutic programs for individuals diagnosed with mild cognitive impairment or mild-to-moderate dementia. It also delivers caregiver education, counseling, support groups, brain health education, and care navigation services to families and the broader Houston community.

Product overview

Amazing Place operates as a faith-based nonprofit offering a portfolio of dementia care and brain health programs. The core offerings include the Day Program and Cognitive Stimulation Therapy for those diagnosed with mild cognitive impairment or dementia, complemented by caregiver support services including Care Navigation, Counseling, and the Savvy Caregiver/STAR-C education programs. The organization provides Spanish-language services through Cuidando con Respeto. Brain health education is delivered via Memory Enhancement Training, Aging Roadmap classes, and Brain Health Matters presentations to the general public and healthcare professionals. A new West campus in Katy expands geographic reach. The organization was founded in 1996 and annually serves more than 10,600 individuals.

Differentiator

Problem solved

Functional benefit

Products and services

• Day Program Adult day program for individuals with mild to moderate dementia offering creative, cultural, social, spiritual, nutritional, and physical activities designed to slow progression of memory decline. Available at both Central and West campuses at reasonable monthly rates, includes respite for caregivers.
• Cognitive Stimulation Therapy (CST) Evidence-based small-group therapy program for adults with Mild Cognitive Impairment, meeting twice weekly for one-hour sessions over seven weeks in groups of up to 8 participants. Shown to improve cognitive function, mood, communication, and social engagement. Provided at no cost.
• Caregiver Education Education programs including Savvy Caregiver and STAR-C Caregiver Training that equip family caregivers with tools, resources, and strategies to understand dementia and manage caregiving challenges. Offered at little to no cost.
• Care Navigation Free service where trained dementia experts provide guidance, connect caregivers with appropriate resources, and offer emotional support to help families navigate the dementia journey. Available via phone, text, email, and Zoom consultations.
• Counseling and Support One-on-one counseling by licensed counselors for individuals and families needing psychosocial support related to cognitive disorders, plus caregiver support groups in English and Spanish.
• Cuidando con Respeto Spanish-language caregiver education and support program serving Hispanic families affected by Alzheimer's and dementia, including support groups and caregiver connections sessions.
• Brain Health Matters Presentations Free brain health education presentations delivered to community organizations, corporations, congregations, and healthcare professionals covering dementia prevention and brain health topics.
• Memory Enhancement Training Free multi-week memory training program teaching evidence-based techniques for remembering names, faces, appointments, and overcoming common memory complaints for adults over 50. Not designed for those diagnosed with dementia.
• Aging Roadmap Free multi-week program helping individuals plan for the aging journey including document preparation, support network building, aging in place options, and future care planning.
• Healthcare Professional Training Dementia training curriculum for home health assistants and long-term care professionals covering communication strategies, behavior management, and meaningful activity planning. Includes CEU-eligible training sessions.
• Faith Care Connection

Quantifiable outcome

• 45% of dementia cases can be prevented or delayed through lifestyle changes
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Alzheimer's Association Houston and Southeast Texas ChaptercoreStrategic or Co-development PartnerCollaboration with Alzheimer's Association to facilitate caregiver support groups in English and Spanish with in-person and virtual options. Partners on education and resources for dementia caregivers.
• 25 Member ChurchescoreStrategic or Co-development PartnerNetwork of 25+ churches including Bellaire United Methodist, St. Luke's United Methodist, Memorial Drive Presbyterian, and others. Provides spiritual grounding, congregational referrals, volunteer support, and community venue partnerships for classes.
• Baylor College of Medicine Alzheimer's Disease and Memory Disorders CentercoreStrategic or Co-development PartnerMedical partnership with referring physicians and advisory council membership. Dr. Melissa Yu serves as Advisory Council member and referring physician, connecting patients to Amazing Place services.
• Local UniversitiesminorStrategic or Co-development PartnerPartnership with local universities to educate clinicians on care of older adults with mild to moderate dementia. Provides clinical training opportunities.
• Home Care ProvidersminorStrategic or Co-development PartnerPartnership with home health and long-term care providers to deliver dementia training for home care assistants. Customized training sessions based on specific provider needs.
• Emma Heming WillisminorOthersWife of actor Bruce Willis and dementia caregiver advocate. Connected with Amazing Place after attending AFTD conference. Contributed to book 'The Unexpected Journey' alongside Amazing Place Family Services Director Arlene Schollaert.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Family Caregiver Alliance: National nonprofit providing caregiver education, counseling, and support services for families caring for people with dementia and other chronic conditions. Comparable caregiver-centric nonprofit model and overlapping education/support programming.
• Silverado: Memory care specialist operating residential communities with programs emphasizing cognitive engagement and quality of life for those with dementia. Comparable population served and evidence-based program philosophy, though delivered in a residential rather than day-program model.
• Belmont Village: Senior living operator with dedicated memory care neighborhoods and structured cognitive programs. Comparable commitment to evidence-based dementia programming and a similar resident/participant profile to Amazing Place's Day Program.
• Alzheimer's Association: National nonprofit providing caregiver education, support groups, and brain health resources for families affected by dementia. Directly comparable mission and overlapping program offerings, with active co-programming partnership through the Houston & SE Texas Chapter.
• Aegis Living: Memory care and assisted living operator with programs designed specifically for residents with Alzheimer's and dementia. Comparable specialization in dementia-focused programming and similar attention to evidence-based cognitive and social engagement.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with extensive memory care communities nationwide. Serves the same dementia population through a residential model with significantly greater scale, real estate footprint, and brand recognition.
• Atria Senior Living: Major senior living provider offering memory care communities across the U.S. Overlaps with Amazing Place in serving families navigating dementia, but operates at much larger scale and with a residential care model.
• Sunrise Senior Living: Large senior living operator with dedicated memory care neighborhoods and dementia-specific programming. Competes for the same Houston-area families and clinical talent, though delivered as a residential service.

Others

• National PACE Association: Program of All-Inclusive Care for the Elderly (PACE) providers deliver day-center-based medical and social services to frail elders. Highly comparable day-program delivery model for elderly populations, though PACE is a clinical/Medicare-funded model rather than faith-based nonprofit.

Emerging players

• MIND at Home (Johns Hopkins): Johns Hopkins-developed coordinated care management program for people with dementia living at home. Comparable focus on evidence-based dementia care delivery and similar mission of helping families navigate cognitive decline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights8 records

Customer concentration

• YouTubeyoutube.com/@amazingplacehouston
• Facebookfacebook.com/amazingplacehouston
• LinkedInlinkedin.com/company/amazing-place
• Instagraminstagram.com/amazingplace_houston

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amazing Place