Online Access

What Online Access does

Online Access, Inc. is a Port Huron, Michigan-based digital marketing agency founded in March 2000 by brothers Dave and Daniel Squires to serve home service contractors - primarily HVAC, plumbing, and electrical trades, with subsequent expansion into appliance service (2023) and garage door contracting (2024). The company sells managed website design and hosting on its proprietary PagePilot CMS, which was built before WordPress and is purpose-engineered for contractor workflows rather than general blogging. Revenue is generated primarily through four monthly subscription tiers (Essentials at $659, Professional at $1,359, Premier at $2,459, and Signature at $3,659, all with $995 setup) plus a separate PagePilot Legacy product line, a fractional-CMO offering called MORE Marketing, and add-on modules spanning SEO, social media management, citation management, reputation management, AI chat (Microsoft AI Chat Bot and Onepath/Text Request integrations), custom content/graphics, equipment stickers, and the Nearby Now review-acquisition platform.

Beyond the website/SEO core, Online Access maintains substantial proprietary tooling including Nearby Now integration for SEO-rich check-ins and city pages, the Helping Out Locally community-engagement voting system (150+ contractor contests completed), Voice-Q for technician job debriefing, BoastHost for audio review capture (Dealer Design Award winner), PagePilot E-Commerce for direct-from-wholesaler filter fulfillment, and CertiClear for COVID reporting. The company serves 500+ contractor customers across the US and Canada with a US-based team of 37 digital marketing specialists, achieving a 5.0-star aggregate rating across 156 reviews and an average customer tenure of 7+ years. Distribution combines an inside sales team, self-serve online signup portal, trade-show presence at Service World, HARDI, and industry association events, and referral/partner channels through HARDI, Service Nation, Service Roundtable, EGIA, PHCC, and multiple regional ACCA chapters. All offerings are month-to-month with a 90-day money-back guarantee, and the company invests internally in AI optimization services and resold Onepath AI lead-management technology to keep pace with AI-driven search changes.

Name

Online Access

Legal name

Online Access, Inc.

Website

https://hvacwebsites.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Online Access, Inc. is a Port Huron, Michigan-based digital marketing agency that designs, hosts, and markets websites for HVAC, plumbing, electrical, appliance, and garage door contractors across North America using its proprietary PagePilot CMS and a suite of trades-specialized add-on products including AI chat, SEO, review management, and fractional CMO services.

Ownership category

akta.pro rank

Headquarters

HQ city

Port Huron

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Website Package Subscriptions: Monthly recurring subscription fees for website design, hosting, SEO, and management services. Four tier levels (Essentials, Professional, Premier, Signature) plus PagePilot Legacy packages (Economy, Business, Business+NBN). Includes complimentary site updates, domain hosting, and email support.
2. Add-on Products and Services: Additional services including custom content writing, custom graphics design, additional email accounts beyond package limits, and specialized products like equipment stickers.
3. Chat and Texting Services: OnePath AI-powered lead management included in higher-tier packages; Text Request available as add-on starting at $55/month with usage-based pricing above base limits.
4. MORE Marketing Program: Hands-on consulting program for contractors analyzing branding, marketing, and internal systems. Offered as fractional CMO division with comprehensive marketing program support.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Online Access is a contractor-focused digital marketing agency that designs, hosts, and manages custom responsive websites on its proprietary PagePilot CMS for HVAC, plumbing, electrical, and other home service trades. Core revenue is monthly recurring subscriptions across four website package tiers (Essentials, Professional, Premier, Signature) that include SEO, hosting, email accounts, and 24-hour turnaround support, augmented by add-on modules (Nearby Now local SEO, Onepath AI texting, Text Request, social media management, PPC ads, custom content/graphics, citation and reputation management, and the Helping Out Locally community contest system).

Product overview

Online Access is a contractor-focused digital marketing company offering a platform-plus-modules architecture centered on website design and hosting (PagePilot) with integrated marketing tools. The core offering consists of four website package tiers (Essentials, Professional, Premier, Signature) that include SEO, responsive design, email, and 24-hour support. These integrate with specialized add-on modules including Nearby Now (local SEO/check-ins), Social Media Management, Web Ads (PPC), Custom Content, Custom Graphics, Citation Management, Reputation Management, and Chat Options (including Onepath Texting AI-lead platform and Text Request). A sub-brand, MORE Marketing, provides fractional CMO consulting services. Founded in 2000, the company built its own proprietary CMS (PagePilot) and has expanded to serve over 500 HVAC, plumbing, and electrical contractors across North America.

Differentiator

Problem solved

Functional benefit

Brands

• PagePilot: Proprietary content management system (CMS) built for contractor websites, launched in 2002 before WordPress existed.
• Nearby Now
• Helping Out Locally
• CertiClear
• BoastHost
• Voice-Q
• MORE Marketing
• Co-Pilot
• O-A Productions
• CertiClear

Products and services

• Contractor Website Design Packages Custom, responsive website design and managed hosting for home service contractors across four tiers: Essentials ($659/month), Professional ($1,359/month), Premier ($2,459/month), and Signature ($3,659/month). All tiers include $995 one-time setup fee, domain hosting, complimentary site updates, email support, and 24-hour turnaround on most tasks. For HVAC, plumbing, electrical, and other home services trades.
• PagePilot Website Hosting Platform Premium web hosting platform with valet-style customer support for contractors. Three PagePilot Legacy package tiers: Economy Class ($489/month), Business Class ($689/month), and Business + Nearby Now ($988/month), each with $995 setup fee.
• Search Engine Optimization (SEO) Services Contractor-focused SEO services including seasonal keyword switching, local landing pages, Google Business Profile management, content optimization, and AI Optimization. Available as part of website packages with additional SEO support in higher tiers.
• Nearby Now Local SEO and Reviews SEO-rich check-in tool that turns contractor fieldwork into content and review opportunities. Creates city pages automatically and makes acquiring Google reviews easier. Generates leads through proof-of-work documentation.
• Onepath Texting (AI Lead Management) AI-powered lead management platform for home services contractors. Captures and manages leads across phone calls, texts, emails, forms, and pay-per-lead sources. Automatically follows up, scores, and routes leads. Integrates with ServiceTitan and Housecall Pro FSM platforms.
• Text Request Messaging Service Customer messaging and texting tool for contractor websites with Starter Package at $55/month (up to 1,000 texts) and Basic Package at $105/month (1,000–2,500 texts). Pricing based on usage with included message limits.
• Social Media Management Facebook, Instagram, and LinkedIn management for home service contractors. Packages scale based on business needs. Included in Signature package, available as add-on for other tiers.
• Web Ads (PPC Advertising) Pay-per-click advertising management including Google Local consultations and PPC/GLSA auditing. Certified Google advertising partners. Includes free consultations on Google Local.
• Custom Content Writing On-demand content writing for city pages, service pages, and custom content needs. Written by specialists who understand the trades. Orders accepted for existing customers with per-page pricing.
• Custom Graphics Design Graphic design services for seasonal ads, postcards, mascots, business cards, and other marketing collateral. Includes ad hoc design credits in packages with additional design time available for purchase.
• Citation Management
• Reputation Management
• Helping Out Locally (Community Engagement) Community engagement and voting system allowing local organizations to compete for donations. Captures voter email addresses, automates voting, and generates website traffic. Average contest receives 900 votes over three months.
• Equipment Stickers UV-coated, durable stickers for home service equipment designed for real job sites. Multiple templates available as a branding tool placed at point of need.
• Custom Domain Email Services
• MORE Marketing (Fractional CMO) Fractional CMO division providing comprehensive marketing management. Includes analysis of office processes, campaign results optimization, and internal system improvements. Hands-on consulting program with typically a waiting list.

Quantifiable outcome

• 7+ years average customer retention
• +4 more outcomes

Named customers11 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature10 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Nearby NowcoreTechnology or Integration · 1 January 2013Certified reseller and agency-supported SEO Master support provider for Nearby Now's review platform. Integration allows contractors to generate SEO-rich check-ins and review requests.
• Nearby NowcoreTechnology or Integration · 1 January 2013Partnership with Nearby Now as certified reseller providing SEO Master support for their review platform since 2013.
• HARDI (Heating, Air-conditioning & Refrigeration Distributors International)coreStrategic or Co-development PartnerHARDI represents over 420 wholesale companies, nearly 300 manufacturing associates and nearly 100 manufacturer representatives. Online Access partners with HARDI to support the HVACR distribution industry and serve their contractor members.
• Women in HVACRcoreStrategic or Co-development PartnerOrganization dedicated to improving the lives of members by providing professional avenues to connect with women growing their careers in the HVACR industry. Online Access actively supports and promotes Women in HVACR initiatives.
• Service NationcoreChannel Partner/ Reseller/ DistributorOrganization helping service contractors improve their business and financial performance. Many Service Nation members recommend Online Access to fellow members, creating a strong referral network.
• EGIA (Electronics, Gas, Indoor Air)coreStrategic or Co-development PartnerEGIA serves HVAC, insulation, windows, solar and geothermal contractors with business education, financing solutions, and industry research. Online Access partners to provide web solutions to their contractor network.
• PHCC WestcoreStrategic or Co-development PartnerPHCC West offers interactive educational sessions, workshops, and networking for plumbing and HVAC professionals in Texas. Partnership supports professional development for members.
• SEMIACCA (South East Michigan ACCA)minorStrategic or Co-development PartnerSouth East Michigan Air Conditioning Contractors Association serves members with trainings, events and industry information. Regional partnership supporting Michigan contractors.
• TACCA (Texas ACCA)coreStrategic or Co-development PartnerNon-profit trade association promoting and supporting the HVAC/R industry in Texas. Multiple chapters including TACCA Greater Houston and TACCA Greater Austin.
• SCALT (South Carolina Association of Licensed Trades)minorStrategic or Co-development PartnerAssociation dedicated to elevating competence and professionalism of licensed trades in South Carolina.
• ACA/NE (Air Conditioning Association of New England)minorStrategic or Co-development PartnerNot-for-profit trade association representing HVACR contractors in the six New England states.
• Conditioned Air Association of Georgia (CAAG)minorStrategic or Co-development PartnerAssociation promoting and maintaining highest professional standards in the heating and air conditioning industry in Georgia.
• INWIC (International Network of Women in Cooling)minorStrategic or Co-development PartnerInternational network promoting the role of women in the refrigeration, air conditioning and heat pump sector.
• Joseph Groh FoundationcoreGTM or Marketing PartnerCharity of choice for Online Access. Foundation assists those in contracting and construction trades living with life-altering disabilities. Provides financial assistance and wheelchair accessible vans, home remodels, and assistive technology equipment.
• Mail SharkminorGTM or Marketing PartnerMarketing partner providing weekly direct mail, radius mailings, retention mailings, and new homeowner mailings for home services businesses. Combined with Online Access digital marketing for comprehensive marketing solutions.
• LocalUminorGTM or Marketing PartnerLeading local SEO experts and training organization. Online Access team follows and learns from LocalU expertise for staying current on local search best practices.
• Service RoundtablecoreChannel Partner/ Reseller/ DistributorOnline Access joined Service Roundtable as part of their original sponsoring vendors in 2003, expanding offerings beyond HVAC to include plumbing and electrical contractors.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Marketing 360:
• Hibu: Hibu is an established digital marketing agency providing websites, SEO, social media, and reputation management to SMBs across multiple verticals including home services. Comparable to Online Access in product mix and customer profile, with a much larger national footprint and brand.
• Scorpion: Scorpion is a large, well-capitalized digital marketing agency serving home service and legal verticals with websites, SEO, PPC, and AI-driven lead management. Directly comparable to Online Access in core offerings but operates at much greater scale and with broader vertical coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/369217343181431
• Pinterestpinterest.com/oaaccess/boards
• Xx.com/online_access
• LinkedInlinkedin.com/company/3169872

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Online Access