Mail Shark
- Company typePrivate
- Founded2008
- HeadquartersMohnton, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
Mail Shark firmographics
Firmographics- Name
- Mail Shark
- Legal name
- Mail Shark
- Website
- https://themailshark.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Mail Shark industry classification
Industry- Product category
- Direct Mail Marketing Services
- NAICS
- Direct Mail Advertising (54186), Direct Mail Advertising (541860)
- SIC
- Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Direct Mail Marketing Services (Print, Postcard, Dimensional Mail) (BPAFAKAH)
Keywords
Where Mail Shark is headquartered
LocationHeadquarters
- HQ city
- Mohnton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Mail Shark business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Weekly Direct Mail Services: Core revenue stream from weekly direct mail marketing campaigns. Provides ongoing mailing to portions of customer mailing lists every week with no money down and weekly payment schedule. Combines mailing list procurement, design, printing, postage and delivery in a full-service model.
- Print Services: Printing-only orders for direct mail products including postcards, menus, brochures, letters, and promotional apparel. Products available for both paper and plastic materials.
- Custom Promotional Apparel: New line of custom promotional apparel launched in 2022, expanding product offerings beyond traditional direct mail.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Full-Service Weekly Direct Mail |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Mail Shark product offering
Product offeringCore offering
Mail Shark is a direct mail marketing company that provides data-driven weekly direct mail programs to local businesses across 16+ industries. Their full-service offering bundles mailing list procurement, custom design with unlimited revisions, in-house printing, postage, and delivery into a subscription-style weekly mail program with no money down. They complement this with industry-specific list products, plastic and paper mailers, AI-powered targeting for roofing, custom promotional apparel, and a proprietary ROAS Dashboard tied to CRM integrations.
Product overview
Mail Shark is a direct mail marketing company offering a comprehensive suite of services built around their core weekly direct mail strategy. The portfolio centers on Weekly Direct Mail with flexible payment schedules and no money down, complemented by targeted and saturation mailing list services, in-house printing capabilities (including paper and plastic postcards, magnets, brochures, and letters), custom design with unlimited revisions, and CRM integrations for analytics. Add-on products include New Mover Marketing, Radius Mailings, Retention Mailings, Fast Track Postcards, and the proprietary ROI/ROAS Dashboard with API integrations. A notable innovation is their AI-powered Rooftop Aerial Imagery product for roofing contractors. The company also offers custom promotional apparel through Promo Shark. All services include in-house USPS mail verification through their on-site post office.
Differentiator
Problem solved
Functional benefit
Brands
- Promo Shark: Custom promotional apparel product line launched in 2022
Products and services
- Weekly Direct Mail
- Targeted Mailing Lists
- Saturation Mailing Lists
- Every Door Direct Mail (EDDM)
- New Mover Marketing
- Paper Postcards
- Plastic Postcards
- Postcard Magnets
- Brochures
- Direct Mail Letters
- Rooftop Aerial Imagery Direct Mail
- Radius Mailings
- Retention Mailings
- Fast Track Postcards
- Promo Shark Custom Promotional Apparel
- Direct Mail Printing Services
- Direct Mail Design Services
Quantifiable outcome
- Little Italy Pizza saw a 32% increase to bottom line after just one mailing cycle
- +7 more outcomes
Companies that use Mail Shark
Customer profileNamed customers9 records
Segments8 records
Ideal customer profiles5 records
Mail Shark technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability2 records
Feature3 records
Mail Shark partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- ServiceTitancoreCRM integration for home services (HVAC, plumbing, electrical). Mail Shark's ROAS Dashboard seamlessly mines customer data daily from ServiceTitan, providing comprehensive and transparent ROAS analysis.
- Shop-WarecoreAutomotive shop management software integration. Certified App partner for automotive repair shops.
- NAPA TRACScoreAutomotive shop management and business intelligence platform integration for NAPA auto care centers.
- TekmetriccoreCloud-based shop management system for automotive repair shops integration.
- DatalynxcoreAutomotive data and marketing solutions integration for targeted customer acquisition.
- FieldpulsecoreField service management software for home services businesses including scheduling, estimates, and invoicing.
- Housecall ProcoreAll-in-one home services business management platform for field service companies.
- JobbercoreHome services software platform for quoting, scheduling, invoicing, and client management.
- SuccesswarecoreBusiness management and marketing software for home services contractors.
- JobNimbuscoreCRM and project management platform integration for contractors and roofers.
- AASP PennsylvaniaminorAutomotive Aftermarket Industry Association providing member benefits and referrals to Mail Shark's automotive direct mail services.
- Auto Care AllianceminorAuto care center alliance providing marketing solutions and member benefits including Mail Shark's direct mail services.
- ASA (Automotive Service Association)minorSponsored benefit provider for ASA members offering discounted direct mail solutions.
- ASCCAminorAutomotive Service Consultants Association member benefit provider.
- Virginia Auto AssociationminorState auto association providing member benefits and marketing solutions.
- ATI (Independent Mechanical & Collision Repair Shop Coaching & Training)minorMechanical and collision repair shop coaching organization partnered for member marketing benefits.
- American Association of Dental Office Managers (AADOM)coreCorporate membership providing official direct mail marketing solution status for dental practices. Featured as corporate sponsor.
Scale indicators7 records
Recent moves13 records
Expansion highlights6 records
Mail Shark competitors and assessment
Company assessmentEmerging players
- MOO: MOO is a design-forward commercial printing company offering business cards, postcards, brochures, and marketing materials to SMBs. Comparable in premium printing and design services for small businesses, though with a more design/branding emphasis than data-driven direct mail.
- 4over: 4over is a wholesale printing marketplace offering postcards, brochures, and direct mail pieces to print brokers and resellers. Comparable in commercial printing and direct mail production capabilities, though primarily B2B wholesale rather than end-customer SMB marketing.
Broad incumbents
- Valpak: Valpak is a household name in direct mail couponing and local advertising, serving SMBs through shared envelope and postcard mailings. It overlaps with Mail Shark in the local-business direct mail advertising category, though its shared-mail model differs from Mail Shark's solo weekly mailings.
- Thryv: Thryv is an SMB software and marketing platform (formerly DexYP/Yellow Pages) that includes email, social, and direct mail marketing tools. It targets the same SMB customer base as Mail Shark, particularly home services and professional services, but as part of a much broader SaaS offering.
- Hibu: Hibu is a digital and traditional marketing services provider for SMBs, including direct mail, websites, search marketing, and social media. Comparable in targeting local businesses with integrated marketing solutions, with direct mail as one component of a wider portfolio.
- Cimpress (Vistaprint): Cimpress, parent of Vistaprint, is a large-scale provider of printing, marketing materials, and signage for SMBs globally. While it serves a much broader portfolio (business cards, apparel, signage, digital), it competes with Mail Shark in direct mail printing and small-business marketing services.
Direct peers
- Click2Mail: Click2Mail operates an online self-service platform for direct mail (postcards, letters, EDDM), serving SMBs and mid-market customers. Comparable in mailing list, printing, and mail delivery services, with a more tech-forward ordering model versus Mail Shark's consultative sales approach.
- PostcardMania: PostcardMania is a direct competitor offering data-driven direct mail marketing services and printing for SMBs across multiple industries (especially home services). It mirrors Mail Shark's model of weekly mailing programs, in-house printing, and consultative selling, making it the closest one-to-one peer.
- Modern Postcard: Modern Postcard is a long-established direct mail printing and mailing services provider focused on postcards, variable data printing, and targeted mailing for SMBs. Comparable to Mail Shark in core production capabilities and SMB customer base, though with less vertical-specific positioning.
Regional players
- ReachLocal: ReachLocal (a Gannett company) provides digital and traditional local marketing services for SMBs, including managed campaigns across search, social, display, and direct mail. Comparable in serving the same SMB vertical mix (home services, dental, automotive) with an integrated marketing approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Mail Shark social profiles
Digital presenceMail Shark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mail Shark leadership team
Management profileNumber of profiles
Profiles10 records
Mail Shark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mail Shark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mail Shark
What does Mail Shark do?
Mail Shark is a direct mail marketing company that provides data-driven weekly direct mail programs to local businesses across 16+ industries. Their full-service offering bundles mailing list procurement, custom design with unlimited revisions, in-house printing, postage, and delivery into a subscription-style weekly mail program with no money down. They complement this with industry-specific list products, plastic and paper mailers, AI-powered targeting for roofing, custom promotional apparel, and a proprietary ROAS Dashboard tied to CRM integrations.
Is Mail Shark a public or private company?
Mail Shark is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mail Shark founded?
Mail Shark was founded in 2008. It employs 101 to 250 people.
Where is Mail Shark based?
Mail Shark is headquartered in Mohnton, United States, in the North America region.
How does Mail Shark make money?
Three revenue lines are on record. Weekly Direct Mail Services are the primary driver. The others are print Services and custom Promotional Apparel.
Who are Mail Shark's main competitors?
Emerging players on record are MOO and 4over. Broad incumbents are Valpak, Thryv, Hibu and Cimpress (Vistaprint). Direct peers are Click2Mail, PostcardMania and Modern Postcard. ReachLocal is listed as a regional player.
Does Mail Shark have an API?
No public API is recorded for Mail Shark.
What industry is Mail Shark in?
Mail Shark's product category is Direct Mail Marketing Services. Its primary akta.pro industry code is BPAFAKAH, Direct Mail Marketing Services (Print, Postcard, Dimensional Mail). Its NAICS code is 54186 and its SIC code is 7331.