Nearby Now

What Nearby Now does

Nearby Now is a Scottsdale, Arizona-based SaaS company, founded in 2011 and operating as Nearby Now, LLC, that helps field service businesses (primarily HVAC, plumbing, electrical, roofing, and landscaping contractors) generate local search visibility and customer reviews by capturing technician activity at the point of service. The platform addresses a specific pain point in home services: contractors struggle to rank in Google Maps across all the cities and neighborhoods they actually serve, not just the area around their office. Field technicians "check in" via native iOS and Android apps at each job site, capturing geotagged photos, videos, short notes, and GPS coordinates which the platform structures with schema markup to feed Google's local search algorithms.

The core technology is a location-based field activity capture platform with significant AI augmentation. Key technical components include a Checkin System with schema-perfect geotagging, Spot-On Review Routing that auto-routes reviewers to the nearest Google Business Profile and claims a 40% industry-leading response rate, Nearby Now AI (NLP enhancement of technician notes into keyword-rich narratives, computer vision photo classification with automatic face and license-plate blurring, sentiment analysis, and automated review response drafting), GeoGrids grid-based rank tracking across an entire service area, and unlimited hyper-local City Pages on the customer's own domain. Platform architecture spans native mobile apps, a deep native ServiceTitan integration (plus FieldEdge and DispatchTrack), Zapier access to 750+ apps, official WordPress plugins (Service Area Map, Heatmap, Recent Reviews, Video Gallery, Audio Testimonials, Combination Map), Facebook Tabs, JavaScript embeddable widgets, a Premium API, and a white-label option for agencies and multi-location brands.

The business model is a pure SaaS subscription on month-to-month terms with a 14-day free trial, no setup fees, and no per-seat fees. Four publicly disclosed pricing tiers exist: SEO Pro at $155/mo, SEO Master at $239/mo (adding full AI suite, video checkins, audio reviews, Spot-On routing, and Zapier/webhooks), Agency-supported SEO Pro at $399/mo, and Agency-supported SEO Master at $499/mo. Go-to-market is a hybrid product-led growth motion (self-serve signup, free trial, demo CTAs) combined with a channel partner motion through a vetted marketing agency network that offers white-label and reseller arrangements. Cumulative platform metrics include 12,985,789 checkins recorded, 7,241,746 reviews captured, 3,305,779 media items, and 23,802 cities served across the USA, Canada, UK, and Australia. The company is privately held, bootstrapped without venture capital funding since 2011, and operates with a 1-10 person team led by Co-founder and CTO Billy Coover.

Name

Nearby Now

Legal name

Nearby Now, LLC

Website

https://nearbynow.co

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Nearby Now is a bootstrapped SaaS platform that converts field service technician check-ins, photos, and customer reviews into local SEO rankings and reputation signals for HVAC, plumbing, electrical, and other home services contractors across multiple service-area cities.

Ownership category

akta.pro rank

Product category

Local SEO & Reputation Management Software

NAICS

Web Search Portals and All Other Information Services (519290)

SIC

Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Local SEO (Maps, Citations, Reviews) (BPAFAJAD)

akta.pro secondary industries

POI, Local Listings & Business Directory Platforms (BPAMANAD), Local Search & Business Directories (BPAMAAAE), Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting) (BPAFACAL)

Keywords

• Local SEO software
• Reputation management platform
• Field service marketing
• Review generation software
• Check-in marketing platform

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - SEO Pro: Monthly subscription at $155/mo for core features: unlimited checkins with photos and geo-schema, review requests via SMS and email with ~40% response rate, 27+ review sites, unlimited city pages on customer domain.
2. SaaS Subscription - SEO Master: Premium tier at $239/mo adding video checkins, audio reviews, Spot-On GBP routing, Nearby Now AI (vision, sentiment, draft responses), and advanced integrations (Zapier, webhooks, Mailchimp).
3. Agency-Supported Plans: Agency-supported SEO Pro at $399/mo and SEO Master at $499/mo - same platform features plus vetted agency partner for setup, onboarding, employee training, and ongoing optimization.
4. Add-on Features: Optional add-ons: GeoGrids (rank tracking), Premium API ($99/mo), dispatch-management integrations ($100-125/mo for ServiceTitan/Jobber/Housecall Pro).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Nearby Now operates a unified local SEO and reputation management SaaS platform that lets field service contractors capture work at the exact job-site location via mobile checkins — with schema-perfect geotagging, photos, videos, and reviews — and automatically converts that activity into local search ranking signals, Google Business Profile reviews, and hyper-local City Pages. The platform includes Nearby Now AI for content enhancement and computer vision, Spot-On routing to the nearest Google Business Profile, GeoGrids rank tracking, LeadSMS website widget, call tracking, and native integrations with ServiceTitan, FieldEdge, Jobber, Housecall Pro, Google Business Profile, Facebook, WordPress, Mailchimp, Slack, and Zapier. Customers retain 100% of the content and reviews they generate.

Product overview

Nearby Now is a unified local SEO and reputation management platform that converts field service activity into local search rankings and reviews. The platform consists of four subscription tiers (SEO Pro at $155/month, SEO Master at $239/month, Agency SEO Pro at $399/month, Agency SEO Master at $499/month), each building on the core platform with additional features. The core platform captures checkins, reviews, photos, videos, audio testimonials, and calls at the point of service and structures this content for Google with geo-schema tagging. SEO Master adds Nearby Now AI for content enhancement and computer vision, Spot-On GBP routing, video checkins, audio reviews, and Zapier/webhooks integrations. The product suite includes native iOS and Android mobile apps for field technicians, WordPress plugins for displaying service area maps/heatmaps/reviews/video galleries on websites, Facebook tabs, JavaScript widgets for embedding on any site, and a white-label reseller program. Add-ons include GeoGrids for rank tracking, Call Tracking, LeadSMS for SMS lead capture, and Premium API access.

Differentiator

Problem solved

Functional benefit

Products and services

• Nearby Now Platform Unified local SEO and reputation management SaaS that captures field activity (checkins, reviews, photos, videos, calls) at the moment of service and structures it for Google with schema-perfect geotagging. Sold in self-serve tiers (SEO Pro $155/mo, SEO Master $239/mo) and agency-supported tiers (Agency SEO Pro $399/mo, Agency SEO Master $499/mo). For field service contractors (HVAC, plumbing, electrical, roofing, landscaping) and the digital marketing agencies that serve them.
• Nearby Now iOS App Native iOS app (iPhone and iPad) that lets field technicians tap to check in at job sites with GPS pin, capture photos and videos, send review requests, and track leaderboards. Distributed via the Apple App Store.
• Nearby Now Android App Native Android app for field technicians to check in at job sites with GPS pin, capture photos and videos, send review requests, and view team performance. Supports Android 3.0+ and tablets. Distributed via Google Play.
• Nearby Now WordPress Plugin Suite Suite of official WordPress plugins that embed real-time Nearby Now content on customer websites: service area maps, heatmaps, recent reviews with schema markup, video galleries, audio testimonials with transcriptions, and combination maps. Distributed via the WordPress plugin directory.
• Nearby Now White Label Solution Private-label reseller product that lets marketing agencies and multi-location brands deliver Nearby Now under their own brand identity, including custom CSS for the admin experience.
• Nearby Now Premium API Premium API add-on ($99/month for SEO Pro, included with SEO Master) providing webhooks, content display endpoints (Recent Review, Service Area Map & Recent Check-ins, Service Area Review Combo, Audio Testimonials, Photo & Video Gallery), and Zapier connectivity to 750+ apps.

Quantifiable outcome

• 40% review response rate - highest in the industry
• +3 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability11 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered major and core.

• Housecall PromajorTechnology or Integration · 1 October 2023Integration announced October 2023. Housecall Pro is a field service management platform. Available via Zapier for SEO Master or higher tiers.
• JobbermajorTechnology or Integration · 1 June 2023Integration announced June 2023. Jobber is a leading platform for managing home service businesses. Available via Zapier for SEO Master or higher tiers.
• ServiceTitancoreTechnology or IntegrationDeep native integration - marking job complete in ServiceTitan automatically triggers Nearby Now checkin workflow with zero technician input. Represents flagship integration partnership. AI-powered ServiceTitan checkins announced January 2026.
• FieldEdgecoreTechnology or IntegrationNative integration available. Field service management platform with direct integration to Nearby Now.
• Google Business ProfilecoreTechnology or IntegrationDeep native integration. Spot-On routing routes reviews to closest GBP. Photos and videos share directly to GBP. Google Post automation. Comprehensive GBP metrics dashboard.
• ZapiermajorTechnology or IntegrationIntegration with 750+ apps via Zapier. Available on SEO Master or higher tiers. Webhooks also available for custom integrations.
• WordPressmajorTechnology or IntegrationOfficial WordPress plugin for embedding live checkins, reviews, and service area maps. Multiple plugin types: Recent Reviews, Service Area Map, Combination Map. SEO-optimized with schema markup.
• FacebookmajorTechnology or IntegrationFacebook Tabs for Service Area and Reviews maps. Photo and video sharing to Facebook. X (Twitter) integration with updated API support.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SOCi: Multi-location local marketing platform with GBP management, reputation, and social. Targets franchise/multi-location brands, overlapping with Nearby Now's white-label agency tier.
• Moz Local: Industry-standard SEO platform with a local listings and reputation module. Comparable category positioning but bundled into a broader SEO suite rather than a field-centric workflow.
• Yext: Enterprise listings, local pages, and reputation management incumbent. Competes with Nearby Now's city pages and GBP-syndication layer, but at a larger, multi-product platform scale.
• Uberall: Multi-location local marketing platform with listings management, reputation, and GBP optimization. Competes on the agency/reseller GTM and city-page syndication mechanics.
• Thryv: All-in-one SaaS for SMB service businesses spanning CRM, marketing automation, and reputation. Competes for the same field-service wallet with bundled local-marketing capabilities.

Direct peers

• BrightLocal: Local SEO SaaS for agencies and SMBs — citation building, rank tracking, and review monitoring. Direct substitute for Nearby Now's GeoGrids and City Pages from an SMB/agency perspective.
• Whitespark: Local SEO toolset focused on Google Business Profile, citations, and rank tracking. Closely comparable feature set for the local-3-pack ranking use case Nearby Now solves.
• Birdeye: Reputation, reviews, and local SEO platform serving multi-location and SMB brands. Direct overlap on review routing, GBP optimization, and AI-driven response drafting for the same field-service end customers.
• Podium: Lead conversion and review management platform heavily adopted by field-service SMBs. Comparable product-led GTM with Webchat, SMS review requests, and GBP surfacing — same buyer, same workflow.
• Sterling Sky: Boutique local SEO agency and toolmaker focused exclusively on Google Business Profile and local-3-pack ranking. Directly comparable methodology for service-area businesses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nearby_now
• Facebookfacebook.com/NearbyNow

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nearby Now