ELS
ELS is a privately held regional open-deck trucking carrier specializing in Midwest transportation of overweight steel coils using multi-axle flatbed trailers, serving steel manufacturers and industrial shippers across Ohio, Indiana, Kentucky, Michigan, and West Virginia.
- Company typePrivate
- Founded2006
- HeadquartersKenly, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What ELS does
ELS is a privately held, regional open-deck trucking carrier headquartered in Kenly, North Carolina, with its primary operating terminal in Perrysburg, Ohio. Founded approximately in 2006 as a small fleet of owner-operators hauling flatbeds across the U.S. Southwest, the company reoriented its focus to the Midwest, where it now operates a dedicated Steel Division serving Ohio, Indiana, Kentucky, Michigan, and parts of West Virginia. The core service is the transportation of overweight steel coils, for which ELS deploys a fleet of multi-axle flatbed trailers equipped with advanced tarping systems engineered to handle loads exceeding 85,000 lbs safely and with faster turnaround times.
The company's service offering is anchored on three driver engagement models that double as both labor sourcing and revenue mechanics: a Company Driver program (W-2, 27% of line haul, health benefits available), a Lease Purchase program (1099, 75% of line haul plus 100% of fuel surcharge), and an Owner Operator program (1099, tag and trailer lease options). Revenue is generated on a per-load transaction basis, with ELS retaining a percentage of line haul while paying drivers/operators their share. The company also historically launched an intermodal branch to diversify its logistics offering, though the current stated focus is the Midwest Steel Division.
ELS serves steel manufacturers and industrial shippers requiring specialized heavy-haul capacity, marketing itself through its company website, Facebook page, and driver recruitment via the Tenstreet platform. The company maintains no public listings, no external investors or parent entity, and no disclosed technology partnerships, integrations, APIs, or proprietary software assets. Its competitive positioning rests on domain specialization in steel coil logistics, regionally concentrated operations, and a driver-first culture that the company claims produces long driver tenures.
ELS firmographics
Firmographics- Name
- ELS
- Website
- https://elsfreight.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- ELS is a privately held regional open-deck trucking carrier specializing in Midwest transportation of overweight steel coils using multi-axle flatbed trailers, serving steel manufacturers and industrial shippers across Ohio, Indiana, Kentucky, Michigan, and West Virginia.
- Ownership category
- akta.pro rank
ELS industry classification
Industry- Product category
- Flatbed trucking and heavy haul logistics
- SIC
- Trucking (No Local) (4213)
- akta.pro primary industry
- Flatbed & Open-Deck TL Carriers (TLADADAC)
Keywords
Where ELS is headquartered
LocationHeadquarters
- HQ city
- Kenly
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ELS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Freight Transportation Services: ELS generates revenue by transporting freight (primarily overweight steel coils) for customers. The company retains a percentage of the line haul revenue while paying drivers/operators their share (27% for company drivers, 75% for lease purchase operators). Revenue is earned through hauling freight across the Midwest region.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Company Drivers - 27% of Line Haul |
| Transaction based/ take rate | Pay-as-you-go | Lease Purchase Program - 75% of Line Haul |
| Transaction based/ take rate | Pay-as-you-go | Owner Operators - Tag Program |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
ELS product offering
Product offeringCore offering
ELS' Midwest Steel Division is a premier flatbed carrier that transports overweight steel coils for steel manufacturers and industrial customers in Ohio, Indiana, Kentucky, Michigan, and parts of West Virginia. The company utilizes multi-axle flatbed trailers equipped with advanced tarping systems to handle loads over 85,000 lbs safely and securely, and complements this core offering with an intermodal freight branch and direct-to-driver engagement through Company Driver, Lease Purchase, and Owner Operator programs.
Product overview
ELS operates as a top-tier open deck trucking carrier focused on the Midwest Steel Division, specializing in the transportation of overweight steel coils. The company utilizes multi-axle flatbed trailers equipped with advanced tarping systems to handle loads over 85,000 lbs. ELS offers three distinct driver engagement models: the Company Driver Program (W-2 with 27% line haul and health benefits), the Lease Purchase Program (75% line haul with 100% fuel surcharge on 1099), and the Owner Operator Program (tag and trailer lease options). The core service offering is the Midwest Steel Division, complemented by driver recruitment and retention programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Midwest Steel Division Flatbed Service Premier flatbed carrier service for the transportation of overweight steel coils, utilizing multi-axle flatbed trailers equipped with advanced tarping systems for safe and secure delivery across Ohio, Indiana, Kentucky, Michigan, and parts of West Virginia; targeted at steel manufacturers and industrial customers.
- Intermodal Freight Services Intermodal freight branch that complements ELS' flatbed heavy haul service by diversifying logistics solutions for shippers, adding intermodal capacity to the company's service portfolio.
Quantifiable outcome
- Loads over 85,000 lbs handled with precision and reliability
- +1 more outcomes
Companies that use ELS
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
ELS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
ELS partnerships and signals
Strategic signalScale indicators3 records
ELS competitors and assessment
Company assessmentBroad incumbents
- Werner Enterprises: Large public truckload carrier operating dedicated flatbed and dedicated logistics services across North America, serving industrial and manufacturing shippers. Overlaps in flatbed equipment and steel-adjacent customers but offers a much broader service portfolio.
- Schneider National: Major public truckload and logistics provider with a dedicated flatbed segment serving manufacturing and industrial customers. Comparable in flatbed-heavy equipment mix but operates at significantly greater scale and geographic breadth.
- Heartland Express: Public irregular route truckload carrier with a flatbed segment serving no-shippers across multiple industries. Comparable in regional flatbed service but operates nationally with much greater asset base.
- Forward Air: Expedited and specialty freight provider including flatbed and heavy-haul capabilities serving industrial customers. Comparable in expedited flatbed service niche but with significantly broader service portfolio.
- Daseke: Large North American specialized transportation platform (now part of TFI International) with extensive flatbed, heavy-haul, and specialized freight operations serving industrial customers including steel. Comparable service type but meaningfully larger and broader in scope.
Direct peers
- Melton Truck Lines: Flatbed specialist carrier based in Tulsa, OK with a similar model of dedicated equipment for oversized and heavyweight industrial freight, including steel hauling via multi-axle trailers. Directly comparable in service offering and customer base.
- Anderson Trucking Service (ATS): Midwestern flatbed and specialized heavy-haul carrier with multi-axle trailer fleet serving construction, steel, and industrial shippers. Closely comparable service offering and geographic profile.
- Boyd Brothers Transportation: Regional flatbed and heavy-haul carrier serving the Eastern U.S. with specialized trailers for steel and industrial customers. Directly comparable in equipment profile and customer vertical.
- TMC Transportation: Flatbed trucking specialist operated as a subsidiary of TFI International, focused on flatbed and heavy-haul freight across the Midwest and Eastern U.S. Closely comparable service model and customer overlap.
- Palletized Trucking: Regional flatbed carrier focused on heavy industrial freight including steel coils and plate, with a similar owner-operator and company driver mix. Comparable in scale, service niche, and operating profile.
Market position
Strengths5 records
Weaknesses5 records
Key risks5 records
Key highlights6 records
Customer concentration
ELS social profiles
Digital presenceELS financial estimates
Financial estimateRevenue estimate
Valuation estimate
ELS leadership team
Management profileNumber of profiles
Profiles1 record
ELS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ELS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ELS
What does ELS do?
ELS' Midwest Steel Division is a premier flatbed carrier that transports overweight steel coils for steel manufacturers and industrial customers in Ohio, Indiana, Kentucky, Michigan, and parts of West Virginia. The company utilizes multi-axle flatbed trailers equipped with advanced tarping systems to handle loads over 85,000 lbs safely and securely, and complements this core offering with an intermodal freight branch and direct-to-driver engagement through Company Driver, Lease Purchase, and Owner Operator programs.
Is ELS a public or private company?
ELS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ELS founded?
ELS was founded in 2006. It employs 251 to 500 people.
Where is ELS based?
ELS is headquartered in Kenly, United States, in the North America region.
How does ELS make money?
One revenue line is on record: freight Transportation Services.
Who are ELS's main competitors?
Broad incumbents on record are Werner Enterprises, Schneider National, Heartland Express, Forward Air and Daseke. Direct peers are Melton Truck Lines, Anderson Trucking Service (ATS), Boyd Brothers Transportation, TMC Transportation and Palletized Trucking.
Does ELS have an API?
No public API is recorded for ELS.
What industry is ELS in?
ELS's product category is Flatbed trucking and heavy haul logistics. Its primary akta.pro industry code is TLADADAC, Flatbed & Open-Deck TL Carriers. Its SIC code is 4213.