Half Time
Half Time is a privately held craft beer and cider retailer operating a nationwide e-commerce platform and two physical stores in New York, offering 4,000+ products from 800+ breweries across 50+ countries to enthusiasts seeking rare and specialty releases.
- Company typePrivate
- Founded2001
- HeadquartersPoughkeepsie, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Half Time does
Half Time is a privately held craft beer and cider retailer operating a hybrid omnichannel model that combines a nationwide e-commerce storefront at halftimebeverage.com with two physical retail locations in Poughkeepsie and Mamaroneck, New York. The company sells over 4,000 craft beers and ciders sourced from 800+ breweries across more than 50 countries, positioning itself as a curated destination for rare, limited, and specialty releases that are difficult to find through conventional retail. Product categories extend beyond core craft beer into adjacent beverages including hard cider, mead, hard seltzer, hard tea, kombucha, malt beverages, cocktails and spritzers, non-alcoholic beer, gluten-free beer, mini kegs, and 19.2 oz single-serve cans. Additional offerings include curated specialty boxes (Brewery Bundles, Untappd Boxes, Past Boxes), variety boxes, branded merchandise (apparel, glassware, accessories), gift boxes, digital and physical gift cards, and two monthly subscription services (Beer of the Month Club, Cider of the Month Club).
The underlying technology is a standard e-commerce platform with integrated inventory management and temperature-controlled shipping logistics orchestrated through UPS Ground for nationwide delivery, with tiered shipping pricing by geography ($15.99 per box in NY, $19.99 outside NY, and premium surcharges for Alaska and Puerto Rico). The platform supports style-based browsing (IPA, Lager, Stout, Sours, Belgian, German, etc.), brewery filtering, and in-store pickup integration with the two physical locations. Marketing is conducted through a multi-channel approach spanning organic social media (Instagram, Facebook, Pinterest, Twitter), a 100,000+ subscriber email newsletter, Untappd community integration, and earned media coverage from Fox 5 News, Boston Globe, Market Watch, Hop Culture, and ratebeer.com.
Revenue is generated through four streams: one-time product sales of craft beer, cider, and adjacent beverages; recurring subscription revenue from monthly beer and cider clubs; one-time merchandise and apparel sales; and gift card sales providing deferred revenue and customer acquisition. Pricing follows a transaction-based model with unit-level product pricing (ranging from approximately $2 to $140 per item depending on rarity), flat-rate shipping per box, free shipping above $100 within NY, a $5 small-order fee under $35, and tiered apparel shipping. Customer segmentation targets craft beer and cider enthusiasts, gift buyers, style-specific buyers (IPA, Lager, Stout, etc.), and hardcore collectors seeking limited releases, with PCI DSS-compliant payment processing in place. No institutional investment, parent company, or leadership disclosures are present in the available source data.
Half Time firmographics
Firmographics- Name
- Half Time
- Legal name
- Half Time
- Website
- https://halftimebeverage.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Half Time is a privately held craft beer and cider retailer operating a nationwide e-commerce platform and two physical stores in New York, offering 4,000+ products from 800+ breweries across 50+ countries to enthusiasts seeking rare and specialty releases.
- Ownership category
- akta.pro rank
Half Time industry classification
Industry- Product category
- Specialty Beverage Retail
- NAICS
- Beer, Wine, and Liquor Retailers (445320)
- akta.pro primary industry
- Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined) (CRANABAH)
- akta.pro secondary industries
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)
Keywords
Where Half Time is headquartered
LocationHeadquarters
- HQ city
- Poughkeepsie
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Half Time business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales - Craft Beer & Cider: Direct retail sales of craft beer, cider, mead, and other alcoholic beverages through both online and physical retail channels. Revenue generated from individual product purchases, specialty boxes, variety packs, and on-tap offerings.
- Subscription Services: Monthly subscription clubs including Beer of the Month Club and Cider of the Month Club providing recurring revenue through curated product deliveries.
- Merchandise & Apparel: Sale of branded merchandise including apparel, glassware, accessories, and koozies.
- Gift Cards: Digital and physical gift cards providing deferred revenue and customer acquisition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | NY State Shipping |
| Transaction based/ take rate | Pay-as-you-go | Outside NY Shipping |
| Transaction based/ take rate | Pay-as-you-go | Alaska / Puerto Rico |
| Unit Pricing | Pay-as-you-go | Apparel & Glassware |
| Other | Pay-as-you-go | Small Order Fee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Half Time product offering
Product offeringCore offering
Half Time is a specialty beverage retailer that sells craft beer, cider, mead, and related alcoholic and non-alcoholic beverages directly to consumers through an e-commerce website (halftimebeverage.com) and two physical retail stores in New York State. Its catalog spans 4,000+ products from 800+ breweries across 50+ countries, complemented by monthly subscription clubs, curated specialty boxes, gift products, and branded merchandise.
Product overview
Half Time is an online craft beer and cider retailer with two physical store locations (Poughkeepsie and Mamaroneck, NY). The company operates a unified e-commerce platform at HalfTimeBeverage.com offering over 4,000 craft beers and ciders from 800+ breweries across more than 50 countries. The product portfolio centers on the core Craft Beer category with subcategories including IPA, Lager, Stout, Sours, Pale Ale, Barleywine, Belgian Beer, German, and specialty styles (Oktoberfest, Pumpkin Beer). Additional offerings include Cider, Mead & More (hard seltzer, hard tea, kombucha, cocktails), Non-Alcoholic Beer, and Gluten Free Beer. The company offers subscription services (Beer of the Month Club, Cider of the Month Club), curated Specialty Boxes and Variety Boxes, gift products (Gift Boxes, Gift Cards), branded Merch (Apparel, Glassware, Accessories), and in-store draft beer (What's On Tap).
Differentiator
Problem solved
Functional benefit
Products and services
- Craft Beer Core product category offering over 4,000 craft beers from 800+ breweries across 50+ countries, spanning IPA, Lager, Stout, Sours, Pale Ale, Barleywine, Belgian, German, Oktoberfest, Pumpkin, and Imported Craft Beer styles for individual consumers and enthusiasts.
- Cider, Mead & More Alternate alcoholic and fermented beverage category covering hard cider, mead, hard seltzer, hard tea, kombucha, malt beverages, cocktails & spritzers, and adaptogens & nootropics.
- Non-Alcoholic Beer Non-alcoholic craft beer options sold as a dedicated category for consumers seeking alcohol-free alternatives.
- Gluten Free Beer Gluten-free beer options sold as a dedicated category for consumers with dietary restrictions.
- Specialty Boxes Curated beer boxes featuring Brewery Bundles, Untappd Boxes, and Past Boxes that bundle selections from specific breweries or themes for collectors and enthusiasts.
- Variety Boxes Mixed variety packs allowing consumers to sample multiple beer styles and brands in one purchase.
- Beer of the Month Club Monthly subscription service delivering curated craft beer selections to subscribers' doors on a recurring basis.
- Cider of the Month Club Monthly subscription service delivering curated cider selections to subscribers on a recurring basis.
- Gift Boxes Pre-packaged craft beer and cider gift baskets and packs designed for occasions, holidays, and corporate gifting.
- Gift Cards Digital and physical gift cards redeemable for craft beer and cider purchases on the website and in-store.
- Merch (Apparel, Glassware, Accessories) Branded merchandise including apparel (shirts, hoodies, hats), glassware, and accessories such as koozies.
- What's On Tap Draft beer available on-tap at Half Time's two physical retail locations in Poughkeepsie and Mamaroneck, NY.
Companies that use Half Time
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Half Time technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Half Time partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Half Time competitors and assessment
Company assessmentDirect peers
- Tavour: Direct-to-consumer craft beer delivery app that sources rare and limited releases from breweries for shipment to consumers. Closely matches Half Time's DTC craft beer model and selection-based differentiation.
- ReserveBar: Premium DTC alcohol e-commerce platform focused on rare spirits, wines, and gifting. Comparable to Half Time's online specialty alcohol retail and curated gifting focus, though tilted toward spirits and wine.
- K&L Wine Merchants: Online + retail specialty alcohol merchant with deep curated selection and DTC shipping. Shares Half Time's combination of e-commerce breadth with curated physical retail and direct consumer shipping model.
- Bottle Barn: California-based craft beer store with nationwide online shipping of a large curated selection. Closely comparable to Half Time's online + brick-and-mortar craft beer specialty retail approach.
- Craft Beer Club: Subscription-based DTC craft beer club shipping curated selections monthly. Directly comparable to Half Time's Beer of the Month Club and other subscription services.
Broad incumbents
- Total Wine & More: Largest US specialty off-premise alcohol retailer with both deep online catalog and 200+ physical stores. Overlaps with Half Time's hybrid specialty retail model but at national scale and much broader assortment.
- BevMo!: Multi-state specialty beer, wine, and spirits retailer with both stores and online ordering. Competes in the same specialty off-premise alcohol category as Half Time across the West Coast footprint.
- Drizly: Large alcohol delivery marketplace (now part of Uber) offering beer, wine, and spirits from local retailers. Operates in the same DTC alcohol shipping category as Half Time but at significantly broader scale and assortment.
Regional players
- Spec's Wines, Spirits & Finer Foods: Texas-based multi-store specialty alcohol retailer with online ordering. Comparable to Half Time's hybrid specialty retail model, but focused on the Texas market rather than New York.
- Binny's Beverage Depot: Chicago-based specialty alcohol retailer with large beer selection and growing online presence. Comparable to Half Time in category focus and assortment depth, but concentrated in the Midwest rather than the Northeast.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Half Time social profiles
Digital presenceHalf Time compliance and trust
Trust signalCompliance1 record
Half Time financial estimates
Financial estimateRevenue estimate
Valuation estimate
Half Time leadership team
Management profileNumber of profiles
Half Time funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Half Time M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Half Time
What does Half Time do?
Half Time is a specialty beverage retailer that sells craft beer, cider, mead, and related alcoholic and non-alcoholic beverages directly to consumers through an e-commerce website (halftimebeverage.com) and two physical retail stores in New York State. Its catalog spans 4,000+ products from 800+ breweries across 50+ countries, complemented by monthly subscription clubs, curated specialty boxes, gift products, and branded merchandise.
Is Half Time a public or private company?
Half Time is a private company. It is classified as unknown and is currently operating.
When was Half Time founded?
Half Time was founded in 2001. It employs 11 to 50 people.
Where is Half Time based?
Half Time is headquartered in Poughkeepsie, United States, in the North America region.
How does Half Time make money?
Four revenue lines are on record. Product Sales - Craft Beer & Cider is the primary driver. The others are subscription Services, merchandise & Apparel and gift Cards.
Who are Half Time's main competitors?
Direct peers on record are Tavour, ReserveBar, K&L Wine Merchants, Bottle Barn and Craft Beer Club. Broad incumbents are Total Wine & More, BevMo! and Drizly. Regional players are Spec's Wines, Spirits & Finer Foods and Binny's Beverage Depot.
Does Half Time have an API?
No public API is recorded for Half Time.
What industry is Half Time in?
Half Time's product category is Specialty Beverage Retail. Its primary akta.pro industry code is CRANABAH, Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined), with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 445320.