Incredible Group Inc.
Incredible Group Inc. is a Toronto-based, privately held wholesale distributor, licensor, and inventor of toys, games, novelty items, and promotional products, operating three divisions (Incredible Play, USA, Incentives) that serve North American mass-market and specialty retailers and corporate clients.
- Company typePrivate
- Founded2006
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Incredible Group Inc. does
Incredible Group Inc. is a Toronto-headquartered, privately held wholesale distributor, licensor, and product inventor serving the North American retail and corporate promotional markets. Founded in 2006 and grown from a $1,000 founder investment, the company operates through three divisions: Incredible Play (toys, games, outdoor and STEM products for mass and specialty retail), Incredible USA (novelty, impulse, and party-favor items for retailers and event planners), and Incredible Incentives (customized promotional merchandise for corporate clients). Distribution is shipped FOB from a single Toronto distribution center to continental USA and Canada via a B2B portal restricted to registered retailers, with case-pack minimum order requirements and no public pricing.
The product mix combines licensed third-party brands — Spin Master, Moose Toys, National Geographic, Funko, LEGO, Melissa & Doug, Jazwares, Globber, and food-brand licenses such as JELL-O and Jet Puffed — with proprietary lines invented or licensed in-house, including Mooshies (slow-rise foam sensory collectibles), FLUFFMELLIES (squishy toys), MOTIONZ decorative lights, ILLUMIN8 neon LED signs, and Kimmon plush. Customers span large-format Canadian and US retailers (Walmart, Canadian Tire, Loblaws, Amazon, Best Buy, Indigo, Dollar Tree, TJX, Shoppers Drug Mart) plus mid-market and specialty accounts (Giant Tiger, Home Hardware, London Drugs, Mastermind Toys, Metro, Federated Co-operatives), and corporate clients served through the Incentives division. Recent moves in 2026 include the Mooshies launch and exclusive Canadian distribution agreements with Moose Toys and Asmodee, indicating a deliberate shift from pure distribution toward owned-IP product creation and exclusive supply relationships.
Revenue is generated almost entirely through wholesale hardware sales of physical goods on a pay-as-you-go basis with retailer-registered accounts; the company has no disclosed external funding, no public listing, and no reported headcount or financials.
Incredible Group Inc. firmographics
Firmographics- Name
- Incredible Group Inc.
- Legal name
- Incredible Group Inc.
- Website
- https://incrediblegroup.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Incredible Group Inc. is a Toronto-based, privately held wholesale distributor, licensor, and inventor of toys, games, novelty items, and promotional products, operating three divisions (Incredible Play, USA, Incentives) that serve North American mass-market and specialty retailers and corporate clients.
- Ownership category
- akta.pro rank
Incredible Group Inc. industry classification
Industry- Product category
- Wholesale Toy and Novelty Distribution
- NAICS
- Toy and Hobby Goods and Supplies Merchant Wholesalers (423920)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Toy & Game E-commerce Specialists (CRALAFAL)
Keywords
Where Incredible Group Inc. is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Incredible Group Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Distribution: Revenue generated through wholesale distribution of toys, games, novelty items, and promotional products to retailers. Products are sold in bulk quantities with minimum order requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Wholesale distributor pricing for retailers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Incredible Group Inc. product offering
Product offeringCore offering
Incredible Group Inc. is a Toronto-based wholesale distributor, licensor, and inventor of toys, games, novelty items, party favors, and promotional/incentive products sold to retail and corporate clients across continental USA and Canada. The company operates three divisions (Incredible Play, Incredible USA, Incredible Incentives) and combines distribution of licensed brand products (Spin Master, National Geographic, Moose Toys, Melissa & Doug, Funko, Globber, LEGO) with internally developed proprietary lines such as Mooshies, FLUFFMELLIES, MOTIONZ, ILLUMIN8, and Kimmon.
Product overview
Incredible Group Inc. is a Canadian toy, game, and novelty product distributor, wholesaler, licensor, and inventor operating three main divisions: Incredible Play (toys, games, outdoor products for retail), Incredible USA (novelty/impulse toys for retailers and event planners), and Incredible Incentives (customized promotional items). The company distributes licensed products including National Geographic science kits, Moose Toys, Spin Master brands, Melissa & Doug, Pokemon, and various food-brand licensed squishy toys (JELL-O, Jet Puffed, Oreo). Their own branded product lines include Mooshies/Fluffmellies sensory squishy toys, MOTIONZ decorative lights, ILLUMIN8 neon signs, KIMMON plush dolls, and Globber scooters. Products span STEM toys, sensory play, plush, outdoor recreation, novelty impulse items, and licensed pop culture merchandise.
Differentiator
Problem solved
Functional benefit
Brands
- Mooshies: A line of soft, sweet-scented slow-rise foam collectible toys designed for sensory play and squeezing, featuring animal characters and food-themed shapes
- FLUFFMELLIES
- Motionz
- ILLUMIN8
- Kimmon
Products and services
- Incredible Play Wholesale distribution division for toys, games, outdoor products, STEM toys, pretend play and trend-driven products, serving retail partners across North America from the Toronto distribution center.
- Incredible USA Wholesale distribution division focused on novelty and impulse toys, redemption products, party favors, swag-bag and event items for USA retailers and event planners.
- Incredible Incentives Customized promotional products division providing fresh, unique branded merchandise for corporate marketing campaigns, events, retail, and gifting clients.
- Mooshies Proprietary line of soft, sweet-scented slow-rise foam collectible toys designed for sensory play and squeezing, featuring animal characters and food-themed shapes including oversized options and mystery boxes.
- FLUFFMELLIES Food-inspired squishy toy line with cheeky dumpling designs and super-soft slow-rise texture, including Booty Dumplings, Fast Food Mystery Box, Cookies Mystery Box, Ice Cream Mystery Box, Capybara Buns, Sweet Yolk Buns, Kitten Dumplings, Mini Bread, Pastry Series, Cute Steamed Buns, and Pet Rice Balls.
- MOTIONZ Lights Proprietary decorative lighting line including Jellyfish Light with color-changing lights, Glitter Light with USB/battery power, and Lava Light in various color combinations, designed for ages 8+.
- ILLUMIN8 Neon LED Signs Proprietary neon LED signs for gaming and decorative use, including the Game Controller Neon LED Sign featuring vibrant energy and sleek design for room decoration.
- Kimmon Plush Dolls Proprietary designer plush dolls inspired by the Spring New Growth series and I'm Mimon series with spring-themed and animal-themed costumes, sold as poseable 6-7 inch blind-box packages with mystery reveals including rare hidden models.
- Licensed Scented Squishy Toys (JELL-O, Jet Puffed, Oreo, Swedish Fish, Bazooka Gum, Kool Aid, Dippin' Dots, Squishi Gummy) Licensed branded scented squishy toys including JELL-O Squishi Toy, Jet Puffed Scented Squishy Toy, and related food-brand novelty squishies distributed to retail partners.
- Globber Scooters and Bikes Full range of Globber scooters and bikes including 2-wheel scooters, 3-wheel scooters, convertible scooters, Go Bikes, Learning Trike, strollers, and walkers with accessories and point-of-sale displays.
Companies that use Incredible Group Inc.
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Incredible Group Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Incredible Group Inc. partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and major.
- Moose Toys CanadacoreExclusive specialty store distribution partnership announced in April 2026 to expand Moose Toys' innovative toy and game lines throughout Canadian retail markets. Partnership aims to accelerate growth and enhance support for Moose Toys' products.
- Asmodee CanadacoreExclusive specialty store distribution partnership for game products in Canada, announced alongside Moose Toys partnership in April 2026.
- Globber USAcoreLong-term partnership secured for Globber USA distribution. Globber produces scooters and bikes. Company has dedicated over 1000 sqft of retail space with major retailers for Globber displays.
- MOOSHIES (Proprietary Brand)coreLaunched Mooshies line of sensory-satisfying squishables - soft, sweet-scented slow-rise foam collectible toys. Company serves as licensor and inventor for this proprietary product line.
- Spin MastermajorDistributor of Spin Master products including Bitzee, Hatchimals, Rubik's, Tech Deck, Kinetic Sand, and other Spin Master toy brands.
- National GeographicmajorDistributor of National Geographic STEM and educational toys including rock and mineral kits, microscopes, volcanoes, crystal growing kits, and space-themed science kits.
- Melissa & DougmajorDistributor of Melissa & Doug toys including active play, arts & crafts, developmental toys, plush, and puzzles.
- JazwaresmajorDistributor of Jazwares toy products including Squishi Pals and other novelty items.
- FunkomajorDistributor of Funko POP! vinyl figures including Pokemon POP! figures.
- LEGO GroupmajorPartner/distributor for LEGO Group products.
- Mastermind ToysmajorCanadian specialty toy retailer partner.
- MetromajorCanadian retail partner.
- Federated Co-operativesmajorCanadian co-operative retail partner.
- The LEGO GroupmajorDistributor of LEGO products.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Incredible Group Inc. competitors and assessment
Company assessmentDirect peers
- Asmodee: Global board game publisher/distributor (Catan, Ticket to Ride); announced exclusive Canadian specialty distribution through Incredible Group in April 2026, mirroring the channel-partner/peer overlap seen with Funko and Jazwares.
- Spin Master: Toronto-based global toy company; one of Incredible Group's largest distribution partners (Hatchimals, Bitzee, Rubik's, Kinetic Sand) and a direct competitive benchmark for Canadian-headquartered toy wholesalers and licensors.
- Jazwares: US toy company specializing in licensed and collectible toys (Squishmallows, Pokémon, BLKEES, Squishi Pals) — directly comparable in product mix and licensing model; already a distribution partner of Incredible Group.
- Funko: Pop-culture collectibles manufacturer (POP! Vinyls, including Pokémon) competing in the same collectible-toy space; Incredible Group distributes Funko products, making it both peer and partner.
- Moose Toys: Australian-headquartered toy brand owner (Bluey, Heroes of Goo Jit Zu, MrBeast Lab); entered an exclusive Canadian distribution partnership with Incredible Group in April 2026, positioning them as both peer and channel partner.
- Melissa & Doug: Wooden, plush and educational toy brand (Active Play, Puzzles, Plush); existing distribution partner of Incredible Group and a comparable target for the same family/parent retailer shelf space.
- Basic Fun!: US toy company holding nostalgic and licensed toy brands (Lite-Brite, Lincoln Logs, Care Bears); a comparable mid-sized US-based toy licensor and wholesaler serving mass and specialty retail.
- Schylling: US-based specialty toy distributor and licensor (retro toys, tin collectibles, classic games); closely comparable in operating model — independent wholesaler supplying boutique and mass retail with both licensed and proprietary items.
- Hape International: Global wooden-toy manufacturer/distributor; serves the same independent toy and mass-retail customer base and competes for the same STEM/educational shelf space as Incredible Group's National Geographic and Melissa & Doug assortments.
Broad incumbents
- 4imprint: Large North American promotional products distributor; comparable to Incredible Group's Incredible Incentives division (customized promotional merchandise for corporate clients), though 4imprint is far larger and publicly listed.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Incredible Group Inc. social profiles
Digital presenceIncredible Group Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Incredible Group Inc. leadership team
Management profileNumber of profiles
Profiles2 records
Incredible Group Inc. subsidiaries and ownership
Company hierarchySubsidiaries4 records
Incredible Group Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Incredible Group Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Incredible Group Inc.
What does Incredible Group Inc. do?
Incredible Group Inc. is a Toronto-based wholesale distributor, licensor, and inventor of toys, games, novelty items, party favors, and promotional/incentive products sold to retail and corporate clients across continental USA and Canada. The company operates three divisions (Incredible Play, Incredible USA, Incredible Incentives) and combines distribution of licensed brand products (Spin Master, National Geographic, Moose Toys, Melissa & Doug, Funko, Globber, LEGO) with internally developed proprietary lines such as Mooshies, FLUFFMELLIES, MOTIONZ, ILLUMIN8, and Kimmon.
Is Incredible Group Inc. a public or private company?
Incredible Group Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Incredible Group Inc. founded?
Incredible Group Inc. was founded in 2006. It employs 11 to 50 people.
Where is Incredible Group Inc. based?
Incredible Group Inc. is headquartered in Toronto, Canada, in the North America region.
How does Incredible Group Inc. make money?
One revenue line is on record: wholesale Distribution.
Who are Incredible Group Inc.'s main competitors?
Direct peers on record are Asmodee, Spin Master, Jazwares, Funko, Moose Toys, Melissa & Doug, Basic Fun!, Schylling and Hape International. 4imprint is listed as a broad incumbent.
Does Incredible Group Inc. have an API?
No public API is recorded for Incredible Group Inc..
What industry is Incredible Group Inc. in?
Incredible Group Inc.'s product category is Wholesale Toy and Novelty Distribution. Its primary akta.pro industry code is CRALAFAL, Toy & Game E-commerce Specialists. Its NAICS code is 423920 and its SIC code is 5945.