Bayset
Bayset is an Australian privately-held specialist trade supplier founded in 2000, distributing waterproofing, tiling, flooring, and concrete repair products across 13 Eastern Seaboard branches to contractors, builders, tilers, architects, and engineers under exclusive distribution rights.
- Company typePrivate
- Founded2000
- HeadquartersRocklea, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Bayset does
Bayset is an Australian privately-held specialist trade supplier founded in 2000 and headquartered in Coopers Plains, Queensland. The company distributes waterproofing membranes, tiling products, flooring systems, and concrete repair solutions to construction trade professionals across Australia's Eastern Seaboard, operating 13 company-owned branches spanning Queensland, New South Wales, ACT, and Victoria and serving customers via counter sales, a 1300 BAYSET phone line, and online trade-account ordering with its own delivery fleet.
The product portfolio centers on exclusive Australian or regional distribution agreements with multiple premium international and domestic brands, including SOPREMA (exclusive Australian master distributor), WPA Waterproofing Products Australia (CodeMark-certified proprietary membranes), Newton Waterproofing Systems, SealBoss, Alchatek, TPA (Tiling Products Australia), and Traymark Flooring Accessories, alongside stocked ranges from Mapei, Sika, Bostik, LATICRETE, Uzin, RLA Polymers, and Hychem. Bayset owns the proprietary WPA, TPA, FPA, and Traymark sub-brands and runs the BAYTEC training division, which delivers practical and CPD-accredited training in purpose-built wet-area classrooms across all states of operation.
Bayset's business model is sales-led and relationship-driven, generating revenue primarily through hardware (product) sales to trade accounts on monthly billing terms, augmented by technical consultation, specification support to architects and engineers, BAYTEC training, and on-site delivery services. The company differentiates on technical expertise (senior team with 230+ years of combined building-envelope experience), CodeMark-certified compliance documentation, exclusive brand access, and a dense branch-plus-fleet footprint rather than on price competition, and remains owned by its founders and management team under CEO Mal Ferraro and General Manager Luke Caruso with no institutional investor or parent company on record.
Bayset firmographics
Firmographics- Name
- Bayset
- Legal name
- Bayset Pty Ltd
- Website
- https://bayset.com.au
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bayset is an Australian privately-held specialist trade supplier founded in 2000, distributing waterproofing, tiling, flooring, and concrete repair products across 13 Eastern Seaboard branches to contractors, builders, tilers, architects, and engineers under exclusive distribution rights.
- Ownership category
- akta.pro rank
Where Bayset is headquartered
LocationHeadquarters
- HQ city
- Rocklea
- HQ country
- Australia
- HQ region
- Oceania
Offices14 records
Markets served
Bayset business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Building Materials Distribution: Bayset generates revenue through distribution of waterproofing, tiling, flooring, and concrete repair products to trade users. The company operates through 13+ branch locations along Australia's Eastern Seaboard, serving contractors, builders, and tilers with product sales, technical advice, and delivery services.
- Technical Services and Training: Revenue from BAYTEC training courses covering all aspects of waterproofing systems, tiling, flooring, and industry standards. Training is offered in all states and territories of operation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Trade Account Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Bayset product offering
Product offeringCore offering
Bayset is a distributor and solutions provider of waterproofing, tiling, flooring, and concrete repair products serving trade professionals across Australia. The company operates 13 branches along the Eastern Seaboard and holds exclusive Australian distribution rights for multiple premium brands including Soprema, WPA, and Newton Waterproofing Systems. Its portfolio encompasses membranes, adhesives, grouts, levelling compounds, sealants, acoustic underlays, geotech solutions, trade tools, and the BAYTEC technical training service.
Product overview
Bayset is a solutions provider and distributor of waterproofing, flooring, tiling, and concrete repair products, not a single unified software product. Their portfolio centers on exclusive distribution brands including WPA (Waterproofing Products Australia) with CodeMark-certified membranes, and Soprema systems for below-ground, roofing, and infrastructure applications. The core product line encompasses waterproofing membranes (liquid, cementitious, sheet, solvent-free), acoustic underlay (Vibramat), chemical injection systems (WPA and SealBoss), geotech solutions (Alchatek), concrete repair mortars, floor preparation compounds, tile adhesives and grouts (TPA brand), specialty coatings, and sealants. Supporting these are trade tools, accessories, and BAYTEC training services. Bayset distributes products from major suppliers including Mapei, Sika, Bostik, LATICRETE, Uzin, RLA Polymers, and Hychem across 13 branches along Australia's Eastern seaboard.
Differentiator
Problem solved
Functional benefit
Brands
- BAYTEC: Bayset Technical & Education Centre - the company's training and technical division that runs training courses in all states and territories, covering systems, solutions, and industry updates.
- WPA (Waterproofing Products Australia)
- TPA (Tiling Products Australia)
- Traymark Flooring Accessories
Products and services
- Waterproofing Membranes and Systems
Companies that use Bayset
Customer profileSegments3 records
Ideal customer profiles3 records
Bayset technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bayset partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- SopremacoreBayset is the exclusive supplier of SOPREMA systems in Australia. Soprema is a world leader in high-performance construction systems founded in 1908, providing waterproofing, insulation, and roofing solutions. Bayset distributes the full Soprema range including below ground, infrastructure, walls, water tanks, roofs/podiums/balconies, green roofs, cool roofs, and accessories systems.
- WPA (Waterproofing Products Australia)coreBayset is the exclusive Queensland/NSW & Victorian distributor for WPA Waterproofing systems. The WPA range carries the coveted CodeMark Australia Certification for most of the range including Internal Above Ground Systems, External Above Ground Systems, Internal Waterproofing Membranes, and External Waterproofing Membranes.
- Newton Waterproofing SystemscoreBayset has worked with Newton Waterproofing Systems for many years and is the exclusive distributor for Newton systems in Australia. Includes the Newton CDM (Newton System 500 Cavity Drain Membrane System) and wide range of waterproofing products.
- SealBosscoreExclusive distributor of SealBoss concrete repair systems in Australia, providing support to various concrete repair industries including structural epoxy injection systems, heavy-duty polyurea joint fillers, and spall repairs.
- Alchatek (Alchemy-Spetec)minorBayset has partnered with US leaders Alchatek (Alchemy-Spetec) to offer solutions for unlevel concrete, unstable soil and ageing marine infrastructure. Includes concrete levelling polyurethane resins, soil stabilization products, and permeation grouts.
- CETCOminorBayset distributes the CETCO range of bentonite products and systems in Queensland for below-ground waterproofing applications.
- Vibramat Acoustic UnderlayminorBayset is a distributor of Vibramat Acoustic Underlay, specifically designed for use under tiles and timber floors in high-rise buildings to reduce footfall and impact noises. Made from recycled rubber materials.
- Hychem InternationalcoreBayset's partnership with Hychem International provides concrete protection solutions for sectors including flooring, waterproofing, engineering, water and mining markets. Hychem's extensive grouting portfolio provides products to protect concrete structures throughout Australia.
- TPA (Tiling Products Australia)coreTPA is Bayset's exclusive range of tiling products including tile adhesives and grouts designed to meet the demands of modern tiling trends including large format tiles and natural stone.
- Multiple Supply Partners (Mapei, Sika, Bostik, LATICRETE, RLA Polymers, Uzin)minorBayset stocks leading brands of specialist products including Mapei, Sika, Bostik, LATICRETE, RLA Polymers, and Uzin for concrete repair, flooring preparation, tiling, and waterproofing applications.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Bayset competitors and assessment
Company assessmentRegional players
- Equus Industries: New Zealand-based manufacturer of waterproofing membranes, coatings, and flooring systems. Comparable product set and specification-led model to Bayset, but operates across the Tasman rather than in Australia.
Direct peers
- Parchem Construction Supplies: Australian specialty distributor of concrete repair, waterproofing, and construction chemicals with national reach. Closest like-for-like distribution business to Bayset in terms of customer profile and product mix.
- Construction Chemicals (Aus): Australian manufacturer and supplier of concrete repair, waterproofing, and protective coatings. Direct comparable in product range and East Coast trade customer base to Bayset.
- Ardex Australia: Ardex Australia manufactures and distributes waterproofing, tiling, and flooring systems with a direct national sales force and training programs. Highly comparable product portfolio and customer base to Bayset, including specification-led sales.
- Tremco Australia: Waterproofing, sealing, and concrete repair specialist with Australian operations serving commercial and infrastructure projects. Direct competitor in Bayset's core waterproofing category.
Broad incumbents
- Bostik Australia: Global adhesives and sealants manufacturer with Australian distribution serving construction and trade segments. Directly competes in the sealants, tiling, and flooring preparation categories Bayset distributes.
- Sika Australia: Multinational construction chemicals manufacturer with full Australian presence in waterproofing, concrete repair, sealing, and bonding. Competes with Bayset's exclusive and non-exclusive product lines across the same trade channels.
- Mapei Australia: Global construction chemicals major with a direct Australian operation selling adhesives, sealants, waterproofing, and flooring products. Overlaps with Bayset's stocked product lines and competes directly for specification share on major projects.
- Fosroc Australia: International construction chemicals manufacturer (concrete repair, waterproofing, sealants) with Australian operations serving the same trade and specification channels as Bayset.
- LATICRETE Australia: Tile and stone installation systems manufacturer with Australian distribution. Overlaps directly with Bayset's TPA tiling line and waterproofing membranes on commercial and residential projects.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Bayset social profiles
Digital presenceBayset compliance and trust
Trust signalCompliance1 record
Bayset financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bayset leadership team
Management profileNumber of profiles
Profiles9 records
Bayset funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bayset M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bayset
What does Bayset do?
Bayset is a distributor and solutions provider of waterproofing, tiling, flooring, and concrete repair products serving trade professionals across Australia. The company operates 13 branches along the Eastern Seaboard and holds exclusive Australian distribution rights for multiple premium brands including Soprema, WPA, and Newton Waterproofing Systems. Its portfolio encompasses membranes, adhesives, grouts, levelling compounds, sealants, acoustic underlays, geotech solutions, trade tools, and the BAYTEC technical training service.
Is Bayset a public or private company?
Bayset is a private company. It is classified as management employee owned and is currently operating.
When was Bayset founded?
Bayset was founded in 2000. It employs 11 to 50 people.
Where is Bayset based?
Bayset is headquartered in Rocklea, Australia, in the Oceania region.
How does Bayset make money?
Two revenue lines are on record. Building Materials Distribution is the primary driver. The others are technical Services and Training.
Who are Bayset's main competitors?
Equus Industries is listed as a regional player. Direct peers are Parchem Construction Supplies, Construction Chemicals (Aus), Ardex Australia and Tremco Australia. Broad incumbents are Bostik Australia, Sika Australia, Mapei Australia, Fosroc Australia and LATICRETE Australia.
Does Bayset have an API?
No public API is recorded for Bayset.