Imdaad

What Imdaad does

Imdaad is an integrated facilities management (IFM) company headquartered in Dubai, UAE, founded in 2007 as a founding member of the Middle East Facilities Management Association (MEFMA). The company delivers hard FM (MEP, HVAC, civil and fit-out, infrastructure maintenance, consultancy), soft FM (general and specialist cleaning, disinfection, manpower supply through the Isnaad sub-brand), environmental services (waste and wastewater management, pest control), and specialized solutions including fire detection and protection (Vision Safety), lift and automation systems (NIGMA), residential maintenance (HomePro), and materials recovery (FARZ). It serves enterprise and government clients across healthcare, manufacturing, retail, education, sports, hospitality, and commercial real estate, with a heavy concentration in Dubai government entities (Dubai Municipality, Dubai Customs, DED, Dubai Financial Market, Dubai Silicon Oasis Authority, Dubai Sports Council) and GCC expansion via joint ventures in Oman (Omdaad with Oris/Ominvest, Imdaad Al Batinah with Be'ah) and Egypt (Imdaad Misr with LMD Group).

The technology stack is anchored by an in-house CAFM (Computer-Aided Facility Management) platform integrated with a Building Management System (BMS) Command Center, IoT sensor telemetry, and an AI Center of Excellence organized into seven functional units including a Digital Brain LLM engine (integrating OpenAI, Oracle, and custom models), AI Knowledge Base, Data Science and Analytics, and AI Assistant Agents deployed via WhatsApp and Teams. Documented operational outcomes include 50% reduction in manual effort through CAFM-BMS automation and predictive maintenance workflows triggered by anomaly detection across facility systems.

The business model is managed-services revenue under multi-year bespoke enterprise contracts priced on scope, with revenue concentrated in UAE and a partnership-led (not acquisition-led) international expansion strategy. Direct enterprise field sales target large organizations and government entities, supported by sub-brands that handle distinct procurement categories and JV partnerships that provide localized market entry and regulatory access. Workforce exceeds 9,000 across 45+ nationalities, and the company has accumulated 32+ industry accolades. Revenue figures are not publicly disclosed.

Name

Imdaad

Legal name

Imdaad LLC

Website

https://imdaad.ae

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

10,001+ employees

Short description

Imdaad is a Dubai-headquartered integrated facilities management company serving government and enterprise clients across the UAE, Oman, and Egypt with hard FM, soft FM, environmental, fire safety, lift, and materials recovery services, supported by a CAFM-BMS-AI technology stack and a 9,000+ workforce.

Ownership category

akta.pro rank

Product category

Integrated Facilities Management Services

NAICS

Administrative and Support Services (561), Waste Management and Remediation Services (562)

SIC

Services-Facilities Support Management Services (8744), Sanitary Services (4950)

akta.pro primary industry

Waste & Resource Management (General Waste/Recycling/Composting) (IMAIAAAG)

akta.pro secondary industries

Workplace/Occupancy Data, Utilization & IWMS Administration (BPABAFAF), Certified Compliance & Reporting Services (R2/e-Stewards, Audit, ESG) (BPALAIAL)

Keywords

• Integrated facilities management
• Hard FM services
• Soft FM services
• Environmental management services
• Building maintenance services

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Facilities Management Services: Comprehensive facilities management contracts with enterprise clients including cleaning, maintenance, security, and specialized services. Revenue generated through long-term contracts with government and private sector organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Imdaad is the Middle East's leading integrated facilities management company, delivering Hard FM services (MEP, HVAC, civil works, infrastructure maintenance, consultancy), Soft FM services (general and specialist cleaning, manpower supply via Isnaad), and Environmental Services (waste management, recycling, wastewater treatment) through wholly-owned subsidiaries and joint ventures. The company serves government entities and large enterprises across the UAE, Oman, and Egypt, supported by proprietary CAFM-BMS technology, IoT monitoring, and an AI Center of Excellence.

Product overview

Imdaad is a unified integrated facilities management platform providing comprehensive hard FM, soft FM, environmental services, and specialized solutions through a multi-brand portfolio. The core Imdaad brand delivers the main IFM offering while specialized sub-brands handle distinct service lines: Isnaad manages soft services (cleaning, hygiene, manpower), Vision Safety handles fire detection and protection, NIGMA provides lift and automation systems, FARZ operates the materials recovery facility, and HomePro delivers residential maintenance. Regional subsidiaries (Imdaad Misr in Egypt, Omdaad in Oman, Imdaad Al Batinah in Oman) extend services across MENA markets. Technology platforms include the AI Center of Excellence powering the Digital Brain for generative AI capabilities and the CAFM-BMS integration enabling smart facility management. The company employs over 9,000 workers from 45+ countries and has received 32+ industry accolades.

Differentiator

Problem solved

Functional benefit

Products and services

• Hard FM Services Technical maintenance and engineering services for commercial, residential, and industrial facilities, including MEP (Mechanical, Electrical, Plumbing), HVAC systems, civil and fit-out works, infrastructure maintenance, and FM consultancy. Targets enterprise and government clients across the UAE.
• Soft FM Services (Isnaad) Cleaning and hygiene services including general cleaning (internal and external), specialist cleaning (facade, water tank, kitchen duct/grease trap, AC duct, disinfection, deep cleaning, marble crystallization, swimming pool) and manpower supply, delivered through the Isnaad brand across the UAE with over 3,000 staff serving more than 500 sites.
• Environmental Services Eco-friendly waste management, wastewater management, recycling, lake cleaning, infrastructure cleaning, and pest control services supporting UAE national sustainability goals.
• Fire Detection and Protection Systems (Vision Safety) Comprehensive fire detection and protection solutions under the Vision Safety sub-brand, covering design, installation, maintenance, and certification of fire safety systems, alongside security solutions, Annual Maintenance Contracts, fitout/variable system provider services, and engineering retrofit services.
• Lift Systems and Automation (NIGMA) Lift, escalator, and automation system services under the NIGMA sub-brand, including new equipment supply and installation, maintenance and service, and modernization and upgrades for elevators, escalators, doors, gates, and access control systems across residential, commercial, and public facilities.
• Home Maintenance Services (HomePro) Residential and small commercial maintenance services under the HomePro sub-brand covering air conditioning, electrical, plumbing, carpentry, painting, handyman, swimming pool, pest control, and waterproofing across the UAE, accessed via Imdaad's customer call center (800 8200) and helpdesk.
• Material Recovery Facility (FARZ) State-of-the-art Materials Recovery Facility under the FARZ sub-brand that processes and recovers valuable materials from waste to reduce landfill and support UAE sustainability goals.
• Integrated Facilities Management (Imdaad Misr) Integrated facilities management services in Egypt, delivered by Imdaad Misr (joint venture with LMD Group), covering commercial, industrial, residential, healthcare, education, financial services, leisure and hospitality, and retail sectors.
• Integrated Facilities Management (Omdaad) Integrated facilities management solutions in Oman under the Omdaad brand, including Hard FM, Soft FM, Environmental Services, Energy Management, Lift Systems, Pest Control, Landscaping, Community Liaison Services, Property Management, and Consultancy.
• Municipal Waste Collection (Imdaad Al Batinah) Municipal waste collection services in Oman delivered by Imdaad Al Batinah (joint venture with Be'ah), covering over 800,000 people across North Al Batinah and ten states in the Governorate of Musandam.
• AI Center of Excellence Imdaad's dedicated AI Center of Excellence pioneering facility management innovation through seven core centers — AI Knowledge Base, Data Science & Analytics, Digital Brain, User Experience, Human-in-the-Loop, AI Assistant Agents, and AI Services — integrating AI and Generative AI across facility operations to enable predictive maintenance, anomaly detection, and automated workflows.
• Smart Innovation (CAFM-BMS Integration) Imdaad's Computer-Aided Facility Management system integrated with a Building Management System Command Center, enabling real-time data flow, automated workflows, predictive maintenance, and an approximately 50% reduction in manual effort across managed sites.

Quantifiable outcome

• Manage 500+ sites through Isnaad subsidiary

Named customers12 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Prism DigitalcoreTechnology or IntegrationTechnology partnership for Omdaad's digital transformation initiatives, implementing digital solutions for facilities management operations
• Oman Real Estate and Investment Services (ORIS)coreStrategic or Co-development PartnerJoint venture partnership (Omdaad) for facilities management services in Oman market, combining local expertise with Imdaad's FM capabilities
• LMD GroupcoreStrategic or Co-development PartnerJoint venture partnership (Imdaad Misr) for facilities management services in Egypt market
• Emirati Environment Friends SocietyminorOthersEnvironmental partnership focused on sustainability initiatives in the UAE
• EnviroserveminorOthersPartnership for environmental and waste management services integration
• InterWater UAEminorOthersWater management and treatment services partnership for facilities operations
• Be'ah (Oman's environmental authority)coreStrategic or Co-development PartnerStrategic partnership with Oman's environmental authority for sustainable waste management and environmental compliance

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Emrill Services: UAE-based integrated facilities management company offering hard FM, soft FM, and energy management services to commercial, residential, and government clients across the GCC. Direct competitor for the same enterprise and government accounts Imdaad serves.
• Farnek Services: Swiss-origin IFM provider headquartered in Dubai, delivering integrated hard and soft FM, sustainability, and technology-enabled services across the UAE. Competes directly with Imdaad on enterprise contracts and technology-driven FM offerings.
• Khidmah: Aldar-owned facilities management company in the UAE offering integrated FM, property management, and home maintenance services. Comparable in service portfolio and customer segments, particularly in Abu Dhabi and wider UAE real estate.

Broad incumbents

• Sodexo: Global integrated FM and food services major with significant GCC presence. Competes with Imdaad on large multi-country enterprise contracts and offers broader service breadth, though not as regionally specialized.
• Serco Group: International public services and FM operator with Middle East operations serving government and transportation infrastructure. Comparable in government/mandate-driven FM contracts, especially in regulated sectors.
• Mitie: UK-based facilities management and professional services company with technology-led service delivery. Comparable in integrating CAFM, IoT, and AI-driven FM solutions into core service offerings.
• Compass Group: Global support services major with a significant FM and workplace services division. Comparable in scale, multi-country IFM delivery, and enterprise/government client mix, though with a broader portfolio including food services.
• Engie Solutions (formerly Cofely): Energy and FM services arm of ENGIE, providing technical FM and energy management across Europe and MENA. Comparable in technical FM (MEP, HVAC) and energy efficiency positioning, with overlap on government and industrial accounts.

Regional players

• Be'ah (Oman Environmental Services Holding Company): Oman's national waste management authority and Imdaad's JV partner in Imdaad Al Batinah. Comparable as a regional waste management player, and relevant given Imdaad's strategic partnership and overlap in environmental services.

Emerging players

• Enviroserve: UAE-based e-waste and materials recovery specialist and Imdaad's environmental services partner. Comparable as an adjacent player in the waste management and recycling vertical where Imdaad operates FARZ.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/imdaadofficial
• Facebookfacebook.com/ImdaadOfficial
• LinkedInlinkedin.com/company/imdaad

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imdaad