mobivention

What mobivention does

mobivention GmbH is a privately held German IT services company headquartered in Cologne, founded in 2003 by Dr. Hubert Weid and operating with a team of approximately 30 specialists. The firm delivers end-to-end digital projects spanning consulting, concept development, UI/UX design, native and hybrid mobile app development (iOS in Swift, Android in Kotlin/Java, plus Ionic and Flutter), Progressive Web Apps, responsive web applications, and backend system development, supported by quality assurance, app store optimization, analytics, and ongoing maintenance. Its named client base spans state lotteries (LOTTO Bayern, LOTTO Baden-Württemberg), telecommunications (Telekom Deutschland, congstar, BuyIn), automotive (Suzuki Deutschland), banking (Sparda-Bank Baden-Württemberg), healthcare insurers (Techniker Krankenkasse), government and consumer-protection bodies (Umweltbundesamt, Verbraucherzentrale NRW, IHK München und Oberbayern), media (Antenne Bayern), industrial manufacturers (SMS Group), logistics (Flash Europe), and renewable energy (Scatec Solar).

The company combines professional services with three proprietary productized offerings: the mobivention App Marketplace, launched in March 2024 and one of the first authorized alternative iOS distribution platforms in the EU under the Digital Markets Act, with iPadOS support added in September 2024; App Forward Service, a self-serve SaaS that consolidates Apple, Google, Huawei, and Amazon store links into a single redirect URL (priced EUR 119-349 per year); and Tippspiel für Unternehmen, a white-label football prediction platform licensed to enterprises. A dedicated mobivention Lottery Solutions business unit (mobivention-lottery-solutions.com) extends the firm's portfolio into the regulated state-lottery vertical, supported by WLA supplier membership obtained in February 2024. The portfolio is rounded out by the Dr. App thought-leadership brand and consulting service led by Dr. Hubert Weid, and by ISO 27001 (May 2024) and ISO 9001 (2024) certifications that materially support procurement by German enterprise, healthcare, and public-sector clients.

Revenue is generated primarily through project-based professional services for custom app and web development (typically 3-9 months per project), supplemented by managed maintenance contracts, subscription SaaS (App Forward Service), marketplace-related distribution fees, and licensing of the white-label Tippspiel product. Go-to-market is enterprise-led via direct sales, referrals, and thought-leadership content rather than high-velocity self-serve acquisition, with App Forward Service being the only product sold in a fully self-serve online motion.

Name

mobivention

Legal name

mobivention GmbH

Website

https://mobivention.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

mobivention is a Cologne-based, founder-managed IT services firm (founded 2003, ~30 staff) that delivers custom mobile apps, web applications, and backend systems for German enterprise, government, and lottery clients, and operates an EU alternative iOS App Marketplace plus supporting SaaS products.

Ownership category

akta.pro rank

Product category

Custom Mobile App Development Services

SIC

Services-Management Services (8741)

akta.pro primary industry

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)

Keywords

• Mobile app development
• Custom software development
• Web application development
• Backend integration services
• Lottery software solutions

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Custom App Development: Project-based professional services for custom mobile app development (native, hybrid, PWA), web applications, and backend systems. Pricing based on project scope and complexity, typically ranging from 3-9 months for standard projects.
2. Maintenance and Support: Ongoing app and backend maintenance services including automated monitoring, OS version testing, and automated updates. Contracts for ongoing support after project completion.
3. App Marketplace: Alternative iOS app distribution platform enabling businesses to distribute iOS apps in the EU per Digital Markets Act. Revenue model based on platform usage and distribution fees.
4. App Forward Service: SaaS subscription service bundling app store links. Three tiers: Silber (119€/year, 1 app, 50K views), Gold (199€/year, 10 apps, 1M views), Platin (349€/year, 25 apps, 10M views). One-time setup fee of 49€.
5. Consulting and Workshops: Strategy workshops, requirements workshops, and consulting engagements to help clients define mobile strategies and app requirements before development.
6. Tippspiel für Unternehmen: White-label football prediction game service for companies, enabling employee and customer engagement during tournaments like the World Cup and European Championship.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

mobivention is a German IT services company that designs, builds, and operates custom mobile applications (native iOS in Swift, native Android in Kotlin/Java, hybrid with Ionic/Flutter, and Progressive Web Apps) along with responsive web applications and backend systems. Beyond project-based professional services, the company sells proprietary products including the mobivention App Marketplace (an EU alternative iOS app store under the Digital Markets Act), the App Forward Service (a SaaS for bundling app store links), and Tippspiel für Unternehmen (a white-label tournament prediction game). A dedicated mobivention Lottery Solutions division supplies specialized platforms for state lottery operators.

Product overview

mobivention is a German IT service provider offering a comprehensive portfolio of digital development and consulting services. The core offering consists of mobile app development (native iOS/Android, hybrid, PWA, cross-platform), web application development, and backend development services. These are complemented by design (UI/UX), consulting, quality assurance, and ongoing maintenance. The portfolio includes proprietary products: App Forward Service (multi-store URL redirection), App Marketplace (alternative EU iOS distribution), Tippspiel für Unternehmen (white-label prediction game platform), and the Dr. App consulting brand. A specialized business unit, mobivention Lottery Solutions, serves lottery operators with dedicated platforms and apps. Together these products form an end-to-end ecosystem from strategy and development through distribution, marketing, and operation.

Differentiator

Problem solved

Functional benefit

Brands

• Dr. App: Expert persona and consulting service for app-related questions, led by Dr. Hubert Weid. Offers consulting, workshops, webinars, and e-books about app development and enterprise mobility.
• mobivention Lottery Solutions

Products and services

• App Development (App Entwicklung) Custom mobile app development for iOS (Swift) and Android (Kotlin/Java), including native apps, hybrid apps using Ionic and Flutter, and Progressive Web Apps (PWA), delivered as project-based professional services to enterprise clients.
• Web Development (Web Entwicklung) Design and development of responsive web applications, websites, landing pages, and online shops using CMS systems such as WordPress, TYPO3, and Strapi.
• Backend Development (Backend Entwicklung) Development of server-side backend systems for mobile apps and web applications, including API development and ongoing backend operations.
• UI/UX Design User interface and user experience design services including wireframes, click dummies, and visual design for apps and websites.
• Mobile Strategy Consulting (Beratung) Mobile strategy consulting services including strategy workshops, requirements workshops, and analysis for digitalization projects.
• Quality Assurance (Qualitätssicherung) Comprehensive testing services including automated and manual testing using extensive device testing parks, and observed user testing with video recording.
• Maintenance and Support (Wartung) Ongoing app and website maintenance services including automated monitoring, OS version testing, and automated updates under managed-service contracts.
• mobivention App Marketplace Authorized alternative iOS app marketplace for the EU that enables businesses to distribute iOS apps outside the Apple App Store under the Digital Markets Act, with white-label options and iPadOS support.
• App Forward Service SaaS subscription that bundles multiple app store links into a single URL, automatically redirecting users to the appropriate app store based on device and OS; includes QR code generation and analytics.
• Tippspiel für Unternehmen White-label football prediction platform enabling companies to engage employees, customers, and partners with branded prediction games for major tournaments, offered under a licensing/white-label model.
• mobivention Lottery Solutions Specialized division offering digital platforms and products for state and licensed lottery operators, including mobile lottery apps, player services, and lottery back-office/management systems.
• Mobile Device Management (MDM) Solutions Mobile Device Management solutions and consulting for enterprise administration and secure distribution of iOS business apps to closed user groups.

Quantifiable outcome

• FlashTrack app deployed in ~4,000 vehicles across Europe for Flash Europe logistics operations
• +2 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature8 records

Partnerships

One partnership is on record.

• World Lottery Association (WLA)coreStrategic or Co-development Partner · 15 February 2024mobivention became a member of the World Lottery Association in February 2024 as a supplier member. This membership supports the company's dedicated lottery solutions vertical (mobivention Lottery Solutions) and provides industry recognition and networking opportunities within the global lottery community.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Senacor Technologies: German IT/digital consultancy comparable in size and service portfolio - custom software, app development, and digital transformation for enterprise clients. Like mobivention, Senacor emphasizes agile delivery and serves regulated German industries (banking, insurance, automotive).
• Netlight: Nordic-rooted digital consultancy with strong presence in Germany offering custom app/web development, strategy, and design - directly comparable in service mix, mid-market enterprise focus, and consultant-driven delivery model.
• Neofonie: Berlin-based German digital agency of comparable size specializing in custom app and web development, content platforms, and AI solutions for enterprise clients. Direct competitor in the German mid-market app agency segment.
• Scandio: Munich-based German software agency offering custom app, web, and Atlassian-based development for enterprise clients. Comparable boutique scale, German market focus, and full-service delivery model.

Broad incumbents

• adesso SE: Larger German IT services company (MDAX-listed) with broad industry coverage including custom application development, consulting, and vertical-specific solutions. Competes for many of the same enterprise app-development RFPs in regulated German industries.
• GFT Technologies: Listed German IT services firm specializing in digital transformation for financial services and insurance, with custom app development capabilities. Overlaps with mobivention's banking, insurance, and lottery-adjacent financial clients.
• q.beyond AG: Listed German IT services provider offering managed services, cloud, and custom application development for SME and enterprise clients. Competes in the same mid-market German app development landscape as mobivention.
• Intralot: Global lottery and gaming technology vendor offering iLottery platforms, retail lottery systems, and player engagement software - directly comparable to mobivention Lottery Solutions from a vertical and product standpoint, though at vastly larger scale.
• Light & Wonder (formerly Scientific Games): Global lottery technology and digital gaming provider whose iLottery platform competes for the same state-lottery digitalization RFPs that mobivention Lottery Solutions pursues - the dominant incumbent in the German and European lottery tech market.

Emerging players

• Aptoide: European alternative Android app marketplace now expanding into iOS alternative distribution under the EU DMA. Direct competitor to mobivention's App Marketplace in the same DMA-enabled alternative-distribution niche, with greater scale and brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mobivention-gmbh
• Xx.com/mobivention
• Facebookfacebook.com/mobivention

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mobivention