Storey
Storey is British Land's flexible workspace brand operating 11 premium private offices, meeting rooms and event spaces across five London campuses, serving mid-to-large businesses with all-inclusive leases, customisable design and dedicated on-site management.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Storey does
Storey is the flexible workspace brand of British Land, one of Europe's largest listed real estate investment companies (LSE: BLND), operating through the UK-incorporated entity Storey Spaces Limited (Companies House 10606395). It provides fully-furnished, customisable private offices for teams of 20+ people across 11 named locations spanning five London campuses — Broadgate/Liverpool Street (five buildings including 100 Liverpool Street, 1 Finsbury Avenue, Broadgate Tower, 201 Bishopsgate and 155 Bishopsgate), Paddington Central (2 and 4 Kingdom Street), Regent's Place (1 Triton Square and 338 Euston Road), Norton Folgate, and Hackney/Haggerston (6 Orsman Road).
The product portfolio comprises three interconnected service lines: Workspaces (private flexible offices with 12-month minimum leases, typical 2-4 year terms, all-inclusive fixed pricing), Meeting Rooms (session-based bookings for 4-20 people) and Event Spaces (venues for up to 200 attendees at Broadgate and Paddington Central). Storey Club operates as a cross-campus sub-brand providing tenants additional meeting rooms, event spaces and lounges at Broadgate and Paddington Central. The underlying technology platform includes the Storey Portal (my.storey.co.uk) and Campus Platforms (MyBroadgate, MyPaddingtonCentral, MyRegentsPlace) for bookings and account management, the Storey App for tenants, a digital visitor management system with barcode access passes, 10 Gbps managed fibre with backup line, and SMART building technology at 100 Liverpool Street controlling air quality and meeting rooms.
The revenue model is primarily subscription-based all-inclusive leasing (covering rent, utilities, business rates, cleaning, maintenance and facilities) billed monthly, supplemented by usage-based meeting room and event space hire (Storey tenants receive monthly credits, with additional credits at £1 each), and managed services revenue from space personalisation, AV, catering and additional facilities. Go-to-market is sales-led with direct website/phone enquiries, a dedicated in-house sales team, on-site Community Managers and Customer Relationship Managers handling onboarding and account management, and a structured broker/agent channel managed by a Broker Relationship Manager. Customer base spans construction, legal, energy, FMCG, telecoms (Orange), fintech (Monzo, Starling, VertoFX), AI (Mesh AI), software (Mimecast, Collibra, Insight), consulting, life sciences (Juvenescence), fashion retail (Reiss, Dune, Monica Vinader) and advertising (McCann).
Storey firmographics
Firmographics- Name
- Storey
- Legal name
- Storey Spaces Limited
- Website
- https://storey.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Storey is British Land's flexible workspace brand operating 11 premium private offices, meeting rooms and event spaces across five London campuses, serving mid-to-large businesses with all-inclusive leases, customisable design and dedicated on-site management.
- Ownership category
- akta.pro rank
Storey industry classification
Industry- Product category
- Flexible Workspace Services
- NAICS
- Lessors of Nonresidential Buildings (except Miniwarehouses) (53112), Lessors of Nonresidential Buildings (except Miniwarehouses) (531120)
- SIC
- Operators Of Nonresidential Buildings (6512), Real Estate Operators (No Developers) & Lessors (6510)
- akta.pro primary industry
- Serviced Apartments & Corporate Housing Providers (THACALAD)
- akta.pro secondary industries
- Executive Apartments (Corporate Housing) (THAGAEAD), Corporate Housing Property Management (Owner-Managed / Third-Party) (THAMAHAJ)
Keywords
Where Storey is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices12 records
Markets served
Storey business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Flexible Office Leasing: Storey generates revenue through renting fully furnished, flexible private office spaces on straightforward leases. Pricing is all-inclusive, covering rent, utilities, business rates, cleaning, maintenance, and facilities. Customers can personalise their space with design support from Storey's in-house team. Minimum lease length is 12 months with typical leases of 2-4 years.
- Meeting Room and Event Space Hire: Bookable meeting rooms and event spaces available at Storey Club locations (Broadgate and Paddington Central). Meeting rooms are available in sessions (half-day or full-day) and event spaces can host up to 200+ people. Storey customers receive monthly meeting room credits as part of their tenancy, with additional credits purchasable at £1 per credit.
- Additional Services and Personalisation: Revenue generated from office customisation and personalisation services (layout, AV, interior design, branding, furniture), additional cleaning, telephony, confidential waste disposal, handyman services, security, and catering at events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | All-Inclusive Flexible Office — Fully Serviced |
| Unit Pricing | Pay-as-you-go | Meeting Room Hire — Session-based |
| Unit Pricing | Multi-year contract | Event Space Hire |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Storey product offering
Product offeringCore offering
Storey provides fully furnished, flexible private office spaces for businesses with 20+ employees across London campuses owned by parent British Land. Tenancy is offered on straightforward leases (minimum 12 months, typical 2-4 years) with an all-inclusive fixed monthly price covering rent, utilities, business rates, WiFi, cleaning, and facilities, plus optional space customisation through an in-house design team. Storey also rents meeting rooms and event spaces (up to 200 people) at its Broadgate and Paddington Central Storey Club venues, both to tenants and external customers on a session-based or pay-as-you-go basis.
Product overview
Storey is British Land's flexible workspace brand offering a portfolio of three interconnected service lines: Workspaces (private flexible offices for teams of 20+), Meeting Rooms (bookable spaces for 4-20 people), and Event Spaces (venues for up to 200 attendees). All Storey customers receive access to Storey Club—a sub-brand providing additional meeting and event spaces at Broadgate and Paddington Central—plus the Storey App and Storey Portal/Campus Platform for bookings and account management. The offering is anchored by all-inclusive pricing covering rent, utilities, WiFi, cleaning, and facilities, with customisation and personalisation available through Storey's design team.
Differentiator
Problem solved
Functional benefit
Brands
- Storey Club: Meeting and event space available to Storey customers at Broadgate and Paddington Central locations, offering bookable meeting rooms and event spaces.
Products and services
- Storey Workspaces Flexible private office spaces for teams of 20+ people offered on straightforward leases with an all-inclusive fixed monthly price covering rent, utilities, WiFi, cleaning, business rates, and facilities. Spaces are customisable and personalised through Storey's in-house design team, with minimum 12-month leases (typical 2-4 years) and ability to upsize or downsize as the customer's team changes.
- Storey Meeting Rooms Bookable meeting rooms for 4-20 people at Storey's Broadgate and Paddington Central locations, available on half-day, full-day, or hourly session basis. Rooms include flexible layouts, AV facilities, super-fast WiFi, complimentary hot drinks, and on-site tech support. Storey tenants receive monthly meeting-room credits (proportional to rent) with additional credits available at £1 per credit.
- Storey Event Spaces Event spaces at Broadgate and Paddington Central capable of hosting up to 200+ attendees, suited for conferences, workshops, presentations, team away days, and networking events. Available as half-day or full-day bookings with catering, full AV, and additional staffing support; 25% non-refundable deposit required at least 14 days before the event.
- Storey Club Membership benefit included for Storey and British Land customers providing access to additional bookable meeting rooms, lounges, collaborative spaces, and event halls (e.g., Library, Garden Suite, Parlour, Dining Room, Music Room, Atelier) at 100 Liverpool Street (Broadgate) and 4 Kingdom Street (Paddington Central), alongside Storey booking credits.
Quantifiable outcome
- Productivity increase of 15% observed in studies when plants were introduced to office environments — Storey incorporates biophilic design across its portfolio
Companies that use Storey
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles3 records
Storey technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Storey partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Waugh Thistleton ArchitectscoreWaugh Thistleton, leaders in cross-laminated timber construction, designed 6 Orsman Road in Hackney. The building uses sustainable cross-laminated timber materials, good natural light, and air-purifying plants to create a practical, comfortable, and calm workspace.
- Gensler (Architects)coreWorld-renowned architects Gensler designed Storey workspaces at 2 Kingdom Street (optimising natural light with an 11-story glass atrium) and Storey Club at Paddington Central (4 Kingdom Street), creating distinctive, design-led environments for flexible working.
- Arup (Architects/Engineers)coreWorld-leading architects and engineers Arup completed the award-winning refurbishment of 1 Triton Square, Regent's Place, making it one of the most sustainable HQs in the UK and a flagship Storey location in the Knowledge Quarter.
- dMFK ArchitectscoreLondon-based dMFK Architects were tasked with designing the Storey space at 201 Bishopsgate, focusing on retrofitting and re-use of existing buildings with warm, tactile materials (European oak joinery, fabric phone booths) and a strong commitment to democratic design and sustainability.
- Skidmore, Owings & Merrill LLP (SOM)minorSOM, responsible for some of the world's most iconic buildings, originally designed 201 Bishopsgate in 2008. Storey's renovation of the building references its design heritage while updating the space for modern flexible working needs.
- The Planteria GroupminorThe Planteria Group supplies and maintains plants across the Storey portfolio as part of the company's biophilic design strategy. They deliver CPD sessions on biophilic design for architects and designers working on Storey projects, and plants have been shown to boost productivity by 15% in office environments.
- Mallard & ClaretminorMallard & Claret is the web design and development agency responsible for Storey's website (storey.co.uk), including design and development case study work.
- Allford Hall Monaghan Morris (AHMM)minorAHMM redesigned 1 Finsbury Avenue, giving the former industrial warehouse (Grade II listed) a modern and contemporary edge. The refurbishment incorporated bold interiors with award-winning Morag Myerscough's 'Atoll' installation as a visual focal point.
- Morag Myerscough (Artist)minorAward-winning artist Morag Myerscough created the 'Atoll' installation — a visual focal point in the central atrium at 1 Finsbury Avenue — contributing to the building's bold interior design and vibrant atmosphere.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Storey competitors and assessment
Company assessmentDirect peers
- IWG (Regus): IWG is the world's largest flexible workspace operator with brands including Regus, Signature, and HQ. It competes head-to-head with Storey in London on private office, coworking, and meeting room offerings, though IWG's footprint is global and serves a broader size spectrum including individuals and small teams.
- Workspace Group: Workspace Group is a London-focused flexible office provider operating 60+ properties primarily in central London. It serves similar mid-market and SME customers with flexible leases and is the closest scaled London-only direct competitor to Storey.
- The Office Group: The Office Group (TOG) operates design-led flexible workspaces across major UK cities including London. It targets similar mid-to-large enterprise customers with all-inclusive pricing and bespoke design, making it one of Storey's closest UK competitors.
- WeWork: WeWork is a global flexible workspace provider with significant London presence. Although emerging from Chapter 11 restructuring, it remains a major competitor in the London flexible office market with broad size-band coverage from individuals to enterprises.
- Servcorp: Servcorp is a global provider of serviced and virtual offices, meeting rooms, and coworking spaces with a London presence. It targets a similar premium enterprise segment with all-inclusive offerings and virtual office services.
Emerging players
- Knotel (Newmark): Knotel was an enterprise-focused flexible workspace provider (acquired by Newmark). It pioneered the 'headquarters-as-a-service' model that aligns closely with Storey's enterprise-first approach, particularly for teams of 20+.
- Industrious: Industrious is a US-headquartered premium flexible office provider with an enterprise-first model. While primarily North American, its design-led, hospitality-grade approach to flexible workspace is highly comparable to Storey's positioning.
- Labs: Labs is a London-based flexible workspace operator focused on design-led spaces for SMEs and mid-market companies. It competes in overlapping London geographies with a similar aesthetic and all-inclusive offering.
Broad incumbents
- Tishman Speyer: Tishman Speyer is a major global real estate developer and operator with a flexible workspace offering (Studio). As a broad incumbent landlord with deep capital, it represents the larger-scale competitive analogue to British Land's support of Storey.
- Landsec (Land Securities): Landsec is one of the UK's largest listed real estate companies, a direct FTSE peer to British Land. While not a flexible workspace operator per se, it is a strategic comparator for how UK REITs approach workspace strategy and a potential parent-company analogue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Storey social profiles
Digital presenceStorey compliance and trust
Trust signalCompliance2 records
Storey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Storey leadership team
Management profileNumber of profiles
Profiles3 records
Storey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Storey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Storey
What does Storey do?
Storey provides fully furnished, flexible private office spaces for businesses with 20+ employees across London campuses owned by parent British Land. Tenancy is offered on straightforward leases (minimum 12 months, typical 2-4 years) with an all-inclusive fixed monthly price covering rent, utilities, business rates, WiFi, cleaning, and facilities, plus optional space customisation through an in-house design team. Storey also rents meeting rooms and event spaces (up to 200 people) at its Broadgate and Paddington Central Storey Club venues, both to tenants and external customers on a session-based or pay-as-you-go basis.
Is Storey a public or private company?
Storey is a private company. It is classified as corporate owned and is currently operating.
When was Storey founded?
Storey was founded in -1. It employs 11 to 50 people.
Where is Storey based?
Storey is headquartered in London, United Kingdom, in the Europe region.
How does Storey make money?
Three revenue lines are on record. Flexible Office Leasing is the primary driver. The others are meeting Room and Event Space Hire and additional Services and Personalisation.
Who are Storey's main competitors?
Direct peers on record are IWG (Regus), Workspace Group, The Office Group, WeWork and Servcorp. Emerging players are Knotel (Newmark), Industrious and Labs. Broad incumbents are Tishman Speyer and Landsec (Land Securities).
Does Storey have an API?
No public API is recorded for Storey.
What industry is Storey in?
Storey's product category is Flexible Workspace Services. Its primary akta.pro industry code is THACALAD, Serviced Apartments & Corporate Housing Providers, with a secondary code of THAGAEAD, Executive Apartments (Corporate Housing). Its NAICS code is 53112 and its SIC code is 6512.