What Automation Strategy & Performance does

Automation Strategy & Performance (ASP) is a Jacksonville, Florida-based private workforce development organization founded in 2018 that operates what it describes as America's only Registered Apprenticeship and Career Development Program for automation occupations. The company partners with the U.S. Department of Commerce, Department of Defense, Department of Veterans Affairs, U.S. Department of Labor, Department of Education, and all 50 states to accredit, develop, and administer apprenticeship credentials for front-line automation technicians serving facilities and critical infrastructure employers. Its customer base targets critical infrastructure employers, REITs, Fortune 500 corporations, large systems integrators, manufacturers and industrial distributors, and academic institutions.

ASP's core product is the Automation Campus (OT Cloud Campus Platform), an online platform that delivers the company's curriculum and is architected for white-label deployment by partner organizations. The curriculum comprises four foundational apprenticeship tracks (Controls Specialist, Automation Specialist, Service Specialist, Facilities Specialist) and five advanced career development tracks (OT Cybersecurity Specialist, Technology Project Specialist, Integration Designer, Application Specialist, Technology Account Specialist). The platform layers proprietary workforce analytics on top of the credentialing core, including Progressive Wage Benchmarking, Turnover Risk Diagnostics, Mentor Alignment Benchmarking, Cross-Training Heat Maps, PACE and Progress Dashboards, and 3–5 year Strategic Workforce Roadmaps.

ASP generates revenue through subscription, recurring employer membership fees for access to the apprenticeship program and its workforce analytics suite, with pricing conducted on a quote basis and not publicly disclosed. The go-to-market is enterprise field sales supported by federal and state government partnerships, an educational alliance partner program with colleges and universities, and a white-label channel through industry organizations. The firm is privately held, has 1–10 employees, discloses no funding history, no M&A activity, no patents, and no named customer logos, which limits visibility into revenue scale and ownership structure.

Name

Automation Strategy & Performance

Legal name

Automation Strategy & Performance

Website

https://asp-int.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Automation Strategy & Performance operates America's only Registered Apprenticeship program for automation occupations, delivering a white-labelable online platform and workforce analytics suite to critical infrastructure employers, manufacturers, REITs, and universities in partnership with U.S. federal agencies and all 50 states.

Ownership category

akta.pro rank

Product category

Workforce Development Software

NAICS

Apprenticeship Training (611513), Technical and Trade Schools (6115), Other Technical and Trade Schools (611519)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Workforce & Employability Analytics (Skills Inference, Career Pathing Outcomes) (EDAFAFAL)

akta.pro secondary industries

Incumbent Worker Training & Upskilling (EDAAAOAE), Electrical Controls, PLC & Industrial Automation (EDAOABAE)

Keywords

• Workforce development
• Apprenticeship programs
• Automation training
• Skills certification
• Workforce analytics

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Apprenticeship Program Certification: Revenue generated through employer membership fees for access to their Registered Apprenticeship and Career Development Program, which includes workforce analytics tools, dashboards, benchmarking services, and strategic planning resources.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Automation Strategy & Performance operates America's only Registered Apprenticeship and Career Development Program for automation occupations, delivered through its white-labelable Automation Campus (OT Cloud Campus) online platform. The program upskills front-line automation technicians for critical infrastructure employers, manufacturers, REITs, and large systems integrators via foundational tracks (Controls, Automation, Service, Facilities Specialist) and advanced career development tracks (OT Cybersecurity, Technology Project, Integration Designer, Application, Technology Account Specialist), supported by workforce analytics dashboards, benchmarking, and turnover risk diagnostics.

Product overview

Automation Strategy & Performance (ASP) offers a single unified platform, the Automation Campus (OT Cloud Campus Platform), which delivers America's only Registered Apprenticeship and Career Development Program for automation occupations. The platform is designed to be white-labeled by organizations in the automation and facilities space. ASP's program comprises Foundational Automation Apprenticeships (Controls Specialist, Automation Specialist, Service Specialist, Facilities Specialist) and Advanced Automation Career Development tracks (OT Cybersecurity Specialist, Technology Project Specialist, Integration Designer, Application Specialist, Technology Account Specialist). Additionally, employer members gain access to workforce analytics features including Progressive Wage Benchmarking, Turnover Risk Diagnostics, Mentor Alignment Benchmarking, Cross-Training Heat Maps, PACE and Progress Dashboards, and Strategic Workforce Roadmaps.

Differentiator

Problem solved

Functional benefit

Products and services

• Automation Campus (OT Cloud Campus Platform) An online platform hosting the only Registered Apprenticeship and Career Development Program for automation trades. Designed to be white-labeled by organizations in the automation and facilities space for maximum employer outreach. Includes workforce analytics tools such as PACE/Progress Dashboards, Turnover Risk Diagnostics, Cross-Training Heat Maps, Strategic Workforce Roadmaps, Progressive Wage Benchmarking, and Mentor Alignment Benchmarking.
• Registered Apprenticeship / Career Development Program A government-aligned, accredited Registered Apprenticeship and Career Development Program for automation occupations, providing front-line automation technicians with foundational skills in systems, processes, and technologies for critical infrastructure. Sold as employer membership.
• Foundational Automation Apprenticeship Tracks Entry-level apprenticeship tracks within the Registered Apprenticeship Program, including Controls Specialist, Automation Specialist, Service Specialist, and Facilities Specialist roles. Targeted at front-line automation technicians.
• Advanced Automation Career Development Tracks Advanced career development tracks within the Career Development Program, including OT Cybersecurity Specialist, Technology Project Specialist, Integration Designer, Application Specialist, and Technology Account Specialist. Targeted at experienced automation professionals.

Quantifiable outcome

• 58% of new jobs created by semiconductor and reshoring growth at risk of going unfilled due to automation skill shortages
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core.

• U.S. Department of CommercecoreStrategic or Co-development PartnerGovernment partner in the public-private venture to accredit automation occupations. Contributing to workforce development initiatives at federal level.
• Department of DefensecoreStrategic or Co-development PartnerGovernment partner in the public-private venture to accredit automation occupations. Supporting defense workforce development.
• Department of Veterans AffairscoreStrategic or Co-development PartnerGovernment partner providing pathways for veterans to enter automation careers through the apprenticeship program.
• U.S. Department of LaborcoreStrategic or Co-development PartnerPrimary government partner for administering Registered Apprenticeship programs. Provides official apprenticeship certification and standards.
• Department of EducationcoreStrategic or Co-development PartnerGovernment partner supporting educational pathways and credentialing for automation workforce development.
• All 50 States (Government)coreStrategic or Co-development PartnerPartnership with all 50 states to develop, maintain and administer Registered Apprenticeship programs for automation occupations across the country.
• ManufacturerscoreStrategic or Co-development PartnerIndustry partners closest to the automation technician and facilities workforce. Contributing to curriculum development and employment pipelines.
• Industrial DistributorscoreStrategic or Co-development PartnerIndustry partners providing expertise and connections to the automation technician workforce.
• REITscoreStrategic or Co-development PartnerReal Estate Investment Trusts as partners for facilities workforce development across large property portfolios.
• UniversitiescoreStrategic or Co-development PartnerAcademic institutions creating pathways to and from degree programs for automation careers.
• Professional AssociationscoreStrategic or Co-development PartnerIndustry associations closest to the automation technician and facilities workforce, providing credibility and network access.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Guild Education: Guild Education partners with large employers to provide tuition-paid education and career development programs, targeting the same Fortune 500 enterprise buyers with a much broader workforce education portfolio.
• InStride: InStride operates employer-paid apprenticeship and degree programs at scale, addressing the same enterprise workforce development motion as ASP but with broader academic and white-collar coverage.

Direct peers

• FANUC America: FANUC America runs one of the largest industrial robotics and automation training/certification programs in the U.S., competing with ASP for the same automation technician workforce and employer training budgets.
• Amatrol: Amatrol (formerly Tooling U-SME) provides technical skills training and eLearning content for manufacturing, automation, and industrial trades, directly competing with ASP's apprenticeship curriculum for the same technician workforce.
• Rockwell Automation Academy: Rockwell Automation provides training and certification on industrial control, PLC, and automation technologies, directly addressing the same automation technician upskilling use case ASP serves in manufacturing and critical infrastructure.
• National Institute for Metalworking Skills (NIMS): NIMS sets industry-recognized credentials and competency standards for metalworking and manufacturing trades, overlapping with ASP's role as a credentialing body for automation occupations.
• Siemens Mechatronics Certification Program: Siemens offers industry-recognized mechatronics and automation certifications through partner colleges, overlapping with ASP's Controls Specialist and Automation Specialist tracks for the same employer buyers.
• WorkHands: WorkHands is an apprenticeship management platform used by employers and sponsors to administer Registered Apprenticeships, overlapping with the Automation Campus as the software layer for apprenticeship programs.

Emerging players

• Skillable: Skillable (formerly Skillo) delivers hands-on, practice-based technical skills training and certification, addressing similar front-line technician upskilling outcomes for industrial and infrastructure employers.
• Apprentice 360: Apprentice 360 provides apprenticeship management software for sponsors and employers, overlapping with the Automation Campus's apprenticeship administration capabilities for technical trades.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/automation-strategy-performance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automation Strategy & Performance