BroBizz
BroBizz is a Danish electronic toll payment platform founded in 2008 that enables automatic, hands-free payment at bridges and ferries across Denmark. It serves private drivers and business fleets via a Bizz transponder, license plate payment, and self-service digital channels.
- Company typePrivate
- Founded2008
- HeadquartersKøbenhoved, Denmark
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What BroBizz does
BroBizz is a Danish electronic toll collection platform founded in 2008 that provides automatic payment services for bridges, ferries, and other toll infrastructure across Denmark. The company serves two customer segments — private individuals (Privat) and business fleets (Erhverv) — through a self-serve digital model. Its core offerings consist of two payment mechanisms: the Bizz transponder device, a small unit mounted on a vehicle windshield that communicates automatically with toll collection systems at bridges and ferries, and Nummerpladebetaling, a license-plate-based payment service that uses vehicle registration to charge a linked payment card without requiring any hardware. Customers register online through the company's website or mobile app, and license plate payment becomes active within approximately 20 minutes of ordering for use at the Storebælt Bridge.
The underlying platform integrates directly with Denmark's two largest toll infrastructure assets — the Storebælt Bridge (Great Belt) and the Øresund Bridge connecting Denmark and Sweden — and with a network of Danish ferry operators covering more than 55 payment locations. The company monetizes through transaction-based fees on each crossing, with the primary customer incentive being discounted toll rates versus standard cash or manual payment. The self-service portal allows customers to update payment cards, view trip history, order additional services, and manage accounts without sales intervention, supporting a headcount-light operating model.
BroBizz is a private, for-profit entity headquartered in Københoved, Denmark, employing 51–100 staff. Distribution is exclusively digital via the BroBizz website, mobile application, and self-service portal, with a separate direct sales motion for the business fleet segment. The company has not disclosed funding rounds, ownership structure, leadership team details, or revenue figures in the source material, and there is no public listing.
BroBizz firmographics
Firmographics- Name
- BroBizz
- Legal name
- Brobizz
- Website
- https://Brobizz.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BroBizz is a Danish electronic toll payment platform founded in 2008 that enables automatic, hands-free payment at bridges and ferries across Denmark. It serves private drivers and business fleets via a Bizz transponder, license plate payment, and self-service digital channels.
- Ownership category
- akta.pro rank
BroBizz industry classification
Industry- Product category
- Electronic Toll Collection
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Toll Violation Management, Collections & Dispute Resolution (TLAJABAG)
Keywords
Where BroBizz is headquartered
LocationHeadquarters
- HQ city
- Københoved
- HQ country
- Denmark
- HQ region
- Europe
Markets served
BroBizz business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Toll Transaction Fees: BroBizz charges users for toll crossings at bridges and ferries through automatic payment. Users link a payment card to their account, and fees are automatically deducted for each crossing. The company offers discounted rates compared to standard toll prices as an incentive for using the service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Number Plate Payment - Free tier |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
BroBizz product offering
Product offeringCore offering
BroBizz provides automatic electronic toll and transit payment services for Danish bridges, ferries, and toll roads, delivered via the Bizz windshield transponder device and a license-plate-based payment option (Nummerpladebetaling) that can be activated online and used within 20 minutes. The service integrates with major Danish infrastructure including Storebæltsbroen, Øresundsbron, and multiple ferry operators, and is managed through a customer self-service portal and mobile app.
Product overview
BroBizz is a Danish toll payment platform offering automatic electronic payment services across Danish bridges and ferry routes. The core offering consists of two payment methods: the Bizz transponder device and Nummerpladebetaling (license plate payment), both integrated with major payment locations including Storebæltsbroen, Øresundsbron, and various ferry operators. The platform is complemented by a mobile app and self-service web portal for account management, providing both individual (privat) and business (erhverv) customers with automated toll collection and discount opportunities through rebate agreements.
Differentiator
Problem solved
Functional benefit
Products and services
- Bizz transponder device A transponder device mounted on a vehicle windshield that enables automatic toll payment at bridges, ferries, and other payment points across Denmark without stopping. Battery life is 5–7 years with automatic activation, and is intended for private drivers and fleet customers.
- Nummerpladebetaling (License Plate Payment) Automatic toll payment service that uses the vehicle's license plate number to charge a linked payment card without requiring a physical device. Free to order and ready for use within 20 minutes at Storebæltsbroen; intended for private and business drivers.
- Storebæltsbillet (Storebælt Ticket) A ticket product specifically for crossing the Storebælt Bridge, available as part of the BroBizz payment ecosystem with automatic billing.
- Brobizz App Mobile application providing customers access to account management, payment history, trip information, and product management on iOS and Android devices.
- Selvbetjening (Self-Service Portal) Online customer portal at login.brobizz.com for updating payment cards, viewing trips and consumption history, ordering number plate payment, and managing BroBizz accounts.
Quantifiable outcome
- Number plate payment ready for use within 20 minutes at Storebæltsbroen after ordering
Companies that use BroBizz
Customer profileSegments2 records
Ideal customer profiles2 records
BroBizz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
BroBizz partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Storebæltsbroen (Storebælt Bridge)corePrimary payment partner for Storebæltsbroen, one of Denmark's major infrastructure connections. BroBizz provides automatic payment services enabling customers to cross without stopping, with discounted rates compared to standard toll prices.
- Øresundsbron (Øresund Bridge)coreIntegration partner enabling automatic payment across the Øresund Bridge connecting Denmark and Sweden. Customers can use their BroBizz device for seamless border crossing payments.
- Danish Ferry OperatorsminorMultiple ferry routes across Denmark accept BroBizz for automatic payment. Discount agreements are available on select ferry routes, providing additional value to customers.
Recent moves6 records
Expansion highlights4 records
BroBizz competitors and assessment
Company assessmentDirect peers
- EasyGo: EasyGo is the Nordic/European ETC interoperability alliance that allows one onboard unit to be used across borders and operators. BroBizz is a participating tag in this ecosystem, making EasyGo the most directly comparable peer from a product/category standpoint.
- Telepass: Telepass is Italy's leading electronic toll collection and mobility-payments provider, offering transponders, parking, and mobility services under the same transaction-fee model BroBizz uses. Comparable on product, business model, and toll-infrastructure partnership structure.
- Toll4Europe: Toll4Europe is the EETS-compliant interoperability platform connecting multiple national ETC providers across Europe. It is the structural counterpart to BroBizz's own cross-border ambitions via Øresund and represents the same interoperability layer BroBizz would plug into.
Broad incumbents
- Kapsch TrafficCom: Kapsch TrafficCom is a global provider of road-tolling, congestion-charging, and traffic-management technology serving public agencies and operators. It is comparable to BroBizz as a downstream infrastructure-counterparty in the same ETC stack, but at much larger scale and breadth.
- Q-Free ASA: Q-Free is a Norwegian-listed provider of ITS and tolling solutions for highways, bridges, and tunnels. It overlaps directly with BroBizz's end customers (toll operators) and competes for the same ETC technology layer, but serves operators rather than end drivers.
- Emovis (Abertis Mobility Services): Emovis operates free-flow tolling and mobility payment services across Europe and the Americas for highway operators. Comparable to BroBizz in ETC functionality but at operator-client scale rather than consumer-direct distribution.
- Flowbird Group: Flowbird provides parking and urban-mobility payment technology to cities and operators across Europe. Adjacent peer to BroBizz's parking vertical and infrastructure-operator partnership model.
- Sanef (Abertis): Sanef operates French toll motorways under the Abertis group and runs its own Liber-t ETC tag product. Comparable as a toll-road operator with a directly competing consumer-facing ETC tag, though at much larger geographic and infrastructure-owner scale.
Emerging players
- PayByPhone: PayByPhone is a parking-payments app widely used across Europe and North America. It overlaps with BroBizz's parking-payment offering and represents the same license-plate-based frictionless payment model BroBizz's Nummerpladebetaling uses, applied to a vertical BroBizz already serves.
- EasyPark: EasyPark is a Nordic-origin digital parking and mobility-payments platform operating across Europe. Comparable to BroBizz on the parking leg of its offering and on Nordic mobile-payment customer overlap, with stronger app-led distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
BroBizz social profiles
Digital presenceBroBizz financial estimates
Financial estimateRevenue estimate
Valuation estimate
BroBizz leadership team
Management profileNumber of profiles
BroBizz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BroBizz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BroBizz
What does BroBizz do?
BroBizz provides automatic electronic toll and transit payment services for Danish bridges, ferries, and toll roads, delivered via the Bizz windshield transponder device and a license-plate-based payment option (Nummerpladebetaling) that can be activated online and used within 20 minutes. The service integrates with major Danish infrastructure including Storebæltsbroen, Øresundsbron, and multiple ferry operators, and is managed through a customer self-service portal and mobile app.
Is BroBizz a public or private company?
BroBizz is a private company. It is classified as unknown and is currently operating.
When was BroBizz founded?
BroBizz was founded in 2008. It employs 51 to 100 people.
Where is BroBizz based?
BroBizz is headquartered in Københoved, Denmark, in the Europe region.
How does BroBizz make money?
One revenue line is on record: toll Transaction Fees.
Who are BroBizz's main competitors?
Direct peers on record are EasyGo, Telepass and Toll4Europe. Broad incumbents are Kapsch TrafficCom, Q-Free ASA, Emovis (Abertis Mobility Services), Flowbird Group and Sanef (Abertis). Emerging players are PayByPhone and EasyPark.
Does BroBizz have an API?
No public API is recorded for BroBizz.
What industry is BroBizz in?
BroBizz's product category is Electronic Toll Collection. Its primary akta.pro industry code is TLAJABAG, Toll Violation Management, Collections & Dispute Resolution. Its SIC code is 4700.