EasyGo.ie
EZO (formerly EasyGo) operates Ireland's most connected EV charging network, deploying AC and DC fast chargers for individual drivers, fleets, retailers, local authorities, and corporate customers across Ireland, Northern Ireland, and Scotland.
- Company typePrivate
- Founded2018
- HeadquartersMaynooth, Ireland
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What EasyGo.ie does
EZO (formerly EasyGo) is an Irish EV charging infrastructure operator founded in 2018 and headquartered in Maynooth, with additional offices in Belfast and Inverurie, Scotland. The company deploys and operates a network of AC and DC fast chargers across the island of Ireland, marketed as Ireland's most connected EV charging network. Its core product is the EZO Charging Network, supported by a consumer-facing iOS and Android app that delivers real-time charger availability, port-type filtering, route planning, and a simple pay-as-you-go pricing model (€0.45/kWh AC, €0.50/kWh DC, €0.27 connection fee), with a separate EZO Fleet Portal serving commercial fleet operators with vehicle, driver, session, and cost-reporting capabilities.
EZO monetises across three streams: per-session energy sales to drivers, subscription and reporting access via the Fleet Portal for commercial fleets, and professional services for installation and maintenance of charging infrastructure at partner sites. Go-to-market is multi-channel: a self-serve consumer app for individual EV drivers, a direct enterprise sales motion targeting local authorities, businesses, and fleets, and channel partnerships with major Irish retailers and forecourt operators — Centra, Lidl, Supervalu, Musgrave Group, Decathlon, Starbucks — plus destination venues such as Ashford Castle, Leinster Rugby, and Bon Secours Hospital, and corporate fleets including Pfizer, Regeneron, eir, An Post, and Kia. The company also supports customer applications for government EV funding via ZEVI and SEAI grants.
In October 2023, EZO closed a €30 million growth investment from Aviva Investors to fund deployment of over 3,000 fast chargers across Ireland by 2032 and the creation of 60 new jobs, and in 2025 the company rebranded from EasyGo to EZO alongside the launch of the Fleet Portal and an expanded cross-border footprint. The company is privately held, with no disclosed ownership structure beyond the Aviva Investors financial partnership.
EasyGo.ie firmographics
Firmographics- Name
- EasyGo.ie
- Legal name
- EZO
- Website
- https://easygo.ie
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- EZO (formerly EasyGo) operates Ireland's most connected EV charging network, deploying AC and DC fast chargers for individual drivers, fleets, retailers, local authorities, and corporate customers across Ireland, Northern Ireland, and Scotland.
- Ownership category
- akta.pro rank
EasyGo.ie industry classification
Industry- Product category
- EV Charging Infrastructure Services
- NAICS
- Electric Power Generation, Transmission and Distribution (2211)
- akta.pro primary industry
- EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)
- akta.pro secondary industry
- EV Charging Operations & Parking-Lot Electrification Management (BPABAKAK)
Keywords
Where EasyGo.ie is headquartered
LocationHeadquarters
- HQ city
- Maynooth
- HQ country
- Ireland
- HQ region
- Europe
Offices3 records
Markets served
EasyGo.ie business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- EV Charging Sessions: Revenue generated from drivers paying for electricity consumed during charging sessions. Pricing is based on per kWh rates with connection fees.
- Fleet Management Services: Commercial and fleet customers pay for access to the Fleet Portal platform for managing their electric vehicle fleets, monitoring costs, and downloading reports.
- Installation and Maintenance Services: EZO provides installation and maintenance services for EV charging infrastructure, supporting local authorities, businesses, and retail partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | AC Charging |
| Usage-based | Pay-as-you-go | DC Fast Charging |
| Unit Pricing | Pay-as-you-go | Connection Fee |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
EasyGo.ie product offering
Product offeringCore offering
EZO (formerly EasyGo) operates Ireland's most connected EV charging network, providing AC and DC fast charging infrastructure at public locations, retail sites, hospitality venues, and local authority sites. The offering is supported by a consumer mobile app with live charger availability and a dedicated Fleet Portal for commercial fleet management, along with installation and maintenance services across the island of Ireland.
Product overview
EZO (formerly EasyGo) operates as a unified EV charging network platform offering comprehensive charging infrastructure services across Ireland. The core offering is the EZO Charging Network, supported by a mobile application providing live charger availability and station discovery. Additional modules include the Fleet Portal for commercial fleet management and a Route Planner for journey planning. The platform serves multiple segments including local authorities, business and fleet operators, destination charging locations, retail and forecourt operators, and public services.
Differentiator
Problem solved
Functional benefit
Brands
- EZO Fleet Portal: A fleet management platform for electric fleets allowing real-time monitoring of vehicles, drivers, and charging sessions with cost monitoring and report downloading capabilities.
Products and services
- EZO Charging Network Ireland's most connected EV charging network offering public and private AC and DC fast charging infrastructure across retail, hospitality, local authority, and corporate sites for EV drivers nationwide.
- EZO Mobile App
Quantifiable outcome
- Deployment of over 3,000 fast chargers planned by 2032
- +3 more outcomes
Companies that use EasyGo.ie
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles5 records
EasyGo.ie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
EasyGo.ie partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- ZEVI (Zero Emission Vehicles Ireland)coreEZO supports customers with ZEVI funding applications for EV charging infrastructure. ZEVI is the government body responsible for coordinating EV charging infrastructure deployment in Ireland.
- SEAI (Sustainable Energy Authority of Ireland)coreEZO directs customers to SEAI grants and resources for EV adoption, including home charging grants and journey cost calculators. SEAI is the national energy authority supporting the transition to sustainable energy.
- CentramajorMajor retail chain offering EV charging at Centra store locations nationwide. Part of the Musgrave Group.
- LidlmajorNational supermarket chain providing EV charging facilities at Lidl store car parks.
- SupervalumajorRetail chain under Musgrave Group offering destination EV charging for customers.
- Musgrave GroupmajorWholesale and retail partner operating Centra, Supervalu, and other brands, hosting EV charging infrastructure across their network.
- Dublin City CouncilmajorLocal authority partnership for public EV charging infrastructure deployment, including locations in Finglas area.
- DecathlonminorSports retailer offering EV charging at Decathlon store locations.
- Starbucks IrelandminorCoffee chain offering EV charging facilities at select Starbucks locations.
- Ashford CastleminorLuxury hotel offering destination EV charging for guests.
- eirminorTelecommunications company with corporate EV charging needs.
- Kia Motors IrelandminorAutomotive manufacturer partnership to support EV charging network.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
EasyGo.ie competitors and assessment
Company assessmentDirect peers
- Pod Point: Pod Point (acquired by EDF) is a UK-headquartered EV charging provider with strong retail and destination partnerships (similar in kind to EZO's Centra/Lidl relationships). It targets overlapping UK/Irish fleet, retail, and destination customers with a mix of AC and DC hardware plus software.
- Tesla Supercharger: Tesla's Supercharger network is a proprietary high-power DC fast-charging network now partially opening to non-Tesla EVs. It competes for the same DC fast-charging demand that anchors EZO's growth plan and operates major sites across Ireland, putting direct pricing and utilization pressure on EZO.
- Osprey Charging: Osprey Charging is one of the UK's largest rapid-charging networks, focused on 150 kW+ DC fast chargers at destination and en-route sites. It competes with EZO for high-power site wins and is expanding its hub footprint into Ireland and Scotland, directly overlapping EZO's geographies.
- ESB ecars: ESB ecars is Ireland's incumbent public EV charging network operated by the state-owned Electricity Supply Board. It is EZO's most direct domestic competitor, with overlapping public charging coverage, similar B2B fleet offerings, and the structural advantages of utility ownership (grid access, site permitting, capital).
- GeniePoint (Engie): GeniePoint, owned by Engie, operates a UK and Ireland rapid-charging network with public AC and DC chargers plus fleet services. Its Irish presence puts it in direct competition for local authority, retail, and fleet contracts that EZO targets.
- ChargePoint: ChargePoint operates one of the largest independent EV charging networks globally with a comparable mix of public charging, fleet management software, and partner-hosted sites. Its networked charging platform and fleet tools overlap closely with EZO's network-plus-Fleet Portal model.
- Ionity: Ionity is a pan-European high-power charging (HPC) network joint venture among automakers, deploying 350 kW fast chargers along motorway corridors. It directly competes with EZO's DC fast-charging ambitions in Ireland and across the EU, and represents a well-capitalized cross-border competitor for site wins.
Broad incumbents
- Shell Recharge: Shell Recharge is Shell's global EV charging offering, deployed across forecourts and destination sites including Ireland and the UK. As a broad incumbent energy major with retail forecourt assets, it competes with EZO for retail/forecourt charging partnerships and DC fast-charging sites.
- BP pulse: BP pulse is the EV charging arm of BP, operating one of the largest charging networks in the UK and expanding into Ireland. It is a deep-pocketed, broadly diversified energy major entering the same charging market as EZO, with advantages in forecourt real estate and capital.
Emerging players
- Char.gy: Char.gy is a UK-based EV charging network focused on residential on-street and destination AC charging, with growing public and local-authority partnerships. It is an emerging player that overlaps with EZO's public-sector and local-authority engagement, though smaller in scale and focused on the lower-power end.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
EasyGo.ie social profiles
Digital presenceEasyGo.ie financial estimates
Financial estimateRevenue estimate
Valuation estimate
EasyGo.ie leadership team
Management profileNumber of profiles
Profiles2 records
EasyGo.ie funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EasyGo.ie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EasyGo.ie
What does EasyGo.ie do?
EZO (formerly EasyGo) operates Ireland's most connected EV charging network, providing AC and DC fast charging infrastructure at public locations, retail sites, hospitality venues, and local authority sites. The offering is supported by a consumer mobile app with live charger availability and a dedicated Fleet Portal for commercial fleet management, along with installation and maintenance services across the island of Ireland.
Is EasyGo.ie a public or private company?
EasyGo.ie is a private company. It is classified as venture growth investor backed and is currently operating.
When was EasyGo.ie founded?
EasyGo.ie was founded in 2018. It employs 51 to 100 people.
Where is EasyGo.ie based?
EasyGo.ie is headquartered in Maynooth, Ireland, in the Europe region.
How does EasyGo.ie make money?
Three revenue lines are on record. EV Charging Sessions are the primary driver. The others are fleet Management Services and installation and Maintenance Services.
Who are EasyGo.ie's main competitors?
Direct peers on record are Pod Point, Tesla Supercharger, Osprey Charging, ESB ecars, GeniePoint (Engie), ChargePoint and Ionity. Broad incumbents are Shell Recharge and BP pulse. Char.gy is listed as an emerging player.
Does EasyGo.ie have an API?
No public API is recorded for EasyGo.ie.
What industry is EasyGo.ie in?
EasyGo.ie's product category is EV Charging Infrastructure Services. Its primary akta.pro industry code is TLAKAMAG, EV Charging Network Management & Software Services (CPMS, Monitoring, Billing), with a secondary code of BPABAKAK, EV Charging Operations & Parking-Lot Electrification Management. Its NAICS code is 2211.