Execula

What Execula does

Execula (legal entity Execula LLC) is a privately held digital agency and nopCommerce plugin vendor headquartered in Phoenix, Arizona, with additional offices in Miami, Northville, and a development center in Nashik, India. Founded in 2011, the company operates with 1-10 employees under founder Manoj, serving both SMBs and enterprise clients globally. Its core offering is a portfolio of 50+ proprietary nopCommerce (ASP.NET Core/MVC) plugins spanning payment gateways (Braintree, Authorize.Net, Coinbase, Heartland), shipping (ShipStation, FedEx, UPS, USPS, Shipping Echo), accounting (QuickBooks), marketing (Mailchimp, Customer Reminders), search (Apache Solr), SEO, and store management, plus custom themes such as Fusion.

Beyond the plugin catalog, Execula provides professional services including custom e-commerce development, website upgrades, plugin customization, SEO, Google PPC management, social media marketing, content marketing, web hosting (WordPress, VPS, reseller, dedicated), and B2B/B2C lead generation. Revenue is generated through a hybrid model: one-time perpetual plugin licenses sold via a self-serve storefront at $75-$599 per plugin, quote-based custom development services for enterprise clients, and recurring subscription revenue from web hosting, digital marketing retainers, and lead-generation services. Notable customers disclosed on the website include the Pittsburgh Steelers (NFL merchandise store), Reliance Label Solutions, SignatureThings, and Aromacraze.

The company distributes products through its own e-commerce website and sells custom services via direct sales (phone 480-463-1912, [email protected]), with no disclosed venture or private-equity funding. Operations rely heavily on the founder and a small team, with all client testimonials referencing Manoj directly as the lead technical contact.

Name

Execula

Legal name

Execula LLC

Website

https://execula.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

E-commerce Plugin Development

NAICS

Advertising Agencies (541810), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYHDAEAEAD

Retail ERP (Merchandising, POS Back Office)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Resource Planning (ERP) Platforms

SECONDARYHDAEAEAO

ERP Extensions & Add-ons (CPQ, Billing, Revenue Management)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Resource Planning (ERP) Platforms

Keywords

• NopCommerce plugins
• Web development services
• Digital marketing agency
• E-commerce solutions
• SEO services

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. nopCommerce Plugin Sales: One-time purchase model for nopCommerce plugins including payment gateways, shipping solutions, marketing tools, SEO plugins, and theme sales. Prices range from $75 to $599 per plugin.
2. Custom Development Services: Custom programming work and bespoke e-commerce development services for enterprise clients requiring tailored solutions beyond standard plugins.
3. Lead Generation Services: B2B and B2C lead generation services including outbound and inbound lead generation, pay-per-lead services, and conversion rate optimization.
4. Web Hosting Services: WordPress hosting, reseller hosting, VPS hosting, and dedicated hosting services.
5. Digital Marketing Services: SEO services, social media marketing, Google PPC management, content marketing, and email marketing services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Execula is a Phoenix, Arizona-based digital agency that develops and sells a portfolio of 50+ proprietary nopCommerce plugins (covering payment gateways, shipping, SEO, search, accounting, marketing, and store management) through its own self-serve e-commerce storefront. In parallel, the company provides professional services including custom web development, ASP.NET Core MVC application development, SEO, Google PPC management, social media marketing, content marketing, web hosting, and B2B/B2C lead generation.

Product overview

Execula is a digital marketing and web development company offering a portfolio of services including web development, graphics design, social media marketing, Google PPC management, content marketing, web hosting, ecommerce services, SEO, and lead generation. The company specializes heavily in nopCommerce plugin development, offering over 30+ plugins and themes for the nopCommerce platform including payment gateways (Braintree, Heartland, Coinbase crypto, Authorize.Net), shipping solutions (ShipStation, FedEx/UPS/USPS tracking, Shipping Echo), marketing integrations (Mailchimp, Customer Reminders), search enhancement (Solr Search), accounting (QuickBooks), marketplace listing (eBay), and various store management tools. Execula also develops custom responsive themes like the Fusion nopCommerce Theme. The product ecosystem is built around nopCommerce as the core ecommerce platform, with add-on plugins extending functionality across payments, shipping, marketing, SEO, and store operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Development Services

Quantifiable outcome

• SignatureThings achieved 40% increase in customers within 2 months and 150% growth in average order value after nopCommerce upgrade and plugin deployment.
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Xcellence-IT: An official nopCommerce Gold Partner offering nopCommerce development, migration, customization, and plugin development. Directly competes with Execula for the same nopCommerce merchant customer base.
• iXtend (nopCommerce): A nopCommerce-focused development and customization agency. Closely comparable in that it serves merchants needing bespoke nopCommerce development and ongoing platform customization.
• Nop-Templates: A leading nopCommerce theme and plugin vendor selling ready-made extensions and themes via an online storefront. Most directly comparable as a fellow nopCommerce plugin/theme commercial seller.

Broad incumbents

• Thrive Agency: Full-service digital marketing agency offering SEO, PPC, social media, and web design. Comparable as a competitor for Execula's digital marketing services line, though at significantly larger scale.
• WebFX: Large digital marketing agency offering SEO, PPC, web design, and e-commerce development. Comparable across Execula's marketing services portfolio though far broader in scope and scale.
• Coalition Technologies: E-commerce-focused SEO and web design agency with deep Shopify, Magento, and BigCommerce expertise. Comparable for e-commerce digital marketing services and custom development overlap.

Regional players

• Bluehost: Mass-market web hosting provider offering shared, VPS, and dedicated hosting. Comparable on Execula's hosting services line, though at vastly larger scale and broader market.
• SiteGround: Managed web hosting provider with WordPress, VPS, and dedicated hosting offerings. Directly comparable to Execula's hosting services portfolio.

Emerging players

• KlientBoost: PPC and conversion rate optimization agency specializing in paid media. Comparable on Execula's Google PPC management and lead generation services.
• Disruptive Advertising: Digital marketing agency focused on PPC, SEO, and lifecycle marketing. Comparable across Execula's paid media and lead generation services lines.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookexecula.com/social/Facebook
• Pinterestexecula.com/pinterest/rss
• Xx.com/execulallc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Execula