Execula
- Company typePrivate
- Founded2011
- HeadquartersPhoenix, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Execula does
Execula (legal entity Execula LLC) is a privately held digital agency and nopCommerce plugin vendor headquartered in Phoenix, Arizona, with additional offices in Miami, Northville, and a development center in Nashik, India. Founded in 2011, the company operates with 1-10 employees under founder Manoj, serving both SMBs and enterprise clients globally. Its core offering is a portfolio of 50+ proprietary nopCommerce (ASP.NET Core/MVC) plugins spanning payment gateways (Braintree, Authorize.Net, Coinbase, Heartland), shipping (ShipStation, FedEx, UPS, USPS, Shipping Echo), accounting (QuickBooks), marketing (Mailchimp, Customer Reminders), search (Apache Solr), SEO, and store management, plus custom themes such as Fusion.
Beyond the plugin catalog, Execula provides professional services including custom e-commerce development, website upgrades, plugin customization, SEO, Google PPC management, social media marketing, content marketing, web hosting (WordPress, VPS, reseller, dedicated), and B2B/B2C lead generation. Revenue is generated through a hybrid model: one-time perpetual plugin licenses sold via a self-serve storefront at $75-$599 per plugin, quote-based custom development services for enterprise clients, and recurring subscription revenue from web hosting, digital marketing retainers, and lead-generation services. Notable customers disclosed on the website include the Pittsburgh Steelers (NFL merchandise store), Reliance Label Solutions, SignatureThings, and Aromacraze.
The company distributes products through its own e-commerce website and sells custom services via direct sales (phone 480-463-1912, [email protected]), with no disclosed venture or private-equity funding. Operations rely heavily on the founder and a small team, with all client testimonials referencing Manoj directly as the lead technical contact.
Execula firmographics
Firmographics- Name
- Execula
- Legal name
- Execula LLC
- Website
- https://execula.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Execula industry classification
Industry- Product category
- E-commerce Plugin Development
- NAICS
- Advertising Agencies (541810), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro industry
- Retail ERP (Merchandising, POS Back Office)Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Resource Planning (ERP) PlatformsERP Extensions & Add-ons (CPQ, Billing, Revenue Management)Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Resource Planning (ERP) Platforms
Keywords
Where Execula is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Execula business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- nopCommerce Plugin Sales: One-time purchase model for nopCommerce plugins including payment gateways, shipping solutions, marketing tools, SEO plugins, and theme sales. Prices range from $75 to $599 per plugin.
- Custom Development Services: Custom programming work and bespoke e-commerce development services for enterprise clients requiring tailored solutions beyond standard plugins.
- Lead Generation Services: B2B and B2C lead generation services including outbound and inbound lead generation, pay-per-lead services, and conversion rate optimization.
- Web Hosting Services: WordPress hosting, reseller hosting, VPS hosting, and dedicated hosting services.
- Digital Marketing Services: SEO services, social media marketing, Google PPC management, content marketing, and email marketing services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | IP Filter Plugin - $175 |
| One time/ perpetual license | Pay-as-you-go | Tax Cloud Address Verification - $75 |
| One time/ perpetual license | Pay-as-you-go | Heartland Secure ACH/eCheck - $125 |
| One time/ perpetual license | Pay-as-you-go | Solr Search Plugin - $299 |
| One time/ perpetual license | Pay-as-you-go | Mail Chimp Plugin - $125 |
| One time/ perpetual license | Pay-as-you-go | Fusion Theme - $50 |
| One time/ perpetual license | Pay-as-you-go | One Product Checkout - $75 |
| One time/ perpetual license | Pay-as-you-go | Product Personalizer - $599 |
| One time/ perpetual license | Pay-as-you-go | Coinbase Crypto Currency - $399 |
| One time/ perpetual license | Pay-as-you-go | Product Personalizer - $599 |
| One time/ perpetual license | Pay-as-you-go | QuickBooks Integration - $495 |
| One time/ perpetual license | Pay-as-you-go | Support Manager Plugin - $225 |
| Other | Pay-as-you-go | Custom Programming Work - Quote-based |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Execula product offering
Product offeringCore offering
Execula is a Phoenix, Arizona-based digital agency that develops and sells a portfolio of 50+ proprietary nopCommerce plugins (covering payment gateways, shipping, SEO, search, accounting, marketing, and store management) through its own self-serve e-commerce storefront. In parallel, the company provides professional services including custom web development, ASP.NET Core MVC application development, SEO, Google PPC management, social media marketing, content marketing, web hosting, and B2B/B2C lead generation.
Product overview
Execula is a digital marketing and web development company offering a portfolio of services including web development, graphics design, social media marketing, Google PPC management, content marketing, web hosting, ecommerce services, SEO, and lead generation. The company specializes heavily in nopCommerce plugin development, offering over 30+ plugins and themes for the nopCommerce platform including payment gateways (Braintree, Heartland, Coinbase crypto, Authorize.Net), shipping solutions (ShipStation, FedEx/UPS/USPS tracking, Shipping Echo), marketing integrations (Mailchimp, Customer Reminders), search enhancement (Solr Search), accounting (QuickBooks), marketplace listing (eBay), and various store management tools. Execula also develops custom responsive themes like the Fusion nopCommerce Theme. The product ecosystem is built around nopCommerce as the core ecommerce platform, with add-on plugins extending functionality across payments, shipping, marketing, SEO, and store operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Development Services
Quantifiable outcome
- SignatureThings achieved 40% increase in customers within 2 months and 150% growth in average order value after nopCommerce upgrade and plugin deployment.
- +2 more outcomes
Companies that use Execula
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Execula technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature5 records
Execula partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Execula competitors and assessment
Company assessmentDirect peers
- Xcellence-IT: An official nopCommerce Gold Partner offering nopCommerce development, migration, customization, and plugin development. Directly competes with Execula for the same nopCommerce merchant customer base.
- iXtend (nopCommerce): A nopCommerce-focused development and customization agency. Closely comparable in that it serves merchants needing bespoke nopCommerce development and ongoing platform customization.
- Nop-Templates: A leading nopCommerce theme and plugin vendor selling ready-made extensions and themes via an online storefront. Most directly comparable as a fellow nopCommerce plugin/theme commercial seller.
Broad incumbents
- Thrive Agency: Full-service digital marketing agency offering SEO, PPC, social media, and web design. Comparable as a competitor for Execula's digital marketing services line, though at significantly larger scale.
- WebFX: Large digital marketing agency offering SEO, PPC, web design, and e-commerce development. Comparable across Execula's marketing services portfolio though far broader in scope and scale.
- Coalition Technologies: E-commerce-focused SEO and web design agency with deep Shopify, Magento, and BigCommerce expertise. Comparable for e-commerce digital marketing services and custom development overlap.
Regional players
- Bluehost: Mass-market web hosting provider offering shared, VPS, and dedicated hosting. Comparable on Execula's hosting services line, though at vastly larger scale and broader market.
- SiteGround: Managed web hosting provider with WordPress, VPS, and dedicated hosting offerings. Directly comparable to Execula's hosting services portfolio.
Emerging players
- KlientBoost: PPC and conversion rate optimization agency specializing in paid media. Comparable on Execula's Google PPC management and lead generation services.
- Disruptive Advertising: Digital marketing agency focused on PPC, SEO, and lifecycle marketing. Comparable across Execula's paid media and lead generation services lines.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Execula social profiles
Digital presenceExecula financial estimates
Financial estimateRevenue estimate
Valuation estimate
Execula leadership team
Management profileNumber of profiles
Profiles1 record
Execula funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Execula M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Execula
What does Execula do?
Execula is a Phoenix, Arizona-based digital agency that develops and sells a portfolio of 50+ proprietary nopCommerce plugins (covering payment gateways, shipping, SEO, search, accounting, marketing, and store management) through its own self-serve e-commerce storefront. In parallel, the company provides professional services including custom web development, ASP.NET Core MVC application development, SEO, Google PPC management, social media marketing, content marketing, web hosting, and B2B/B2C lead generation.
Is Execula a public or private company?
Execula is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Execula founded?
Execula was founded in 2011. It employs 1 to 10 people.
Where is Execula based?
Execula is headquartered in Phoenix, United States, in the North America region.
How does Execula make money?
Five revenue lines are on record. nopCommerce Plugin Sales are the primary driver. The others are custom Development Services, lead Generation Services, web Hosting Services and digital Marketing Services.
Who are Execula's main competitors?
Direct peers on record are Xcellence-IT, iXtend (nopCommerce) and Nop-Templates. Broad incumbents are Thrive Agency, WebFX and Coalition Technologies. Regional players are Bluehost and SiteGround. Emerging players are KlientBoost and Disruptive Advertising.
Does Execula have an API?
No public API is recorded for Execula.
What industry is Execula in?
Execula's product category is E-commerce Plugin Development. Its primary akta.pro industry code is HDAEAEAD, Retail ERP (Merchandising, POS Back Office), with a secondary code of HDAEAEAO, ERP Extensions & Add-ons (CPQ, Billing, Revenue Management). Its NAICS code is 541810 and its SIC code is 7370.