Ppm factum

What Ppm factum does

Ppm factum (legal name ppm factum a.s.) is a privately held, 100% Czech-capital-owned Below-the-Line (BTL) marketing services firm headquartered in Prague, with additional operations in Slovakia (Bratislava) and Hungary. The company operates eight service modules — merchandising, retail audit, brand activation, POSm storage, market research, sales force outsourcing, inventory services, and store remodeling — delivered through a combination of trained field operatives, dedicated account directors, and proprietary data collection/reporting systems centralized in a Prague clearing center. It serves enterprise clients across consumer goods, food and beverage, retail, telecommunications, tobacco, automotive, and labor-market research (named logos include Unilever, JDE, Henkel, Mattoni, Vodafone, Pilsner Urquell, Nestlé, Bosch, Albert, Philip Morris International, Tchibo, Intersnack, Mondelez, Kofola, Heineken, Makro, Drogerie Teta, Penny Market, and LMC).

The business is a sales-led B2B professional services model: revenue is generated through project-based and retainer engagements, with pricing not publicly disclosed and tailored per client. Underlying technology consists of proprietary field-service management, data collection, and reporting systems rather than a unified software platform, supported by owned warehouse facilities in Rudná (Czech Republic) and Bratislava (Slovakia) that handle POS material logistics. Go-to-market is direct, with dedicated key account directors managing enterprise relationships, and the firm holds ČSN EN ISO 9001:2016 (quality management) and ČSN EN ISO 22000:2019 (food safety for storage and distribution of packaged food products) certifications, which underpin both operational maturity and eligibility for food-grade client work.

Name

Ppm factum

Legal name

ppm factum a.s.

Website

https://ppmfactum.cz

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Ppm factum is a privately held Czech BTL marketing services firm providing merchandising, retail audit, brand activation, POSm storage, market research, sales force, inventory, and store remodeling services to large enterprise clients across consumer goods, beverages, retail, telecom, and adjacent sectors in the Czech Republic, Slovakia, and Hungary.

Ownership category

akta.pro rank

Headquarters

HQ city

Rudna

HQ country

Czechia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Professional BTL Services: Revenue from providing merchandising, retail audit, brand activation, POSm storage, market research, sales force, inventory services, and store remodeling services to enterprise clients

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Ppm factum is a Czech Below-the-Line (BTL) marketing services company that delivers an integrated portfolio of eight field-marketing service lines — Merchandising, Retail Audit, Brand Activation, POSm Storage, Market Research, Sales Force, Inventory Services, and Store Remodeling — to enterprise consumer-goods, food & beverage, retail, and telecommunications clients in the Czech Republic and Slovakia through its own field operatives, proprietary IT/clearing center, and warehouse logistics infrastructure.

Product overview

Ppm factum is a Czech BTL (Below The Line) marketing services company offering a portfolio of eight distinct service modules rather than a unified software platform. The services include Merchandising (field stock control), Retail Audit (field intelligence), Brand Activation (events and promotions), POSm Storage (logistics for promotional materials), Market Research (customer insights), Sales Force (sales automation and outsourced field teams), Inventory Services (store/warehouse counting), and Store Remodeling. These services operate independently and are delivered through a combination of field operatives, proprietary IT systems, and project management expertise, with operations in Czech Republic and Slovakia.

Differentiator

Problem solved

Functional benefit

Products and services

• Merchandising
• Retail Audit
• Brand Activation
• POSm Storage
• Market Research
• Sales Force Sales automation and customer interaction improvement services providing tools and field teams to manage sales and marketing operations for enterprise clients.
• Inventory Services Professional inventory counting services for stores and warehouses, providing accurate and efficient stock verification regardless of size or type.
• Store Remodeling Professional store remodeling service enabling client employees to focus on their primary responsibilities while ppm factum handles retail environment updates and remodels.

Named customers19 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• NielsenIQ: Global leader in retail audit, market research, and consumer insights. Highly comparable to Ppm factum's retail audit and market research service lines, though NielsenIQ operates at far greater scale across many geographies.
• Ipsos: Global market research and public opinion polling firm. Comparable to Ppm factum's market research arm and the LMC labor market tracking work, though at much larger scale.
• Kantar: Global market research and consumer insights firm. Comparable to Ppm factum's market research and data-driven reporting capabilities, particularly for CPG and retail clients.
• IRI (Information Resources Inc.): Market research and analytics provider for CPG, retail, and healthcare. Comparable to Ppm factum's retail audit and market research services targeting consumer goods manufacturers.

Direct peers

• CROSSMARK: Retail marketing services provider offering merchandising, brand activation, and in-store execution. Direct comparability with Ppm factum's merchandising and brand activation service lines.
• Advantage Solutions: US-headquartered sales and marketing agency offering merchandising, retail audit, brand activation, and in-store execution services. Closely aligned business model to Ppm factum's BTL portfolio across CPG and retail clients.
• Acosta: Sales and marketing services firm providing retail execution, merchandising, and brand activation for CPG clients. Directly comparable to Ppm factum's outsourced sales force and merchandising capabilities.
• CPM International: International field marketing and sales activation agency with strong European presence. Closely comparable to Ppm factum's BTL agency model serving multinational CPG clients in-store and at retail.

Emerging players

• Repsly: SaaS platform for field team management, retail execution, and merchandising data collection. Competes with Ppm factum's field force management and reporting systems through a software-led approach.
• Planorama: Retail execution technology provider using image recognition for shelf auditing. Adjacent/competing technology to Ppm factum's manual retail audit offering, representing the digital disruption vector for BTL field services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ppmfactum

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ppm factum