Partida Tequila
- Company typePrivate
- Founded2005
- HeadquartersOakland, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Partida Tequila firmographics
Firmographics- Name
- Partida Tequila
- Legal name
- Tequila Partida LLC
- Website
- https://partidatequila.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Partida Tequila industry classification
Industry- Product category
- Premium Tequila Manufacturing
- NAICS
- Distilleries (312140), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industries
- Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA), Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined) (CRANABAH)
Keywords
Where Partida Tequila is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Partida Tequila business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Tequila Product Sales: Direct-to-consumer and retail sales of tequila products across multiple expressions (Blanco, Reposado, Añejo, Cristalino Añejo, RF variants, Extra Añejo) and bundles. One-time purchase model per bottle with free shipping on orders of 2+ bottles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Core Tequila Line (La Familia) |
| Unit Pricing | Pay-as-you-go | Roble Fino Premium Line |
| Unit Pricing | Multi-year contract | Limited Single Barrel Program |
| Unit Pricing | Pay-as-you-go | Bundle Packages |
| Unit Pricing | Pay-as-you-go | Merchandise |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Partida Tequila product offering
Product offeringCore offering
Partida Tequila produces and sells a portfolio of 100% Blue Weber Agave tequila expressions from a single-estate distillery (NOM-1502) in the Tequila Valley, Jalisco. The lineup spans Blanco through Extra Añejo (Elegante, 48+ months aged) plus the premium Roble Fino sub-brand of double-aged expressions finished in ex-single malt sherry-seasoned casks. Distribution combines direct-to-consumer e-commerce, licensed retailers, third-party online spirits platforms, and on-premise hospitality accounts including a single barrel customization program for bars and restaurants.
Product overview
Partida Tequila offers a unified portfolio of premium 100% blue Weber agave tequilas across multiple expressions and price tiers. The core lineup (Reserva) includes Blanco, Reposado, Añejo, Cristalino Añejo, and Extra Añejo (Elegante), ranging from unaged to 48+ months of aging. The premium Roble Fino sub-brand ('The Single Malt of Tequila') features double-aged expressions (RF Reposado, RF Cristalino Reposado, RF Añejo) finished in ex-single malt sherry-seasoned casks. The portfolio includes limited edition single barrel programs, cocktail bundles pairing tequila with complementary liqueurs, merchandise items, and a trade-only complimentary sample kit program for on-premise accounts.
Differentiator
Problem solved
Functional benefit
Brands
- Roble Fino: Premium line of tequilas double-aged in ex-single malt, sherry-seasoned casks. Known as 'The Single Malt of Tequila'. Includes RF Reposado, RF Cristalino Reposado, and RF Añejo expressions.
Products and services
- Partida Blanco Tequila
Quantifiable outcome
- Top honors at Ultimate Spirits Challenge 2017-2018 for tequila portfolio average scores
- +4 more outcomes
Companies that use Partida Tequila
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Partida Tequila technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Partida Tequila partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- CaskersminorOnline spirits retailer carrying Partida Tequila products as part of their premium tequila portfolio.
- ReserveBarminorOnline spirits retailer carrying Partida Tequila products for direct-to-consumer delivery.
- FlaviarminorOnline spirits discovery platform and retailer featuring Partida Tequila in their collection.
- Bols Blue CuraçaominorBundled product partnership: Azul Margarita cocktail bundle includes one 750ML bottle of Partida Blanco and one 750ML bottle of Bols Blue curaçao with artisan shaker.
- GallianominorBundled product partnership: Espresso Martini cocktail bundle includes one bottle Partida Reposado 750ml and one bottle Galliano Espresso 375ml.
- Passoã LiqueurminorBundled product partnership: Sunset Margarita Bundle includes one bottle of Partida Blanco Tequila 750ml and one bottle of Passoã Liqueur 750ml.
- Bevstack LIQUID RewardsminorLoyalty rewards program integrated into checkout offering 10% cashback on purchases, powered by Bevstack. First AI-powered card rewards in alcohol industry.
- Blue Bar at the AlgonquinminorFeatured cocktail partner serving 'The Writer's Block' cocktail featuring Partida Tequila at the historic New York City hotel bar.
- Edrington AmericascoreHandles distribution, marketing and sales for Partida in the U.S. Obtains casks from Edrington (owners of The Macallan, Highland Park, Glenrothes) for Roble Fino expressions.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Partida Tequila competitors and assessment
Company assessmentBroad incumbents
- Jose Cuervo: World's largest tequila producer with portfolio spanning value to ultra-premium (including Reserva de la Familia). Comparable as an industry incumbent in the same tequila category with broader SKU coverage and global distribution scale.
Direct peers
- Tapatio Tequila: Traditional premium tequila produced at La Alteña distillery (NOM 1139). Comparable to Partida in additive-free positioning, traditional craftsmanship, and enthusiast-driven distribution through premium spirits retailers.
- 1800 Tequila: Premium tequila portfolio owned by Becle, with multiple expressions (Blanco, Reposado, Añejo, Cristalino). Directly comparable in core SKU structure, retail and on-premise distribution, and mid-premium price positioning.
- Casa Dragones: Ultra-premium sipping tequila positioned in the same super-premium tier as Partida, with additive-free positioning and craft production. Highly comparable in target customer (affluent spirits enthusiasts) and price-point architecture.
- Siete Leguas: Traditional premium tequila with strong reputation among enthusiasts and bartenders. Comparable to Partida in additive-free production, traditional methods, and premium on-premise positioning in the $40-$70 price range.
- Patrón Tequila: Premium tequila leader owned by Bacardi, competing directly with Partida across blanco, reposado, and añejo expressions. Highly comparable in product range, target consumer (premium spirits drinkers), and trade positioning.
- Fortaleza Tequila: Traditional, additive-free craft tequila with tahona-based production and strong enthusiast following. Closely comparable to Partida in additive-free positioning, traditional production methods, and craft/premium price tiers.
- Milagro Tequila: Premium tequila offering multiple expressions including barrel-aged variants. Directly comparable in core product range, premium pricing strategy, and on-premise trade marketing approach.
- Don Julio: Premium tequila portfolio (Blanco, Reposado, Añejo, 1942) owned by Diageo. Directly competes with Partida in the same on-premise and retail premium tequila category with similar SKU structure and price tiers.
- Clase Azul: Premium/ultra-premium tequila with hand-crafted decanters and artisanal positioning. Directly comparable as a high-end tequila brand competing for similar on-premise and gifting occasions, with overlapping distribution through premium spirits retailers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Partida Tequila social profiles
Digital presencePartida Tequila financial estimates
Financial estimateRevenue estimate
Valuation estimate
Partida Tequila leadership team
Management profileNumber of profiles
Profiles1 record
Partida Tequila funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Partida Tequila M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Partida Tequila
What does Partida Tequila do?
Partida Tequila produces and sells a portfolio of 100% Blue Weber Agave tequila expressions from a single-estate distillery (NOM-1502) in the Tequila Valley, Jalisco. The lineup spans Blanco through Extra Añejo (Elegante, 48+ months aged) plus the premium Roble Fino sub-brand of double-aged expressions finished in ex-single malt sherry-seasoned casks. Distribution combines direct-to-consumer e-commerce, licensed retailers, third-party online spirits platforms, and on-premise hospitality accounts including a single barrel customization program for bars and restaurants.
Is Partida Tequila a public or private company?
Partida Tequila is a private company. It is classified as corporate owned and is currently operating.
When was Partida Tequila founded?
Partida Tequila was founded in 2005. It employs 11 to 50 people.
Where is Partida Tequila based?
Partida Tequila is headquartered in Oakland, United States, in the North America region.
How does Partida Tequila make money?
One revenue line is on record: tequila Product Sales.
Who are Partida Tequila's main competitors?
Jose Cuervo is listed as a broad incumbent. Direct peers are Tapatio Tequila, 1800 Tequila, Casa Dragones, Siete Leguas, Patrón Tequila, Fortaleza Tequila, Milagro Tequila, Don Julio and Clase Azul.
Does Partida Tequila have an API?
No public API is recorded for Partida Tequila.
What industry is Partida Tequila in?
Partida Tequila's product category is Premium Tequila Manufacturing. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of CRAOAIAA, Beer, Wine & Spirits Wholesale Distribution. Its NAICS code is 312140 and its SIC code is 2080.