mai branding
- Company typePrivate
- Founded2008
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
mai branding firmographics
Firmographics- Name
- mai branding
- Legal name
- mai branding
- Website
- https://maibranding.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
mai branding industry classification
Industry- Product category
- Brand Management Consulting
- akta.pro primary industry
- Employer Brand Strategy & Talent Branding (BPAFAEAH)
Keywords
Where mai branding is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
mai branding business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Brand Management Consulting: Professional consulting services for brand development, employer branding, and sustainability branding. Revenue is generated through consultancy engagements with organizations in architecture, construction, and design sectors.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
mai branding product offering
Product offeringCore offering
mai branding is a Berlin-based management consultancy offering brand development, employer branding, and sustainability branding services specialized exclusively in the architecture, construction, and design sectors. The firm delivers its work through an individualized methodology with no standardized approaches, combining precise questioning, careful listening, experienced analysis, and visionary concept development, and supplements implementation through an established partner network (maipr).
Product overview
mai branding operates as a management consultancy offering three interconnected service lines: Brand Development Consulting, Employer Branding, and Sustainability Branding. Founded in 2008 by Matthias Mai, the firm specializes exclusively in the architecture, construction, and design sectors, distinguishing itself from generalist consultancies. The approach is highly customized—rejecting standardized methods, minimum budgets, or conventional processes. Rather than offering a software product, mai branding provides advisory services that combine precise questioning, careful listening, experienced analysis, and visionary concept development. Implementation support is delivered through collaboration with specialists from their established partner network (maipr).
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Development Consulting
Companies that use mai branding
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
mai branding technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
mai branding partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- maipr.com (MAI PR Network)coreFor implementation of brand development results, the company collaborates with experts from their tried-and-tested network. MAI PR serves as a key implementation partner for delivering brand communications solutions.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
mai branding competitors and assessment
Company assessmentBroad incumbents
- Landor & Fitch: Global brand consulting and design firm covering brand strategy, identity, and employer branding across industries. Comparable as a top-tier competitor for premium corporate brand engagements in the architecture and design ecosystem.
- FutureBrand: Global brand consultancy under McCann Worldgroup, offering brand strategy, identity, and experience design. Comparable as a global competitor pursuing similar corporate brand and employer branding mandates.
- Siegel+Gale: Global brand strategy consultancy known for simplicity-driven brand positioning. Comparable as a competitor for strategic brand engagements, though more horizontal in its vertical coverage.
- fischerAppelt: Large German communications and brand consultancy where founder Matthias Mai previously built the architecture communications team. Directly comparable as a Berlin-based brand/PR agency with exposure to architecture and construction clients including VELUX and Eternit.
- Interbrand: Global brand strategy consultancy offering brand valuation, architecture, and employer branding. Comparable as a competitor for the same enterprise brand mandates, including clients in the built environment and design sectors.
Regional players
- Scholz & Friends: Berlin-based creative agency group with brand strategy and corporate communications capabilities. Comparable as a regional peer competing for similar German enterprise and institutional brand mandates.
Direct peers
- MetaDesign: Berlin-headquartered brand consultancy with deep expertise in corporate brand strategy, employer branding, and design-led brand systems. Comparable as a German-speaking brand strategy peer serving similar enterprise and institutional clients with bespoke methodology.
- KMS Team: German brand consultancy focused on brand strategy, employer branding, and corporate communications. Comparable as a domestic peer offering overlapping brand development and employer branding services to similar enterprise clients.
- Strichpunkt: Stuttgart-based brand and design consultancy with strong corporate brand, employer brand, and design systems capabilities. Comparable as a German-speaking peer competing for similar mid-market and enterprise brand mandates.
- Hauser & Partner: German management consultancy specializing in brand strategy, employer branding, and corporate transformation. Comparable as a domestic peer offering similar bespoke brand development services to enterprise and mid-market clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
mai branding financial estimates
Financial estimateRevenue estimate
Valuation estimate
mai branding leadership team
Management profileNumber of profiles
Profiles1 record
mai branding funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mai branding M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mai branding
What does mai branding do?
mai branding is a Berlin-based management consultancy offering brand development, employer branding, and sustainability branding services specialized exclusively in the architecture, construction, and design sectors. The firm delivers its work through an individualized methodology with no standardized approaches, combining precise questioning, careful listening, experienced analysis, and visionary concept development, and supplements implementation through an established partner network (maipr).
Is mai branding a public or private company?
mai branding is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was mai branding founded?
mai branding was founded in 2008. It employs 1 to 10 people.
Where is mai branding based?
mai branding is headquartered in Berlin, Germany, in the Europe region.
How does mai branding make money?
One revenue line is on record: brand Management Consulting.
Who are mai branding's main competitors?
Broad incumbents on record are Landor & Fitch, FutureBrand, Siegel+Gale, fischerAppelt and Interbrand. Scholz & Friends is listed as a regional player. Direct peers are MetaDesign, KMS Team, Strichpunkt and Hauser & Partner.
Does mai branding have an API?
No public API is recorded for mai branding.
What industry is mai branding in?
mai branding's product category is Brand Management Consulting. Its primary akta.pro industry code is BPAFAEAH, Employer Brand Strategy & Talent Branding.