UX Indonesia

What UX Indonesia does

UX Indonesia, legally PT UXINDO DIGITAL INDONESIA, is a Jakarta-headquartered UX design, training, and consulting firm founded around 2000 that positions itself as Southeast Asia's first and leading User Experience company. It operates dual presences in Indonesia (Soho Capital, Jakarta Barat) and Australia (Perth, via exclusive partner Customer Experience Insight Pty Ltd). The firm is co-founded and led by Dr. Eunice Sari (CEO) and Adi Tedjasaputra, both holding advanced degrees and more than two decades of domain experience.

The company's core product surface is a micro-learning platform called Bitesize Learning, comprising approximately 20 online courses of roughly 45 minutes each, covering UX research, design thinking, service design, customer journey mapping, Agile/Lean UX, accessibility, and a growing slate of AI-themed modules (AI for user research, AI-driven A/B testing, recommendation engines, generative AI for social media, ethical AI). Underlying these offerings is a stated methodology called "Humanity-Centred Design" that integrates circular-economy frameworks and combines human-centered design principles with AI and Data Science. Complementary offerings include the UX Indonesia Professional Certificate program (hands-on UX research and usability testing credentials) and bespoke UX Research and Consulting engagements for organisations undertaking digital transformation.

Revenue is generated through three professional-services streams: (1) self-serve individual course registration priced in Australian Dollars via PayPal or credit/debit card through uxindo.com; (2) enterprise UX consulting and research engagements with bespoke pricing; and (3) customised corporate training delivered by the firm's certified UX professionals. Customer segments include business leaders and executives, UX/product professionals, digital transformation teams, and selectively entrepreneurs and sustainability-focused organisations. Named enterprise clients include Google (via the Startups Accelerator), Gojek, PT Bank Central Asia, HarukaEdu, Mindtera, and AktivAsia, alongside a partner-logo set including Telkom, OCBC, BTPN, Astra, and Spotify.

Name

UX Indonesia

Legal name

PT UXINDO DIGITAL INDONESIA

Website

https://uxindo.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

UX Indonesia is Southeast Asia's first UX firm, offering micro-learning courses, professional certification, and UX consulting to organisations in Indonesia and Australia. Founded circa 2000, it trains professionals in design thinking, AI applications, and digital transformation methodologies.

Ownership category

akta.pro rank

Product category

UX Design and Digital Transformation Consulting

NAICS

Computer Training (611420), Educational Services (611), Educational Support Services (611710)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

UX, Design Thinking & Customer Research for PMs (EDABAHAK)

akta.pro secondary industry

Learning Experience Design (LXD) & UX for Learning (EDAGAKAF)

Keywords

• User experience consulting
• UX design training
• Digital transformation services
• Humanity-centred design
• Professional UX certification

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Training and Certification: Online bite-sized learning courses delivered in 45-minute sessions covering various UX, AI, and digital transformation topics. Courses are priced individually with payment via PayPal or Credit/Debit Card in Australian Dollars.
2. UX Consulting Services: Insight-driven UX research, training, and consulting services provided to organizations for digital transformation with sustainable, humanity-centred design solutions. Targets organizations of all sizes and industries.
3. Corporate Training Engagements: Customized training programs for organizations delivered through their team of certified UX professionals, addressing specific business needs and digital transformation goals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

UX Indonesia provides user experience research, training, and consulting services that help organisations accelerate digital transformation through humanity-centred, sustainability-aligned design. Its commercial offerings are organised around three pillars: a Bitesize Learning micro-course library (20+ courses ~45 minutes each covering UX, AI, design thinking, agile/lean UX, and customer experience), bespoke UX consulting and corporate training engagements, and the UX Indonesia Professional Certificate credential covering UX research and usability testing.

Product overview

UX Indonesia is Southeast Asia's first and leading User Experience company offering a portfolio of services including Bitesize Learning (micro-learning courses), UX Research and Consulting, and Professional Certification programs. The Bitesize Learning platform serves as the core training product, offering approximately 20 short online courses (45 minutes each) covering UX design, AI applications, customer experience strategy, and digital transformation. Courses are delivered online and cover topics including Design Thinking, Service Design, Agile UX, AI-driven analytics, A/B testing, recommendation systems, social media automation, brand storytelling, and accessibility. The Professional Certificate program complements the courses by providing recognised credentials in UX Research and Usability Testing. The consulting services tie the offering together, providing organisations with strategic guidance for digital transformation using humanity-centred and sustainable design approaches.

Differentiator

Problem solved

Functional benefit

Products and services

• Bitesize Learning Micro-learning platform offering ~20 short online courses (approximately 45 minutes each) covering UX design, AI applications, design thinking, service design, agile/lean UX, customer experience strategy, and digital transformation. Designed for working professionals and enterprise teams seeking flexible, just-in-time learning.
• UX Research and Consulting Services
• UX Indonesia Professional Certificate
• AI for User and Market Research Insights (Course)
• Design Thinking in Digital Transformation (Course)
• Agile and Lean UX in Product Design (Course)
• Mastering Service Design Thinking (Course)
• Customer Journey 101: From Insight to Action (Course)
• Customer Experience Strategic Insights (Course)
• Humanity-Centred Design & Circular Economy (Course)
• Product Evaluation Techniques & Tools (Course)
• AI-Driven A/B Testing for Strategic Design (Course)
• AI in Product Design and Development (Course)
• Ethical AI in Product Design and Development (Course)
• User Insights with AI-Generated Analytics (Course)
• Boosting Sales with AI-Driven Recommendations (Course)
• AI-Automated Social Media for Branding (Course)
• AI-Enhanced Marketing Strategy for Engagement (Course)
• Cutting-Edge Innovation Strategies for Future (Course)
• Craft Your Compelling Brand Narratives (Course)
• Analytics Tools for Decision-Making (Course)
• Data Privacy Compliance Cybersecurity (Course)
• Accessible Digital Products for All (Course)

Quantifiable outcome

• 100+ Projects Completed
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• GooglecoreGTM or Marketing PartnerLong-term partnership through the Google for Startups Accelerator Program in Southeast Asia. UX Indonesia's CEO Dr. Eunice Sari serves as a mentor, providing UI/UX expertise and guidance to startups in the program for nearly a decade.
• Customer Experience Insight Pty LtdcoreChannel Partner/ Reseller/ DistributorExclusive Australian partner handling UX Indonesia's sales, marketing, and customer engagement operations in Australia. Located at 108 St Georges Terrace, Level 25, Perth, WA 6000, Australia.
• TelkomminorOthersPartner logo displayed in the Partners section of the website. Nature of partnership not specified in detail.
• OCBCminorOthersPartner logo displayed in the Partners section of the website. Nature of partnership not specified in detail.
• BTPNminorOthersPartner logo displayed in the Partners section of the website. Nature of partnership not specified in detail.
• AstraminorOthersPartner logo displayed in the Partners section of the website. Nature of partnership not specified in detail.
• SpotifyminorOthersPartner logo displayed in the Partners section of the website. Nature of partnership not specified in detail.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Kaospilot: Indonesia-affiliated (Kaospilot+Asia Pacific) design thinking and entrepreneurship school based in Denmark. Comparable in design thinking training methodology but serves a different geography.

Emerging players

• General Assembly: Tech and design bootcamp provider with UX, data and AI courses. Comparable in the corporate training/individual upskilling segment, though heavier in cohort-based bootcamps than micro-learning.

Direct peers

• Human Factors International (HFI): Specialist UX/CX training and certification firm offering CUA, CUX and usability credentials. Closely comparable to UX Indonesia's UX certification and corporate training programs.
• Interaction Design Foundation (IxDF): World's largest UX/Interaction Design online learning community with courses, certifications and a member network. Direct overlap with UX Indonesia's Bitesize Learning micro-course catalog and Professional Certificate.
• Nielsen Norman Group (NN/g): The global gold-standard UX training, research and certification provider. Directly comparable to UX Indonesia's UX research, consulting and UX Certification offering, but operating at vastly larger global scale.

Broad incumbents

• Accenture Song: Accenture's design and customer experience arm (formerly Fjord). Directly competes for enterprise UX/digital transformation work with clients like BCA and Gojek, but as part of a global portfolio.
• Designit (Wipro): Global strategic design firm acquired by Wipro offering UX, service design and innovation consulting. Comparable in offering mix to UX Indonesia's consulting arm.
• IDEO: Global design and innovation consultancy with deep UX methodology roots. Comparable as a UX/design thinking consulting firm, but broader portfolio and far larger scale than UX Indonesia.
• Frog (Capgemini Invent): Global design and transformation consultancy inside Capgemini. Competes with UX Indonesia in enterprise digital transformation and design thinking engagements, but at much larger scale and price point.

Others

• Coursera / Google UX Design Certificate: Massive online learning platform that hosts Google's free UX Design Professional Certificate. Indirect competitor to UX Indonesia's Bitesize Learning and Professional Certificate program.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/indonesia_ux
• YouTubeyoutube.com/c/uxindonesia/featured
• Facebookfacebook.com/uxindo
• LinkedInlinkedin.com/company/ux-indonesia/?viewAsMember=true
• Instagraminstagram.com/uxindo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UX Indonesia