What Customer Experience Insight does

Customer Experience Insight Pty Ltd (CX Insight) is a privately held Australian consulting and professional-training company headquartered at 108 St. Georges Terrace, Level 25, Perth, Western Australia. It provides UX/CX advisory services and a catalog of structured online training courses to organisations in Australia and Indonesia, with sector positioning around customer experience strategy, service design, and the application of design thinking to digital transformation initiatives. The firm self-reports 100+ completed projects, 1000+ training hours delivered, and 1500+ professionals trained and certified, and operates with an 11–50 employee footprint. Its founder and Research Director, Dr. Eunice Sari, leads the practice alongside other certified UX professionals, and the firm has held a decade-plus relationship with the Google for Startups Accelerator (Launchpad) program as mentors and curriculum contributors.

CX Insight's core product surface consists of the Bitesize Learning platform, hosting approximately 20 online training courses, each delivered in roughly 45-minute modules, spanning foundational UX (Design Thinking, Customer Journey 101, Agile and Lean UX, Mastering Service Design Thinking), humanity-centred design methodology (including a Humanity-Centred Design & Circular Economy module), and an AI-application vertical (AI-Driven A/B Testing, AI in Product Design and Development, Ethical AI, User Insights with AI-Generated Analytics, Boosting Sales With AI Recommendations, AI-Automated Social Media for Branding, AI-Enhanced Marketing Strategy for Engagement, and Craft Your Compelling Brand Narratives). Courses are issued with certification via a login-driven system. Revenue is generated through three streams: (1) subscription-based access to Bitesize Learning courses, (2) bespoke UX consulting engagements, and (3) corporate workshop facilitation. Pricing is not publicly disclosed; consulting and workshop work is quote-based, while training is offered on what the website describes as a monthly billing cadence.

The go-to-market is hybrid: community-led (Google Launchpad, university mentorships, accelerator events), event-driven (workshops and accelerator contributions), and enterprise field sales via a "Get UX Advice" consultation form. Geographic reach is delivered through direct operations in Australia and an exclusive Indonesian distribution partner, PT UXINDO Digital Indonesia, which operates from Soho Capital Lantai 19, Jl. Letjen S. Parman 28, Jakarta Barat 11470, and handles local sales, distribution, and support. Customer logos and named engagements span startups (uDrew, Bijak.ai, Growth Mechanics), tertiary education (Murdoch University, Curtin University, Edith Cowan University), and non-profits (AktivAsia), with enterprise ecosystem partners listed as Google, Grab, DBS Bank, and Ooredoo — though specific commercial terms with the enterprise logos are not disclosed.

Name

Customer Experience Insight

Legal name

Customer Experience Insight Pty Ltd

Website

https://cxinsight.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Customer Experience Insight (CX Insight) is a Perth-based UX/CX consultancy and training provider serving organisations in Australia and Indonesia. It delivers bespoke consulting, corporate workshops, and a Bitesize Learning platform of approximately 20 certified online courses covering UX, service design, and AI applications.

Ownership category

akta.pro rank

Product category

UX Consulting and Design Training Services

NAICS

Management Consulting Services (54161), Computer Training (611420), Other Specialized Design Services (54149)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

akta.pro secondary industries

Customer Experience (CX) & Journey Strategy (MPAAAFAI), UX, Design Thinking & Customer Research for PMs (EDABAHAK), Brand Experience (BX) & Service Design (BPAFAEAI), Customer Experience (CX) & Service Excellence (EDABACAB)

Keywords

• UX consulting services
• UX training courses
• Design thinking workshops
• UX certification programs
• Human-centered design

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Training and Certification: Online Bitesize Learning courses delivering UX, design thinking, and AI-related training. Courses range from 45-minute modules to comprehensive programs, with certification issued to participants who complete training.
2. UX Consulting Services: Bespoke consulting engagements for organisations seeking to strategise, develop, and optimise products, services, and processes through human-centred design approaches.
3. Corporate Workshop Facilitation: In-person and virtual workshop delivery for organisations, including design thinking, service design, and AI integration workshops for teams.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

CX Insight is a UX consulting and training company that delivers bespoke human-centred design consulting engagements and corporate workshops to organisations, alongside a portfolio of 20 Bitesize Learning online training courses covering UX research, design thinking, service design, customer experience, and AI applications in product design and marketing. The firm's offerings include UX strategy, product/service/process design, digital transformation support, and professional certification for individuals and teams in Australia and Indonesia.

Product overview

CX Insight offers a portfolio of Bitesize Learning training courses focused on UX, customer experience, and AI-enhanced design. The core offering consists of 20 professional training modules covering user research, design thinking, service design, agile UX, customer journey mapping, product evaluation, and various AI applications in product design and marketing. These are online courses (approximately 45 minutes each) designed to train and certify professionals in Indonesia and Australia. The portfolio includes both foundational courses (Customer Journey 101, Design Thinking) and specialized AI-focused courses (AI-Driven A/B Testing, AI in Product Design, Generative AI for social media and branding).

Differentiator

Problem solved

Functional benefit

Products and services

• Bitesize Learning Online Training Platform Self-serve online training platform offering approximately 20 professional courses covering UX research, design thinking, service design, agile UX, customer journey mapping, product evaluation, and AI applications in product design and marketing. Designed for individual UX professionals, in-house teams, and organisations in Australia and Indonesia seeking certification and skills development.
• UX Consulting Services Bespoke UX consulting engagements that help organisations gain fresh perspectives on their products, services, and processes to increase engagement, customer satisfaction, and revenue; integrate AI into offerings; sharpen strategic focus; evaluate digital transformation progress; and contextualise offerings between Australian and Indonesian markets. Targets organisations of all sizes and industries in Australia and Indonesia.
• Corporate Workshop Facilitation Delivered in-person and virtually to organisational teams, including design thinking, service design, and AI integration workshops. Targets teams and organisations in Australia and Indonesia seeking to upskill staff and apply human-centred design methods in group settings.
• AI for User and Market Research Insights A 45-minute online training course that teaches how to use AI tools and methods for conducting user and market research, enabling UX professionals to navigate research methodologies enhanced by artificial intelligence.
• Design Thinking in Digital Transformation A training course focused on applying design thinking methodologies within the digital transformation process to drive customer experience innovation.
• Agile and Lean UX in Product Design A training course teaching how to streamline design processes and deliver user value using Agile and Lean UX methodologies.
• Mastering Service Design Thinking A training course on applying design thinking principles to create better omnichannel service experiences and touchpoints.
• Customer Journey 101: From Insight to Action

Quantifiable outcome

• 100+ Projects Completed
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• GooglecoreGTM or Marketing PartnerCX Insight has partnered with Google through the Google for Startups Accelerator Program for over a decade. Dr. Eunice and team have served as mentors and contributed content on design thinking and service design to startup entrepreneurs in the program.
• Edith Cowan University (ECU)minorStrategic or Co-development PartnerECU is listed as a partner, suggesting collaboration in research, training, or academic programs related to UX and design thinking.
• GrabminorGTM or Marketing PartnerGrab is listed as a partner, indicating collaboration in the Southeast Asian market for UX and customer experience initiatives.
• DBS BankminorGTM or Marketing PartnerDBS Bank is listed as a partner, suggesting collaboration on financial services UX and customer experience design projects.
• OoredoominorGTM or Marketing PartnerOoredoo is listed as a partner, indicating collaboration in telecommunications customer experience and digital services design.
• PT UXINDO Digital IndonesiacoreChannel Partner/ Reseller/ DistributorIndonesian Exclusive Partner handling distribution, sales, and support for CX Insight services in Indonesia. Located in Jakarta with dedicated phone lines (+62 8111 095432 and +62 8111 315544).

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Foolproof: Experience design consultancy delivering UX research, service design and CX strategy to enterprises, closely matching CX Insight's consulting offering.
• AJ&Smart: Design-thinking and product workshop specialist delivering facilitation and training to organisations, mirroring CX Insight's corporate workshop and design-thinking offering.
• Nielsen Norman Group: Global UX research, consulting, training and certification firm; near-identical model to CX Insight combining UX advisory with a certified-professional credential program.
• Interaction Design Foundation: Online UX and design education provider offering courses and certification; directly overlaps with CX Insight's Bitesize Learning training-and-certification stream.
• Clearleft: UX and service design consultancy that also runs training and events; comparable bespoke human-centred design consulting model.

Emerging players

• Designlab: Online UX/UI design education and mentorship platform; overlaps with CX Insight's UX training and certification for professionals.

Broad incumbents

• General Assembly: Large tech and UX/UX-design training and certification provider; competes with CX Insight's professional upskilling and certification business at greater scale.
• Fjord (Accenture Song): Global service design and customer-experience consultancy within Accenture; offers the same CX/service-design advisory capability as part of a far broader portfolio.

Regional players

• UX Alliance: Network of regional UX research and consulting firms enabling cross-market user research; comparable to CX Insight's Australia-Indonesia cross-market UX positioning.
• Somia CX: Southeast Asia-focused customer-experience and design research consultancy operating across Indonesia and the region, competing directly in CX Insight's Indonesian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cxsight
• YouTubeyoutube.com/channel/UCJcDjdERBw1IJ-wbWYtbJBA
• Facebookfacebook.com/cxsight
• LinkedInlinkedin.com/company/cxsight
• Instagraminstagram.com/cxinsight

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Customer Experience Insight