Grupo Daer

What Grupo Daer does

Grupo Daer is a privately-held Colombian real estate development firm founded in 2014 by three brothers — David, Diego, and Daniel Espinosa — and headquartered in Cartagena, Colombia. The company operates a vertically-integrated platform that brings structuring, project management, construction, and sales under a single organization, allowing it to capture margins normally ceded to external developers, general contractors, and brokers. Its portfolio currently encompasses 1,612 residential units either delivered, under construction, or in sales across 177,437 m², plus an education real-estate asset (Avante Global School).

The portfolio is concentrated in two Colombian markets — Cartagena (Serena del Mar master-planned community) and Fusagasugá (Cundinamarca, near Bogotá) — and spans five named projects: Botánika (600 units, pre-launch), Altana (380 units, under construction, ranked #1 in strata 4-5-6 sales in Cartagena in 2019), Palma Grande (224 units, under construction), the fully-delivered San José Condominio (408 units, a pioneer premium VIS high-rise), and the Harvard-designed Avante Global School (700-student capacity, Phase 1 of 11,500 m² complete). The customer base is direct-to-consumer, targeting mid-to-high income (estratos 4-5-6) primary-residence buyers and the San José VIS segment, with go-to-market executed through an on-site Centro de Ventas at Serena del Mar, a Bocagrande corporate office, project-dedicated microsites, Instagram, and Facebook.

Revenue mechanics are one-time unit sales at quote-based pricing per project and stage, with the educational facility and vertical-integration cost capture providing secondary revenue and margin support. The company was recognized by the Sociedad Colombiana de Arquitectos (SCA) in 2020 for sector leadership. No public financial disclosure, external investors, parent company, or third-party brokerage distribution is referenced; the firm is presented as an independent, founder-owned Colombian developer.

Name

Grupo Daer

Legal name

Grupo DAER

Website

https://grupodaer.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo Daer is a Colombian vertically-integrated real estate developer founded in 2014 that builds, structures, and sells residential and educational projects — 1,612 units and 177,437 m² across Cartagena and Fusagasugá — directly to mid-to-high income (estratos 4-5-6) primary-residence buyers.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

Real Estate Property Managers (53131)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

New Development / Declarant Transition Management (BPAJAHAK)

akta.pro secondary industry

Master-Planned Community & POA Management (BPAJAHAD)

Keywords

• Residential real estate development
• Property construction services
• Master-planned community development
• Housing project development
• Vertical integration real estate

Headquarters

HQ city

Cartagena

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Residential real estate unit sales: Primary revenue generated through one-time sale of residential units across projects such as Botánika (600 units, 65,000 m²), Altana (380 units, 53,622 m²), Palma Grande (224 units, 23,328 m²), and San José (408 units, 30,987 m²). Each project represents a discrete sales cycle from pre-launch through delivery.
2. Educational facility development (Avante Global School): Development of a vanguard educational project with planned capacity of 700 students across 3,500 m² built (Phase 1 completed) and 8,000 m² still to build, providing a non-residential revenue stream alongside the core housing business.
3. Vertical-integration cost capture: In-house structuring, project management, construction, and sales capabilities allow Grupo Daer to retain margins typically captured by external general contractors, developers, and brokerage firms.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Grupo Daer is a Colombian real estate developer that vertically integrates structuring, project management, construction, and sales to develop residential housing projects and an educational facility in Cartagena and Fusagasugá, Colombia. Its current portfolio includes Botánika (600 units, pre-launch), Altana (380 units, under construction), Palma Grande (224 units, under construction), San José Condominio (408 units, 100% delivered), and Avante Global School (Phase 1 completed, capacity 700 students).

Product overview

Grupo Daer is a Colombian real estate development company founded in 2014 by three brothers (David, Diego, and Daniel Espinosa) that integrates the full real estate value chain — structuring, management, construction, and sales — under a single platform. Its portfolio spans five named real estate developments: the residential projects Botánika and Altana (both in Serena del Mar, Cartagena), Palma Grande (Fusagasugá), and San José Condominio (a delivered premium VIS project), plus the educational project Avante Global School. As of reporting, the group has 1,612 units delivered or under development/sale and 177,437 m² built or under development/sale. Their four operational pillars are innovation, value generation, quality, and community impact.

Differentiator

Problem solved

Functional benefit

Brands

• Botánika Serena del Mar: Real estate development in Serena del Mar, Cartagena – Colombia; 600 units and 65,000 m² to be built; status: pre-launch.
• Altana
• Palma Grande
• San José
• Avante Global School

Products and services

• Botánika Residential real estate project in Serena del Mar, Cartagena, Colombia, themed around 'Bosque, Mar y Arte' (Forest, Sea and Art). Plans 600 units and 65,000 m² of construction; currently in pre-launch status. Targeted at mid-to-high income strata 4-5-6 residential buyers seeking master-planned coastal community living.
• Altana Innovative residential project in Serena del Mar, Cartagena, comprising 380 units and 53,622 m² under construction. Ranked #1 in sales for strata 4-5-6 in Cartagena in 2019. Targeted at mid-to-high income strata 4-5-6 buyers seeking innovative, globally trend-aligned housing in the Serena del Mar master-planned community.
• Palma Grande Conjunto Residencial (residential complex) located in Fusagasugá, Colombia, close to Bogotá. Comprises 224 units and 23,328 m² of construction; under construction and positioned as offering a better lifestyle within commuting distance of Bogotá at a competitive price point.
• San José Condominio Pioneering project in premium VIS (Vivienda de Interés Social — Social Interest Housing) high-rise development, comprising 408 units and 30,987 m² built. Status: 100% delivered. Targeted at Colombian homebuyers seeking quality, vertically-built housing at attainable VIS price points with high-rise amenities.
• Avante Global School Educational project described as the most avant-garde in Colombia, designed by Dr. Frank Locker (Harvard). Projected capacity of 700 students, with 3,500 m² already built and 8,000 m² remaining. Phase 1 completed. Targeted at families and students seeking a world-class, vanguard K-12 educational facility linked to the Serena del Mar master-planned community in Cartagena.

Quantifiable outcome

• 1,612 total residential units delivered, in development, or in sales
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Dr. Frank Locker (Harvard)minorImplementation/ SI/ Consulting PartnerDr. Frank Locker of Harvard designed the Avante Global School, described as the country's most vanguard educational project (3,500 m² built in Phase 1, 8,000 m² to build, planned capacity 700 students). Relationship is one of design/advisory contribution to the project.
• Serena del Mar (master-planned community)coreStrategic or Co-development PartnerBotánika and Altana are developed within the Serena del Mar master-planned community in Cartagena; Grupo Daer operates its primary Centro de Ventas at Km 8 Via al Mar, Serena del Mar. The relationship enables Grupo Daer to deliver projects inside a planned coastal community integrating bosque, mar, y arte.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Constructora Bolívar: One of Colombia's largest residential developers with multi-city presence and vertically organized operations; directly comparable to Grupo Daer's integrated residential development model in Cartagena and other Colombian markets.
• Amarilo: Major Colombian residential developer (VIS and no-VIS) with large-scale master-planned communities; comparable to Grupo Daer on segment breadth and master-planned community execution.
• Cusezar: Colombian developer focused on urban residential projects including VIS and premium segments; comparable to Grupo Daer's mixed-tier housing strategy and Colombian geographic focus.
• Prodesa: Colombian residential developer with nationwide footprint spanning affordable to premium housing; directly comparable on product mix and multi-city execution.
• Coninsa Ramón H. Colombian real estate developer and constructor active in housing and mixed-use projects; comparable as a vertically integrated Colombian residential peer.
• Marval: Colombian developer with VIS and middle-income housing focus, similar to Grupo Daer's San José premium-VIS positioning and broader Colombian footprint.

Regional players

• Pedro Gómez y Cía. Caribbean-coast Colombian developer with a strong Cartagena presence; directly comparable on Cartagena market overlap and coastal residential product.

Broad incumbents

• Javer: Large Mexican homebuilder with growing Colombian operations; comparable as a broader-incumbent regional residential developer with VIS exposure.

Emerging players

• Vinte: Mexican sustainable housing developer with integrated design-build-sell model; comparable to Grupo Daer's vertically integrated approach and mid-income housing focus.

Others

• Serena del Mar (master developer): Master-planned community developer in Cartagena where Grupo Daer's Botánika, Altana, and Avante School projects are sited; not a competitor but a core strategic partner whose execution directly affects Grupo Daer's pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/altanacartagena
• Instagraminstagram.com/altana_botanika
• LinkedInlinkedin.com/company/grupo-daer

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Daer