Make Me Local
Make Me Local is a UK-based, founder-owned digital marketing agency founded in 2013 that provides SEO, web design, paid media, digital PR, social media management and AI automation services primarily to SMB service-based businesses across England.
- Company typePrivate
- Founded2013
- HeadquartersBromley, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Make Me Local does
Make Me Local Ltd. is a privately-held, founder-owned UK digital marketing agency headquartered in West Wickham, Kent (registered in Bromley, company number 08761842), founded in 2013 by Nathan Kelsey. The firm operates as a full-service agency offering Search Engine Optimisation (covering Local, International, AI, E-Commerce, Technical and Enterprise SEO), website design and development (UI/UX, e-commerce, WordPress, Jamstack), paid media (Google Ads, Bing Ads, Meta, TikTok, X, programmatic), Digital PR and Content, Social Media Management, and an AI Automation practice (AI Marketing, AI Data Analytics, AI Sales, AI Chatbot).
The company's go-to-market is sales-led and direct: 3-month rolling retainer contracts with a dedicated Account Manager model, monthly strategy meetings delivered via Microsoft Teams, and pricing transacted via Direct Debit (with a £150/month surcharge for alternative methods). Targeted entry-level subscriptions are priced at £225+vat/month for managed content amendments and £225+vat/month for managed social media, with additional work billed at £75+vat/hour. The firm serves UK SMB and mid-market service-based businesses across the South East, with documented case-study outcomes in vehicle testing (MOT bookings +238.8%), heritage windows (organic leads +307.34%), electrical services (telephone enquiries +946%), and coach hire (revenue +81.2% YoY).
The firm reports powering growth for 230+ businesses, the client base spans single-location SMBs through multi-location brands, and technology integrations are industry-standard (Google Analytics, Google Search Console, Google Ads, Meta, TikTok, X, LinkedIn, WordPress, Jamstack, Cloudflare, plus proprietary tooling including a Review Booster platform and call-tracking software). The underlying technology layer is third-party AI (ChatGPT, Gemini, AI Overviews) wrapped into SEO and automation services, with no proprietary model, training pipeline, or patents disclosed.
Make Me Local firmographics
Firmographics- Name
- Make Me Local
- Legal name
- Make Me Local Ltd.
- Website
- https://makemelocal.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Make Me Local is a UK-based, founder-owned digital marketing agency founded in 2013 that provides SEO, web design, paid media, digital PR, social media management and AI automation services primarily to SMB service-based businesses across England.
- Ownership category
- akta.pro rank
Make Me Local industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183), Public Relations Agencies (541820)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting) (BPAFACAL)
- akta.pro secondary industries
- International & Multilingual SEO (Hreflang, Geo-Targeting) (BPAFAJAG), Marketing Localization (Campaign, Web, App, Social) (MPAAANAB)
Keywords
Where Make Me Local is headquartered
LocationHeadquarters
- HQ city
- Bromley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Make Me Local business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retainer Services: Ongoing digital marketing retainer services including website hosting, account management, and proactive work aligned to agreed business goals. 3-month rolling contracts. Monthly fee structure with dedicated Account Manager time.
- Hosted-only (Brochure Website) Services: Website hosting and infrastructure services only, without ongoing digital marketing, optimisation, or account management. All change requests are chargeable.
- Project-based Services: Website builds, design changes, new pages, and structural changes quoted separately. Photography services included where specified, booked in 3-hour blocks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Managed Content Amendments Service |
| Subscription | Monthly | Social Media Managed Service |
| Other | Pay-as-you-go | Additional Work / Hourly Rate |
| Other | Monthly | Direct Debit Surcharge |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Make Me Local product offering
Product offeringCore offering
Make Me Local is a UK digital marketing agency delivering fully managed SEO campaigns (Local, International, AI, E-Commerce, Technical, and Enterprise SEO), website design and development on WordPress and Jamstack, paid media management across Google Ads, Bing Ads, Meta, TikTok, X and programmatic, social media management, digital PR and content marketing, and AI automation services (AI Marketing, AI Data Analytics, AI Sales, AI Chatbot). Services are delivered primarily on retainer to service-based SMBs through dedicated Account Managers with monthly KPI-driven strategy meetings.
Product overview
Make Me Local operates as a digital marketing agency offering a comprehensive, unified service platform that integrates multiple marketing channels and digital capabilities. The core offering combines Search Engine Optimisation (SEO) spanning Local SEO, International SEO, AI SEO, E-Commerce SEO, Technical SEO, and Enterprise SEO; Website Design and Development including UI/UX, App Design, E-Commerce Design, and Web/App Development; Paid Media including PPC (Google Ads, Bing Ads, Lead Generation), Paid Social (Meta Ads, TikTok Ads, X Ads), and Programmatic Advertising; Digital PR and Content Marketing; Social Media Management; and AI Automation services covering AI Marketing, AI Data Analytics, AI Sales, and AI Chatbot. The company positions itself as a full-service 'Search Everywhere Optimisation' provider, combining traditional SEO with emerging AI platform visibility services. Additional supporting services include website hosting, Google Business Profile management, Review Booster for review collection, and proprietary call tracking software. Retainer clients receive ongoing digital marketing services with dedicated account management, monthly strategy meetings, and proactive work aligned to agreed business goals.
Differentiator
Problem solved
Functional benefit
Products and services
- Search Engine Optimisation (SEO) Fully managed SEO campaigns covering technical, on-page, content, and off-page optimisation to drive top search rankings across Google and other search engines; sold to service-based businesses seeking organic lead generation.
- Local SEO Targeted SEO strategy focusing on location-specific searches to help businesses dominate Google and Maps for local customers ready to buy; aimed at UK service-based SMBs and multi-location businesses.
- AI SEO / LLM SEO for AI Visibility Optimisation for AI platforms including ChatGPT, Gemini, and AI Overviews to help businesses appear in AI-generated answers and recommendations, not just traditional search rankings.
- Website Design & Development High-performing, mobile-friendly website design, redesign, and development on WordPress and Jamstack platforms, including UI/UX, e-commerce, and app design, for SMB service businesses.
- Web Development Backend development and coding for custom websites and applications on WordPress and Jamstack platforms, including e-commerce functionality and app development.
- Paid Media / PPC Pay-per-click campaign management across Google Ads, Bing Ads, and lead generation landing pages, including strategy, setup, optimisation, and reporting for SMB clients.
- Paid Social Social media advertising management across Meta (Facebook, Instagram), TikTok, and X (formerly Twitter) for targeted campaigns focused on brand awareness and lead generation.
- Programmatic Advertising Automated, data-driven advertising across multiple platforms and inventory sources for efficient audience targeting, sold as part of the paid media service portfolio.
- Digital PR & Content Strategic public relations and content marketing services including Consumer PR, blog and landing page content, case studies, and brand-building coverage from trusted high-authority sources.
- Social Media Management Content production and scheduling service for Facebook, Instagram, and LinkedIn, priced at £225+vat per month for two or three posts per week with optional reactive content at £50+vat per post.
- AI Automation AI-powered automation services spanning AI Marketing, AI Data Analytics, AI Sales, and AI Chatbot solutions to streamline business processes and improve targeting, personalisation, and conversion.
- Website Hosting Website hosting on dedicated servers managed through third-party infrastructure partners, available as a hosted-only brochure website service or as part of the retainer package.
- Review Booster Proprietary review collection and management platform provided to retainer clients with software access, initial setup, and training for location-specific review requests.
- Call Tracking Proprietary call tracking software with dashboard access to monitor calls received to 01 or 02 numbers, including 10 hours of recorded calls per month to attribute leads back to marketing activity.
- Google Business Profile Management Monthly posting and optimisation of client Google Business Profiles as part of retainer services, including guidance on suspensions and appeals.
Companies that use Make Me Local
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles2 records
Make Me Local technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability1 record
Feature3 records
Make Me Local partnerships and signals
Strategic signalScale indicators8 records
Recent moves5 records
Expansion highlights5 records
Make Me Local competitors and assessment
Company assessmentOthers
Broad incumbents
- Tug Agency: UK digital marketing agency delivering SEO, paid media, and creative services to mid-market and enterprise brands; broader incumbent versus Make Me Local but a direct competitor in UK SEO-led retainers.
- Brainlabs: Large UK-based digital marketing agency covering SEO, paid media, programmatic, and analytics across enterprise and SMB clients; overlaps with Make Me Local's services but at materially greater scale and global reach.
Direct peers
- Distinctly: UK digital marketing agency delivering SEO, paid media, content marketing, and web build services to B2B and service-business clients — directly comparable in service mix and target customer segment.
- Rise at Seven: UK SEO and digital PR agency combining search, content, and PR for consumer and service brands; highly comparable in service mix (SEO + PR), SMB reach, and UK-focused delivery model.
- Croud: UK-headquartered digital marketing agency offering SEO, paid media, programmatic, and content services, overlapping with Make Me Local's full-service offering but operating at a larger, more enterprise-skewed scale.
- Clicky Media: UK digital marketing agency offering SEO, PPC, paid social, and web design services to SMEs and mid-market clients, with a comparable full-service agency model and similar SMB-targeting GTM motion.
- Sabai Agency: UK digital agency offering SEO, web design, and content marketing with a strong small-business focus; comparable in service mix, customer profile, and SMB-first GTM motion to Make Me Local.
- Exposure Ninja: UK SEO-led digital marketing agency offering technical SEO, content, digital PR, and CRO to SMB and mid-market clients, with a comparable content-led acquisition approach and similar retainer service packaging.
- Embryo Digital: UK digital marketing agency providing SEO, paid media, content, and web design services with a vertical focus on driving schools, automotive, and other local service businesses — closely overlapping Make Me Local's niche verticals and SMB customer profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks3 records
Key highlights6 records
Customer concentration
Make Me Local social profiles
Digital presenceMake Me Local financial estimates
Financial estimateRevenue estimate
Valuation estimate
Make Me Local leadership team
Management profileNumber of profiles
Profiles1 record
Make Me Local funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Make Me Local M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Make Me Local
What does Make Me Local do?
Make Me Local is a UK digital marketing agency delivering fully managed SEO campaigns (Local, International, AI, E-Commerce, Technical, and Enterprise SEO), website design and development on WordPress and Jamstack, paid media management across Google Ads, Bing Ads, Meta, TikTok, X and programmatic, social media management, digital PR and content marketing, and AI automation services (AI Marketing, AI Data Analytics, AI Sales, AI Chatbot). Services are delivered primarily on retainer to service-based SMBs through dedicated Account Managers with monthly KPI-driven strategy meetings.
Is Make Me Local a public or private company?
Make Me Local is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Make Me Local founded?
Make Me Local was founded in 2013. It employs 11 to 50 people.
Where is Make Me Local based?
Make Me Local is headquartered in Bromley, United Kingdom, in the Europe region.
How does Make Me Local make money?
Three revenue lines are on record. Retainer Services are the primary driver. The others are hosted-only (Brochure Website) Services and project-based Services.
Who are Make Me Local's main competitors?
Blue Array SEO is listed as an others. Broad incumbents are Tug Agency and Brainlabs. Direct peers are Distinctly, Rise at Seven, Croud, Clicky Media, Sabai Agency, Exposure Ninja and Embryo Digital.
Does Make Me Local have an API?
No public API is recorded for Make Me Local.
What industry is Make Me Local in?
Make Me Local's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFACAL, Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting), with a secondary code of BPAFAJAG, International & Multilingual SEO (Hreflang, Geo-Targeting). Its NAICS code is 541810 and its SIC code is 7311.