What Exposure Ninja does

Exposure Ninja (legally Exposure Trading Ltd.) is a UK-based, privately held search marketing agency founded in 2012 and headquartered in Nottingham with a secondary London office. The firm operates a professional services model offering an integrated suite of digital marketing capabilities organised around three core pillars: AI Search Optimisation (for visibility across ChatGPT, Gemini, and Google AI Overviews), traditional Search Engine Optimisation, and PPC Advertising across Google, Meta, and Microsoft. Supporting services include Content Marketing with Digital PR and Link Building, Email Marketing and automation, Conversion Rate Optimisation, Website Development (Shopify, WordPress, NinjaFlex), Branding, and Analytics & Data Reporting, with technical SEO delivered through schema markup, crawlability fixes, and Core Web Vitals work.

The agency's technology stack is built on third-party marketing infrastructure including HubSpot CRM, Google Analytics, Google Ads, Meta Ads, and Klaviyo, supplemented by proprietary frameworks such as the four-stage AI Search Narrative Framework and AI Search Audit methodologies using tools like Semrush AI Visibility Overview, Profound, and Peec AI. There is no evidence of proprietary AI model development; AI capabilities are applied across client campaigns through Performance Max, AI-driven bidding, and AI search visibility optimisation rather than through in-house machine learning research.

Exposure Ninja targets mid-market businesses seeking to become market leaders in search, with marquee clients including FTSE 250 brand The Ordinary and DAX 30 brands Siemens and DHL, alongside SMB accounts across legal, healthcare, fintech, and cleaning services. Revenue is generated through quote-based, professional services engagements sold via a consultative direct sales motion featuring 'Request a Marketing Review' and 'Talk to Our Team' CTAs routed through HubSpot bookings. The agency is founder-led (Tim Cameron-Kitchen) under CEO Charlie Marchant, bootstrapped with no disclosed external funding, Certified B Corp and Cyber Essentials certified, and a Google, HubSpot, and Klaviyo partner.

Name

Exposure Ninja

Legal name

Exposure Trading Ltd.

Website

https://exposureninja.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Exposure Ninja is a UK-based search marketing agency offering SEO, AI Search Optimisation, PPC, content marketing, CRO, and web development to mid-market and enterprise clients, including FTSE 250 and DAX 30 brands such as The Ordinary, Siemens, and DHL.

Ownership category

akta.pro rank

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Agency Services: Exposure Ninja generates revenue through providing professional digital marketing services including SEO, AI Search Optimisation, PPC advertising, content marketing, email marketing, website development, branding, and conversion rate optimisation. Services are delivered to mid-market businesses seeking to grow into market leaders.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Exposure Ninja is a search marketing agency that delivers AI Search Optimisation, SEO, PPC advertising, content marketing, email marketing, website development, branding, and conversion rate optimisation services. Engagements are consultant-led and tailored to mid-market B2B and B2C eCommerce clients seeking revenue-first pipeline growth across traditional and AI-powered search surfaces.

Product overview

Exposure Ninja is a search marketing agency offering an integrated suite of digital marketing services organized around three core pillars: AI Search Optimisation, traditional SEO, and PPC Advertising. The portfolio includes dedicated services for Content Marketing (with Digital PR, Link Building, Copywriting, and Content Creation), Email Marketing (with Automation and HubSpot CRM Support), Website Development (NinjaFlex, Shopify, WordPress), Branding, Conversion Rate Optimisation, and Analytics. Industry-specific expertise spans B2B, B2C, Finance, Healthcare, Legal, Manufacturing, and Renewables sectors. The agency also offers specialized modules including Enterprise SEO, Technical SEO, SEO Consultancy, and Local SEO for businesses requiring focused optimization strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Search Optimisation Positions brands to appear in AI-generated answers on ChatGPT, Gemini, Perplexity, and Google's AI Overviews through citation authority optimisation, structured content, digital PR, and AI Search audits. Targeted at mid-market and eCommerce clients seeking visibility in AI-driven discovery.
• Search Engine Optimisation (SEO) Targets commercially relevant search terms used by decision-makers to convert organic visibility into qualified enquiries and revenue, covering on-page, off-page, and technical SEO. Designed for mid-market B2B and B2C eCommerce clients seeking pipeline from organic search.
• Content Marketing Creates and distributes high-impact content including digital PR, link building, copywriting, and content creation to build trust with serious buyers. Targets lucrative customers with trust-focused, conversion-oriented editorial.
• PPC Advertising Award-winning paid advertising across Google Ads, Meta Ads, and Microsoft Ads prioritising lead quality and ROAS over raw volume. Includes Performance Max campaigns, AI-driven optimisation, and integration with CRO and analytics.
• Email Marketing Uses segmentation and automation to convert engaged prospects into sales-ready opportunities, including email automation and HubSpot CRM Support. Targets mid-market clients seeking pipeline-quality database growth.
• Conversion Rate Optimisation (CRO) Uses structured testing and commercial insight to refine positioning, messaging, and conversion paths so websites turn visitors into qualified, sales-ready opportunities. Targeted at mid-market businesses with existing traffic that converts poorly.
• Website Development Builds websites optimised for user experience and conversion, including the NinjaFlex framework, Shopify and WordPress builds, and managed hosting. Aimed at mid-market brands needing conversion-focused site design.
• Branding and Design Brand positioning and messaging service, including the Brand Accelerator intensive, designed to ensure brand resonance with ideal customers through messaging, CRO, and design.
• Analytics & Data Reporting Data-driven insight and reporting service that measures marketing performance and ROI across SEO, PPC, email, and content channels for mid-market clients.

Quantifiable outcome

• 259% increase in sales qualified leads
• +6 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• HubSpotcoreTechnology or IntegrationHubSpot partner providing CRM integration and marketing automation capabilities. Badge indicates certified partnership status for HubSpot CRM Support services offered to clients.
• KlaviyocoreTechnology or IntegrationKlaviyo partner for email marketing automation. Badge indicates certified partner status for email marketing and automation services.
• GooglecoreTechnology or IntegrationGoogle Partner status indicating certified expertise in Google Ads and Google marketing products. Enables access to Google resources and demonstrates verified competency.
• CartaminorOthersFormer client Accelex was acquired by Carta in October 2025 and now powers Carta's LP Portfolio Analytics offering. Accelex used AI and machine learning to help alternative investors make sense of unstructured data.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rise at Seven: UK-based SEO, digital PR, and content agency focused on enterprise brands across multiple verticals. Closely comparable on service mix (SEO + PR + content), UK roots, and enterprise client focus.
• Hallam Internet: Multi-award-winning UK digital marketing agency providing SEO, PPC, and integrated digital strategy. Comparable on UK-mid-market positioning, integrated service offering, and award recognition.
• Croud: UK-headquartered full-service digital marketing agency providing SEO, PPC, content, and programmatic services to global brands. Directly comparable on service portfolio, client tier, and UK origins.
• Blue Array SEO: UK-based specialist SEO consultancy serving enterprise clients. Comparable as a pure-play SEO competitor within the same geographic and client tier.
• Brainlabs: Global digital marketing agency offering paid media, SEO, and data-driven marketing services to enterprise clients. Highly comparable in scale, service breadth, and mid-market-to-enterprise positioning to Exposure Ninja.
• Kaizen: UK digital marketing agency specialising in SEO, content, and PPC for performance-driven brands. Comparable on UK base, SEO-led service offering, and focus on measurable ROI outcomes.
• Jellyfish: Global digital marketing agency (part of Brandtech Group) offering SEO, paid media, and integrated digital strategy to enterprise brands. Comparable on multi-channel service offering and global brand portfolio.

Broad incumbents

• HubSpot: Global CRM and marketing automation platform of which Exposure Ninja is a certified partner. Represents a broader incumbent in inbound marketing that competes for the same client budget on the technology side.
• Semrush: Global SaaS platform for SEO, content marketing, and competitive research. Acts as both a tooling partner used by Exposure Ninja and a broader incumbent in the search marketing ecosystem.

Emerging players

• ClickSlice: UK-based SEO and PPC agency serving small and mid-market businesses. Smaller scale than Exposure Ninja but competing on core SEO services in the UK market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ExposureNinja
• LinkedInlinkedin.com/company/exposure-ninja
• Xx.com/exposureninja
• Facebookfacebook.com/exposureninja

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exposure Ninja