Cooper Tire & Rubber Company

Name

Cooper Tire & Rubber Company

Legal name

Cooper Tire & Rubber Company

Website

https://coopertire.com

Company type

Public

Founded year

1914

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Automotive Tires

NAICS

Tire Manufacturing (32621), Tire Manufacturing (except Retreading) (326211), Tire and Tube Merchant Wholesalers (42313)

SIC

Tires & Inner Tubes (3011)

akta.pro primary industry

Passenger Car Tires Manufacturing (IMANAKAA)

akta.pro secondary industries

Light Truck/SUV Tires Manufacturing (IMANAKAB), Silica-Filled & Low-Rolling-Resistance Tire Compounds (IMANAJAE), Off-the-Road (OTR) & Heavy Equipment Tires Manufacturing (IMANAKAD)

Keywords

• Passenger vehicle tires
• All-season tires
• All-terrain tires
• Winter tires
• Tire manufacturing

Headquarters

HQ city

Findlay

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tire Sales: One-time purchase revenue from selling tires to consumers through dealers and retailers. Products include passenger tires, truck tires, SUV tires, and winter tires sold at various price points through distribution network.
2. Warranty Services: Revenue from warranty services including standard limited warranty, tread wear protection, and 45-day satisfaction guarantee programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Cooper Tire & Rubber Company designs, manufactures, and distributes replacement tires for passenger cars, minivans, crossovers, SUVs, pickup trucks, and commercial vehicles. Its product range spans all-season, winter, all-terrain, mud-terrain, and ultra-high-performance sport tires, sold through authorized dealers, national retailers, online marketplaces, and its own e-commerce channel. Cooper also offers warranty programs including a 45-day satisfaction guarantee and tread wear protection ranging from 45,000 to 70,000 miles depending on model.

Product overview

Cooper Tire & Rubber Company is a tire manufacturer offering a comprehensive portfolio of passenger vehicle tires organized across multiple product categories: All-Season tires (Discoverer SRX, Discoverer EnduraMax, Discoverer HT3, Discoverer AT3 4S, Cobra Radial G/T, Endeavor, ProControl), Winter/Snow tires (Discoverer True North, Discoverer Snow Claw, Discoverer Snow Claw LT, Evolution Winter), All-Terrain tires (Discoverer Stronghold AT, Discoverer Road+Trail AT, Discoverer Rugged Trek, Discoverer Rugged Trek LT, Discoverer AT3 LT, Discoverer AT3 XLT, Discoverer S/T MAXX), Mud-Terrain tires (Evolution M/T, Discoverer STT Pro), and Sport Performance tires (Cobra Instinct, Zeon RS3-G1). The products serve vehicle types including cars/minivans, crossovers/CUVs, SUVs, and trucks/pickups, with warranties ranging from 45,000 to 70,000 miles depending on the product line.

Differentiator

Problem solved

Functional benefit

Products and services

• ProControl® All-season tire designed for cars, minivans, and SUVs with optimized wet traction, even wear technology, and extended tread life. Features Armor Belt Technology for crisp steering response and Widening Siping Technology that maintains grip as the tire wears.
• Discoverer Stronghold® AT All-terrain tire built for heavy-duty pickup trucks with solid traction on dirt, gravel, and winter conditions. Features 3D-sipe technology, strong shoulder design, and textured edges for snow traction. Includes Severe Snow Designation.
• Discoverer® Road+Trail™ AT All-terrain tire for SUVs and trucks with increased durability, stability, and traction. Features EnduraGuard Design, Traction Shoulders extending 50% further down the sidewall, and Winter Grip Technology. Backed by a 65,000-mile warranty.
• TractionCommand™ All-weather tire with dual-zone tread design for enhanced control. Features 3D-Sipe Technology for stability, Widening Sipe Technology for wet grip as the tire wears, and Severe Snow designation for reliable traction on snow-covered roads.
• Cobra Instinct® Ultra-high-performance all-season tire for sports cars with asymmetric tread pattern for agile traction and handling. Features rim protection, improved wet grip via sweeping tread grooves, and stronger lightweight design for enhanced responsiveness.
• Discoverer® Rugged Trek® All-season tire featuring aggressive tread design for suburban cruising with Rough Terrain tread pattern, Earth Diggers Technology for mud/sand/dirt traction, and Whisper Grooves for reduced road noise. Backed by a 60,000-mile warranty.
• Discoverer® Rugged Trek® LT Light truck all-terrain tire variant designed for larger wheel diameters and heavy-duty applications, with durable construction for tough terrain conditions.
• Discoverer® STT Pro™ Cooper's most advanced extreme off-road tire for rock, mud, and dirt. Features Stone Armor Technology, Mud Slinger 2.0, Earth Diggers Technology, Rock Climber Sidewall Technology, and Armor Tek3 Technology for maximum durability.
• Discoverer® S/T MAXX™ Work-site tire for harsh conditions with formidable tread, hybrid 4-5 rib design for quiet ride, stone ejector ribs, and chip-resistant rubber compound. Delivers strong on-road performance year-round.
• Discoverer® AT3 XLT™ Truck tire built for heavy hauling and towing with maximized off-road traction from rugged traction shoulders. Features Even Wear Arc Technology, Whisper Grooves, and stone ejectors. Backed by a 60,000-mile treadwear warranty.
• Discoverer® SRX™ Premium all-season tire for trucks and small- to mid-size SUVs maximizing ride comfort. Features additional biting edges for wet conditions, Stabiledge Technology, Wear Square indicator, and silica compound for fuel economy.
• Discoverer® EnduraMax® Durable all-season tire built with off-road durability for on-road driving. Features Durable-Tread Technology, Winter Grip Technology, Enduraguard design, and Armor Belt Technology. Backed by a 60,000-mile warranty.
• Discoverer® HT3™ Highway performance tire for hardworking trucks with precise steering, smooth handling, and durability. Features four wide channels for wet conditions and continuous shoulder ribs for resistance to irregular wear. Backed by a 50,000-mile warranty.
• Discoverer® AT3 4S™ Versatile all-season/all-terrain tire for trucks and SUVs. Features Adaptive-Traction Technology, Snow-Groove Technology for superior snow traction, Aqua Vac Channels for hydroplaning resistance, and 5-rib all-terrain pattern. Backed by a 65,000-mile warranty.
• Cobra® Radial G/T™ All-season tire designed for classic muscle cars with raised white lettering. Features even treadwear design, balanced tread shape for reliable all-season performance, and notched center rib.
• Endeavor® All-around performance tire for cars with long tread life, wet performance, and reliable handling. Features water evacuation grooves, checkmark channels, and Wear Square Indicator for tread life monitoring.
• Discoverer® True North® Premium studless winter tire for highway driving in severe winter conditions. Features compound with biting edges, Snow-Groove Technology that traps snow for traction, and quiet tread design.
• Discoverer® Snow Claw® Winter tire designed for outstanding traction in deep cold and snow. Features Snow-Groove Technology, large number of sipes for ice biting, and engineered for additional studs for extreme ice traction.
• Discoverer® Snow Claw® LT Light truck variant of the Snow Claw winter tire for larger vehicles. Features enhanced snow and ice traction capabilities.
• Evolution Winter™ Studdable winter tire designed to plow through packed snow. Features sawtooth center rib, Snow-Groove Technology, strategically-placed pin holes for studs, and multi-angled corrugated siping for traction in all directions.
• Evolution M/T™ Maximum traction mud-terrain tire for mud, sand, dirt, and rough terrain. Features Earth Diggers Technology, Mud Slingers Technology, Trail Grip Sidewall Technology, and stone barriers for durability.
• Discoverer® AT3 LT™ Light truck tire built for heavy hauling with vice-like grip for shifting between rocky terrain, highways, and suburban roads, designed for resistance to daily assaults from dirt and gravel.
• Zeon RS3-G1™ Ultra-high-performance all-season tire for sports cars with exceptional grip and handling. Features 3D Micro-gauge siping for wet traction, variable biting grooves, and silica compound for maximum grip in different driving conditions.
• Endeavor Plus™ All-season tire for SUVs and pickup trucks of all sizes with fortified design and impressive wet traction. Features reinforced material layer for even tread wear and long tire life.
• Tire Warranty and Satisfaction Guarantee Programs Tread wear protection warranties ranging from 45,000 to 70,000 miles depending on tire model, a 45-day satisfaction guarantee on select tires, and standard limited warranty coverage included with tire purchase.

Quantifiable outcome

• Tread wear warranties ranging from 45,000 to 70,000 miles depending on tire model
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Six partnerships are on record, tiered retail partner.

• Just Tiresretail partnerChannel Partner/ Reseller/ DistributorJust Tires is an authorized retailer of Cooper tires, offering Cooper products through their retail locations and website.
• Walmartretail partnerChannel Partner/ Reseller/ DistributorWalmart Auto Care Centers offer Cooper tires for purchase, with stores in many locations providing installation services.
• Discount Tireretail partnerChannel Partner/ Reseller/ DistributorDiscount Tire is an authorized Cooper tire retailer offering Cooper products for sale online and in-store.
• Tire Rackretail partnerChannel Partner/ Reseller/ DistributorTire Rack is an authorized online retailer of Cooper tires, offering direct consumer sales through their website.
• Amazonretail partnerChannel Partner/ Reseller/ DistributorCooper tires are available for purchase through Amazon's automotive section, expanding online distribution reach.
• Pepboysretail partnerChannel Partner/ Reseller/ DistributorPepboys Auto Service is an authorized Cooper tire retailer offering products through their retail and service locations.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Firestone Tires: Firestone, a Bridgestone subsidiary, competes head-to-head with Cooper in passenger, light truck/SUV, and commercial replacement tires across similar mass-market and value-tier channels including its own retail network.
• BFGoodrich Tires: BFGoodrich, a Michelin subsidiary, competes directly with Cooper in passenger, all-terrain, and mud-terrain tires, with overlapping enthusiast and light-truck customer bases.
• Yokohama Tire Corporation: Yokohama is a global mid-tier tire manufacturer that competes with Cooper across passenger, performance, all-terrain, and commercial segments in the U.S. replacement market.
• Toyo Tires: Toyo competes with Cooper in light-truck, all-terrain, mud-terrain, and ultra-high-performance passenger tires, with comparable enthusiast and off-road positioning in the U.S. market.
• Hankook Tire: Hankook is a global tire manufacturer of comparable scale to Cooper, competing across passenger, light-truck, SUV, and performance segments with strong U.S. replacement-market distribution.
• Kumho Tire USA: Kumho is a value-tier global tire manufacturer that competes directly with Cooper on passenger, SUV, and light-truck replacement tires in the U.S. market.
• Falken Tire: Falken, a Sumitomo Rubber subsidiary, competes with Cooper across passenger, light-truck, all-terrain, and performance segments with similar enthusiast and value-tier positioning.
• General Tire: General Tire, a Continental subsidiary, competes directly with Cooper in passenger, light-truck/SUV, and all-terrain replacement tires, sharing a value-with-performance positioning.
• Nexen Tire America: Nexen competes with Cooper in passenger, CUV/SUV, and light-truck replacement tires in the U.S. value tier with overlapping retail and online distribution.

Broad incumbents

• Continental Tire the Americas: Continental is a major global tire manufacturer with broad passenger, light-truck, commercial, and specialty product lines that overlap Cooper's portfolio at the upper-premium and mid-tier segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/CooperTire
• YouTubeyoutube.com/user/coopertire
• Facebookfacebook.com/coopertire
• Instagraminstagram.com/coopertire

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cooper Tire & Rubber Company