Prominus
- Company typePrivate
- Founded2017
- HeadquartersDallas, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Prominus firmographics
Firmographics- Name
- Prominus
- Legal name
- Prominus, LLC
- Website
- https://prominusrealestate.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Prominus industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Real Estate Transaction Advisory & Due Diligence (FSAEAJAJ)
- akta.pro secondary industry
- Farmland Brokerage (Row Crops, Specialty Crops) (BPAJADAA)
Keywords
Where Prominus is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Prominus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Real Estate Commission: Traditional real estate transaction-based commission model. The company earns commissions on property sales, purchases, and leases through its agents. Commission rates typically negotiated as percentage of transaction value. Services span residential sales, commercial leasing, and farm/ranch transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based pricing varies by transaction |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Prominus product offering
Product offeringCore offering
Prominus is a Dallas-based real estate brokerage providing residential buying and selling services, commercial property leasing, and farm and ranch transactions across the DFW Metroplex. The firm operates a traditional agent-led model led by Jennifer Cloud, Esq., who combines real estate brokerage with in-house legal counsel to offer contract risk identification, market analysis, and negotiation support. Revenue is generated primarily through commissions on property sales, purchases, and leases.
Product overview
Prominus is a Dallas-based real estate brokerage offering a unified suite of services centered around residential and commercial property transactions in the North Texas market. The core offering consists of buying and selling services, with specialized divisions for commercial properties and farm/ranch transactions. Supporting the main services are a property valuation tool, a searchable property listings platform, and 'The Bar' educational blog/newsletter. All services are delivered through the company's primary agent Jennifer Cloud, Esq., who serves as broker of record and in-house counsel.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Buying Services Real estate agent representation helping buyers navigate the home purchasing process — from first-time homebuyers to seasoned investors — with expert guidance, market insights, and access to properties in the DFW Metroplex.
- Home Selling Services Full-service listing representation for sellers, including strategic pricing, professional marketing, skilled negotiation, and smooth closings for Texas residential properties.
- Commercial Property Services Brokerage assistance finding commercial space to lease or buy in the DFW Metroplex, including office, retail, industrial warehouses, and medical space.
- Farm and Ranch Properties Specialized brokerage for developmental opportunities, equestrian estates, farm and cattle ranches, and recreational hunting land across North Texas.
- Property Valuation Tool Online real estate valuation tool that lets users estimate their home's worth in the Texas market.
- Property Listings Searchable database of residential and commercial properties available for sale and lease in the Dallas-Fort Worth area.
Quantifiable outcome
- Sold client's home for highest sale price ever in the community
- +1 more outcomes
Companies that use Prominus
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Prominus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Prominus partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor.
- Scott DykemaminorLocal artist collaboration announced in January 2026. Prominus collaborated with acclaimed local artist Scott Dykema in a blend of creativity and innovation, celebrating artistry in the North Texas community.
- New View RoofingminorPreferred vendor for roof replacement and insurance claims navigation. New View Roofing has 500+ Google reviews and assists clients with insurance documentation and claims processing.
- Rani Alfers Insurance AgencyminorPreferred insurance provider for homeowners insurance, including pool coverage and freeze damage coverage advice. Located in Dallas, TX.
- Utility ConciergeminorUtility concierge service recommended to clients for switching utilities during home purchase/sale process.
- All My Sons Moving and StorageminorRecommended Dallas-area moving company offering both moving and storage services.
- Greenworks InspectionsminorGeneral home inspection services covering HVAC, plumbing, electrical, roof, and foundation inspections.
- Lange EngineeringminorFoundation inspection services recommended for Texas homes due to expansive clay soils.
- All Pest SolutionsminorTermite and pest inspection services for Texas homes.
- Henley JohnstonminorEnvironmental and soil testing services for homes near industrial areas or flood-prone regions.
Scale indicators2 records
Recent moves2 records
Expansion highlights6 records
Prominus competitors and assessment
Company assessmentBroad incumbents
- Compass: Tech-enabled national real estate brokerage operating across major U.S. metros including Dallas-Fort Worth. Competes with Prominus for agent recruitment and luxury/residential listings, but offers proprietary technology platform and scale that Prominus lacks.
- eXp Realty: Cloud-based real estate brokerage with a national agent network and active presence in Texas. Competes for residential agents and listings in DFW through its low-overhead, commission-split model, posing a structural challenge to traditional boutique brokerages.
- Ebby Halliday Companies: Long-established North Texas residential brokerage (now part of Berkshire Hathaway HomeServices) operating across DFW. Competes with Prominus for residential listings and agents with far greater scale, brand recognition, and agent count.
- Berkshire Hathaway HomeServices: National real estate franchise network with major DFW presence through Ebby Halliday. Competes across residential, luxury, and farm/ranch segments; offers scaled infrastructure and brand that traditional boutique brokerages like Prominus must differentiate against.
Direct peers
- Allie Beth Allman & Associates: Dallas-based luxury real estate boutique brokerage specializing in high-end residential sales across DFW. Directly comparable to Prominus's luxury segment, serving similar affluent buyer and seller clientele in the same geographic market.
- Dave Perry-Miller Real Estate: Long-standing Dallas residential and luxury brokerage serving the Park Cities, Lakewood, and broader DFW market. Closely comparable to Prominus's residential and luxury buyer/seller focus in the same North Texas submarkets.
- Briggs Freeman Sotheby's International Realty: DFW-focused luxury real estate firm affiliated with Sotheby's International Realty, handling high-end residential, farm/ranch, and estate transactions. Overlaps with Prominus across luxury, residential, and farm/ranch service lines in the same North Texas geography.
Regional players
- Martha Turner Sotheby's International Realty: Texas luxury brokerage affiliated with Sotheby's International Realty, focused on high-end residential in Houston and other Texas metros. Comparable to Prominus's luxury positioning though primarily serving a different Texas metro.
- RE/MAX DFW Associates: Large DFW-focused RE/MAX franchise handling residential, luxury, and commercial transactions across the Metroplex. Comparable to Prominus in service mix but materially larger in agent count and geographic coverage.
- Coldwell Banker Apex: Regional real estate brokerage serving North Texas including DFW. Overlaps with Prominus across residential sales and farm/ranch transactions, competing for similar agent talent and client base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Prominus social profiles
Digital presenceProminus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prominus leadership team
Management profileNumber of profiles
Profiles1 record
Prominus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prominus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prominus
What does Prominus do?
Prominus is a Dallas-based real estate brokerage providing residential buying and selling services, commercial property leasing, and farm and ranch transactions across the DFW Metroplex. The firm operates a traditional agent-led model led by Jennifer Cloud, Esq., who combines real estate brokerage with in-house legal counsel to offer contract risk identification, market analysis, and negotiation support. Revenue is generated primarily through commissions on property sales, purchases, and leases.
Is Prominus a public or private company?
Prominus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Prominus founded?
Prominus was founded in 2017. It employs 1 to 10 people.
Where is Prominus based?
Prominus is headquartered in Dallas, United States, in the North America region.
How does Prominus make money?
One revenue line is on record: real Estate Commission.
Who are Prominus's main competitors?
Broad incumbents on record are Compass, eXp Realty, Ebby Halliday Companies and Berkshire Hathaway HomeServices. Direct peers are Allie Beth Allman & Associates, Dave Perry-Miller Real Estate and Briggs Freeman Sotheby's International Realty. Regional players are Martha Turner Sotheby's International Realty, RE/MAX DFW Associates and Coldwell Banker Apex.
Does Prominus have an API?
No public API is recorded for Prominus.
What industry is Prominus in?
Prominus's product category is Real Estate Brokerage. Its primary akta.pro industry code is FSAEAJAJ, Real Estate Transaction Advisory & Due Diligence, with a secondary code of BPAJADAA, Farmland Brokerage (Row Crops, Specialty Crops). Its NAICS code is 531210 and its SIC code is 6531.