Parkstone Realty

What Parkstone Realty does

Parkstone Realty is a privately held residential property management and brokerage firm operating in Hudson County, New Jersey. The company acquires and manages a portfolio of more than 200 rental apartments spread across ten municipalities including Jersey City, Bayonne, Union City, Weehawken, West New York, Fairview, Cliffside Park, North Bergen, East Orange, and the City of Orange. It serves individual residential renters searching for housing in the northern New Jersey submarket, with listed monthly rents ranging from approximately $1,650 for studios to over $3,000 for premium amenity-rich units, and explicitly markets all listings with no broker fee.

The product surface is centered on a WordPress-based web platform powered by Realtyna's WPL (WordPress Listings) plugin. Functional modules include an apartment search platform with filtering by city, price, bedrooms, bathrooms, zipcode, and amenities (balcony, pool, jacuzzi, parking, furnished, cooling, heating); online rental applications with separate NJ and NYC variants; a Banquest-integrated online rent payment portal at pay.banquest.com/parkstone; a property owner listing intake ("List With Us"); a guarantor application service; and a currently inactive vacation rental portal. Communication channels include a WhatsApp click-to-chat link and a physical office on Communipaw Ave, Jersey City, NJ. Distribution is direct-to-consumer via the company website and organic social channels (Instagram, Facebook, YouTube, LinkedIn).

The revenue model is residential rental income collected monthly from tenants, supplemented by a $50 application fee, $300 pet fee plus $35/month pet rent, a 1.5-month security deposit, and parking surcharges. The business operates with 1-10 employees and appears to be owner-operated, with Joel Scharf identified via LinkedIn as CEO. There is no institutional ownership, parent company, or external funding; operations are bootstrapped and rely on direct digital channels rather than paid marketing. No AI, proprietary technology, or differentiated data assets are disclosed.

Name

Parkstone Realty

Legal name

Parkstone Realty

Website

https://parkstonerealty.com

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

1–10 employees

Short description

Parkstone Realty is a privately held residential property management firm operating 200+ rental apartments across ten municipalities in Hudson County, New Jersey, serving individual renters via a WordPress-based listing platform with no broker fee.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Lessors of Real Estate (5311), Real Estate Property Managers (53131), Residential Property Managers (531311)

SIC

Real Estate Operators (No Developers) & Lessors (6510), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industries

Property Management Advisory & Leasing Administration (FSAEAJAN), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential property management
• Apartment rentals
• Property listing platform
• Tenant placement services
• Rental application processing

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales

Revenue model

1. Residential Rental Income: Parkstone Realty generates revenue by renting residential apartments to tenants on monthly lease agreements. The company manages a portfolio of apartments across Hudson County, NJ, with rental prices ranging from approximately $1,650/month for studio units to $3,000+/month for premium 2-3 bedroom units with amenities. Revenue is recurring on a monthly basis from tenant rent payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Parkstone Realty is a residential property management and rental company operating across Hudson County, New Jersey. It acquires and manages residential rental apartments and rents them directly to tenants via its website and physical office, marketing no-broker-fee listings across multiple municipalities.

Product overview

Parkstone Realty operates a unified property management and rental platform serving the Hudson County, New Jersey area. The core offering is an apartment search platform integrated with property listing management, online rental applications (with NJ and NYC variants), electronic rent payment processing via Banquest, and property owner listing services. Supporting modules include guarantor applications for tenants requiring co-signers and a vacation rental portal. The platform lists apartments across multiple cities including Bayonne, Jersey City, Union City, West New York, Fairview, North Bergen, Weehawken, Cliffside Park, East Orange, and the City of Orange.

Differentiator

Problem solved

Functional benefit

Products and services

• Apartment Search Platform A web-based property search platform allowing users to filter available apartments by city, bedrooms, bathrooms, price range, zipcode, cooling/heating system, and amenities (balcony, swimming pool, jacuzzi, parking, furnished). Displays detailed listings with addresses, unit numbers, rental prices, square footage, and photos. For individual renters searching apartments in Hudson County, NJ.
• Online Rental Application Online rental application system enabling prospective tenants to submit applications electronically, with separate application forms for NJ and NYC properties.
• Rent Payment System Integrated payment processing system powered by Banquest that enables tenants to pay rent online via a dedicated portal.
• Property Management Services Services for property owners including listing management and tenant placement. Property owners can list their units through the 'List With Us' portal.
• Guarantor Application Guarantor application service for tenants who require a co-signer for their rental agreement, supporting the main leasing process.
• Vacation Rental Listings Short-term/vacation rental listings portal for renters seeking temporary accommodations.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Greystar Real Estate Partners: Largest residential property manager and rental housing operator in the United States, managing ~$320B of assets. Directly comparable to Parkstone in core activity of owning/operating multifamily and SFR rentals, though at vastly greater scale.
• Bozzuto Group: Mid-Atlantic-focused residential property manager and developer with deep presence in NJ, NY, PA, and DC. Closely matches Parkstone's operating model of owning/managing residential rentals in the Northeast, with a comparable amenity-led, professionally-managed positioning.

Broad incumbents

• AvalonBay Communities: Public multifamily REIT with significant New Jersey / NYC metro presence (including Jersey City). Operates Class A apartment communities — overlapping end-customer base of NJ/NY metro renters and competing for the same tenant pool as Parkstone, but at institutional scale with a Class A focus.
• Equity Residential: Large public apartment REIT with holdings concentrated in coastal gateway markets including NYC/NJ. Operates upscale urban apartment communities serving the same renter demographic as Parkstone's premium Hudson County units, though at vastly greater scale and with a national brand.

Regional players

• The Kushner Companies: New Jersey-headquartered real estate firm with extensive multifamily and residential rental holdings across the NYC metro. Directly comparable as a NJ-based residential operator serving the same Hudson County/North Jersey renter market.
• Rose Associates: New York City-focused residential property manager and developer with a long operating history. Comparable to Parkstone in combining ownership and third-party management of residential rental properties in the NYC metro, though concentrated in Manhattan rather than Hudson County.

Others

• Zillow: Leading online real estate marketplace aggregating rental listings nationally. Parkstone's listings appear on Zillow's rental search, and Zillow competes for tenant lead-flow and organic discovery against Parkstone's own website.
• Apartments.com (CoStar): Largest dedicated apartment rental search platform, owned by CoStar. Competes directly with Parkstone's website for organic tenant search traffic in Hudson County and across NJ.
• RealPage: Dominant SaaS provider of property management software to the multifamily industry. Comparable to Parkstone as adjacent infrastructure that Parkstone could adopt to upgrade from its WordPress/WPL stack.

Emerging players

• Apartment List: Online apartment search platform with personalized matching and tenant-referral features. Competes with Parkstone's website for organic tenant acquisition in NJ metros, particularly among younger digital-native renters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/parkstonerealty
• YouTubeyoutube.com/channel/UC1CRbPrgYyaxi1i_O0vbCOw/featured
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/parkstone-realty
• Instagraminstagram.com/parkstonerealty_nj

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parkstone Realty