What b2commerce does

b2commerce S.r.l. is a privately held Italian digital consulting agency founded in 2009 and headquartered in San Casciano in Val di Pesa, near Florence. The firm specializes in performance marketing and eCommerce, delivering an integrated portfolio of six service modules — Digital Advertising (Google, Meta, LinkedIn, TikTok), Web Development (Shopify, WooCommerce, PrestaShop, WordPress, plus Next.js/React front-end), Marketing & CRM (Klaviyo, HubSpot), Branding & Content, Business Intelligence, and Formazione (training) — alongside an educational content platform called eCommerce Academy and annual benchmark research such as the 'Calendario dell'Avvento dei Calendari dell'Avvento.'

The agency's technology stack is built on standard third-party platforms rather than proprietary infrastructure: Google Analytics 4 and Meta Pixel for measurement, Klaviyo for email automation, HubSpot for CRM, and major ad platforms for media buying. Notable custom deliverables include BI dashboards and KPI frameworks built for specific clients (e.g., Nomination). The company holds a €10,000 registered share capital and operates with a team of 12-13 visible members, earning a Great Place to Work Italy certification for 2024-2025.

Revenue is generated through professional services engagements — custom-quoted, project-based or retainer arrangements — sold via direct consulting relationships. Customer mix is a barbell spanning Italian enterprise (Roche, Nomination, Chianti Banca, Sardex, Amarelli, Citynews, Welt Electronic) and a long tail of SMB clients (Pellegrini Pigiami, My Style Firenze, Pentolo, Casa Surace) plus startup (Qapla') and nonprofit (Greenreport) accounts. Geographic reach is limited to Europe with an Italy-centric base, and there is no evidence of external funding, M&A, or international expansion.

Name

b2commerce

Legal name

b2commerce S.r.l.

Website

https://b2commerce.it

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

b2commerce S.r.l. is an Italian digital marketing and eCommerce consulting agency, founded 2009 and based near Florence, serving Italian enterprise and SMB clients with performance marketing, web development, CRM, branding, BI, and training services.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Management Services (8741)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

B2B / Industrial Market Research (MPAAALAA)

Keywords

• Performance marketing services
• Ecommerce development agency
• Digital advertising management
• Web development services
• Marketing automation consulting

Headquarters

HQ city

San Casciano In Val Di Pesa

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Consulting Services: Professional services revenue generated through consulting engagements in performance marketing, eCommerce strategy, web development, and digital transformation. Services are delivered as project-based work or retainer arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

b2commerce is a digital consulting agency that provides integrated performance marketing and eCommerce services to businesses. Its core offerings cover six service modules: Digital Advertising (PPC campaigns on Google, Meta, LinkedIn, TikTok), Web Development (CMS, custom, and eCommerce sites on Shopify, WooCommerce, PrestaShop, WordPress), Marketing & CRM (Klaviyo email automation, HubSpot CRM integration), Branding & Content, Business Intelligence (data analysis and strategic consulting), and customized training.

Product overview

b2commerce is a digital consulting agency specialized in Performance Marketing and eCommerce. Founded in 2009, the company offers a portfolio of six interconnected service modules: Digital Advertising (PPC campaigns on Google, Meta, LinkedIn, TikTok), Web Development (CMS and eCommerce platforms including Shopify, WooCommerce, Prestashop, and WordPress), Marketing & CRM (with Klaviyo email automation and HubSpot CRM integration), Branding & Content (identity development and content strategy), Business Intelligence (financial analysis and data-driven strategic consulting), and Formazione (customized training). The services are designed to work together as an integrated approach, supporting clients from digital presence development through to advertising management and performance optimization. The company also operates eCommerce Academy as an educational content platform and publishes industry research including the annual 'Calendario dell'Avvento' benchmark study.

Differentiator

Problem solved

Functional benefit

Brands

• eCommerce Academy: An informative portal dedicated to those who want to grow in the world of eCommerce and digital marketing, featuring articles, guides, and insights on events, courses, schools, academies and edu-tech portals.

Products and services

• Digital Advertising
• Web Development Website and eCommerce development service including CMS websites (WordPress), custom websites, eCommerce platforms (Shopify, WooCommerce, PrestaShop), integrations, and UX/UI design. Designed for businesses needing performant, easy-to-manage digital properties across front-end and back-end.
• Marketing & CRM Integrated marketing and customer relationship management service including strategic consulting, CRM automation, content creation, email marketing (Klaviyo automations), HubSpot CRM integration, and performance analysis with reporting. Targeted at businesses seeking to improve customer lifecycle management and retention.
• Branding & Content Brand identity development and content marketing service covering content creation, brand identity, SEO optimization with KPI analysis, and advertising assets design. Designed for businesses seeking coherent brand communication across websites, eCommerce, landing pages, ad campaigns, and email marketing.
• Business Intelligence Business intelligence and strategic consulting service including financial analysis, strategic consulting (Business Model Canvas, SWOT), KPI rationalization, data visualization, and data analysis for operational efficiency. Targeted at businesses seeking data-driven decision making and performance optimization.
• Formazione (Training) Customized training service covering PPC advertising management, CMS/eCommerce management, CRM support, analytics, and brand identity/content creation guidance. Designed to make client teams autonomous in operating the tools and strategies b2commerce implements.

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hibo: Italian eCommerce agency offering Shopify, WooCommerce, and PrestaShop development alongside digital marketing. Direct peer with nearly identical service portfolio (eCommerce build + performance marketing) and Italian SMB/mid-market target.
• Webranking: Italian digital marketing agency with strong SEO, content, and performance marketing capabilities, headquartered in Italy. Comparable service mix and target client profile, including mid-market Italian eCommerce and enterprise brands.
• Conversion Ecommerce: Italian eCommerce-specialist digital agency offering performance marketing, web development, and CRO services. Direct head-to-head competitor in the Italian eCommerce agency market with similar size, services, and target customers.
• ADIACENT: Italian B2B digital marketing agency focused on industrial, manufacturing, and tech clients. Comparable services in performance marketing, martech, and digital strategy, with similar agency size and Italian market focus.
• TSW (Jakala Group): Italian eCommerce and digital transformation agency now part of the Jakala Group, specializing in Magento, Shopify, and omnichannel implementations. Closest direct peer in Italian eCommerce agency space, with a similar client profile of Italian retail and consumer brands.
• Different: Italian digital agency offering brand strategy, performance marketing, eCommerce, and content services. Comparable in size, integrated service offering, and target on Italian enterprise and consumer brands.
• Commit Group: Italian digital agency offering eCommerce, web development, performance marketing, and CRM services. Comparable in service mix, target customers (Italian enterprise and mid-market), and integrated agency model.

Broad incumbents

• Publicis Groupe: Global advertising and communications holding company with Italian operations. Competes for enterprise digital marketing and eCommerce budgets through agencies like Publicis Italy, Leo Burnett, and Sapient, but at a fundamentally different scale and breadth.
• Jakala: Italian martech and loyalty company that has acquired several Italian digital agencies including TSW. Broader portfolio across data, martech, loyalty, and digital services with significantly larger scale than b2commerce; competes for the same enterprise clients.
• OMD Worldwide: Global media agency network within Omnicom Group with Italian operations. Direct overlap in paid media management (Google, Meta, LinkedIn) and performance marketing services at much larger scale and with international footprint b2commerce lacks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/b2commerce.srl
• LinkedInlinkedin.com/company/b2commerce-s-r-l-
• Instagraminstagram.com/b2commerce
• Xx.com/b2commerce

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about b2commerce