Acasa

What Acasa does

Acasa.ro is a Romanian residential real estate listing platform operated by EAD.RO INTERACTIVE SRL, a private limited liability company incorporated in Bucharest on March 31, 2015. The platform connects property buyers and renters exclusively with authorized, verified real estate brokers — private individual listings are not permitted — and curates a premium-segment catalog of apartments, houses, villas, penthouses, and residential land. Orlando Nicoara serves as Director General and legal representative. The company is positioned inside the Profit.ro media ecosystem and is headquartered at Bd. Nicolae Balcescu 17A, sector 1, Bucharest.

The platform is built as a web-based marketplace with three principal surfaces: a public search portal (acasa.ro) for buyers and renters to filter and contact listing brokers; a broker dashboard (acasa.ro/brokers/login) where authorized brokers manage listings, upload photography, and handle inquiries; and a broker application portal (acasa.ro/brokers/application) that gates onboarding through a verification workflow covering company details, activity type, experience level, and annual portfolio size. Listings benefit from cross-promotion across the Profit.ro homepage, News.ro, and associated social media channels, with a weekly email newsletter delivering curated premium selections. The platform is GDPR-compliant as a data controller and does not publish a developer API or mobile app.

The business model is B2B subscription/listing-fee based, monetizing authorized brokers rather than end consumers. Pricing is not publicly disclosed and is handled on a contact basis via [email protected], with annual billing cadence implied. End-user access is free. The platform serves a single geography (Romania, concentrated in Bucharest), targets three primary segments (residential buyers, residential renters, authorized brokers), and lists a secondary segment of real estate developers. The company has no disclosed funding rounds, no institutional investors, and no reported revenue.

Name

Acasa

Legal name

EAD.RO INTERACTIVE SRL

Website

https://acasa.ro

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Acasa.ro is a Romanian residential real estate listing platform that connects buyers and renters exclusively with verified, authorized brokers, focused on premium properties and distributed through the Profit.ro media ecosystem.

Ownership category

akta.pro rank

Product category

Online Residential Real Estate Marketplace

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Property Management Advisory & Leasing Administration (FSAEAJAN)

Keywords

• Residential real estate listings
• Property listing platform
• Real estate marketplace
• Broker verification services
• Premium property listings

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Broker Subscription/Listing Fees: Brokers pay for platform access to publish listings. The platform operates a subscription-based model for broker accounts, with the exact pricing not publicly disclosed.
2. Property Listings: Revenue generated from listing fees charged to authorized brokers for publishing residential property advertisements on the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Acasa.ro is a premium Romanian residential real estate listing platform operated by EAD.RO INTERACTIVE SRL that exclusively connects property buyers and renters with verified, authorized real estate brokers. The platform lists premium residential properties (apartments, houses, villas, penthouses, and residential land) and offers a broker dashboard for listing management and an application portal for onboarding licensed real estate professionals. All listings are sourced exclusively from authorized, license-verified brokers and benefit from cross-promotion within the Profit.ro media ecosystem.

Product overview

Acasa.ro is a premium residential real estate platform operated by EAD.RO INTERACTIVE SRL under the Profit.ro media ecosystem. The core product is the Acasa.ro Platform itself — a property listing marketplace that connects buyers and renters exclusively with verified, authorized real estate brokers. The platform lists residential properties (apartments, houses, and land) and is complemented by a Broker Dashboard for managing listings and a Broker Application Portal for onboarding new real estate professionals. All listings are distributed across the broader Profit.ro ecosystem, including News.ro and social media channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Acasa.ro Real Estate Listing Platform A premium Romanian residential real estate listing platform that exclusively connects property buyers and renters with verified, authorized real estate brokers. The platform lists apartments, houses, villas, penthouses, and residential land, and provides property search, filtering, favorites, and broker contact features for individual consumers.
• Broker Dashboard A dedicated portal for authorized real estate brokers to manage their property listings on the Acasa.ro platform, including uploading photographs, publishing detailed property descriptions, and handling buyer/renter inquiries.
• Broker Application Portal An onboarding portal for real estate professionals to apply for platform access. Applicants must provide company details, activity type (real estate agency or developer), experience level, and annual portfolio size. Approval is granted within a maximum of 2 business days.

Quantifiable outcome

• All listings verified by authorized brokers - no ghost or duplicate listings

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Profit.rocoreGTM or Marketing PartnerAcasa.ro is part of the Profit.ro media ecosystem. Properties listed on Acasa.ro benefit from cross-promotion through Profit.ro homepage, News.ro, and associated social media channels, reaching Romania's business and financial community as potential buyers.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Rightmove: UK residential property portal benchmark for broker subscriptions, listing fees and premium ad products. Relevant comparable for Acasa.ro's broker-paid revenue mechanics and the role of media-group backing.
• Idealista: Leading Southern European and Iberian residential portal (Spain, Portugal, Italy) with premium listing franchise. Comparable on broker-subscription model, curation standards and premium-segment positioning that Acasa.ro emulates in Romania.
• Zoopla: UK-based residential property portal owned by a global classifieds group, competing on listing inventory depth and premium agent tools. Useful benchmark for how a scaled European peer extracts value from brokers and consumers.

Direct peers

• Imobiliare.ro: Romania's largest residential real estate portal, listing apartments, houses and rentals across the country. Direct competitor for broker subscriptions and end-user property search traffic in the same Bucharest-focused premium segment Acasa.ro targets.
• Storia.ro: OLX Group's dedicated Romanian real estate marketplace serving buyers, sellers, renters and agents. Closest direct competitor on product shape (broker-led listings, premium filtering, geographic coverage of Romania) and on GTM motion.
• RealEstate.ro: Standalone Romanian residential real estate portal offering sale and rental listings nationwide. Overlaps with Acasa.ro on broker-published inventory and consumer search experience in the same domestic market.
• Publi24 Imobiliare: Major Romanian generalist classifieds platform with a large real estate vertical. Competes for the same broker and consumer mindshare in Romania and is a realistic alternative broker publishing channel.

Others

• Profit.ro: Romanian business and financial news media group that shares the ecosystem with Acasa.ro and drives its top-of-funnel traffic. Not a competitor but the enabling media partner whose relationship materially shapes Acasa.ro's audience and distribution.

Regional players

• SeLoger: Dominant French residential real estate portal with broker subscription and premium listing monetization, serving a different geography than Romania but very similar product and audience model to Acasa.ro.
• Immobilienscout24: Germany's largest residential real estate platform with a sophisticated broker subscription model and deep country coverage. Comparable on broker-paid revenue mechanics, though currently operating outside Acasa.ro's Romanian territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/acasa-media

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acasa