WebRatio
WebRatio is an Italian Low-Code development platform provider founded in 2001, serving enterprises in manufacturing, finance, energy, retail, transportation, and government with visual tools, proprietary IFML modeling, integrated BPM, and flat per-seat subscription pricing.
- Company typePrivate
- Founded2001
- HeadquartersMilano, Italy
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What WebRatio does
WebRatio is an Italian software company, founded in 2001 and headquartered at the ComoNext Science and Technology Park in Lomazzo (Como) with a registered office in Milan, that develops and sells WebRatio Platform — a Low-Code development environment for building enterprise web and mobile applications. The platform combines a proprietary visual User Interface Designer and Data Model Designer with the company's IFML (Interaction Flow Modeling Language), an OMG-standard-aligned modeling language whose open-source editor is published on Eclipse Marketplace and GitHub. A standalone BPM Engine, API Modeling capabilities, multiple-microservices architecture, and a Cloud Builder for app-store deployment complete the core technical stack. The platform is offered in three editions — Community (free), Professional, and Enterprise — with the Enterprise tier sold as a flat annual per-developer-seat subscription that includes unlimited applications and unlimited end users, differentiating it from usage-based competitor pricing.
The company targets enterprise customers undertaking digital transformation across seven vertical markets: Manufacturing, Finance & Insurance, Distribution & Retail, Energy & Utilities, Travel & Transportation, Fashion & Luxury, and cross-industry custom application development. Named customers include Poste Italiane, UniCredit Leasing, Nexi, Mondadori, Acer, A2A, Dolomiti, Gewiss, Baxi, GTT, Erickson, and Exever. Go-to-market combines direct enterprise field sales, a partner ecosystem anchored by Italian system integrator Dedagroup, academic partnerships (Milan Polytechnic), and Latin American channel relationships. WebRatio was named a Gartner Cool Vendor in 2013 and has been listed in Gartner Market Guides for Rapid Mobile App Development Tools in 2015, 2016, and 2017, and holds ISO 9001:2015 and ISO 27001:2022 certifications.
WebRatio is incorporated as WebRatio S.r.l., a single-member Italian private limited company with €500,000 in fully paid share capital, operating under the direction and coordination of parent entity RES S.r.l. Leadership comprises Federico Bonelli (President), Roberto Acerbis (CEO), and board members Paolo Ferrandi and Giulia Costa. No venture capital or private equity funding rounds are disclosed, and revenue is not publicly reported. Active product development continues through 2026, with Platform 9.3.1 released in February 2026 and a Mobile Platform 8 End-of-Support milestone scheduled for June 2026. In February 2025 the company joined the Horizon Europe-funded Energenius project consortium, extending its footprint across nine European countries.
WebRatio firmographics
Firmographics- Name
- WebRatio
- Legal name
- WebRatio S.r.l.
- Website
- https://webratio.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WebRatio is an Italian Low-Code development platform provider founded in 2001, serving enterprises in manufacturing, finance, energy, retail, transportation, and government with visual tools, proprietary IFML modeling, integrated BPM, and flat per-seat subscription pricing.
- Ownership category
- akta.pro rank
Where WebRatio is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
WebRatio business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- Platform Subscription (Enterprise Edition): Flat subscription model based on developer-seat pricing with unlimited applications and unlimited end users. Enterprise version offered as periodic cost per developer with no constraints related to application complexity or usage scale.
- Platform Editions: Multiple editions including Enterprise, Professional, and Community (free) editions. Commercial editions generate subscription revenue while Community Edition provides free entry point for evaluation and learning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Edition - Full-featured platform subscription |
| Subscription | Annual | Professional Edition - Commercial development platform |
| Freemium | Pay-as-you-go | Community Edition - Free development platform |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
WebRatio product offering
Product offeringCore offering
WebRatio develops and sells WebRatio Platform, a model-driven Low-Code development platform for building custom enterprise web and mobile applications using visual tools (User Interface Designer, Data Model Designer) based on the proprietary IFML modeling language. The platform integrates BPM, API modeling, and Cloud Builder capabilities, and is offered in Community (free), Professional, and Enterprise editions sold on a flat developer-seat subscription basis with unlimited applications and end users.
Product overview
WebRatio offers a unified Low-Code platform architecture centered on WebRatio Platform, which provides core web and mobile application development capabilities. The platform is available in three editions (Community, Professional, Enterprise) and encompasses multiple integrated modules: BPM Software Development for business process management, Web Development for responsive web applications, and Mobile Platform for cross-platform mobile development. The platform enables 7x faster development through visual tools and supports unlimited applications and end users in the Enterprise edition. WebRatio also developed IFML (Interaction Flow Modeling Language), an open-source visual modeling language for UI engineering available through Eclipse Marketplace and GitHub.
Differentiator
Problem solved
Functional benefit
Brands
- WebRatio Platform: The company's flagship Low-Code development platform for building web and mobile enterprise applications with visual tools.
- Servitly
Products and services
- WebRatio Platform Flagship Low-Code development platform enabling organizations to visually build web and mobile enterprise applications 7x faster than traditional methods, integrating BPM, BPA, DPA, and API Modeling capabilities for digital transformation initiatives.
- WebRatio Mobile Platform Rapid mobile application development environment for creating cross-platform mobile apps with offline data processing, native functionalities (geolocation, contacts), and Cloud Builder for app store deployment.
Quantifiable outcome
- 700% increase in development productivity vs traditional methods (Dedagroup benchmark)
- +4 more outcomes
Companies that use WebRatio
Customer profileNamed customers12 records
Segments7 records
WebRatio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature6 records
WebRatio partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor, core and major.
- Software GuruminorMexican IT magazine featuring WebRatio in 47th edition and organizing SG Conference & Expo where WebRatio sponsored and presented at conferences.
- Energenius Project ConsortiumcoreHorizon Europe co-funded project where WebRatio acts as technology partner designing and developing the Energenius Digital Marketplace. The marketplace supports gamification mechanisms and allows users to access energy efficiency products and services using digital credits.
- ServitlycoreListed as partner in Energenius project alongside WebRatio, both based in Italy. Servitly focuses on IoT and digital services for industrial applications.
- EMPA (Swiss Federal Laboratories for Materials Science and Technology)majorLeader pilot site in Energenius project testing advanced energy solutions. Switzerland-based materials research institute.
- Transilvania IT ClustermajorLeader pilot in Energenius project representing Romanian technology cluster specializing in IT innovation.
- Voltiva EnergymajorLeader pilot in Energenius project, Spanish energy solutions provider focusing on sustainable energy technologies.
- INNO (Innovatio)majorLeader pilot in Energenius project, Greek innovation organization supporting energy transition initiatives.
- DedagroupcoreItalian system integrator that conducted productivity benchmark proving 700% increase in development productivity using WebRatio Platform. Key implementation partner for enterprise deployments.
- Milan Polytechnic (Politecnico di Milano)majorAcademic partner that co-organized HackApp event dedicated to rapid mobile app development with WebRatio, involving participants in IoT app creation.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
WebRatio competitors and assessment
Company assessmentDirect peers
- OutSystems: OutSystems is a leading enterprise low-code platform for visual web and mobile application development with integrated BPM, comparable in core proposition to WebRatio Platform but with a far larger global footprint, customer base, and VC backing.
- Mendix: Mendix (owned by Siemens) offers a model-driven low-code platform with strong European roots for building enterprise web and mobile apps, directly overlapping with WebRatio's model-driven IFML-based approach and enterprise customer focus.
- Bizagi: Bizagi is a Latin American/European low-code and BPM platform with strong process modeling roots that closely overlaps with WebRatio's combined low-code and BPM offering for digital transformation in large organizations.
- Appian: Appian is a low-code platform with deep BPM/process automation heritage, frequently referenced alongside WebRatio in Gartner coverage; both target enterprises seeking unified low-code app development and process orchestration.
- Betty Blocks: Betty Blocks is a European, Netherlands-based low-code platform focused on citizen and professional developers building enterprise applications, directly comparable to WebRatio in target customer and European enterprise focus.
Emerging players
- Retool: Retool is a developer-focused low-code platform for building internal tools and dashboards quickly, comparable in its developer-seat subscription model and emphasis on speed but with a stronger US startup profile.
- Joget: Joget is an open-source low-code/workflow platform with community and enterprise editions similar to WebRatio's Community/Professional/Enterprise tiering, and comparable enterprise process automation positioning.
Broad incumbents
- ServiceNow App Engine: ServiceNow provides low-code app development capabilities within its broader enterprise workflow and IT service management platform, competing with WebRatio for enterprise digital transformation spend but anchored to the ServiceNow ecosystem.
- Microsoft Power Apps: Microsoft Power Apps is part of the Power Platform and is the dominant low-code offering for enterprises, especially those already in the Microsoft ecosystem; it competes with WebRatio on enterprise application development but as part of a much broader productivity and cloud suite.
- Pega Platform: Pegasystems offers a low-code platform with strong BPM and case-management capabilities, comparable to WebRatio's BPM- and process-led positioning but with deeper CRM and customer engagement scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
WebRatio social profiles
Digital presenceWebRatio compliance and trust
Trust signalCompliance2 records
WebRatio financial estimates
Financial estimateRevenue estimate
Valuation estimate
WebRatio leadership team
Management profileNumber of profiles
WebRatio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WebRatio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WebRatio
What does WebRatio do?
WebRatio develops and sells WebRatio Platform, a model-driven Low-Code development platform for building custom enterprise web and mobile applications using visual tools (User Interface Designer, Data Model Designer) based on the proprietary IFML modeling language. The platform integrates BPM, API modeling, and Cloud Builder capabilities, and is offered in Community (free), Professional, and Enterprise editions sold on a flat developer-seat subscription basis with unlimited applications and end users.
Is WebRatio a public or private company?
WebRatio is a private company. It is classified as corporate owned and is currently operating.
When was WebRatio founded?
WebRatio was founded in 2001. It employs 11 to 50 people.
Where is WebRatio based?
WebRatio is headquartered in Milano, Italy, in the Europe region.
How does WebRatio make money?
Two revenue lines are on record. Platform Subscription (Enterprise Edition) is the primary driver. The others are platform Editions.
Who are WebRatio's main competitors?
Direct peers on record are OutSystems, Mendix, Bizagi, Appian and Betty Blocks. Emerging players are Retool and Joget. Broad incumbents are ServiceNow App Engine, Microsoft Power Apps and Pega Platform.
Does WebRatio have an API?
Yes. WebRatio Platform offers API Modeling capabilities that enable developers to create new features integrating with legacy corporate applications and external services through API configuration. The platform provides extended API documentation. WebRatio Platform 9.1.2 introduced Multiple Microservices and Authentication Service features, simplifying the development of modular applications and management of authentication processes.