Servitly
Servitly is an Italian IoT SaaS company that provides a no-code Digital Product-Service (DPS) platform enabling European machinery manufacturers and OEMs to convert connected product telemetry into digital services and after-sales revenue streams.
- Company typePrivate
- Founded2019
- HeadquartersLomazzo, Italy
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Servitly does
Servitly Srl is an Italian IoT SaaS company, founded in 2019 and headquartered in Lomazzo (Como province), that builds a Digital Product-Service (DPS) system for machinery manufacturers and equipment OEMs across Europe. The company addresses the "Data-to-Service Gap" by helping industrial equipment producers convert telemetry from connected products into digital services, after-sales monetization streams, and proactive service operations. The primary customer segment is European machinery OEMs in industrial manufacturing, HVAC, power transmission, agricultural machinery, energy, and motion control (e.g., Bonfiglioli, Baxi, Socomec, Domino, HSD, eon); secondary users include the end customers of those connected products and the manufacturers' dealer/reseller channels.
The platform is structured around two layers: the DPS core system (managing telemetry, customer, and service data and acting as an integration hub across the value chain) and the No-Code Console for configuration of views, templates, widgets, and business logic. Supporting modules include a Customer Portal (end-customer interface) and Digital Control Room (service workforce interface). Underlying capabilities include real-time telemetry processing, an Action Management System for triggered workflows, multi-actor service process orchestration, Digital Subscription Management (Stripe-integrated, supporting 3D Secure payments), a REST API for ERP/CRM/FSM integration, and built-in features for EU Data Act compliance. According to source figures cited as of April 2026, the platform manages 34,443 connected products across 12,913 end customers, supported by a third-party ecosystem of 203 partners and 6,046 monthly active users.
Servitly operates a recurring SaaS revenue model with three streams: annual Digital Plan subscriptions, paid Add-on extensions (e.g., Aided Maintenance, Aided Production, AI Assistant), and transaction fees from contextual spare parts e-commerce. Pricing is non-public and consultative — customers complete a 45-minute ROI session, after which Servitly delivers a tailored value model and quotation; a free Base plan is offered to lower entry barriers, with monetization concentrated in Premium plans and Add-ons. Go-to-market is direct enterprise field sales complemented by a channel partner program engaging dealers and technical support centers across the manufacturers' distribution networks. The company completed a €2.2 million seed round in June 2023 led by Primo Ventures, with proceeds earmarked for European expansion and product/partnership development.
Servitly firmographics
Firmographics- Name
- Servitly
- Legal name
- Servitly Srl
- Website
- https://servitly.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Servitly is an Italian IoT SaaS company that provides a no-code Digital Product-Service (DPS) platform enabling European machinery manufacturers and OEMs to convert connected product telemetry into digital services and after-sales revenue streams.
- Ownership category
- akta.pro rank
Servitly industry classification
Industry- Product category
- Industrial IoT / Digital Servitization Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Technical Enablement & Adoption Services (Change Management, Adoption, Champions) (BPAEANAC)
- akta.pro secondary industry
- Leasing, Rental & Product-as-a-Service (PaaS) Enablement (EUAIANAI)
Keywords
Where Servitly is headquartered
LocationHeadquarters
- HQ city
- Lomazzo
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Servitly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Subscription (Digital Plans): Annual subscription fees for digital plans and add-ons that provide access to features on products/machines. Customers and partners pay recurring fees to access digital services including remote monitoring, alerting, notifications, and advanced capabilities. The subscription is container-based, defining billing cycle (typically 1 year), renewal date, total cost, and payment method.
- Digital Services Add-ons: Optional paid extensions activated on top of base plans, providing specialized capabilities (e.g., Aided Production, AI Assistant) that can be priced separately. Multiple add-ons can be activated per product/machine.
- Spare Parts E-commerce: Contextual e-commerce functionality for spare parts sales, integrated into the after-sales monetization capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Base Plan - Free tier with core monitoring capabilities |
| Subscription | Annual | Premium Plan - Advanced features and capabilities |
| Subscription | Annual | Add-ons - Optional feature extensions (e.g., Aided Maintenance, Aided Production, AI Assistant) |
| Other | Pay-as-you-go | ROI Session and Consultation |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Servitly product offering
Product offeringCore offering
Servitly provides a no-code DPS (Digital Product-Service) SaaS platform that converts telemetry from connected industrial machinery into digital services such as remote monitoring, aided maintenance, smart spare parts e-commerce, and digital subscription management. The platform targets machinery manufacturers (OEMs) and their dealer networks, addressing the Data-to-Service Gap across the entire after-sales value chain. Built-in modules cover customer portals, service workforce control rooms, EU Data Act compliance, and outcome-based or equipment-as-a-service contract enablement.
Product overview
Servitly offers a unified DPS (Digital Product-Service) system — a software platform combining the DPS core system with a No-Code Console for configuration. The platform addresses five interconnected business initiatives: Self-Service Solutions (for end customers), Connected Field Service (for service teams), After-sales Monetization (digital subscriptions and e-commerce), Connected Advanced Services (outcome-based contracts and EaaS), and EU Data Act compliance. Supporting modules include the Customer Portal (end-customer interface) and Digital Control Room (service workforce interface). The architecture provides built-in features for regulatory compliance and best practices, with extensibility through plug-in integrations. Stripe is integrated for payment processing. The platform manages telemetry data from connected products, generates insights, and orchestrates multi-actor service processes across the value chain.
Differentiator
Problem solved
Functional benefit
Products and services
- DPS (Digital Product-Service) System Central information system that enables Digital Servitization for machinery manufacturers, combining product digitization and service digitization, managing telemetry, customer, and service data while orchestrating stakeholders across the value chain. Sold as a SaaS subscription to OEMs and service providers.
- Console (No-Code DPS Builder) No-code configuration environment for customizing DPS views, templates, widgets, and business logic with built-in features for servitization best practices, regulatory compliance, and third-party system integration via plug-ins. Sold as part of the DPS platform to OEMs.
- Self-Service Solutions for Customers Packaged business initiative enabling end customers to operate, maintain, and extract maximum value from products through self-service digital solutions including Remote Monitoring, Aided Maintenance and Troubleshooting, and Digital Performance Advisory and Reporting. Sold to OEMs deploying customer-facing digital services.
- Connected Field Service Packaged business initiative for empowering service teams with insights to streamline repair and maintenance activities, shifting from reactive to proactive service. Includes Remote Diagnostics, Support and Repair, Installed Base Monitoring and Alerting, Smart Proactive Maintenance, and Channel Partner Involvement. Sold to OEM service organizations and their dealer networks.
- After-sales Monetization Packaged business initiative for capturing revenue opportunities in after-sales through Digital Subscriptions Management, Contextual E-commerce for spare parts, and Machine Customer management. Sold to OEMs seeking recurring and transactional after-sales revenue streams.
- Connected Advanced Services Packaged business initiative for evolving towards advanced services powered by actionable insights, including Connected Outcome-Based Contracts and Connected Equipment-as-a-Service (EaaS). Sold to OEMs transitioning to outcome-based or as-a-service business models.
- EU Data Act Obligations and Monetization Packaged business initiative helping manufacturers fulfill EU Data Act technical obligations and monetize data sharing opportunities with users and third parties, including built-in compensation collection capabilities for data holders. Sold to OEMs operating in or selling into the European Union.
- ROI Assessment and Quotation Service 45-minute ROI session with Servitly experts providing ROI analysis over 1-3 years, an editable Excel value model, and a tailored cost quotation. Treated as strictly confidential with NDA available; provided to enterprise prospects as part of the sales engagement.
- Product Models (Inventory Management) New inventory management capability in the Servitly Console that replaced legacy Thing Definition-based inventory, providing a more user-friendly product model configuration experience for OEMs managing connected product installed bases.
Quantifiable outcome
- 34,443 connected products managed on platform
- +4 more outcomes
Companies that use Servitly
Customer profileNamed customers24 records
Segments3 records
Ideal customer profiles1 record
Servitly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature9 records
Servitly partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Servitly competitors and assessment
Company assessmentDirect peers
- Uptake: Industrial AI and asset-performance platform helping OEMs and operators turn machine data into uptime and revenue outcomes. Comparable to Servitly's DPS mission of converting connected-product telemetry into monetizable services for industrial customers.
- Augury: IoT-based machine health and process optimization platform for manufacturers and OEMs across HVAC, industrial, and rotating-equipment verticals. Competes with Servitly in enabling after-sales service transformation through connected-product data.
- Sight Machine: Manufacturing analytics platform that ingests factory-floor and machine data to deliver operational insights and AI-driven improvements. Overlaps with Servitly in connecting industrial data to actionable service and operational outcomes.
- Particle: IoT platform offering connectivity hardware, device cloud, and application enablement for connected products. Comparable to Servitly's DPS as a stack for OEMs building data-driven services on top of connected devices.
- Litmus Automation: Industrial IoT edge and data platform enabling manufacturers to connect, manage, and analyze machines at scale. Closely overlaps with Servitly's telemetry ingestion, asset modeling, and data-to-service capabilities.
- ServiceMax: Field service management and asset-centric service platform (now part of PTC) focused on aftermarket, warranty, and service-contract execution. Overlaps with Servitly's Connected Field Service and After-sales Monetization use cases.
Broad incumbents
- PTC (ThingWorx): Established IIoT platform suite (ThingWorx) for industrial OEMs with broader scope including PLM, CAD, and AR. Competes with Servitly in the connected-product and servitization space but as part of a much larger enterprise software portfolio.
- Siemens (MindSphere / Insights Hub): Siemens' industrial cloud platform for asset connectivity, analytics, and digital services across manufacturing and infrastructure. A direct alternative to Servitly for large European OEMs, leveraging deep industrial domain incumbency.
- C3.ai: Enterprise AI application platform with deep presence in industrial asset performance, reliability, and supply chain. Competes with Servitly for OEM mind-share on turning machine data into operational and service outcomes.
Emerging players
- Losant: Enterprise IoT platform providing device management, data ingestion, and workflow orchestration for connected products. Comparable to Servitly in enabling OEM digital-service journeys but with a broader horizontal IoT positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Servitly social profiles
Digital presenceServitly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Servitly leadership team
Management profileNumber of profiles
Servitly funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Servitly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Servitly
What does Servitly do?
Servitly provides a no-code DPS (Digital Product-Service) SaaS platform that converts telemetry from connected industrial machinery into digital services such as remote monitoring, aided maintenance, smart spare parts e-commerce, and digital subscription management. The platform targets machinery manufacturers (OEMs) and their dealer networks, addressing the Data-to-Service Gap across the entire after-sales value chain. Built-in modules cover customer portals, service workforce control rooms, EU Data Act compliance, and outcome-based or equipment-as-a-service contract enablement.
Is Servitly a public or private company?
Servitly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Servitly founded?
Servitly was founded in 2019. It employs 11 to 50 people.
Where is Servitly based?
Servitly is headquartered in Lomazzo, Italy, in the Europe region.
How does Servitly make money?
Three revenue lines are on record. Software Subscription (Digital Plans) is the primary driver. The others are digital Services Add-ons and spare Parts E-commerce.
Who are Servitly's main competitors?
Direct peers on record are Uptake, Augury, Sight Machine, Particle, Litmus Automation and ServiceMax. Broad incumbents are PTC (ThingWorx), Siemens (MindSphere / Insights Hub) and C3.ai. Losant is listed as an emerging player.
Does Servitly have an API?
Yes. Servitly offers a REST API for integration purposes. The API supports subscription management (GET/POST/PUT/DELETE endpoints for /inventory/subscriptions), bulk data export (new /data/dataExports endpoints replacing old /data/exports), and Thing activation. The API is accessible via the Console and documentation at learn.servitly.com/apidocs. Environment limits apply, including Max API Key Request Count (per minute) and Max Publish Count (per hour per thing). Authentication uses API keys. Developer documentation is at learn.servitly.com/apidocs.
What industry is Servitly in?
Servitly's product category is Industrial IoT / Digital Servitization Software. Its primary akta.pro industry code is BPAEANAC, Technical Enablement & Adoption Services (Change Management, Adoption, Champions), with a secondary code of EUAIANAI, Leasing, Rental & Product-as-a-Service (PaaS) Enablement. Its NAICS code is 5182 and its SIC code is 7370.