SCHWIND'

What SCHWIND' does

SCHWIND' Agentur für Zukunftskommunikation GmbH is an independent, owner-managed full-service creative advertising agency headquartered in Bonn, Germany, founded in 1990 and operating with approximately 25 employees. The agency delivers integrated brand, campaign, and digital communications services across nine core offerings: employer branding, branding and corporate design, campaigning, photo and video production, POS communication, packaging design, social media, websites, and online marketing. Its client base spans consumer goods (Fressnapf, Erdinger, Verpoorten, Bauknecht, Medisana), B2B and industrial firms (Wirtgen Group, Sany, Uzin Utz, Mauser, Goldbeck), shopping centers (Q6Q7 Mannheim, Hürth Park, Florapark, Saalemarkt), real estate developers (aurelis, Falkowski Gruppe, Comfort), and a growing roster of public-sector and government clients (Stadt Bonn, Stadt Bochum, Rhein-Sieg-Kreis, Kreis Viersen, Landkreis München, Kreis Heinsberg, H-BRS).

The agency's underlying technology stack is standard marketing technology: websites and webshops are built on Typo3, WordPress, and Magento; web analytics are handled through Google Analytics and Matomo; and the agency uses social platforms (LinkedIn, Facebook, Instagram, TikTok) for client campaigns. No proprietary software, AI models, or unique technology platform is disclosed; the agency operates as a services business in which creative talent and process are the primary deliverables. Generative AI has been adopted at a workflow level, notably AI-generated imagery in the Stadt Friedrichshafen employer branding campaign.

Commercially, SCHWIND' generates revenue through project-based fees, retainers, and campaign mandates priced on a custom-quoted basis; approximately 10 million EUR in annual billings is disclosed on the homepage. The go-to-market is consultative and direct-sales-led, with no third-party resellers, marketplaces, or self-serve channels; the agency's website and phone/email intake route inquiries to consultation appointments. The agency is privately held with no disclosed external investors, subsidiaries, or parent entities, and is led by Managing Partner Felix Warstat with senior consultants and a dedicated data protection officer rounding out the leadership team.

Name

SCHWIND'

Legal name

Schwind Agentur für Zukunftskommunikation GmbH

Website

https://schwind.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

SCHWIND' is an independent Bonn-based full-service creative advertising agency founded in 1990 with ~25 employees, delivering branding, employer branding, campaigning, social media, and digital marketing services to B2B, retail, shopping center, and public-sector clients across Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Bonn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agency Services Revenue: SCHWIND' operates as a full-service creative agency generating revenue through professional services fees. Services include employer branding, branding and corporate design, campaigning, photo and video production, POS communication, packaging design, social media, websites, and online marketing. Revenue is derived from project-based fees, retainer engagements, and campaign work for diverse B2B and B2C clients across Germany. The agency bills approximately 10 million euros annually (billings).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

SCHWIND' is a full-service creative agency that develops future-oriented brands and cross-media campaigns for B2B, consumer goods, retail, shopping center, real estate, and public sector clients. Core deliverables span employer branding campaigns, corporate design and brand relaunches, photo and video production, point-of-sale communication, packaging design, social media management, website development, and online marketing campaigns, delivered end-to-end from strategy through execution.

Product overview

SCHWIND' is a full-service creative advertising agency based in Bonn, Germany, founded in 1990 with approximately 25 employees. The agency offers a comprehensive portfolio of marketing and communications services organized into nine core offerings: Employer Branding & Kampagnen, Branding & Corporate Design, Campaigning, Foto- & Videoproduktion, POS Kommunikation, Verpackungsdesign, Social Media, Webseiten, and Online Marketing. The agency serves diverse industry sectors including shopping centers, real estate, B2B, retail/consumer goods, and public institutions. SCHWIND' operates as a service-based agency rather than a software/SaaS product company, delivering creative strategy, design, and implementation services from concept through execution. The agency has extensive experience with major brands including Fressnapf, Bauknecht, Tank & Rast, Philips, and numerous public sector clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Employer Branding & Kampagnen Strategic development and execution of employer brand positioning, EVP workshops, candidate journey analysis, and creative recruiting campaigns to attract and retain talent for clients in industrial, public sector, retail, and consumer goods segments.
• Branding & Corporate Design Comprehensive brand development including positioning workshops, naming, logo design, claim development, and corporate design manual creation to establish consistent brand identity across client touchpoints.
• Campaigning Full-service campaign execution spanning image campaigns, product launches, grand openings, anniversaries, and VKF (sales promotion) campaigns delivered consistently across digital, social, print, out-of-home, and video channels.
• Foto- & Videoproduktion In-house studio and on-location photo and video production including product photography, portrait shoots, social media content (Reels, TikToks, video ads), product videos, interviews, and post-production editing for client campaigns.
• POS Kommunikation Point-of-sale communication materials including signage, displays, promotional materials, and instore concepts for retail environments and consumer goods clients.
• Verpackungsdesign Packaging design services including master artwork creation, claim development, icon design, product photography, print template preparation, and 3D packshot visualizations for consumer goods clients.
• Social Media End-to-end social media services including strategy development, guidelines, editorial planning, content creation, community management, campaigns, and reporting across LinkedIn, Facebook, Instagram, and TikTok for client brands.
• Webseiten Website development and design services including corporate websites, microsites, career portals, and webshops using CMS platforms such as Typo3, WordPress, and Magento, with responsive design and SEO optimization for client businesses.
• Online Marketing Digital marketing services including SEO optimization, Google Ads (SEA), newsletter marketing, display campaigns, and analytics for online customer engagement and lead generation.

Quantifiable outcome

• Won German Brand Award for Corporate Design Relaunch of Wirtgen Group

Named customers49 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kolle Rebbe: Hamburg-based independent creative agency with a brand, campaign, and digital offering. Comparable in positioning to SCHWIND' as a German independent full-service shop serving enterprise and consumer brands, generally larger in headcount.
• Jung von Matt: Hamburg-headquartered independent creative network with a strong German full-service offering spanning brand, campaign, digital, and employer branding. Comparable in service mix to SCHWIND' across the same DACH enterprise and consumer client base, though materially larger.
• Thjnk: Hamburg-headquartered independent creative agency focused on brand strategy, campaigning, and integrated digital work for German and international brands. Overlaps with SCHWIND' in full-service brand management and campaign execution for enterprise clients.
• Zum goldenen Hirschen: Berlin-headquartered independent full-service communications group with brand, PR, content, and digital services. Comparable to SCHWIND' in serving mid-sized and large German brands across B2B and consumer, and notably strong in employer branding and corporate communications.
• Heye & Partner: Munich-based independent full-service creative agency offering brand, campaign, and digital work, including dedicated employer branding and social media practices. Directly comparable in service mix to SCHWIND' for DACH enterprise and consumer clients.
• Scholz & Friends: Independent German full-service creative agency headquartered in Hamburg with offices in Berlin and other DACH cities. Closely comparable to SCHWIND' as a full-service shop with a similar mix of brand strategy, campaign, and digital work for German enterprise and consumer clients, though typically larger in scale.
• Lukas Lindemann Rosinski: Hamburg-based independent creative agency with strong brand, campaign, and digital capabilities, including employer branding for DACH enterprises. Closely aligned with SCHWIND' on full-service offerings and target client profile, generally at larger scale.

Broad incumbents

• Serviceplan Group: Munich-based largest independent agency group in Europe, offering full-service creative, digital, media, and technology across all DACH markets. Overlaps heavily with SCHWIND' on brand management, campaigning, and digital marketing, but operates at significantly greater scale and with proprietary digital platforms.
• Accenture Song (Germany): Global experience and marketing services arm of Accenture operating a major German practice in creative, brand, and commerce transformation. Competes with SCHWIND' for enterprise brand and digital mandates, particularly with industrial and retail clients, but at much larger scale and with deeper technology capabilities.
• DDB Germany (DDB Tribal): German arm of the global DDB network offering full-service creative, digital, and brand strategy for major German and international advertisers. Overlaps with SCHWIND' on integrated campaigns and brand management but operates within a global holding-company structure with significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/schwind_werbung

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SCHWIND'