Peters Real Estate

What Peters Real Estate does

Peters Real Estate is a privately held, independent residential real estate agency headquartered in Maitland, New South Wales, Australia. Founded in 1971, the firm has operated continuously for over 50 years serving the Hunter Valley Lower region and surrounding Newcastle-area suburbs including Aberglasslyn, Ashtonfield, East Maitland, Rutherford, Lorn, and Lochinvar. The agency operates through a small team of named sales agents — Director Lachlan Doyle, Adam Carruthers, Aimee Burns, and Jaide Van Wyck — delivering residential property sales, land sales, property leasing and management, and developer land services. The firm's revenue model combines transaction-fee commissions on sales with recurring property management fees from its leasing line.

The business is relationship-driven and locally embedded rather than technology-led. The agency's digital presence is built on the Reapit property listings platform for listing management and images, supplemented by AgentAccount for agent and sold-property photography; there are no proprietary technology products, AI capabilities, or public APIs. GTM is sales-led and direct: individual agents conduct open homes, property appraisals, and one-to-one client engagement across the Hunter Valley catchment, with marketing supported by website listings, property alerts, and a steady volume of client testimonials used as referral collateral.

Operationally, the firm is a micro-business with 1–10 employees and a single headquarters. Pricing is not publicly disclosed; commission rates are negotiated individually with agents. Listed residential asking prices span approximately $455,000 to $1,200,000, with land and developer transactions handled alongside standard residential sales. No funding rounds, M&A activity, partnerships, or regulatory actions are documented in the available data, and the firm has not expanded geographically beyond its Hunter Valley / Newcastle footprint.

Name

Peters Real Estate

Legal name

Peters Real Estate

Website

https://petersrealestate.com.au

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

Peters Real Estate is an independent, privately held residential real estate agency founded in 1971 and headquartered in Maitland, NSW, Australia. It serves home buyers, sellers, landlords, and developers across the Hunter Valley and Newcastle region through a small team of local sales agents.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Real Estate Tenant Representation (FSAEAJAF)

Keywords

• Residential real estate agency
• Property sales services
• Property leasing management
• Land sales brokerage
• Property appraisal services

Headquarters

HQ city

Maitland

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Property Sales Commission: Traditional real estate commission on property sales, with agents facilitating residential house sales, land sales, and semi-detached/duplex properties throughout the Hunter Valley region.
2. Property Leasing/Management: Property management and leasing services including managing rental properties, recently leased properties, and assisting landlords move properties to Peters Property Management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Peters Real Estate is a traditional residential real estate agency offering property sales (buying and selling assistance), property leasing and management, land sales including land estates and developer land services, and property appraisals across the Hunter Valley region of NSW, Australia. Services are delivered by a small team of dedicated sales agents (Lachlan Doyle, Adam Carruthers, Aimee Burns, and Jaide Van Wyck) who facilitate residential house, duplex, semi-detached, and land transactions, including conducting open homes and managing rental portfolios.

Product overview

Peters Real Estate is a traditional real estate agency operating in the Hunter Valley region of NSW, Australia. The company's service offering is organized as a unified set of real estate service categories rather than a modular software platform. The core offerings include Property Sales (Buy/Sell Services), Property Leasing, Land Sales, and Property Appraisals, with a specialized Developer Land Services module for bulk land transactions. The agency does not offer a technology product or SaaS platform—services are delivered through a team of sales agents (Lachlan Doyle, Adam Carruthers, Aimee Burns, Jaide Van Wyck) who facilitate residential sales, leasing, and land transactions across suburbs including Aberglasslyn, East Maitland, Rutherford, Wallalong, Lochinvar, and surrounding Hunter Valley communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales (Buy/Sell Services)

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Ray White: One of the largest real estate networks in Australasia, with extensive residential sales, property management, and auction services across NSW including the Hunter Valley. A broad incumbent competitor that Peters competes against for both listings and buyer inquiry.
• First National Real Estate: Australian cooperative real estate network with offices across regional NSW. Competes with Peters for residential listings, rental management, and land sales in the broader Hunter Valley / Maitland market.
• LJ Hooker: Major Australian real estate franchise network offering residential sales, leasing, and property management. Competes with Peters across the broader Hunter Valley / Maitland market for residential listings and rental management mandates.
• McGrath Estate Agents: Large publicly-listed Australian residential real estate agency with a broad network across Sydney and regional NSW. Overlaps with Peters in residential sales and property management but operates at significantly greater scale with a much broader geographic footprint.
• Belle Property: Premium Australian residential real estate brand with offices across NSW including the Hunter region. Comparable in offering residential sales, property management, and project marketing, positioned in a similar mid-to-upper market segment.
• Century 21 Australia: International real estate franchise with a substantial Australian network including regional NSW offices. Offers residential sales and property management directly comparable to Peters' core services in the same Hunter Valley catchment.
• Raine & Horne: Long-established Australian real estate group with NSW offices in regional markets including the Hunter. Provides residential sales, commercial, property management, and rural services — closely mirroring Peters' combined residential, land, and leasing offering.
• Harcourts: Australian/NZ real estate network offering residential sales, leasing, property management, and auction services. Has franchise operations in the Hunter Valley / Newcastle region that directly compete with Peters' service offering.

Direct peers

• Stone Real Estate: Independent residential real estate agency operating across the Newcastle and Hunter Valley region of NSW. Direct regional competitor offering residential sales, property management, and project marketing in many of the same suburbs as Peters Real Estate.
• PRD Nationwide: Australian residential real estate network with regional offices including Newcastle/Hunter. Offers residential sales, project marketing for new developments, and property management — closely aligned with Peters' residential + developer land services mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/petersrealestatemaitland

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peters Real Estate