What Stone Real Estate does

Stone Real Estate is an Australian private real estate agency founded in 2014 and headquartered in Manly Vale, operating across five states/territories (NSW, ACT, QLD, VIC, and TAS) through a franchise network of local agents. The company delivers a full-service property platform covering four core service lines: Buy (residential, acreage, commercial, new projects, and off-market sales), Sell (listing management, valuations, and agent matching), Rent (residential and commercial leasing), and Manage (ongoing property management for landlords). Supporting these are two digital tools: a Property Report that provides free home valuation estimates as a top-of-funnel lead generator, and a Property Alerts system that pushes automated listing notifications to opted-in buyers and renters.

The underlying technology stack is a property listing website with search and filtering functionality, supplemented by email-driven alerts and a basic valuation tool. No mobile app, API surface, AI/ML capabilities, integrations, or proprietary technology platforms are documented; the architecture is described as a unified suite accessed through a single web property rather than a modular product platform. The technology footprint is functional rather than differentiated.

The business model is commission- and fee-based. Revenue is generated via property sales commissions (typically 2-3% of sale price, negotiable), leasing/rental transaction fees, and recurring property management fees for landlord clients. Go-to-market is dual-track: a self-serve website for browsing and lead capture, plus a franchise agent network that handles direct sales, listings, and management relationships in local markets. Customer segments are horizontally distributed across residential buyers and sellers (primary), commercial clients, rural/acreage buyers and sellers, property investors/landlords, and renters — producing a fragmented end-customer base with no enterprise concentration.

Name

Stone Real Estate

Legal name

Stone Real Estate

Website

https://stonerealestate.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Stone Real Estate is an Australian private real estate franchise agency founded in 2014, offering residential and commercial sales, leasing, and property management services across five states/territories (NSW, ACT, QLD, VIC, TAS) via a network of local franchise agents and a listing website.

Ownership category

akta.pro rank

Product category

Residential Real Estate Agency Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Lessors of Real Estate (5311)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Residential real estate
• Property management
• Property sales
• Rental leasing
• Real estate agency

Headquarters

HQ city

Manly Vale

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based revenue from residential and commercial property sales, typically a percentage of the sale price
2. Property Management Fees: Ongoing management fees from rental property management services
3. Leasing/Rental Fees: Fees from rental leasing services for both residential and commercial properties

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

Stone Real Estate is an Australian real estate agency offering residential and commercial property sales (Buy), property selling services with appraisals (Sell), residential and commercial rentals (Rent), and full-service property management for landlords (Manage). All services are delivered through a centralized property listing website and a franchise network of agents operating across NSW, ACT, QLD, VIC, and TAS.

Product overview

Stone Real Estate operates as a traditional real estate agency offering a unified suite of property services through its platform. The core portfolio consists of Buy, Sell, Rent, and Manage services, supported by Property Report and Property Alerts features. All services are accessed through the company's main website at stonerealestate.com.au, with no modular or platform-plus-add-ons architecture identified.

Differentiator

Problem solved

Functional benefit

Products and services

• Buy

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Raine & Horne: Established Australian real estate group with franchise offices across NSW, QLD, and other states. Provides residential sales, commercial, property management, and rural services directly comparable to Stone's full-service offering.
• Belle Property: Australian premium residential real estate network offering sales, leasing, and property management. Comparable service mix and franchise-like agency model with overlap on east-coast Australian markets.
• McGrath Estate Agents: Australian residential-focused agency network with a strong presence in Sydney and other east-coast markets. Offers sales, property management, and project marketing comparable to Stone, with a premium brand positioning.
• Ray White: Largest residential real estate franchise network in Australia/New Zealand with a multi-service offering across sales, property management, and commercial. Highly comparable franchise model and full-service platform to Stone Real Estate, but at materially larger scale.
• LJ Hooker: Long-established Australian franchise real estate brand offering residential sales, rentals, property management, and commercial services. Operates a similar franchise-based multi-service platform across Australia, directly competing for agents and listings.
• Century 21 Australia: Globally recognized real estate franchise brand with a substantial Australian network offering residential sales, commercial, and property management. Direct competitor on franchise model and multi-service positioning.
• Richardson & Wrench: Australian residential-focused real estate franchise network with strong presence in Sydney and surrounding NSW markets. Directly comparable service mix (sales, property management, rentals) and franchise distribution model.
• RE/MAX Australia: Global franchise real estate brand operating across Australia with residential sales, rentals, and property management services. Competes with Stone on franchise recruitment and multi-state coverage.
• Barry Plant: Australian real estate franchise brand operating across Victoria and other states with residential sales, rentals, and property management. Comparable multi-service franchise model with overlapping east-coast geographies.
• Harcourts Australia: International real estate franchise group with Australian operations covering residential sales, property management, and auctions. Operates a comparable franchise-based distribution model targeting similar Australian geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stone Real Estate