Orient Sigorta
Turkish non-life insurer Orient Sigorta A.Ş. provides motor, home, DASK earthquake, commercial, engineering, cargo, and personal insurance products to individuals, SMEs, and commercial clients across Turkey via agency distribution, the Orient Avantaj mobile platform, and a 58-province service network.
- Company typePrivate
- Founded2012
- HeadquartersKadikoy
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Orient Sigorta does
Orient Sigorta A.Ş. is a Turkish non-life insurance company that was established under Dubai-based parent Orient Insurance Company PJSC, itself a subsidiary of Al-Futtaim Group (founded 1930, operating 130 companies across 17 countries). Setup activities for the Turkish entity began in late 2012 and it now serves individual policyholders, SMEs, and specialized commercial clients across all 81 Turkish provinces through a diversified product portfolio covering motor (Kasko with RS Mini Onarım Plus services), residential (Konut and the mandatory DASK earthquake line), commercial packages (Hotel, Restaurant, Pharmacy, Kobi Pratik), engineering (machinery breakdown, electronic equipment, construction, erection), transit (cargo, carrier liability, yacht), and personal lines (travel health, personal accident, education, critical illness, employer liability, and third-party liability). Revenue is generated through annual premium collection across these lines, with installment options offered to retail and SME buyers.
The company runs a hybrid distribution model combining an independent agency network (acenteler) operating nationwide, an authorized repair and glass replacement service network spanning 58 provinces (ALC Servis Merkezleri, Auto King, Carglass, Doraglass, Uğurlu Oto Cam, SLR Glass, Rota Glass), and direct digital self-service through the Orient Avantaj mobile application on iOS and Android, which supports policy management, claims submission, mobile accident reporting per Turkish Insurance Information Center (SBM) regulations, and assistance services such as road, home, and travel support. Customer support is centralized through a service center hotline (0850 202 3515).
Orient Sigorta's ownership chain — wholly owned by Orient Insurance Company PJSC (rated A by S&P Global and A with a+ Long-Term by AM Best, confirmed 2024), which itself sits under the UAE's Al-Futtaim Group — provides significant capital backing, as reflected in the company's 1.3 billion TL paid-in capital and 471% capital adequacy ratio as of June 2025. Senior leadership comprises industry veterans from Allianz, Sompo, Generali, Zurich, Groupama, and Axa, with a new General Manager, Erkan Fuat Işıksal, appointed effective February 2026 to lead the next phase of direct-sales and digital expansion.
Orient Sigorta firmographics
Firmographics- Name
- Orient Sigorta
- Legal name
- Orient Sigorta A.Ş.
- Website
- https://orientsigorta.com.tr
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Turkish non-life insurer Orient Sigorta A.Ş. provides motor, home, DASK earthquake, commercial, engineering, cargo, and personal insurance products to individuals, SMEs, and commercial clients across Turkey via agency distribution, the Orient Avantaj mobile platform, and a 58-province service network.
- Ownership category
- akta.pro rank
Orient Sigorta industry classification
Industry- Product category
- General Insurance
- NAICS
- Insurance Carriers and Related Activities (524), Insurance Carriers (5241)
- SIC
- Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399)
- akta.pro primary industry
- Construction Specialty (Wrap-Ups/Builders Risk/Contractors) (FSAJAGAH)
Keywords
Where Orient Sigorta is headquartered
LocationHeadquarters
- HQ city
- Kadikoy
Offices12 records
Markets served
Orient Sigorta business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Premium Insurance Policies: Orient Sigorta generates revenue through collection of insurance premiums across multiple product lines including motor, property, casualty, marine, engineering, and health insurance. Premiums are collected annually with payment plan options available.
- Claims Processing Services: Revenue derived from claims handling and settlement services across the network of authorized service providers and repair shops.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Kasko (Motor Insurance) with bundled coverage options |
| Subscription | Annual | Konut (Home Insurance) comprehensive package |
| Subscription | Pay-as-you-go | Seyahat Sağlık (Travel Health Insurance) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Orient Sigorta product offering
Product offeringCore offering
Orient Sigorta A.Ş. is a Turkish general (non-life) insurance company that underwrites and distributes a broad portfolio of personal and commercial insurance policies — including Kasko (motor), Konut (home), DASK (compulsory earthquake), İşyeri, SME package, hospitality/restaurant/pharmacy packages, construction, erection, machinery breakdown, electronics, cargo, carrier liability, yacht, travel health, personal accident, education, critical illness, and employer/third-party liability coverages — primarily through its regional agency network and the Orient Avantaj mobile application.
Product overview
Orient Sigorta is a diversified insurance company offering a broad portfolio of property, casualty, and personal insurance products primarily in Turkey, with its parent company Orient Insurance Company PJSC based in the UAE. The core product portfolio spans five main categories: vehicle insurance (Kasko with RS Mini Onarım Plus and assistance services), residential insurance (Konut Sigortası with DASK earthquake coverage and Orient Fix installation benefits), commercial/business insurance (İşyeri Sigortası with specialized verticals including Otel, Restaurant, Eczane, and Kobi packages), and engineering/nakliyat insurance (covering cargo transit, carrier liability, machinery, electronics, construction, and assembly). Additional personal insurance products include travel health, personal accident, education, critical illness, employer liability, and third-party liability coverage. The company provides digital customer engagement through the Orient Avantaj mobile app (iOS/Android), mobile accident reporting, and online transaction portals. Orient Sigorta operates under the Al-Futtaim Group umbrella, which employs over 27,000 people across 130 companies in 17 countries.
Differentiator
Problem solved
Functional benefit
Brands
- Orient Avantaj: Mobile application offering assistance services including road assistance, home services, travel assistance, and other support features for policyholders.
Products and services
- Kasko (Motor Vehicle Insurance)
- Konut Sigortası (Homeowners Insurance)
- DASK (Compulsory Earthquake Insurance)
- İşyeri Sigortası (Commercial Property Insurance)
- Kobi Pratik (SME Package Insurance)
Quantifiable outcome
- Capital adequacy ratio of 471% as of June 2025
- +3 more outcomes
Companies that use Orient Sigorta
Customer profileSegments8 records
Ideal customer profiles6 records
Orient Sigorta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Orient Sigorta partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered major.
- ALC Servis MerkezlerimajorAuthorized mini repair service network providing paintless dent repair, windshield repair, interior repair, and car cleaning services across 58 provinces in Turkey under the RS Mini Onarım Plus program.
- Auto KingmajorAuthorized auto repair service provider for Orient Sigorta customers, particularly for policies issued in 2020. Provides mini repair services through service network across Turkey.
- CarglassmajorAuthorized glass replacement and repair service provider. Contact: 444 18 19. Part of the authorized glass service network for kasko policy claims.
- DoraglassmajorAuthorized glass replacement and repair service provider. Contact: 0850 228 77 88. Part of the authorized glass service network for kasko policy claims.
- Uğurlu Oto CammajorAuthorized glass replacement and repair service provider. Contact: 444 00 70. Part of the authorized glass service network for kasko policy claims.
- SLR GlassmajorAuthorized glass replacement and repair service provider. Contact: 0850 885 05 72. Part of the authorized glass service network for kasko policy claims.
- Rota GlassmajorAuthorized glass replacement and repair service provider. Contact: 0850 346 31 61. Part of the authorized glass service network for kasko policy claims.
- Doğal Afet Sigortaları Kurumu (DASK)majorGovernment-mandated Natural Disasters Insurance Institution. Orient Sigorta operates as an agency for DASK (earthquake insurance), which is mandatory by law for all residential properties in Turkey.
Scale indicators14 records
Recent moves8 records
Expansion highlights6 records
Orient Sigorta competitors and assessment
Company assessmentBroad incumbents
- Türkiye Sigorta: Government-backed dominant Turkish P&C insurer with the largest market share in Turkey. While broader in scale and state-affiliated, it competes directly with Orient Sigorta in motor, home, DASK, and commercial lines, setting market pricing benchmarks.
Direct peers
- AXA Sigorta: Turkish subsidiary of AXA offering comprehensive motor, home, health, and commercial insurance. Closely comparable in product portfolio and digital distribution approach; competes for the same retail and SME customer base that Orient Sigorta targets.
- HDI Sigorta: Turkish P&C subsidiary of Germany's HDI Group, providing motor, home, liability, and engineering coverage. Comparable mid-sized international-affiliated competitor with similar focus on multi-line retail and SME distribution.
- Neova Sigorta: Mid-sized Turkish full-line P&C insurer offering motor, home, commercial, and specialty products. Comparable scale, product breadth, and target customer segments to Orient Sigorta; one of Orient Sigorta's deputy GMs previously served as Finance Director at Neova Sigorta.
- Aksigorta: Major Turkish P&C insurer with a diversified portfolio covering motor, home, health, and commercial lines. Comparable to Orient Sigorta in product breadth, agency-driven distribution, and digital servicing initiatives aimed at Turkish retail and SME customers.
- Generali Sigorta: Turkish arm of Italian insurer Generali, providing motor, home, commercial, and specialty lines. Highly comparable to Orient Sigorta in business mix and customer segments; the incoming GM of Orient Sigorta previously served as Deputy GM responsible for Direct Sales and Marketing at Generali Sigorta.
- Sompo Sigorta: Turkish P&C insurer affiliated with Sompo Japan, offering motor, home, and commercial coverage. Direct competitor in agency and digital channels; multiple Orient Sigorta senior executives previously held leadership positions at Sompo Sigorta Turkey.
- Groupama Sigorta: French mutual-affiliated Turkish P&C insurer offering motor, home, health, and commercial products through agency and direct channels. Directly comparable in product breadth and multi-channel distribution; one of Orient Sigorta's deputy GMs previously led technical and claims operations at Groupama Sigorta.
- Allianz Sigorta: Turkish subsidiary of global insurer Allianz, offering motor, home, health, and commercial products through agency and bancassurance channels. Shares Orient Sigorta's multi-line P&C focus and competes head-to-head in Turkish retail and SME segments; notably, the incoming GM of Orient Sigorta previously held senior roles at Allianz Sigorta.
- Anadolu Sigorta: One of Turkey's largest and longest-established non-life insurance companies, offering a broad multi-line portfolio of motor, home, commercial, and engineering products. Directly comparable to Orient Sigorta across virtually every product category and distribution channel, including agency-led sales and digital servicing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Orient Sigorta social profiles
Digital presenceOrient Sigorta compliance and trust
Trust signalCompliance2 records
Orient Sigorta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orient Sigorta leadership team
Management profileNumber of profiles
Profiles9 records
Orient Sigorta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orient Sigorta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orient Sigorta
What does Orient Sigorta do?
Orient Sigorta A.Ş. is a Turkish general (non-life) insurance company that underwrites and distributes a broad portfolio of personal and commercial insurance policies — including Kasko (motor), Konut (home), DASK (compulsory earthquake), İşyeri, SME package, hospitality/restaurant/pharmacy packages, construction, erection, machinery breakdown, electronics, cargo, carrier liability, yacht, travel health, personal accident, education, critical illness, and employer/third-party liability coverages — primarily through its regional agency network and the Orient Avantaj mobile application.
Is Orient Sigorta a public or private company?
Orient Sigorta is a private company. It is classified as corporate owned and is currently operating.
When was Orient Sigorta founded?
Orient Sigorta was founded in 2012. It employs 51 to 100 people.
Where is Orient Sigorta based?
Orient Sigorta is headquartered in Kadikoy.
How does Orient Sigorta make money?
Two revenue lines are on record. Premium Insurance Policies are the primary driver. The others are claims Processing Services.
Who are Orient Sigorta's main competitors?
Türkiye Sigorta is listed as a broad incumbent. Direct peers are AXA Sigorta, HDI Sigorta, Neova Sigorta, Aksigorta, Generali Sigorta, Sompo Sigorta, Groupama Sigorta, Allianz Sigorta and Anadolu Sigorta.
Does Orient Sigorta have an API?
No public API is recorded for Orient Sigorta.
What industry is Orient Sigorta in?
Orient Sigorta's product category is General Insurance. Its primary akta.pro industry code is FSAJAGAH, Construction Specialty (Wrap-Ups/Builders Risk/Contractors). Its NAICS code is 524 and its SIC code is 6331.