Nassau County Council on Aging

What Nassau County Council on Aging does

Nassau County Council on Aging (NCCOA) is a 501(c)(3) nonprofit organization founded in 1974 and headquartered in Fernandina Beach, Florida, that delivers a comprehensive array of senior services across Nassau County, Florida. The organization operates two Senior Life Centers — the 25,000-square-foot Janice Ancrum Senior Life Center in Fernandina Beach and the Westside Senior Life Center in Hilliard — offering congregate meals, fitness, classes, wellness clinics, socialization, and case management. NCCOA's core programs include Meals on Wheels (including a "MOW for Pets" companion animal feeding program), The Club (adult day healthcare for seniors with Alzheimer's and dementia), Advocate Home Healthcare (licensed in-home personal care, companionship, and respite services via AHCA License #5939 and Home Health Agency License #299994638), the CHORE small home repair program (wheelchair ramps, grab bars), NassauTRANSIT (curb-to-curb public transportation in partnership with JTA), and a portfolio of support groups covering caregiver stress, Parkinson's, hearing loss, low vision, grieving, and mental health. The organization is the designated lead agency for Florida Department of Elder Affairs' state and federally funded grant programs in its service area.

NCCOA's business model blends five revenue streams: individual/couples memberships ($125/$195 per year for unlimited classes, with $5 per-class nonmember pricing), facility rentals (Berkman Pavilion at $250/hr, Clear Grand Hall at $150/hr, Henderson Hall at $75/hr, Keffer Board Room at $50/hr), Advocate Home Healthcare service fees, government grants from the Florida Department of Elder Affairs, and a fundraising program anchored by the annual Salute to Seniors Gala (held at The Ritz-Carlton, Amelia Island for its 50th anniversary in January 2024) and transformational individual gifts such as the Berkman Pavilion endowment and the Julie Wood multi-million-dollar legacy gift that paid off the headquarters mortgage. Operations are supported by 11–50 staff and 325 active volunteers across Meals on Wheels, CHORE, The Club, and administrative functions. The organization has no proprietary technology platform; service delivery is physical-location and home-visit based, with third-party tools (MyActiveCenter.com for class registration, DonorPerfect for donations, Constant Contact for legacy pavers) handling digital workflows.

Name

Nassau County Council on Aging

Legal name

Nassau County Council on Aging, Inc.

Website

https://nassaucountycouncilonaging.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Nassau County Council on Aging is a 501(c)(3) nonprofit founded in 1974 that delivers a wraparound senior services platform — including two Senior Life Centers, Meals on Wheels, adult day healthcare, in-home care, transportation, and case management — to residents aged 60+ across Nassau County, Florida.

Ownership category

akta.pro rank

Product category

Community-Based Senior Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Community-Based Senior Centers with Adult Day Services (HLADAIAJ), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Alzheimer’s & Dementia-Specific Adult Day Programs (HLADAIAC)

Keywords

• Senior care services
• Adult day healthcare
• Home healthcare services
• Nonprofit aging services
• Community-based senior programs

Headquarters

HQ city

Fernandina Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: The nonprofit relies heavily on community donations, annual galas, and planned giving programs. Major donors include Betty Berkman (Berkman Pavilion & Memorial Garden benefactor) and Julie Wood (mortgage payoff benefactor). Employer matching gift programs encouraged.
2. Membership Fees: Individual memberships at $125/year and couples memberships at $195/year provide unlimited access to classes. Nonmembers pay $5 per class.
3. Facility Rental: Conference and event space rentals including Berkman Pavilion ($250/hr), Clear Grand Hall ($150/hr), Henderson Hall ($75/hr), and Keffer Board Room ($50/hr). Proceeds benefit Nassau County seniors.
4. Home Healthcare Services: Advocate Home Healthcare division provides homemaker and companion services including personal care, companionship, respite care, and VIP assistant services. Licensed and bonded CNAs and Home Health Aides deliver services.
5. Government Grants: NCCOA is the lead agency for Florida Department of Elder Affairs' state and federally funded grant programs. Clients are screened and prioritized according to needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Nassau County Council on Aging is a 501(c)(3) nonprofit that delivers a multi-service senior care ecosystem anchored by two Senior Life Centers (Janice Ancrum in Fernandina Beach and Westside in Hilliard). Programs span adult day healthcare for dementia (The Club), licensed in-home personal care (Advocate Home Healthcare), Meals on Wheels, CHORE small home repair, transportation, geriatric case management, support groups, and a tiered membership program offering unlimited access to classes. Revenue is supplemented by event venue rentals (Berkman Pavilion, Clear Grand Hall, Henderson Hall, Keffer Board Room) and the quarterly Senior Life Magazine.

Product overview

Nassau County Council on Aging is a 501(c)(3) nonprofit organization that operates a multi-service senior care ecosystem centered around two Senior Life Centers (Janice Ancrum in Fernandina Beach and Westside in Hilliard). The organization offers direct care services including The Club adult day healthcare, Advocate Home Healthcare, Meals on Wheels, CHORE small home repair, NassauTRANSIT transportation, and various support groups. Membership and class programs provide ongoing engagement opportunities, while event venue rentals (Berkman Pavilion, Clear Grand Hall, Henderson Hall, Keffer Board Room) generate revenue to support operations. Senior Life Magazine serves as a quarterly publication for the community.

Differentiator

Problem solved

Functional benefit

Products and services

• Janice Ancrum Senior Life Center Senior Life Center offering congregate meals, health and wellness clinics, socialization opportunities, classes, workshops, media lounge, computer lab, fitness areas, and a lending library for adults 60+ in Nassau County, FL. Chef-prepared meals served daily for lunch.
• Westside Senior Life Center Senior Life Center in Hilliard featuring a large community room for educational/wellness/socialization, a modern kitchen for daily chef-prepared meals, and staff offices for case management. Morning and afternoon programs offered Monday-Friday.
• The Club (Adult Day HealthCare) Adult day healthcare program offering therapeutic and social activities for Nassau County seniors with Alzheimer's or other forms of dementia, including transportation, balanced nutrition, and professional staffing.
• Advocate Home Healthcare Division of NCCOA providing licensed in-home homemaker and companion services — personal care, meal preparation, medication reminders, companionship, respite care, and VIP Assistant services — for seniors aging in place. Delivered by licensed, bonded CNAs and Home Health Aides trained in geriatric care.
• Meals on Wheels Home-delivered meal program providing nutritious meals to homebound Nassau County seniors, with a companion MOW for Pets program feeding the animals of meal recipients.
• CHORE Small Home Repair Volunteer-driven program providing small home repairs — wheelchair ramps, grab bars, rails, step repairs, and window repairs — to help Nassau County seniors age safely in place.
• NassauTRANSIT Curb-to-curb public transportation service for Nassau County seniors, providing rides to and from The Club, medical appointments, and roundtrip service from Yulee to Jacksonville via JTA partnership.
• Support Groups Coordinated peer support groups including Hearing Loss Support Group, Low Vision Support Group, NAMI Support Group, Parkinson's Support Group, Grieving with Hope, Successful Caregiver, Caregiver Stressbuster Forum, and Caregivers Support Group.
• Membership Program Annual membership program at Janice Ancrum Senior Life Center — Individual Membership ($125/year) and Couples Membership ($195/year) — providing unlimited access to classes; nonmembers pay $5 per class.
• Facility Rentals (Berkman Pavilion, Clear Grand Hall, Henderson Hall, Keffer Board Room) Event venue rentals at the Janice Ancrum Senior Life Center including Berkman Pavilion ($250/hr, 1860+ sq ft, up to 175 guests), Clear Grand Hall ($150/hr, 2,240 sq ft), Henderson Hall ($75/hr, 1,100 sq ft), and Keffer Board Room ($50/hr, 440 sq ft). Proceeds benefit Nassau County seniors.
• Senior Life Magazine Quarterly publication celebrating happy, healthy lives for Nassau County seniors, distributed via the website and print with archives from 2018 onward.
• Geriatric Case Management Professional case management services helping Nassau County seniors navigate available resources, with clients screened and prioritized according to needs.

Quantifiable outcome

• 800% senior population growth served since 1974 founding
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered major partner, core partner, historical partner, key supporter and transit partner.

• ElderSourcemajor partnerStrategic or Co-development PartnerKey community partner providing support for senior services programs. ElderSource is a program of the Florida Department of Elder Affairs operating through Eldersource for counseling on Medicare and health insurance issues.
• Board of County Commissionersmajor partnerStrategic or Co-development PartnerNassau County government providing ongoing funding and support for senior programs and services across the county.
• City of Fernandina Beachmajor partnerStrategic or Co-development PartnerMunicipal government partner supporting senior services and programs in the eastern portion of Nassau County.
• United Waymajor partnerStrategic or Co-development PartnerMajor funding partner supporting NCCOA programs and services through United Way contributions and allocations.
• Baptist Health Systemmajor partnerStrategic or Co-development PartnerLong-term healthcare system partner. Baptist Nassau previously housed NCCOA in a facility on their campus for over 30 years. Baptist Medical Center Nassau located at 1348 S. 18th Street, Suite 101.
• NassauTRANSITcore partnerStrategic or Co-development PartnerOnly public transportation provider in Nassau County. Provides curb-to-curb transportation to and from The Club and medical appointments. Partnership with JTA provides roundtrip transportation from Yulee to Jacksonville.
• Palace Saloonhistorical partnerStrategic or Co-development PartnerHistoric Fernandina Beach venue that hosted NCCOA's first fundraising gala in 2004, raising over $13,000. Sheffield family generously offered the dining room for the inaugural event.
• Aaron Beankey supporterStrategic or Co-development PartnerU.S. Congressman who served as youngest mayor of the community, was a state representative and state senator, and remains committed to making lives better for seniors. Served as auctioneer at NCCOA galas.
• Jacksonville Transportation Authority (JTA)transit partnerStrategic or Co-development PartnerPartnership with JTA provides roundtrip transportation from Yulee to Jacksonville for Nassau County residents.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Aging Solutions: A family-owned home care agency serving Nassau County and surrounding areas. Comparable as a local provider of in-home personal care, companionship, and respite services competing with Advocate Home Healthcare.
• ElderSource: Area Agency on Aging for Northeast Florida designated by the Florida Department of Elder Affairs. Directly comparable as a regional AAA providing case management, Medicare counseling, and contracted senior services adjacent to NCCOA's territory.
• Council on Aging of St. Lucie County: Another Florida Council on Aging providing congregate meals, adult day healthcare, in-home services, and transportation to seniors. Closely analogous operating model in a different Florida county.

Broad incumbents

• Amedisys: Large publicly traded home health and hospice provider with skilled nursing services. Represents the scaled, clinically licensed end of the home care spectrum against which NCCOA's Advocate Home Healthcare is positioned.
• Brookdale Senior Living: Nation's largest senior living operator with independent living, assisted living, memory care, and home health. Comparable in offering a continuum of senior services but at residential scale rather than community-based.
• Visiting Angels: National franchise network providing non-medical in-home senior care including personal care, companionship, and respite. Comparable to Advocate Home Healthcare's service lines but operating at significantly larger scale.
• Comfort Keepers: International franchise providing in-home care, companionship, and specialized dementia support. Competes with Advocate Home Healthcare in the personal care and Alzheimer's/dementia segments.

Others

• Meals on Wheels America: National umbrella organization supporting 5,000+ community-based senior nutrition programs. NCCOA is a local Meals on Wheels affiliate; comparable as the network backbone and policy/funding advocate.

Emerging players

• Local老年日间照料中心 (modeled: Always Best Care Senior Services): Senior care franchise offering in-home care, assisted living placement, and dementia care. Compares with Advocate Home Healthcare's in-home and dementia-support services via The Club.

Regional players

• Area Agency on Aging for North Florida: Serving 14 counties in North Florida including adjacent regions to NCCOA. Comparable as a regional planning, advocacy, and service-coordination body for seniors, though covering broader and different counties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@NassauCountyCouncilonAging
• Facebookfacebook.com/www.nassaucountycoa.org
• Instagraminstagram.com/nc_coa
• Xx.com/NCCOASeniors

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Nassau County Council on Aging