ElderSource

What ElderSource does

ElderSource (legally Friends of ElderSource Inc.) is a Jacksonville, Florida-based nonprofit founded in 1974 and designated by the Florida Department of Elder Affairs as the Area Agency on Aging (AAA) and Aging and Disability Resource Center (ADRC) for seven Northeast Florida counties: Baker, Clay, Duval, Flagler, Nassau, St. Johns, and Volusia. The organization operates a free HelpLine (accredited by Inform USA) that in 2025 fielded more than 51,000 calls, screened more than 9,000 individuals for services, and connected more than 12,000 people to resources. Its service portfolio spans Medicaid Long-Term Care Home and Community-Based Services coordination, the SHINE Medicare counseling program, the Veteran Directed Care program in partnership with the Veterans Health Administration, caregiver support (including the TCARE program funded by the Humana Foundation), and Medicare's GUIDE Dementia Care model launched in 2025.

The technology substrate is functional rather than differentiated: an online resource database (navigateresources.net), digital self-assessment tools (BetterAge), and standard web/intake forms supporting the HelpLine and pre-screening workflows. Recent product launches have broadened the surface area into consumable medical supplies (Sharing and Caring Closet, 2024), live virtual fitness via the Vivo partnership, and 24/7 dementia care coordination under the GUIDE program. ElderSource also convenes the Caregiver Coalition of Northeast Florida (since 2008) and partners with Northeast Florida AHEC for evidence-based healthy aging curricula.

ElderSource is funded primarily through federal, state, and local government appropriations flowing to the AAA/ADRC designation, supplemented by foundation grants (The Jim Moran Foundation, Humana Foundation, Community Foundation of Northeast Florida) and individual donations. All services are provided free of charge to the end user, with revenue recorded as contributed support and program service fees rather than commercial sales. The business model is therefore grant- and contract-funded rather than transactional, and growth is constrained by appropriations cycles and foundation funding availability rather than market share dynamics.

Name

ElderSource

Legal name

Friends of ElderSource Inc.

Website

https://myeldersource.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Short description

ElderSource is the Florida-designated Area Agency on Aging and Aging and Disability Resource Center for seven Northeast Florida counties, providing free aging, disability, Medicare, caregiver, and veteran-directed care services to older adults, adults with disabilities, caregivers, and veterans.

Ownership category

akta.pro rank

Product category

Aging and Disability Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro primary industry

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)

akta.pro secondary industry

Elder Services & Aging Support (BPAGAEAF)

Keywords

• Aging services
• Disability resource center
• Medicare counseling
• Caregiver support
• Community-based care

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government Funding: As the state-designated Area Agency on Aging and Aging and Disability Resource Center, ElderSource receives government funding from federal, state, and local sources to support its mission of serving older adults, adults with disabilities, and caregivers.
2. Donations and Grants: ElderSource accepts donations from individuals and organizations. Major grants include funding from The Jim Moran Foundation (EASE program), the Humana Foundation (TCARE program), and the Community Foundation of Northeast Florida.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ElderSource operates a free HelpLine and serves as the state-designated Area Agency on Aging and Aging and Disability Resource Center (ADRC) for Northeast Florida, connecting older adults, adults with disabilities, and caregivers to a comprehensive suite of aging services. Its offerings include Long-Term Care Home and Community-Based Services, SHINE Medicare counseling, Veteran Directed Care, GUIDE Dementia Care, TCARE caregiver support, BetterAge Self-Assessment, Healthy Aging wellness classes, Elder Abuse Prevention, Senior Safety, Disaster Preparedness, and a Sharing and Caring Closet for medical supplies. All core services are delivered at no charge to the public across seven counties.

Product overview

ElderSource is the state-designated Area Agency on Aging and Aging and Disability Resource Center (ADRC) for Northeast Florida, offering a unified portfolio of services through its free HelpLine as the central access point. The organization provides a comprehensive suite of programs including Long-Term Care coordination, Veteran Directed Care, SHINE Medicare counseling, and caregiver support services. Key offerings include the GUIDE Dementia Care program for Medicare beneficiaries, the BetterAge Self-Assessment tool, TCARE caregiver burnout prevention, and Healthy Aging programs including Vivo virtual fitness. Additional services encompass Elder Abuse Prevention, Senior Safety initiatives with K9 support, Disaster Preparedness resources, a Resource Database, and the Sharing and Caring Closet for medical supplies. The organization connects older adults, adults with disabilities, and caregivers to essential community resources across seven counties in Northeast Florida.

Differentiator

Problem solved

Functional benefit

Brands

• SHINE: Serving Health Insurance Needs of Elders - a program offering free, unbiased counseling on Medicare insurance issues
• BetterAge
• EASE
• GUIDE

Products and services

• HelpLine

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Caregiver Coalition of Northeast FloridacoreStrategic or Co-development Partner · 1 January 2008Since 2008, the Caregiver Coalition has been a partnership of leading healthcare, aging, and senior services organizations providing a compassionate network of support and access to critical resources for those caring for others in the First Coast region.
• Veteran's Administration (VA)coreStrategic or Co-development PartnerPartnership with the Veterans Health Administration to operate the Veteran Directed Care program, helping veterans remain in their homes and receive services from caregivers of their choosing. The program is part of the Veterans Health Administration Standard Medical Benefits Package.
• BetterAgeminorStrategic or Co-development PartnerPartnership to offer the BetterAge Self-Assessment tool, a free and confidential 7-to-10-minute assessment helping older adults take meaningful steps to improve their health and well-being.
• Northeast Florida Area Health Education Center (AHEC)coreStrategic or Co-development PartnerPartnership to offer evidence-based wellness programs to adults aged 60 and over, including fall prevention, chronic disease management, diabetes self-management, tobacco cessation, and active living classes at no charge.
• Jacksonville Sheriff's OfficeminorStrategic or Co-development PartnerPartnership to sponsor K9 Boomer, a bloodhound trained to track missing persons, helping bring missing Duval County seniors home safely. Part of ElderSource's senior safety initiatives.
• VivominorStrategic or Co-development PartnerPartnership to offer Vivo, a live online program aimed at improving strength, balance, and overall well-being for older adults. Classes are free, virtual, interactive, and led by certified trainers.
• Florida Department of Elder AffairscoreChannel Partner/ Reseller/ DistributorAs the state-designated Area Agency on Aging and ADRC, ElderSource operates programs of the Florida Department of Elder Affairs including SHINE, Senior Medicare Patrol, and other aging services programs.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Trellis: Twin Cities-area Area Agency on Aging in Minnesota that operates an Aging & Disability Resource Center-style helpline and a similar set of caregiver, benefits counseling, and long-term care navigation programs.
• Aging Matters (Brevard County AAA): Designated Area Agency on Aging for Brevard County, Florida. Comparable nonprofit providing HelpLine-style information and referral, caregiver support, and community-based aging services to a defined Florida county footprint.
• Aging & Independence Services (San Diego County): San Diego County's designated AAA/ADRC, providing information and assistance, caregiver support, and long-term care navigation across a multi-jurisdiction footprint. Comparable in function and population focus to ElderSource.
• Area Agency on Aging of Pasco & Pinellas: State-designated AAA serving Pasco and Pinellas counties in Florida. Offers the same mix of ADRC-style information and referral, benefits counseling, caregiver, and long-term care services that ElderSource provides in Northeast Florida.
• Senior Connection Center: Area Agency on Aging for Hillsborough County, Florida (Tampa Bay region). Operates as a state-designated AAA/ADRC with a HelpLine, caregiver support, and elder services programming—directly comparable to ElderSource in role, funding model, and target population.
• Senior Source: Area Agency on Aging serving Dallas and surrounding North Texas counties. Runs an information and referral HelpLine, benefits counseling, caregiver services, and ADRC-type programming—closely comparable to ElderSource's regional AAA/ADRC operating model in a different state.
• Senior Resource Alliance: Designated Area Agency on Aging for Orange, Osceola, and Seminole counties in Central Florida. Directly comparable as another state-designated AAA/ADRC in Florida operating an Aging and Disability Resource Center, HelpLine, and a similar portfolio of Medicare counseling, caregiver support, and long-term care navigation programs.

Broad incumbents

• USAging: National trade association for Area Agencies on Aging that also operates the national Eldercare Locator on behalf of the Administration on Aging. Compares to ElderSource as the umbrella organization supporting (and partially overlapping with) the AAA/ADRC model ElderSource operates at the regional level.

Regional players

• Meals on Wheels of Northeast Florida: Regional Meals on Wheels affiliate operating in the same Northeast Florida geography as ElderSource, providing home-delivered meals and senior wellness services. Comparable as a community-based elder services provider that ElderSource frequently refers to via its HelpLine.

Others

• Alzheimer's Association – Florida Region: State-chartered nonprofit delivering caregiver support, dementia education, and 24/7 helpline services with overlap to ElderSource's caregiver and GUIDE Dementia Care programs. Adjacent rather than directly competing, since it is disease-specific and statewide.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCwuJqlpIa72XDHHDtQy9BSA
• Facebookfacebook.com/ElderSource
• LinkedInlinkedin.com/company/friends-of-eldersource-inc-
• Instagraminstagram.com/eldersourcejax
• Xx.com/Eldersourcejax

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ElderSource