Osborne Coinage

Name

Osborne Coinage

Legal name

Osborne Coinage

Website

https://osbornecoin.com

Company type

Private

Founded year

1835

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Custom Minted Coins and Medallions

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry and Silverware Manufacturing (339910), Metal Crown, Closure, and Other Metal Stamping (except Automotive) (332119)

SIC

Jewelry, Precious Metal (3911), Jewelry, Silverware & Plated Ware (3910), Costume Jewelry & Novelties (3960)

akta.pro primary industry

Precious Metals Minting & Bullion Products (IMAKAEAJ)

akta.pro secondary industries

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD), Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF), Custom Religious, Cultural & Ceremonial Jewelry (CRAKAHAK)

Keywords

• Custom coin manufacturing
• Die struck coins
• Challenge coins
• Commemorative medallions
• Numismatic collectibles

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Coin Manufacturing: Primary revenue from manufacturing custom die-struck coins, medallions, key tags, and tokens to customer specifications. Revenue is one-time per order based on quantity, metal type, and customization complexity.
2. Numismatic Collectibles: Sale of collectible coins and rounds through Osborne Mint brand and e-commerce storefronts (shop-the-mint.com). Includes fine silver collectibles and limited edition pieces.
3. Tokens for Amusement Industry: Sale of tokens through TokensDirect division to arcade bars, bowling alleys, family entertainment centers, and route operations for use as currency substitutes.
4. High-Security Tokens: Specialized token manufacturing through Van Brook of Lexington for applications requiring enhanced security features.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Osborne Coinage manufactures custom die-struck coins, medallions, key tags, and tokens from its Cincinnati, Ohio facility. Products are made from aluminum, brass (including proprietary Goldine® golden brass), copper, nickel silver, and .999 fine silver, with finishes including antiquing, anodized coloring, digital colorization, and gold plating. The company serves organizations needing recognition coins, fundraising premiums, challenge coins, safety awards, and commemoratives across business, education, financial, government, hospitality, industrial, non-profit, and religious sectors, with related collectible and amusement token offerings through Osborne Mint, TokensDirect, and Van Brook of Lexington divisions.

Product overview

Osborne Coinage is America's oldest private mint (established 1835), manufacturing custom coins, medallions, tokens, and key tags from its Cincinnati, Ohio facility. The product portfolio centers on die-struck custom coins available in five metal types: aluminum (lightweight promotional), brass/golden brass (Goldine® finish), copper, nickel silver, and .999 fine silver. Additional offerings include B.A.M. large medallions (1.75"-3"), specialized finishes (antique, digitally colorized, select plate), challenge coins, and tokens through sub-brands TokensDirect and Van Brook of Lexington. Osborne Mint serves numismatic collectibles. Products serve diverse industries including business, education, financial, government, hospitality, industrial, non-profit, and religious sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Osborne Mint: Numismatic collectible coins division.
• TokensDirect
• Van Brook of Lexington

Products and services

• Custom Coins Die-struck custom coins available in aluminum, brass, copper, nickel silver, and .999 fine silver with finishes including antiquing, anodizing, digital colorization, and plating. Used by organizations for employee recognition, branding, promotions, and commemoratives across business, education, financial, government, hospitality, industrial, non-profit, and religious sectors.
• B.A.M. Medallions Large custom brass medallions weighing close to 1/2 pound, ranging from 1.75" to 3" diameter, with antiqued and buffed finish and lacquered coating to retard tarnishing. Used for donor recognition, sales awards, and customer gifts; minimum order 100 pieces.
• Tokens Custom tokens manufactured for arcade bars, bowling alleys, family entertainment centers (FECs), and route operations. Used as currency substitutes in amusement and gaming operations. Sold through the TokensDirect division.
• Key Tags Custom keychains and key tags used for branding and promotional purposes by businesses and organizations.
• .999 Fine Silver Coins One-troy-ounce silver rounds in proof-like and antique finishes, individually struck and inspected for premium quality, with edge marking and hall marking available. Minimum order 100 pieces; silver must be paid within 24 hours of ordering.
• Golden Brass Coins (Goldine®) Custom precision-engraved coins in Osborne's proprietary Goldine® golden brass alloy, formulated to look like 18kt gold. Available in sizes from 1" to 1-1/2" with minimum 250 piece order; lacquered finish included; lead time 4-5 weeks.
• Copper Coins and Ingots Custom copper coins (1.5" diameter) and ingots (1.08" x 1.85") struck from 100% American-sourced copper, weighing a minimum of 1 AVDP ounce. Lacquering available at no charge; minimum 250 piece order.
• Aluminum Coins Lightweight promotional aluminum coins in sizes from 0.984" to 1.54" diameter, bulk packed, for high-volume promotional use. Minimum 1,000 pieces for 1.54" size and 5,000 pieces for other sizes; lead time 5-6 weeks from art approval.
• Antique Brass Coins Custom brass coins with an antiqued finish that creates a warm patina, in sizes from approximately 1" to 1.54" diameter. Minimum order 250 pieces.
• Colored Aluminum Coins Anodized aluminum coins with permanent colors (red, blue, green, gold, plus custom hues such as Mardi Gras colors). Used for Mardi Gras doubloons, parade throws, and color-branded promotions. Sizes from 0.984" to 1.5"; lead time 5-6 weeks.
• Digitally Colorized Coins Custom coins with full-color digital printing, including QR codes, realistic color, gradients, and fine lines, with Pantone color matching. Available on most metal types with one- or two-side colorization options.
• Challenge Coins Custom military and organizational challenge coins die-struck from golden brass, antique bronze, silver plate, or fine silver. Used by Honor Flights, first responders, government agencies, and other organizations for recognition and unit pride.
• Select Plate and Colorized Fine Silver Coins Fine silver coins enhanced with 24kt gold plate accents and vivid colorized details for premium visual impact, produced in partnership with HM Precious Metals for select plating on fine silver.

Quantifiable outcome

• Direct mail campaigns with custom medallions achieve 14.5% response rate vs 9.1% without (59% increase) and $61 average gift vs $25 without (144% increase)
• +4 more outcomes

Named customers17 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Friends of Hillcrest CemeteryminorStrategic or Co-development Partner · 16 May 2023Partnership to design and produce commemorative coins honoring veterans buried at Hillcrest Cemetery in Cincinnati, with proceeds supporting cemetery maintenance and preservation.
• HM Precious MetalsminorStrategic or Co-development PartnerHM Precious Metals is partnered with Osborne Mint for precious metal products, enabling Osborne to offer gold-plated and select-plated options on fine silver coins.
• TokensDirectcoreOthersDivision of Osborne Coinage focused on token manufacturing for the amusement industry including arcade bars, bowling alleys, and family entertainment centers.
• Osborne MintcoreOthersDivision of Osborne Coinage focused on numismatic collectibles and direct-to-consumer sales of collectible coins and rounds.
• Van Brook of LexingtoncoreOthersDivision of Osborne Coinage focused on high-security tokens, providing specialized token products beyond standard offerings.
• Joseph HouseminorStrategic or Co-development PartnerPartnership to create custom challenge coins celebrating veterans' recovery milestones. Osborne provides commemorative coins recognizing treatment completion, housing achievement, and sobriety goals.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Northwest Territorial Mint: Custom private mint producing die-struck medallions, challenge coins, and custom coins in precious and base metals. Most direct competitor in the custom minting space with overlapping capabilities in die striking, silver rounds, and commemorative production.
• Medallic Source (Medallic Art): Custom minting and die-striking operation producing medals, medallions, and coin-like products. Direct peer in custom commemorative manufacturing with comparable metal selection and B2B custom order process.
• Coins for Anything: Online custom coin manufacturer offering die-struck and cast coins, medallions, and challenge coins. Competes for the same promotional, recognition, and commemorative custom coin orders, particularly for SMB and individual buyers.
• The Monterey Company: Custom challenge coin and military coin manufacturer offering die-struck coins, medallions, and custom metal products. Comparable B2B GTM targeting government, military, and corporate recognition programs with similar minimum order and customization model.
• Challenge Coins Unlimited: Custom challenge coin manufacturer specializing in military, first responder, and corporate coins. Direct competitor in the same custom die-struck product category with overlapping customer base in government, military, and nonprofit segments.
• Signature Coins: Custom challenge coin and medallion manufacturer with overlapping capabilities in die striking, custom artwork, and multi-metal offerings. Targets the same enterprise, government, and recognition buyer segments as Osborne.

Others

• Coin Supply Express: Supplier of coin blanks, planchets, and minting supplies to private mints and hobbyists. Functions as an upstream supplier/ecosystem participant in the same custom minting supply chain rather than a direct competitor.

Broad incumbents

• JM Bullion: Large online precious metals dealer selling silver rounds, bars, and collectible coinage. Competes with Osborne Mint in the .999 fine silver collectible space and provides market context for silver demand and pricing.
• U.S. Mint: U.S. government mint producing circulating and commemorative coinage. Operates in the same minting category at massive scale, though it does not directly compete for private custom coin orders; relevant as a benchmark for minting capability and brand.

Emerging players

• Great American Coin Company: Custom coins and challenge coin manufacturer with e-commerce-first GTM. Comparable in product category but competes more on price and convenience than heritage or full enterprise sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xfacebook.com/OsborneCoin
• YouTubeyoutube.com/@osbornemint9028
• Facebookfacebook.com/osbornecoin
• LinkedInlinkedin.com/company/1076587
• Instagraminstagram.com/osborne_mint

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Osborne Coinage