The Monterey Company

What The Monterey Company does

The Monterey Company is a Bend, Oregon-based custom promotional products manufacturer founded in 1989 that produces made-to-order merchandise including custom patches, challenge coins, enamel pins, custom hats, metal keychains, race medals, ornaments, charms, emblems, earrings, belt buckles, and labels. Production capabilities cover embroidery, PVC, woven, leather, chenille, dye sublimation, and metalworking decoration methods. The company does not manufacture headwear blanks; instead, it sources blanks from established retail brands (Richardson, New Era, Flexfit, Otto, Carhartt, Nike, Oakley, Yupoong, Port Authority, Pacific Headwear, 47 Brand) and applies custom decoration under its own brand.

The company operates a hybrid go-to-market that historically has been quote-driven: customers submit project specifications through a website form or by phone, receive a free art proof and detailed quote within one business day from a dedicated sales representative, approve, and proceed to production. In March 2026 the company expanded into direct e-commerce with a self-serve checkout for its full custom patch product line, including live pricing configuration. Free online tools (Embroidery Stitch Calculator, Hat Quick Quote) support top-of-funnel conversion. Pricing is per-unit with volume discounts, and minimum order quantities are intentionally low (24 for hats, 25 for metal emblems, 50 for pins and patches), enabling small-team and SMB purchases alongside enterprise orders. Standard turnaround is 2-4 weeks, with rush options available.

Customers span Fortune 500 companies (Target, Adidas, Uber Eats, Rocket Mortgage, Chick-fil-A), government and military units (NASA, Indiana Army National Guard), educational programs, and small businesses across sports teams, hunting/outdoor brands, and event organizers. The company reports 100,000+ custom orders delivered, a 5.0 Google rating, and 97% Facebook recommendation rate. Ownership is concentrated with Eric Turney (Owner), and the organization operates with 1-10 employees from a single Bend, Oregon headquarters with no disclosed venture or private equity investment.

Name

The Monterey Company

Legal name

The Monterey Company Inc.

Website

https://montereycompany.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

The Monterey Company is a Bend, Oregon-based custom promotional products manufacturer founded in 1989 that produces made-to-order patches, challenge coins, hats, pins, medals, and related merchandise for organizations ranging from small teams to Fortune 500 and government buyers.

Ownership category

akta.pro rank

Product category

Custom Promotional Products Manufacturing

NAICS

Jewelry and Silverware Manufacturing (33991), Apparel Accessories and Other Apparel Manufacturing (3159), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Costume Jewelry & Novelties (3960), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Branded Merchandise & Corporate Gifts (BPAFAMAA)

akta.pro secondary industries

Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI), Customized & Personalized Fan Gear Retail (CRAMAOAJ), Promotional Products & Branded Merchandise Retail (CRALAJAM)

Keywords

• Custom promotional products
• Custom embroidered patches
• Custom challenge coins
• Custom branded hats
• Custom enamel pins

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Product Manufacturing: The company manufactures custom promotional products (challenge coins, patches, enamel pins, hats, metal keychains, race medals, ornaments, charms, emblems, earrings, belt buckles) to exact customer specifications. Customers submit design requirements via quote form or newly launched e-commerce checkout, receive a free art proof, approve it, and the company produces and ships the order. Revenue is generated on a per-order basis with pricing based on product type, quantity, decoration method, and material. Bulk/volume discounts are available.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

The Monterey Company manufactures custom promotional products including patches, challenge coins, enamel pins, hats, keychains, metal emblems, charms, race medals, belt buckles, ornaments, earrings, and labels to customer specifications. Products are produced through embroidery, PVC, woven, leather, chenille, dye sublimation, and metalworking processes. Orders are taken via a quote-driven sales model with dedicated representatives, supplemented by a recently launched direct e-commerce checkout for custom patches.

Product overview

The Monterey Company is a custom promotional products manufacturer offering a comprehensive portfolio of branded merchandise including custom patches, challenge coins, enamel pins, custom hats, keychains, metal emblems, charms, race medals, belt buckles, ornaments, earrings, labels, and promotional items. The company provides these products with various decoration methods including embroidery, PVC patches, leather patches, woven patches, dye sublimation, chenille, direct embroidery, and heat press applications. Founded in 1989 and headquartered in Bend, Oregon, the company offers low minimums (starting at 24 for hats), free art proofs, 2-4 week turnaround, and dedicated sales representative support for each order. The product lineup includes customizable versions of branded hat styles from Richardson, New Era, Flexfit, Otto Cap, Carhartt, Nike, Oakley, and other manufacturers.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Patches

Quantifiable outcome

• Order-to-proof timeline compressed from several days to one business day with new e-commerce checkout for custom patches
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and moderate.

• Richardson SportscoreTechnology or IntegrationRichardson Sports is a key hat brand partner supplying blank headwear ( Richardson 112 trucker hats, R18 knit beanies, 865 R-Flex Multicam, and many other styles) that The Monterey Company customizes with embroidery, patches, and direct branding. Richardson is the most requested brand in the custom headwear category and is featured prominently across the company's catalog. The company offers the full Richardson lineup including the iconic Richardson 112, Richardson 254RE, Richardson 326, and numerous other styles.
• New EracoreTechnology or IntegrationNew Era supplies branded hat blanks (including New Era 400 flat bill, NE501 perforated snapback, NE800 hex era bucket hat, NE1091 tonal camo stretch tech mesh cap, NE205 snapback trucker cap) that The Monterey Company customizes. New Era is presented as offering recognizable retail appeal for merchandise and fan wear programs, complementing the company's custom decoration capabilities.
• FlexFitcoreTechnology or IntegrationFlexFit supplies athletic-comfort headwear blanks (FlexFit 6210 snapback hat, FlexFit 6277R recycled polyester cap, FlexFit 6297F pro-baseball cap, FlexFit 6277MC Multicam cap, FlexFit 6988 Kanati camo cap) that The Monterey Company customizes with various decoration methods.
• Otto CapcoreTechnology or IntegrationOtto Cap supplies headwear blanks (Otto 78-353 camouflage baseball cap, Otto 170-1325 straw lifeguard hat, Otto 82-1215 cable knit beanie) that The Monterey Company customizes. Otto is positioned as a brand offering seasonal hats woven with high-quality lightweight materials for durability.
• Port AuthoritymoderateTechnology or IntegrationPort Authority supplies corporate-friendly basic headwear blanks (Port Authority C981 5-panel poly rope cap, Port Authority C118 snapback cap, Port Authority C851 camouflage cap) that The Monterey Company customizes. Port Authority is presented as offering corporate-friendly basics built for consistent results.
• YupoongmoderateTechnology or IntegrationYupoong supplies structured streetwear-profile hat blanks (Yupoong 6089MC snapback Multicam, Yupoong 6606MC classics Multicam retro trucker, Yupoong 6245EC EcoWash dad cap, Yupoong 1501P cuffed pom pom knit beanie) that The Monterey Company customizes with patches and embroidery.
• CarharttmoderateTechnology or IntegrationCarhartt supplies workwear-style headwear blanks (Carhartt CTA205 acrylic knit hat, Carhartt CTA207 fleece hat, Carhartt CT104597 watch cap 2.0) that The Monterey Company customizes. Carhartt is positioned as a rugged workwear brand appealing to outdoor and tactical buyers.
• NikemoderateTechnology or IntegrationNike headwear blanks are offered in the company's catalog as a premium brand option for custom hat orders, complementing the company's custom decoration services.
• Pacific HeadwearmoderateTechnology or IntegrationPacific Headwear supplies headwear blanks (Pacific Headwear P603K fisherman beanie, Pacific Headwear P206 hybrid corduroy dad cap) that The Monterey Company customizes for customers.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Halton Sportswear: Custom-decorated apparel and headwear supplier for teams and businesses — analogous team/corporate merchandise motion, though with more screen-printing than custom metal/pin capability.

Emerging players

• Rapid Emblem & Badge: Custom emblems and badge maker with embroidered patches and metal badges — overlaps on emblem/coin categories but smaller scale and narrower catalog than Monterey.
• Embroidery.com: Online custom embroidery house with similar pricing transparency and self-service quote form — competes for a subset of hat/patch embroidery orders.

Direct peers

• Stadri Emblems: Specialized manufacturer of custom patches, emblems, and pins — a direct overlap on Monterey's core patch, pin, and emblem offering, serving similar hat brands and uniformed-organization buyers.
• American Patch & Pin Company: Manufacturer of custom patches, pins, and embroidered promotional products with no-minimum ordering and direct-to-buyer e-commerce — directly comparable SKU lineup and self-serve quote flow.
• Custom Challenge Coins: Specialized manufacturer of challenge coins, custom coins, and medals — the most direct peer to Monterey's challenge coin product line serving military, fire/EMS, and corporate buyers.
• Quality Logo Products: Online-direct custom promotional products manufacturer specializing in decorated apparel, hats, patches, and corporate gifts with low minimums — directly mirrors Monterey's e-commerce and quote-driven GTM model.
• Crestline Custom Awards & Apparel: Custom branded merchandise and apparel company offering embroidery, screen printing, and promotional products direct to organizations — comparable product mix of decorated apparel, challenge coins, and corporate gifts.
• Custom Patch Hats: Specialty online maker of custom patch hats with similar decoration methods (PVC, embroidered, leather patches) and low-MOQ positioning targeting the same sports team, corporate, and outdoor buyer.

Broad incumbents

• 4imprint: Large publicly-traded promotional products distributor offering a broad catalog of branded merchandise including custom patches, pins, coins, hats, and apparel decoration. Closest peer to Monterey's wholesale promo business but operates at much greater scale and a wider product set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/Montereycompany
• Facebookfacebook.com/themontereycompany
• LinkedInlinkedin.com/company/the-monterey-company-inc.
• Instagraminstagram.com/montereycompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Monterey Company