Great American Coin Company

What Great American Coin Company does

Great American Coin Company is a family-owned and operated e-commerce retailer of precious metals bullion, collectible coins, and international currency, founded in 2006 by Gary Dyner and headquartered in Los Angeles, California (legal entity: Great American Coin Group LLC). The company sells gold and silver coins and bars sourced from major sovereign and private mints — including the US Mint, Royal Canadian Mint, Perth Mint, South African Mint, China Mint, PAMP Suisse, Valcambi, and Sunshine Minting — as well as platinum and palladium products, pre-1933 US gold coins, US paper money, proof and mint sets, and international banknotes (notably Zimbabwe, Vietnamese, Indonesian, Venezuelan, and Iraqi currency). A private-label line of branded Great American Coin Company gold and silver bars and rounds supplements third-party mint inventory. The platform is built on Shopify and includes a product catalog with filtering by weight and type, blog content, an email newsletter signup, and customer testimonials. Authentication is supported through Authorized Reseller relationships with the Numismatic Guaranty Corporation (NGC) and Paper Money Guaranty (PMG), and the company holds membership in the American Numismatic Association and the National Coin and Bullion Association.

Revenue is generated almost exclusively through one-time product sales at unit prices that scale with precious-metals spot markets — Gold Eagles range from approximately $550 (1/10 oz) to over $5,200 (1 oz), Silver Eagles start around $87, and international banknotes range from roughly $5 to $300+. Volume discounts are available on bulk silver bags, and quote-based wholesale pricing is offered for larger transactions. The go-to-market is direct-to-consumer e-commerce with phone-order support and selective international shipping (on a case-by-case basis, with PayPal recommended for cross-border orders). Accepted payments include Visa, American Express, MasterCard, PayPal, and wire transfers. The company serves three primary persona segments: precious metals collectors and investors, currency and banknote collectors, and US coin collectors — all of whom are individuals or small-scale buyers. The business has 1–10 employees, has never raised institutional funding, and operates as a self-funded LLC with no parent company, no subsidiaries, and no disclosed revenue.

Name

Great American Coin Company

Legal name

Great American Coin Group LLC

Website

https://greatamericancoincompany.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Great American Coin Company is a family-owned Los Angeles e-commerce retailer founded in 2006 that sells investment-grade gold and silver bullion, collectible US and international coins, and world banknotes to individual collectors and precious-metals investors via its Shopify storefront.

Ownership category

akta.pro rank

Product category

Numismatic & Precious Metals Retail

NAICS

Used Merchandise Retailers (459510), Hobby, Toy, and Game Retailers (45912), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Retail-Miscellaneous Retail (5900), Retail-Hobby, Toy & Game Shops (5945), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Coins, Currency & Bullion Collectibles Retail (Numismatics) (CRALAGAF)

akta.pro secondary industry

Precious Metals Minting & Bullion Products (IMAKAEAJ)

Keywords

• Precious metals bullion
• Collectible coin sales
• Numismatic banknotes
• Gold silver coins
• Bullion bars rounds

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct retail sales of precious metals (gold, silver, platinum) coins and bars, collectible banknotes, and US coins/currency through their e-commerce website. Revenue generated through one-time product transactions with individual pricing for each item.

Pricing tiers

Distribution channels2 records

Marketing channels3 records

Core offering

Great American Coin Company is a family-owned online retailer that buys and resells investment-grade precious-metals coins and bars (gold, silver, platinum, and palladium), collectible U.S. coins, and rare U.S. and international banknotes. Catalog sales are fulfilled through a Shopify-based e-commerce storefront with nationwide and international shipping. The business serves individual collectors, stackers, and precious-metals investors seeking authenticated bullion and numismatic products.

Product overview

Great American Coin Company operates as an e-commerce retailer of collectible coins, precious metals bullion, and currency. The product portfolio centers on three core categories: (1) Precious Metals including gold and silver coins (US Gold Eagles, US Silver Eagles, Morgan Dollars, Canadian Gold Maples, Australian Kangaroos, Krugerrands, Chinese Gold Pandas), gold and silver bars/rounds from various mints, and platinum/palladium; (2) International Banknotes featuring Zimbabwe trillion-dollar notes, Vietnamese Dong, Indonesian Rupiah, Venezuelan Bolivar, Iraqi Dinar, and other world currencies; and (3) US Collectibles encompassing proof sets, mint sets, 90% silver coins, pre-1933 US gold coins, and old US paper money including Silver and Gold Certificates. The company also offers coin and currency collecting supplies as accessory products. All products are sold through the Shopify-powered e-commerce platform www.greatamericancoincompany.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment-grade precious-metals coins Gold, silver, platinum, and palladium coins sold to individual investors and collectors through the company's online retail storefront, priced at spot plus a premium.
• Bullion bars and rounds Gold, silver, platinum, and palladium bars and rounds sold to individual buyers as investment-grade precious-metals products through the e-commerce storefront.
• Collectible U.S. coins Numismatic collectible U.S. coins, including NGC-graded examples, sold to individual collectors through the online storefront.
• Rare U.S. and international banknotes Rare paper currency from the United States and abroad, including PMG-graded examples, sold to individual collectors of paper money.

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Numismatic Guaranty Corporation (NGC)coreTechnology or IntegrationNGC is a third-party coin grading service. Great American Coin Company is an Authorized Reseller of NGC certified products, offering authenticated and graded coins to customers.
• Paper Money Guaranty (PMG)coreTechnology or IntegrationPMG is a third-party paper money grading service. Great American Coin Company is an Authorized Reseller of PMG certified banknotes and currency.
• United States MintcoreChannel Partner/ Reseller/ DistributorReseller of official U.S. Mint products including Gold Eagles, Silver Eagles, proof sets, and mint sets.
• Royal Canadian MintmajorChannel Partner/ Reseller/ DistributorReseller of Canadian Gold Maple Leaf and Silver Maple Leaf coins from the Royal Canadian Mint.
• Perth Mint (Australia)majorChannel Partner/ Reseller/ DistributorReseller of Australian gold and silver coins including Kangaroo, Lunar Series, and Perth Mint gold bars.
• South African Mint CompanymajorChannel Partner/ Reseller/ DistributorReseller of South African Krugerrand gold coins minted by the South African Mint Company.
• China MintmajorChannel Partner/ Reseller/ DistributorReseller of Chinese Gold Panda coins issued by the People's Republic of China and minted at various Chinese mints.
• PAMP SuisseminorChannel Partner/ Reseller/ DistributorReseller of PAMP Suisse gold and silver bars including the Lady Fortuna design series.
• ValcambiminorChannel Partner/ Reseller/ DistributorReseller of Valcambi Suisse gold and silver bars including CombiBar divisible designs.
• Sunshine MintingminorChannel Partner/ Reseller/ DistributorReseller of Sunshine Mint gold and silver bars and rounds.
• Istanbul Gold Refinery (IGR)minorChannel Partner/ Reseller/ DistributorReseller of Istanbul Gold Refinery gold bars.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Provident Metals: Online dealer of bullion and numismatic coins targeting the same collector/investor audience as GACC.
• SD Bullion: Online precious-metals retailer selling bullion coins, bars and 90% silver at competitive prices to individual investors, closely mirroring GACC's model.
• Money Metals Exchange: E-commerce bullion dealer selling gold, silver, platinum and palladium to retail investors and collectors, a direct competitor in the same niche.
• BGASC: Buy Gold and Silver Coins online retailer offering bullion and coins direct to consumers, comparable in product mix and business model.
• Bullion Exchanges: New York-based online and storefront dealer selling bullion, numismatic coins and world currency, overlapping GACC's collectible and metals categories.
• GovMint.com: Retailer of collectible coins, world coins and bullion emphasizing authenticity and grading, comparable to GACC's numismatic focus.
• Littleton Coin Company: Long-standing dealer of US coins, paper money and collectibles serving hobbyist collectors, closely aligned with GACC's numismatic and US-coin segments.

Broad incumbents

• APMEX: One of the largest online precious-metals and coin retailers; sells the same gold/silver/platinum bullion and numismatic coins direct to consumers, dwarfing GACC in scale.
• JM Bullion: Major online bullion dealer offering gold and silver coins and bars from global mints, directly overlapping GACC's core precious-metals catalog.

Regional players

• Golden State Mint: California-based mint and bullion retailer producing and selling own-brand rounds and bars, comparable to GACC's branded bullion line and West Coast base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/greatamcoinco
• Facebookfacebook.com/GreatAmericanCoinCompany
• LinkedInlinkedin.com/company/great-american-coin-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great American Coin Company